Basic Concepts Of Digital Marketing! Trivia Quiz

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Basic Concepts Of Digital Marketing! Trivia Quiz - Quiz


Digital Marketing has brought success to many businesses. If you're learning this marketing subject, try this basic concept of Digital Marketing trivia quiz that we've created below and see how much you know about this field. In the world today, businesses are embracing the use of the internet to increase their customer base. This is made possible if they come up with a good website and form a good customer relationship. The quiz below will help shed some light on your knowledge about the basic concepts of digital marketing. Do give it a shot!


Questions and Answers
  • 1. 

    What is the main goal of this website?

    • A.

      Brand building and relationship with customers, shareholders, media and suppliers.

    • B.

      E-commerce.

    • C.

      New product development and research.

    • D.

      Portal or media site.

    • E.

      Services-oriented and relationship building.

    Correct Answer
    B. E-commerce.
    Explanation
    The main goal of this website is to engage in e-commerce. This means that the website is primarily focused on conducting online business activities, such as selling products or services, and facilitating transactions between buyers and sellers. The website may include features such as an online store, shopping cart functionality, and secure payment options to support its e-commerce objectives.

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  • 2. 

    The online presence, which comprises the different forms of online media controlled by a company, is also known as:

    • A.

      Paid media.

    • B.

      Owned media.

    • C.

      Digital media.

    • D.

      Consumer journey.

    Correct Answer
    B. Owned media.
    Explanation
    Owned media refers to the online presence that is controlled by a company. This includes the company's website, blogs, social media accounts, and other digital platforms that are owned and managed by the company itself. Unlike paid media, which involves advertising and promotional activities, owned media is the content and channels that a company has direct control over. Digital media is a broader term that encompasses all forms of media that are delivered through digital channels, including owned media. Consumer journey refers to the process that a consumer goes through when making a purchase decision and is not directly related to the online presence of a company.

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  • 3. 

    In the Christmas 2012 campaign, Coca-Cola developed online and offline actions that were aligned with the company's overall positioning and online value proposition. Which of the promotional keys is better represented in this example?

    • A.

      Promotional mix.

    • B.

      Interaction.

    • C.

      Integration.

    • D.

      Creativity.

    • E.

      Proximity.

    Correct Answer
    C. Integration.
    Explanation
    In the given example, Coca-Cola developed online and offline actions that were aligned with the company's overall positioning and online value proposition. This demonstrates integration as the promotional key that is better represented. Integration refers to the coordination and synchronization of various marketing communication tools and activities to deliver a consistent and unified message to the target audience. By aligning their online and offline actions with their overall positioning and value proposition, Coca-Cola effectively integrated their promotional efforts, ensuring a cohesive and seamless brand experience for their customers.

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  • 4. 

    What about this website?

    • A.

      Brand building and relationship with customers, shareholders, media and suppliers.

    • B.

      E-commerce.

    • C.

      New product development and research.

    • D.

      Portal or media site.

    • E.

      Services oriented and relationship building.

    Correct Answer
    E. Services oriented and relationship building.
    Explanation
    The given options describe different aspects of a website. "Services oriented and relationship building" indicates that the website focuses on providing services to customers and building relationships with them. This suggests that the website is designed to offer various services and prioritize customer satisfaction. It may include features such as customer support, personalized experiences, and loyalty programs to foster long-term relationships with customers.

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  • 5. 

    An online value proposition is a statement that reinforces an organization's core proposition in relation to its online offering, which must be different from the offline offering and from those of:

    • A.

      Suppliers.

    • B.

      Customers.

    • C.

      Competitors.

    • D.

      Business partners.

    • E.

      Shareholders.

    Correct Answer
    C. Competitors.
    Explanation
    An online value proposition is a statement that highlights the unique value and benefits that an organization's online offering provides to its target audience. It outlines how the organization's online offering is different and superior to what its competitors are providing. By focusing on what sets them apart from their competitors, organizations can attract and retain customers by showcasing their unique selling points and advantages. Therefore, the correct answer is competitors.

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  • 6. 

    The TrackMyMacca’s is a free iPhone app launched in Australia that lets consumers track where feature ingredients in the actual McDonald’s food they just bought came from. What is the promotional key issue better represented in this example?  

    • A.

      Promotional mix.

    • B.

      Interaction.

    • C.

      Integration.

    • D.

      Creativity.

    • E.

      Globalization.

    Correct Answer
    B. Interaction.
    Explanation
    The promotional key issue better represented in this example is "Interaction." The TrackMyMacca's app allows consumers to interact with the brand by tracking the origin of the ingredients in their McDonald's food. This interactive feature engages consumers and creates a connection between them and the brand, enhancing their overall experience.

