Test Your Retail Innovation IQ

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| By NRFInnovate

NRFInnovate

Community Contributor

Quizzes Created: 1 | Total Attempts: 950

Questions: 8 | Attempts: 950 | Updated: Mar 20, 2023

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How much do you know about the retail industry and its innovations? Test yourself, see your score, then either gloat or grumble.

Questions and Answers

1.

Which of the following stores was the first to experiment with a storefront on Facebook?
- A.
  
  1-800-FLOWERS.com
- B.
  
  GAP
- C.
  
  Starbucks
Correct Answer
A. 1-800-FLOWERS.com

Explanation
1-800-FLOWERS.com bowed a functional e-commerce storefront on its Facebook fan page in July 2009. The page currently has over 50,000 fans.

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2.

Who uses a "Twelpforce" for customer service on Twitter?
- A.
  
  Overstock.com
- B.
  
  Best Buy
- C.
  
  Mrs. Prindable's
Correct Answer
B. Best Buy

Explanation
Best Buy bowed its "Twelpforce" of Tweet-empowered customer services representatives in advance of Christmas 2009. The force is staffed by existing Best Buy employees - over 2000 of 'em.

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3.

How large were mobile commerce revenues in the US in 2009?
- A.
  
  Over $10 million
- B.
  
  Over $100 million
- C.
  
  Over $1 billion
- D.
  
  Over $10 billion
Correct Answer
C. Over $1 billion

Explanation
Different research companies peg the number at slightly different totals, as is always the case. But whether it's $1.01 billion or $1.4 billion, it's officially no longer an "emerging" market.

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4.

Which of the following US department stores was the first to open?
- A.
  
  Marshall Field & Company
- B.
  
  Wanamaker's
- C.
  
  Lord & Taylor
- D.
  
  Macy's
Correct Answer
D. Macy's

Explanation
Macy's was the of these choices to open, in 1858. But the distinction of the very first US department store goes to The Marble Palace in NYC in 1846.

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5.

When were life-sized mannequins first used in retail?
- A.
  
  Mid 1600s
- B.
  
  Early 1700s
- C.
  
  Late 1800s
- D.
  
  Early 1900s
Correct Answer
C. Late 1800s

Explanation
It was the advent of plate glass windows that gave rise to the retail mannequin, in the 1880s.

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6.

In what year was the first Sears, Roebuck & Co. catalog mailed?
- A.
  
  1862
- B.
  
  1888
- C.
  
  1893
- D.
  
  1930
Correct Answer
C. 1893

Explanation
The first Sears, Roebuck & Co. Catalog was mailed in 1893. The other dates are also significant though. The Homestead Act of 1862 entitled catalogs to use the burgeoning mail infrastructure at a rate of $.01 per pound. 1888 was the date of the first Sears Watch Company printed mailer, a pre-cursor to the company's iconic catalog. And 1930? Why that was the first year customers could purchase live baby chickens through the Sears catalog, of course.

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7.

What is the world's largest retail store?
- A.
  
  Macy's (New York City, USA)
- B.
  
  Shinsegae Centumcity Department Store (Busan, South Korea)
- C.
  
  Le Bon Marche (Paris, France)
- D.
  
  Harrod's (London, England)
Correct Answer
B. Shinsegae Centumcity Department Store (Busan, South Korea)

Explanation
Macy's was the largest until the Shinsegae Centumcity Store usurped the title when it opened in 2009, besting the size of Macy's by over a million square feet. Le Bon Marche holds the distinction of being the oldest department store in the world, but is not one of the largest. Harrod's is neither in the hunt for oldest or largest, but it's a pretty unique place nonetheless.

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8.

According to the Deloitte / STORES Media annual Global Powers of Retailing study, exactly how many retailers worldwide did over $100 billion ($US) in sales in 2008?
- A.
  
  0
- B.
  
  2
- C.
  
  5
- D.
  
  7
- E.
  
  13
Correct Answer
B. 2

Explanation
Walmart (US) and Carrefour (France).

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Current Version
Mar 20, 2023

Quiz Edited by
ProProfs Editorial Team
Dec 03, 2010

Quiz Created by
NRFInnovate

Test Your Retail Innovation IQ

Which of the following stores was the first to experiment with a storefront on Facebook?

Who uses a "Twelpforce" for customer service on Twitter?

How large were mobile commerce revenues in the US in 2009?

Which of the following US department stores was the first to open?

When were life-sized mannequins first used in retail?

In what year was the first Sears, Roebuck & Co. catalog mailed?

What is the world's largest retail store?

According to the Deloitte / STORES Media annual Global Powers of Retailing study, exactly how many retailers worldwide did over $100 billion ($US) in sales in 2008?