Product/service being offered
Social media presence
A digital marketing strategy creates consumer demand by using the power of the interconnected, interactive web.
A digital marketing strategy rigidly determines the foundation for the brand's strategy.
A digital marketing strategy allows the brand to create separate business and brand-building objectives for the digital vs the traditional spheres.
A digital marketing strategy reduces the need for digital marketing strategists to constantly measure and adapt to ensure the highest ROI.
A digital marketing strategy defines how a brand will leverage digital channels to fulfil a business challenge or objective.
Examining the context of the organisation and the various stakeholders.
Identifying the supporting value-adds to the brand promise that are unique to the digital landscape.
Considering objectives, tactics, KPIs and targets.
Finding a way to work agility into the strategy.
Deriving goals of a website or campaign separately from the brand's objectives.
People, Place, Power, Price
Price, Place, Product, People
Product, Price, Purpose, People
Purpose, Potential, Price, Product
Product, Price, Place, Promotion
It's a mindmap of how the business will achieve its objectives using five forces of marketing.
It's a business tool that helps calculate the wins and losses so that the brand can identify weaknesses to work on.
It's an analysis of five different ways a businesscan track the outcome of a campaign.
It's a marketing strategy tool that can only be used to understand the competition that the brand faces in the market.
It's a business tool that helps determine the competitive intensity and attractiveness of a market.
Specific, manageable, attractive, realistic and tactical.
Smart, measurable, accessible, realistic and tactical
Specific, measurable, achievable, reachable to audience and temporary
Specific, measurable, achievable, realistic and time-bound
Specific, measurable, attainable, realistic, time-bound
Creating engaging campaigns and you have improved conversion rates.
Global reach and you can get involved in social media.
Effective customer service and data collection.
Personalized marketing and it is highly cost-effective.
It is almost completely measurable and your audience can be segmented very precisely
Determining where your online ads will be served
Allowing people to go directly to the business instead of transacting through a middleman
Allowing tactics and strategies to be modified and optimised as you go
Creating a roadmap for achieving your business goals
Situating your brand in a unique place in people’s minds
Time; Budget; Performanc; Digital Channels
Economical factors; Political climate; Advances in technology; Changes in digital trends
Digital Channels; Target Audience; Objectives; Budget
Target audience; segmentation; positioning; objectives
Objectives; Tactics; Key performance indicators (KPIs); Targets
Taking time after a project or service has been delivered to consider the user journey.
If your current marketing strategy does not work, attempting to place hte user at the core of all business decisions.
Selling a product or service according to the business needs and objectives.
Thinking about the users' needs after defining the features of benefits of a product/service.
Placing the user at the core of ALL decisions
This knowledge of the user means that the brand should look into developing an app that caters to the user's social activities.
The brand needs to understand the importance of creating socially rich platforms for users to buy into.
The brand should now understand how to properly communicate with their audience by implementing more KPI's.
The brand needs to implement a matrix sampling method on users to allow the brand to see further opportunities.
This knowledge should drive how the brand communicates with the persona and how the brand experience is tailored to make her feel like part of a community.
Digital disruption can appear in many small and large ways and is not just continuing, but accelerating.
One of the results of digital tools and media is a destabilising of the status quo.
Marketers are forced to keep cognisant of global shifts while tracking and focusing on niche communities and specific segments within their market.
Attention economy is a term used to describe the large number of things competing for customer attention.
Rather than making stuff people want, successful organisations are focused on making people want stuff.
They offer a path of least resistance
They serve as a social signal
They offer assurance
They take advantage of loss aversion
All the above answers are reasons why default options are good
Provide enough information to solve the problem at hand, thereby negating the need for further research.
Provide sources for hypotheses that can be explored through primary research.
Provide information to inform primary research, such as sample sizes and the audience.
Be used as a reference base to measure the accuracy of primary research.
All of the above
An examination of the number of people who view your website.
An online survey targeted towards consumers to gain better insights on a subject.
The collection of data to present a new set of findings from original research.
Data that is online that can be observed but not measured
Researchers immersing themselves in a particular environment in order to gather insights.
Research sampling method
How frequently people visit and engage on your site.
Gross or median order value of sales.
Service-related metrics like retention and acquisitions.
Technical performance metrics.
Examining whether or not your organisation is data-led.
To make sure the company updates its consumer engagement processes and governance strategy accordingly.
To make the data available to customer-facing staff as well as product designers.
To make sure your company's data is organised.
To make it easy to understand.
To look for patterns and think about what those mean so that your business can make data driven decisions.
Net Profit Score
Net Production Score
Net Preference Score
Net Performance Score
Net Promoter Score
Leading indicators are pieces of information from right now.
Leading indicators are only useful for tech-focused brands.
Leading indicators show your past performance.
The immediate environment is a leading indicator.
Leading indicators help you define your strategy for moving the business forward.
The Internet of Everything
A Search Engine
The Internet of Things