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  • 7. 

    My Starbucks Idea is an example of:

    • A.

      Attribution model

    • B.

      Intermediary model

    • C.

      Communication model

    • D.

      Co-creation model

    • E.

      Online revenue model

    Correct Answer
    D. Co-creation model
    Explanation
    My Starbucks Idea is an example of a co-creation model because it involves Starbucks customers actively participating in the creation and development of new ideas and products. This platform allows customers to submit their ideas, vote on others' ideas, and engage in discussions with Starbucks employees. By involving customers in the innovation process, Starbucks is able to tap into their creativity and preferences, resulting in a collaborative approach to product development and improvement. This co-creation model fosters a sense of community and empowers customers to have a direct impact on the Starbucks brand.

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  • 8. 

    A viral marketing campaign can be created using which of the following methods? 

    • A.

      Video clip.

    • B.

      TV Ad.

    • C.

      Cartoon. c. Cartoon

    • D.

      Political message.

    • E.

      Song.

    • F.

      All the answers are correct.

    Correct Answer
    F. All the answers are correct.
    Explanation
    A viral marketing campaign can be created using various methods such as video clips, TV ads, cartoons, political messages, and songs. All of these methods have the potential to capture people's attention and be shared widely, leading to the campaign going viral.

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  • 9. 

    What action is NOT related to managing consumers' fears and phobias:

    • A.

      Provide clear and effective privacy statements.

    • B.

      Follow privacy and consumer protection guidelines in all markets.

    • C.

      Make security of consumer data a priority.

    • D.

      Define a competitive price.

    Correct Answer
    D. Define a competitive price.
    Explanation
    The action of defining a competitive price is not directly related to managing consumers' fears and phobias. While providing clear and effective privacy statements, following privacy and consumer protection guidelines, and making security of consumer data a priority can help alleviate concerns and fears related to privacy and security, defining a competitive price is more related to marketing and pricing strategies rather than addressing fears and phobias.

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  • 10. 

    The term conversion, in digital marketing, refers to achieving a specific goal, such as:

    • A.

      Making a sale.

    • B.

      Taking a trial.

    • C.

      Registering for a newsletter.

    • D.

      Registering for blog post updates.

    • E.

      All the answers are correct.

    Correct Answer
    E. All the answers are correct.
    Explanation
    The explanation for the given correct answer is that all the options listed (making a sale, taking a trial, registering for a newsletter, registering for blog post updates) can be considered as goals in digital marketing. Conversion refers to the process of successfully achieving these goals, and all the options mentioned are valid examples of conversions.

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  • 11. 

    Apple iPod has not only an intuitive interface but also a nice design and a “cool” factor, which contributed to the success of the product in the market. Considering the 4As, these elements are related to:

    • A.

      Affordability.

    • B.

      Awareness.

    • C.

      Acceptability.

    • D.

      Accessibility.

    Correct Answer
    C. Acceptability.
    Explanation
    The elements of having an intuitive interface, nice design, and a "cool" factor contribute to the acceptability of the Apple iPod in the market. These features make the product attractive and appealing to customers, leading to its success.

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  • 12. 

    In relation to the digital marketing mix, what is the WRONG affirmative:

    • A.

      Digital technologies can approach several P's together, improving the customer experience (product), delivering the experience wherever you are (place), and all of this simultaneously promotes the product (promotion).

    • B.

      Decision about the digital marketing mix should be taken with basis on the strategic definition of the target markets and brand positioning.

    • C.

      The online product must be based on the value that the company can provide to customers through the Internet.

    • D.

      Endorsement, awards, testimonies, customer comments, warranties and guaranties are examples of the digital core product.

    • E.

      Online service differentiation can comprise elements as ordering ease, delivery, installation, customer training, customer consulting, maintenance and repair.

    Correct Answer
    D. Endorsement, awards, testimonies, customer comments, warranties and guaranties are examples of the digital core product.
    Explanation
    The statement "Endorsement, awards, testimonies, customer comments, warranties and guaranties are examples of the digital core product" is incorrect. These elements are not examples of the digital core product, but rather examples of promotional tactics or customer feedback that can be used in digital marketing. The digital core product refers to the actual product or service being offered online.

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  • 13. 

    A digital marketing strategy is needed to provide consistent direction for an organization's online marketing activities. A good digital marketing strategy must:

    • A.

      Be independent of the offline marketing strategy.

    • B.

      Provide a present direction to the digital marketing activities.

    • C.

