Digital Marketing Knowledge Quiz! Trivia
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Are you thinking of doing marketing in the digital world? Test your digital marketing knowledge with this trivia quiz and get to find out if you are actually ready for the field or not. Many businesses have begun conducting online sales to attract customers. Although very useful, digital marketing is a vast and rapidly evolving field. In order to make the most use of it, users need to stay updated with the changing algorithms always. Let's see how updated you are. Take this test and try to score well.
- 1.Of the following website functions, which is the most important?
- A.
Having free reports, downloads, etc
- B.
Describing the services your company provides
- C.
Capturing email addresses of visitors
- D.
Having contact information on every page
- 2.The best way to promote a business with social media is
- A.
To advertise your company, services and products
- B.
To collect as many contacts as possible
- C.
Offer a lot of helpful and free information
- D.
Invite potential clients to visit your website
- 3.On page search engine optimization refers to
- A.
Programming keywords into a website
- B.
Evaluating each page of a website for design
- C.
The amount of links coming into your website
- D.
The number of search engine sites a website is submitted to
- 4.The best way to improve search engine ranking is with
- A.
Video
- B.
A blog
- C.
Having at least 500 words of text per page
- D.
Using a lot of graphics per page
- 5.The main objective of branding is which of the following?
- A.
To have potential customers recognize your logo and marketing materials
- B.
To earn trust from your customers
- C.
Promotional materials that match and coordinate
- D.
Having a unique tag line
- 6.Which of the following marketing techniques are most likely to pay you?
- A.
Pay per click advertising
- B.
Using social media marketing strategies
- C.
Posting press releases
- D.
Article marketing
- 7.When is it most ideal to send a press release?
- A.
Only when there is "big news" happening
- B.
Only around the holidays
- C.
When news seems to be slow
- D.
Tuesday through Thursday for anything newsworthy
- 8.What is the best way to make money "while you sleep"?
- A.
By dreaming up good marketing ideas
- B.
Selling stuff on eBay
- C.
Having products on your website
- D.
Having a spouse who works the night shift
- 9.The best way to increase the possibility of website visitors followikng through on contacting you is
- A.
Offer a 1-800-#
- B.
Tell them to call you today
- C.
Offer a freebie "take away" with your contact information
- D.
Offer testimonials
- 10.What is a great way to improve your website's "stickiness", which is keeping someone on your website and encouraging them to come back?
- A.
Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
- B.
Have a lot of text to read
- C.
Make it difficult to locate the contact information
- D.
Pack a lot of graphics, photos, and text onto each page
- 11.The best way to avoid Google penalties is by practicing __________ SEO tactics.
- A.
Black hat
- B.
White hat
- C.
Blue hat
- D.
None of the above
- 12.Video marketing helps in bringing immediate SEO results. True or false?
- A.
True
- B.
False
- 13.Which of these digital marketing tactics is used to create interest in a product and establish a pipeline for sales?
- A.
Lead generation
- B.
Call to action
- C.
Organic ranking
- D.
Local SEO
- 14.The structure and design of a website also affect its rankings and overall traffic. True or false?
- A.
True
- B.
False
- 15.Which digital marketing strategy helps clients control what shows up on search engine results pages when users type in a client’s name or keyword associated with their business?
- A.
Online public relations marketing
- B.
Conversion optimization
- C.
Reputation management
- D.
Lead generation
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