Basic Concepts Of Digital Marketing! Trivia Quiz

20 Questions | Total Attempts: 2138

SettingsSettingsSettings
Please wait...
Basic Concepts Of Digital Marketing! Trivia Quiz

In the world today, businesses are embracing the use of the internet to increase their customer base. This is made possible if they come up with a good website and form a good customer relation. Do you even understand the basic concepts of digital marketing? The quiz below will help shed some light on that. Do give it a shot and see what new facts you may learn about this emerging concept in business.


Questions and Answers
  • 1. 
    The online presence, which comprises the different forms of online media controlled by a company, is also known as:
    • A. 

      Paid media.

    • B. 

      Owned media.

    • C. 

      Digital media.

    • D. 

      Consumer journey.

  • 2. 
    The online presence of a company can be associated with different online goals, such as making its products available for online purchase, providing services and building relationships, offering an experience to strengthen the brand and stimulating interactions with consumers. What is the main goal of the website below?
    • A. 

      Brand building and relationship with customers, shareholders, media and suppliers.

    • B. 

      E-commerce.

    • C. 

      New products development and research.

    • D. 

      Portal or media site.

    • E. 

      Services-oriented and relationship building.

  • 3. 
    What is the main goal of this website?
    • A. 

      Brand building and relationship with customers, shareholders, media and suppliers.

    • B. 

      E-commerce.

    • C. 

      New product development and research.

    • D. 

      Portal or media site.

    • E. 

      Services-oriented and relationship building.

  • 4. 
    What about this website?
    • A. 

      Brand building and relationship with customers, shareholders, media and suppliers.

    • B. 

      E-commerce.

    • C. 

      New product development and research.

    • D. 

      Portal or media site.

    • E. 

      Services oriented and relationship building.

  • 5. 
    • A. 

      Be independent of the offline marketing strategy.

    • B. 

      Provide a present direction to the digital marketing activities.

    • C. 

      Involve the selection of strategic options to achieve digital marketing objectives and create sustainable differential competitive advantage.

    • D. 

      Offer a lower basic price and discounts for the products sold through the Internet.

  • 6. 
    An online value proposition is a statement that reinforces an organization's core proposition in relation to its online offering, which must be different from the offline offering and from those of:
    • A. 

      Suppliers.

    • B. 

      Customers.

    • C. 

      Competitors.

    • D. 

      Business partners.

    • E. 

      Shareholders.

  • 7. 
    Having a clear online value proposition may bring several benefits, such as:
    • A. 

      It helps distinguishing an e-commerce site from the sites of the competitors.

    • B. 

      It helps provide a focus to marketing efforts so that company staff is clear about the purpose of the online activities.

    • C. 

      If the proposition is clear it can be used for PR, and word-of-mouth recommendations may be made about the company.

    • D. 

      Answers a, b and c are correct.

    • E. 

      Answers a and b are correct.

  • 8. 
    In relation to the digital marketing mix, what is the WRONG affirmative:
    • A. 

      Digital technologies can approach several P's together, improving the customer experience (product), delivering the experience wherever you are (place), and all of this simultaneously promotes the product (promotion).

    • B. 

      Decision about the digital marketing mix should be taken with basis on the strategic definition of the target markets and brand positioning.

    • C. 

      The online product must be based on the value that the company can provide to customers through the Internet.

    • D. 

      Endorsement, awards, testimonies, customer comments, warranties and guaranties are examples of the digital core product.

    • E. 

      Online service differentiation can comprise elements as ordering ease, delivery, installation, customer training, customer consulting, maintenance and repair.

  • 9. 
    What is NOT a pricing tactic usually applied by companies that offer digital products such as written content, music or videos?
    • A. 

      Subscription.

    • B. 

      Pay per view.

    • C. 

      Freemium.

    • D. 

      Group purchasing.

    • E. 

      Bundling.

  • 10. 
    The Internet provides several new concepts related to distribution. Which of these concepts is represented in the website below?
    • A. 

      Disintermediation.

    • B. 

      Infomediation.

    • C. 

      Affiliation.

    • D. 

      Group purchasing.

    • E. 

      Pay per view.

  • 11. 
    An effective promotional mix must consider the following six key issues:
    • A. 

      Promotional mix, interaction, integration, resourcing, infomediation and creativity.

    • B. 

      Promotional mix, integration, resourcing, interaction, creativity and proximity.

    • C. 

      Promotional mix, integration, creativity, interaction, globalization and resourcing.

    • D. 

      Promotional mix, integration, infomediation, proximity and resourcing.

    • E. 

      Promotional mix, integration, creativity, interaction, globalization and availability.

  • 12. 
    In the Christmas 2012 campaign, Coca-Cola developed online and offline actions that were aligned with the company's overall positioning and online value proposition. Which of the promotional keys is better represented in this example?
    • A. 

      Promotional mix.

    • B. 

      Interaction.

    • C. 

      Integration.

    • D. 

      Creativity.

    • E. 

      Proximity.

  • 13. 
    The TrackMyMacca’s is a free iPhone app launched in Australia that lets consumers track where feature ingredients in the actual McDonald’s food they just bought came from. What is the promotional key issue better represented in this example?  
    • A. 

      Promotional mix.

    • B. 

      Interaction.

    • C. 

      Integration.

    • D. 

      Creativity.

    • E. 

      Globalization.

  • 14. 
    My Starbucks Idea is an example of:
    • A. 

      Attribution model

    • B. 

      Intermediary model

    • C. 

      Communication model

    • D. 

      Co-creation model

    • E. 

      Online revenue model

  • 15. 
    A viral marketing campaign can be created through a:
    • A. 

      Video clip.

    • B. 

      TV Ad.

    • C. 

      Cartoon. c. Cartoon

    • D. 

      Political message.

    • E. 

      Song.

    • F. 

      Answers an and b are correct.

    • G. 

      Answers a, b and c are correct.

    • H. 

      All the answers are correct.

  • 16. 
    What action is NOT related to managing consumers' fears and phobias:
    • A. 

      Provide clear and effective privacy statements.

    • B. 

      Follow privacy and consumer protection guidelines in all markets.

    • C. 

      Make security of consumer data a priority.

    • D. 

      Define a competitive price.

    • E. 

      Present independent site certification.

  • 17. 
    Apple iPod has not only an intuitive interface but also a nice design and a “cool” factor, which contributed to the success of the product in the market. Considering the 4As, these elements are related to:
    • A. 

      Affordability.

    • B. 

      Awareness.

    • C. 

      Acceptability.

    • D. 

      Accessibility.

  • 18. 
    We CANNOT consider as a social media platform:
    • A. 

      Social network sites, such as Facebook, LinkedIn and MySpace.

    • B. 

      Social publishing and news, such as newspapers and magazines.

    • C. 

      Social events, such as shows and parties.

    • D. 

      Social knowledge, such as Wikipedia.

  • 19. 
    The term conversion, in digital marketing, refers to achieving a specific goal, such as:
    • A. 

      Making a sale.

    • B. 

      Taking a trial.

    • C. 

      Registering for a newsletter.

    • D. 

      Registering for blog post updates.

    • E. 

      Answers a, be and c are correct.

    • F. 

      All the answers are correct.

  • 20. 
    What is digital marketing?