      Involve the selection of strategic options to achieve digital marketing objectives and create sustainable differential competitive advantage.

    • D.

      Offer a lower basic price and discounts for the products sold through the Internet.

    Correct Answer
    C. Involve the selection of strategic options to achieve digital marketing objectives and create sustainable differential competitive advantage.
    Explanation
    A good digital marketing strategy must involve the selection of strategic options to achieve digital marketing objectives and create sustainable differential competitive advantage. This means that the strategy should include the identification and evaluation of different options and tactics that can be used to reach the organization's digital marketing goals. By selecting the most effective options, the strategy can help the organization gain a competitive edge in the digital marketplace and create long-term success. This answer is supported by the fact that the other options mentioned in the question, such as being independent of offline marketing strategy or offering lower prices and discounts, are not necessarily requirements for a good digital marketing strategy.

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  • 14. 

    Which of these is NOT a pricing tactic which is usually applied by companies dealing in digital products such as written content, music, or videos?

    • A.

      Subscription.

    • B.

      Pay per view.

    • C.

      Freemium.

    • D.

      Group purchasing.

    Correct Answer
    D. Group purchasing.
    Explanation
    Group purchasing is not a pricing tactic typically used by companies dealing in digital products such as written content, music, or videos. Group purchasing refers to a strategy where multiple buyers come together to make a purchase in order to negotiate lower prices. This tactic is more commonly used in physical product industries rather than digital product industries.

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  • 15. 

    The Internet provides several new concepts related to distribution. Which of these concepts is represented in the website below?

    • A.

      Disintermediation.

    • B.

      Infomediation.

    • C.

      Affiliation.

    • D.

      Group purchasing.

    Correct Answer
    C. Affiliation.
    Explanation
    The concept of affiliation is represented in the website below. Affiliation refers to a partnership between a website and another business, where the website promotes the products or services of the business and earns a commission for any sales generated through its referrals. In this case, the website is likely promoting and recommending products or services from other businesses in exchange for a commission, making it an example of affiliation.

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  • 16. 

    An effective promotional mix must consider the following six key issues:

    • A.

      Promotional mix, interaction, integration, resourcing, infomediation and creativity.

    • B.

      Promotional mix, integration, resourcing, interaction, creativity and proximity.

    • C.

      Promotional mix, integration, creativity, interaction, globalization and resourcing.

    • D.

      Promotional mix, integration, creativity, interaction, globalization and availability.

    Correct Answer
    C. Promotional mix, integration, creativity, interaction, globalization and resourcing.
    Explanation
    The correct answer includes the key issues that need to be considered for an effective promotional mix. These include the promotional mix itself, integration of different promotional tools, creativity in developing promotional strategies, interaction with the target audience, globalization to reach a wider market, and resourcing to ensure the necessary resources are available for the promotional activities.

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  • 17. 

    Having a clear online value proposition may bring several benefits, such as:

    • A.

      It helps distinguishing an e-commerce site from the sites of the competitors.

    • B.

      It helps provide a focus to marketing efforts so that company staff is clear about the purpose of the online activities.

    • C.

      If the proposition is clear it can be used for PR, and word-of-mouth recommendations may be made about the company.

    • D.

      Answers a, b and c are correct.

    • E.

      Answers a and b are correct.

    Correct Answer
    D. Answers a, b and c are correct.
    Explanation
    Having a clear online value proposition brings several benefits. Firstly, it helps distinguish an e-commerce site from competitors, allowing it to stand out in the market. Secondly, it provides a focus for marketing efforts, ensuring that company staff understands the purpose of online activities and can align their strategies accordingly. Lastly, if the proposition is clear, it can be used for public relations purposes, leading to positive word-of-mouth recommendations about the company. Therefore, all of the options a, b, and c are correct.

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  • 18. 

    Which of the following options can not be considered a social media platform? 

    • A.

      Social network sites, such as Facebook, LinkedIn and MySpace.

    • B.

      Social publishing and news, such as newspapers and magazines.

    • C.

      Social events, such as shows and parties.

    • D.

      Social knowledge, such as Wikipedia.

    Correct Answer
    C. Social events, such as shows and parties.
    Explanation
    Social events, such as shows and parties, cannot be considered a social media platform because they do not involve online platforms for users to connect, interact, and share content. Social media platforms are typically digital platforms that allow users to create profiles, connect with others, and share various forms of content, such as text, photos, and videos. While social events may facilitate social interaction, they do not provide the same features and functionalities as social media platforms.

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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • May 29, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 10, 2013
    Quiz Created by
    Clara_koetz

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