Digital Marketing Knowledge Quiz! Trivia

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| By Tracy Wick
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Tracy Wick
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Questions: 15 | Attempts: 10,081

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Digital Marketing Knowledge Quiz! Trivia - Quiz


Are you thinking of doing marketing in the digital world? Test your digital marketing knowledge with this trivia quiz and get to find out if you are actually ready for the field or not. Many businesses have begun conducting online sales to attract customers. Although very useful, digital marketing is a vast and rapidly evolving field. In order to make the most use of it, users need to stay updated with the changing algorithms always. Let's see how updated you are. Take this test and try to score well.


Questions and Answers
  • 1. 

    Of the following website functions, which is the most important?

    • A.

      Having free reports, downloads, etc

    • B.

      Describing the services your company provides

    • C.

      Capturing email addresses of visitors

    • D.

      Having contact information on every page

    Correct Answer
    C. Capturing email addresses of visitors
    Explanation
    Capturing email addresses of visitors is the most important website function because it allows the company to build a database of potential customers. By capturing email addresses, the company can reach out to visitors with newsletters, promotional offers, and updates, increasing the chances of converting them into paying customers. This function also helps in building long-term relationships with customers, enabling the company to communicate directly with them and personalize their experience. Additionally, having a database of email addresses allows the company to analyze customer behavior, preferences, and demographics, which can further inform marketing strategies and improve overall business performance.

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  • 2. 

    The best way to promote a business with social media is

    • A.

      To advertise your company, services and products

    • B.

      To collect as many contacts as possible

    • C.

      Offer a lot of helpful and free information

    • D.

      Invite potential clients to visit your website

    Correct Answer
    C. Offer a lot of helpful and free information
    Explanation
    Offering a lot of helpful and free information is the best way to promote a business with social media. By providing valuable content, businesses can establish themselves as experts in their field and build trust with their audience. This can lead to increased engagement, followers, and ultimately, potential clients. Additionally, offering free information can attract more people to visit the business's website, where they can learn more about the products and services offered.

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  • 3. 

    On page search engine optimization refers to

    • A.

      Programming keywords into a website

    • B.

      Evaluating each page of a website for design

    • C.

      The amount of links coming into your website

    • D.

      The number of search engine sites a website is submitted to

    Correct Answer
    A. Programming keywords into a website
    Explanation
    On-page search engine optimization refers to the practice of programming keywords into a website. This involves strategically placing relevant keywords in the website's content, meta tags, headings, and URLs to improve its visibility and ranking on search engine results pages. By optimizing the website's on-page elements, it becomes more likely to appear in search engine results when users search for relevant keywords, thus increasing its organic traffic and potential for conversions.

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  • 4. 

    The best way to improve search engine ranking is with

    • A.

      Video

    • B.

      A blog

    • C.

      Having at least 500 words of text per page

    • D.

      Using a lot of graphics per page

    Correct Answer
    B. A blog
    Explanation
    A blog is the best way to improve search engine ranking because it allows for regular and fresh content updates, which search engines favor. Blogs also provide an opportunity to incorporate relevant keywords and internal links, which can further boost search engine optimization. Additionally, blogs encourage engagement and sharing, which can lead to increased traffic and backlinks, both of which are important factors in improving search engine ranking.

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  • 5. 

    The main objective of branding is which of the following?

    • A.

      To have potential customers recognize your logo and marketing materials

    • B.

      To earn trust from your customers

    • C.

      Promotional materials that match and coordinate

    • D.

      Having a unique tag line

    Correct Answer
    B. To earn trust from your customers
    Explanation
    The main objective of branding is to earn trust from your customers. Building a strong brand identity helps create a positive perception of a company or product, which in turn fosters trust and loyalty among customers. When customers trust a brand, they are more likely to make repeat purchases and recommend it to others. Trust is a crucial factor in establishing long-term relationships with customers and differentiating a brand from its competitors.

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  • 6. 

    Which of the following marketing techniques are most likely to pay you?

    • A.

      Pay per click advertising

    • B.

      Using social media marketing strategies

    • C.

      Posting press releases

    • D.

      Article marketing

    Correct Answer
    D. Article marketing
    Explanation
    Article marketing is most likely to pay you because it involves creating and distributing articles to various platforms such as websites, blogs, and article directories. These articles can be used to promote products or services, generate traffic to a website, and attract potential customers. By including links or call-to-action in the articles, you can drive traffic and potentially earn revenue through sales or advertising. Additionally, article marketing can help establish credibility and expertise in a particular niche, leading to more opportunities for monetization.

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  • 7. 

    When is it most ideal to send a press release?

    • A.

      Only when there is "big news" happening

    • B.

      Only around the holidays

    • C.

      When news seems to be slow

    • D.

