Digital Marketing Aptitude Quiz! Exam

32 Questions | Total Attempts: 228

SettingsSettingsSettings
Please wait...
Digital Marketing Aptitude Quiz! Exam

.


Questions and Answers
  • 1. 
    The overall value of a brand is measured in terms of its___.
    • A. 

      Total income

    • B. 

      Product/service being offered

    • C. 

      Social media presence

    • D. 

      Business strategy

    • E. 

      Brand equity

  • 2. 
    Why is it important to have a digital marketing strategy?
    • A. 

      A digital marketing strategy creates consumer demand by using the power of the interconnected, interactive web.

    • B. 

      A digital marketing strategy rigidly determines the foundation for the brand's strategy.

    • C. 

      A digital marketing strategy allows the brand to create separate business and brand-building objectives for the digital vs the traditional spheres.

    • D. 

      A digital marketing strategy reduces the need for digital marketing strategists to constantly measure and adapt to ensure the highest ROI.

    • E. 

      A digital marketing strategy defines how a brand will leverage digital channels to fulfil a business challenge or objective.

  • 3. 
    When creating and implementing a digital marketing strategy, which of the following should a business avoid?
    • A. 

      Examining the context of the organisation and the various stakeholders.

    • B. 

      Identifying the supporting value-adds to the brand promise that are unique to the digital landscape.

    • C. 

      Considering objectives, tactics, KPIs and targets.

    • D. 

      Finding a way to work agility into the strategy.

    • E. 

      Deriving goals of a website or campaign separately from the brand's objectives.

  • 4. 
    The Four P's of marketing help you structure the components that make up a brand's offering. What are the Four P's of marketing?
    • A. 

      People, Place, Power, Price

    • B. 

      Price, Place, Product, People

    • C. 

      Product, Price, Purpose, People

    • D. 

      Purpose, Potential, Price, Product

    • E. 

      Product, Price, Place, Promotion

  • 5. 
    What is the Porter's Five Forces analysis?
    • A. 

      It's a mindmap of how the business will achieve its objectives using five forces of marketing.

    • B. 

      It's a business tool that helps calculate the wins and losses so that the brand can identify weaknesses to work on.

    • C. 

      It's an analysis of five different ways a businesscan track the outcome of a campaign.

    • D. 

      It's a marketing strategy tool that can only be used to understand the competition that the brand faces in the market.

    • E. 

      It's a business tool that helps determine the competitive intensity and attractiveness of a market.

  • 6. 
    What does SMART stand for?
    • A. 

      Specific, manageable, attractive, realistic and tactical.

    • B. 

      Smart, measurable, accessible, realistic and tactical

    • C. 

      Specific, measurable, achievable, reachable to audience and temporary

    • D. 

      Specific, measurable, achievable, realistic and time-bound

    • E. 

      Specific, measurable, attainable, realistic, time-bound

  • 7. 
    What is Digital Marketing fundamentally powerful for?
    • A. 

      Creating engaging campaigns and you have improved conversion rates.

    • B. 

      Global reach and you can get involved in social media.

    • C. 

      Effective customer service and data collection.

    • D. 

      Personalized marketing and it is highly cost-effective.

    • E. 

      It is almost completely measurable and your audience can be segmented very precisely

  • 8. 
    What is positioning?
    • A. 

      Determining where your online ads will be served

    • B. 

      Allowing people to go directly to the business instead of transacting through a middleman

    • C. 

      Allowing tactics and strategies to be modified and optimised as you go

    • D. 

      Creating a roadmap for achieving your business goals

    • E. 

      Situating your brand in a unique place in people’s minds

  • 9. 
    When setting specific digital marketing goals, what are the four key aspects to consider?
    • A. 

      Time; Budget; Performanc; Digital Channels

    • B. 

      Economical factors; Political climate; Advances in technology; Changes in digital trends

    • C. 

      Digital Channels; Target Audience; Objectives; Budget

    • D. 

      Target audience; segmentation; positioning; objectives

    • E. 

      Objectives; Tactics; Key performance indicators (KPIs); Targets

  • 10. 
    What is user-centric thinking?
    • A. 

      Taking time after a project or service has been delivered to consider the user journey.

    • B. 

      If your current marketing strategy does not work, attempting to place hte user at the core of all business decisions.

    • C. 

      Selling a product or service according to the business needs and objectives.

    • D. 

      Thinking about the users' needs after defining the features of benefits of a product/service.

    • E. 

      Placing the user at the core of ALL decisions

  • 11. 
    A brand creates a user persona for Courtney, who is driven by emotion, rich storytelling, and social belonging. What does this imply for a brand?
    • A. 

      This knowledge of the user means that the brand should look into developing an app that caters to the user's social activities.

    • B. 

