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  • What needs to be created in Pardot prior to setting up a drip program?
    What needs to be created in Pardot prior to setting up a drip program?
    A. Email templates to be included in the drip program B. Logic behind the drip program D. Recipient list(s) for the drip program http://help.pardot.com/customer/portal/articles/2133407-creating-drip-programs Before you begin There are three items that you will need to have ready before creating a drip program: The logic behind your drip program. Whether you are using a drip program to nurture new leads or to re-engage old prospects, you will need to think through the logic behind the process. Do you want to send an email and pause 10 days before sending another or pause 30 days? What content are you hoping to share with your prospects? When should the nurturing tracks divide?For examples of drip programs with images and best practices information, seeDrip Program Sample Templates. For details about the actions you can take in a drip program, seethisarticle. Arecipient list for your drip program. Create the list of prospects that you would like to place on the drip program to receive drip emails or you can choose an existing list. This can be a dynamic or static list. You will also need a suppression list if you would like to ensure that certain prospects do not receive the drip. For example, you may choose to suppress a list of current customers so they do not receive the lead nurturing emails from the drip program. For instructions to create a list and suppression list see,ListsandSuppression List. Emails to be included in the drip. You will need to create emails that will be sent throughout the drip program. SeeEmails Templates.

  • How are prospect thats have started a wait step impacted when an entire engagement program is paused?
    How are prospect thats have started a wait step impacted when an entire engagement program is paused?
    If you pause a program when a prospect is on day 3 of a step with a wait of 5 days defined, the prospect will still be on day 3 of 5 when you restart it, as if no time has elapsed.(Trailhead)

  • What is the least pressing in Maslow's Hierarchy of Needs?
    What is the least pressing in Maslow's Hierarchy of Needs?
    The least pressing on the hierarchy of needs put forth by Maslow is the self-actualization needs. This level is basically the level where passions and wants can easily be fulfilled. Since it is the last of the hierarchy levels, it is the least important. The idea is that following your passions, realizing your full potential, can be done after you have figured out the rest of the issues the hierarchy covers. For those not in the know, the hierarchy, from lowest to highest, is as follows: physiological, safety, love/belonging, esteem, and self-actualization. At the lowest is the most basic of human needs, such as food, sleep, shelter, etc. Safety would be where abuse situations would fall. Love and belonging is making sure you have a family. Esteem is making sure you love yourself.

  • What automation tool would you use to accomplish the following task? A form is created to automatically register prospects to a webinar upon submission.
    What automation tool would you use to accomplish the following task? A form is created to automatically register prospects to a webinar upon submission.
    I agree with Claudia. There are at least two methods, but I believe the completion action is the recommended tool to use because of the number of allowable Automation Rules on an account are limited. Best to save those automation rules when you really need them. Besides, even Salesforce recommends the completion action for webinar registrations. Look up "Considerations for Using Pardot Forms to Register Prospects for Webinars" in the Help section of the Salesforce website.

  • What do unique submissions represent when looking at a landing page report?
    What do unique submissions represent when looking at a landing page report?
    The answer is incorrect, The meaning of unique submission is: The number of individual visitors who submitted a form on the landing page. This metric doesn’t include multiple submissions from the same person. Instead of Unique Views that means: The number of individual visitors and prospects who viewed your landing page. This metric doesn’t include multiple views from the same person. Go to help.salesforce to see the data that landing pages collects The answer could be C, however, the visitor-prospect conversion is implicit within the form submission (If a visitor submitt a form become a prospect)

  • Which best describes the difference between SEO and SEM?
    Which best describes the difference between SEO and SEM?
    SEO refers to organic search results while SEM focuses on paid search

  • What can a form report be filtered by?
    What can a form report be filtered by?
    The answer should be campaign or Date range

  • Which data type should they use for the Order ID field? Northern Trail Outfitters (NTO) assigns a 15- digit integer as their Order ID which will be used as the primary key of a data extension....
    Which data type should they use for the Order ID field? Northern Trail Outfitters (NTO) assigns a 15- digit integer as their Order ID which will be used as the primary key of a data extension....
    A is the answer to this question. The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer. This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.

  • Which of the following statements is true about franchising?
    Which of the following statements is true about franchising?
    In this question the advantages and disadvantages of franchising are not the issue. It is true that there is little opportunity to be creative if you have bought a franchise. Essentially, you are carrying out an activity innovated by someone else and paying for using any success they have had. Business format franchising is the granting of a licence by one person (the franchisor) to another (the franchisee), which entitles the franchisee to own and operate their own business under the brand, systems and proven business model of the franchisor. Both C and D are correct because the Innovator (franchisor) is extending his business by giving franchises and if he wants to go bigger still, franchising is a part of going global. It is not clear from reports whether B is correct, i.e. the exact proportion of retailing that is franchised.

  • Where can you find the Email Usage for your account?
    Where can you find the Email Usage for your account?
    Admin Overview is the correct one

  • What are the steps for designing a customer-driven marketing strategy?
    What are the steps for designing a customer-driven marketing strategy?
    C. Market segmentation, targeting, differentiation, and positioning In order to create an effective customer-driven marketing strategy, you need to implement the following steps: Market segmentation, targeting, differentiation, and positioning. The first step in designing a customer-driven marketing strategy is dividing the market into relative customer groups, which in marketing term is called market segmentation. After dividing the market into several groups, the next step is choosing which among the following groups that have been created are best to serve (targeting). You then need to devise appropriate marketing offers and promotions according to the groups that have been selected (differentiation). Lastly, you need to condition the minds of the selected customer groups on the offers and promotions that have been created (positioning).

  • What is the difference between Taglines and Slogans?
    What is the difference between Taglines and Slogans?
    In the business world, the promotion of one’s company’s product is an essential thing. This is where marketing skills and tools come into place, taking initiatives in delivering powerful, branded, compact, and consistent messages to the customers. When it comes to the promotion of products, two of the marketing tools that have really proven to be very effective are Taglines and Slogans. They are two different marketing tools that have a lot of things in common. Slogans can be an expression, idiom, trademark, saying, or phrase that distinguishes one’s product and make it notable even amidst other similar products. These serve as the foundation or root of the marketing strategy of one’s company, whereby helping to make the company and the products trustable. Taglines help to identify a company and its product by repeating messages in the form a short phrase, that is used for marketing and advertising so as to promote the company and its products.