      Tuesday through Thursday for anything newsworthy

    Correct Answer
    D. Tuesday through Thursday for anything newsworthy
    Explanation
    The most ideal time to send a press release is Tuesday through Thursday for anything newsworthy. This is because on Mondays, journalists are busy catching up from the weekend and may not have time to review press releases. Fridays are often not ideal either, as many people are already in weekend mode and may not pay as much attention to news. By sending a press release midweek, there is a higher likelihood that journalists will have time to review and potentially cover the news.

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  • 8. 

    What is the best way to make money "while you sleep"?

    • A.

      By dreaming up good marketing ideas

    • B.

      Selling stuff on eBay

    • C.

      Having products on your website

    • D.

      Having a spouse who works the night shift

    Correct Answer
    C. Having products on your website
    Explanation
    It's getting late and I am getting punchy!

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  • 9. 

    The best way to increase the possibility of website visitors followikng through on contacting you is

    • A.

      Offer a 1-800-#

    • B.

      Tell them to call you today

    • C.

      Offer a freebie "take away" with your contact information

    • D.

      Offer testimonials

    Correct Answer
    B. Tell them to call you today
    Explanation
    This was a tough one, but every page should tell your visitor what to do, such as "call us today!" "sign up for our newsletter", etc

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  • 10. 

    What is a great way to improve your website's "stickiness", which is keeping someone on your website and encouraging them to come back?

    • A.

      Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to

    • B.

      Have a lot of text to read

    • C.

      Make it difficult to locate the contact information

    • D.

      Pack a lot of graphics, photos, and text onto each page

    Correct Answer
    A. Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
    Explanation
    Adding interactive elements such as quizzes, downloads, videos, and audio to a website can greatly improve its "stickiness". These interactive features engage visitors and provide them with activities to do on the site, increasing the chances of them staying longer and coming back for more. By offering a variety of interactive content, the website becomes more appealing and enjoyable for users, making it more likely that they will remain engaged and return in the future.

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  • 11. 

    The best way to avoid Google penalties is by practicing __________ SEO tactics. 

    • A.

      Black hat

    • B.

      White hat

    • C.

      Blue hat

    • D.

      None of the above

    Correct Answer
    A. Black hat
    Explanation
    The best way to avoid Google penalties is by practicing white hat SEO tactics. White hat SEO tactics refer to ethical and legitimate methods of optimizing a website for search engines, such as creating high-quality content, using relevant keywords, and building quality backlinks. On the other hand, black hat SEO tactics involve unethical practices like keyword stuffing, cloaking, and buying links, which can lead to penalties from search engines like Google. Therefore, the correct answer is white hat, not black hat.

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  • 12. 

    Video marketing helps in bringing immediate SEO results. True or false? 

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Video marketing can indeed bring immediate SEO results. When videos are properly optimized with relevant keywords, titles, and descriptions, they can improve a website's search engine rankings. Videos also tend to have higher engagement rates, leading to increased time spent on a website, reduced bounce rates, and higher click-through rates. Additionally, videos are more likely to be shared on social media platforms, generating more backlinks and increasing the website's visibility and authority in search engines. All these factors contribute to improved SEO performance and visibility in search engine results pages.

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  • 13. 

    Which of these digital marketing tactics is used to create interest in a product and establish a pipeline for sales?

    • A.

      Lead generation

    • B.

      Call to action

    • C.

      Organic ranking

    • D.

      Local SEO 

    Correct Answer
    A. Lead generation
    Explanation
    Lead generation is a digital marketing tactic used to create interest in a product and establish a pipeline for sales. It involves capturing the contact information of potential customers who have shown interest in a product or service. This can be done through various methods such as offering free content, webinars, or discounts in exchange for contact details. The collected leads can then be nurtured and converted into sales through targeted marketing efforts.

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  • 14. 

    The structure and design of a website also affect its rankings and overall traffic. True or false? 

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The structure and design of a website can indeed affect its rankings and overall traffic. A well-designed and user-friendly website with clear navigation and relevant content is more likely to attract visitors and keep them engaged. Additionally, search engines consider factors such as website speed, mobile responsiveness, and proper use of headings and tags when determining rankings. Therefore, investing in a good website structure and design can positively impact a website's visibility and traffic.

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  • 15. 

    Which digital marketing strategy helps clients control what shows up on search engine results pages when users type in a client’s name or keyword associated with their business? 

    • A.

      Online public relations marketing

    • B.

      Conversion optimization

    • C.

      Reputation management

    • D.

      Lead generation

    Correct Answer
    C. Reputation management
    Explanation
    Reputation management is the digital marketing strategy that helps clients control what shows up on search engine results pages when users type in a client's name or keyword associated with their business. This strategy involves monitoring and managing online reviews, social media mentions, and other online content to ensure that the client's reputation is positive and accurate. By actively managing their online presence, clients can influence the search results and shape the perception of their brand among potential customers.

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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • May 24, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Sep 22, 2012
    Quiz Created by
    Tracy Wick

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