      The brand needs to understand the importance of creating socially rich platforms for users to buy into.

    • C. 

      The brand should now understand how to properly communicate with their audience by implementing more KPI's.

    • D. 

      The brand needs to implement a matrix sampling method on users to allow the brand to see further opportunities.

    • E. 

      This knowledge should drive how the brand communicates with the persona and how the brand experience is tailored to make her feel like part of a community.

  • 12. 
    Which of the following statements is false?
    • A. 

      Digital disruption can appear in many small and large ways and is not just continuing, but accelerating.

    • B. 

      One of the results of digital tools and media is a destabilising of the status quo.

    • C. 

      Marketers are forced to keep cognisant of global shifts while tracking and focusing on niche communities and specific segments within their market.

    • D. 

      Attention economy is a term used to describe the large number of things competing for customer attention.

    • E. 

      Rather than making stuff people want, successful organisations are focused on making people want stuff.

  • 13. 
    Which of the following is NOT a demographic factor?
    • A. 

      Income

    • B. 

      Race

    • C. 

      Gender

    • D. 

      Age

    • E. 

      Personality

  • 14. 
    Which of the following is a psychographic factor?
    • A. 

      Trends

    • B. 

      Occupation

    • C. 

      Marital status

    • D. 

      Education level

    • E. 

      Motives

  • 15. 
    Which of the following explains why default options work for decision making?
    • A. 

      They offer a path of least resistance

    • B. 

      They serve as a social signal

    • C. 

      They offer assurance

    • D. 

      They take advantage of loss aversion

    • E. 

      All the above answers are reasons why default options are good

  • 16. 
    Secondary data can:
    • A. 

      Provide enough information to solve the problem at hand, thereby negating the need for further research.

    • B. 

      Provide sources for hypotheses that can be explored through primary research.

    • C. 

      Provide information to inform primary research, such as sample sizes and the audience.

    • D. 

      Be used as a reference base to measure the accuracy of primary research.

    • E. 

      All of the above

  • 17. 
    What is an online ethnography?
    • A. 

      An examination of the number of people who view your website.

    • B. 

      An online survey targeted towards consumers to gain better insights on a subject.

    • C. 

      The collection of data to present a new set of findings from original research.

    • D. 

      Data that is online that can be observed but not measured

    • E. 

      Researchers immersing themselves in a particular environment in order to gather insights.

  • 18. 
    Customers can be particularly vocal about companies and products. What can tracking and monitoring this data help you establish?
    • A. 

      New audiences

    • B. 

      Research sampling method

    • C. 

      Qualitative data

    • D. 

      Quantitative data

    • E. 

      Customer sentiment

  • 19. 
    Fill in the blank: The validity of any data must be considered in light of your _________ design.
    • A. 

      Visual

    • B. 

      Social

    • C. 

      Product

    • D. 

      Marketing

    • E. 

      Research

  • 20. 
    Which of the following cannot be used to measure success?
    • A. 

      How frequently people visit and engage on your site.

    • B. 

      Gross or median order value of sales.

    • C. 

      Service-related metrics like retention and acquisitions.

    • D. 

      Technical performance metrics.

    • E. 

      Examining whether or not your organisation is data-led.

  • 21. 
    What is the goal of analyzing data?
    • A. 

      To make sure the company updates its consumer engagement processes and governance strategy accordingly.

    • B. 

      To make the data available to customer-facing staff as well as product designers.

    • C. 

      To make sure your company's data is organised.

    • D. 

      To make it easy to understand.

    • E. 

      To look for patterns and think about what those mean so that your business can make data driven decisions.

  • 22. 
    What does NPS stand for?
    • A. 

      Net Profit Score

    • B. 

      Net Production Score

    • C. 

      Net Preference Score

    • D. 

      Net Performance Score

    • E. 

      Net Promoter Score

  • 23. 
    Which of the following is NOT one of the main forms of data?
    • A. 

      Algorithmic Intelligence

    • B. 

      Business Intelligence

    • C. 

      Customer Intelligence

    • D. 

      Software Intelligence

    • E. 

      Product Intelligence

  • 24. 
    What best describes 'leading indicators'?
    • A. 

      Leading indicators are pieces of information from right now.

    • B. 

      Leading indicators are only useful for tech-focused brands.

    • C. 

      Leading indicators show your past performance.

    • D. 

      The immediate environment is a leading indicator.

    • E. 

      Leading indicators help you define your strategy for moving the business forward.

  • 25. 
    _______________ is a massive network of connected ‘things’, people, coffee makers, and almost anything else that can be given a connection to the Internet.
    • A. 

      The Internet of Everything

    • B. 

      A Search Engine

    • C. 

      Google

    • D. 

      Social Media

    • E. 

      The Internet of Things

Related Topics
Back to Top Back to top