Digital Marketing Exam: Trivia Quiz!

30 Questions | Total Attempts: 2892

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Digital Marketing Exam: Trivia Quiz! - Quiz

Digital Marketing refers to events a company takes to promote a product or service's buying and selling digitally. It is one of the main factors of business management and commerce. Marketers can provide their products to other businesses or directly to consumers. If you choose to learn more about digital marketing, then this below is a digital marketing exam quiz for you. Check how much do you know about digital marketing.


Questions and Answers
  • 1. 
    Does search engine marketing provide the lowest cost per lead of all direct marketing methods?
    • A. 

      True

    • B. 

      False

  • 2. 
    What is the general difference between SEO and SEM?
    • A. 

      SEO is the west coast term, SEM is the east coast term

    • B. 

      Nothing. They are synonyms

    • C. 

      SEO refers to organic placement and SEM refers to all forms of search marketing

    • D. 

      SEO refers to organic placement and SEM refers to paid search

  • 3. 
    People, that search for local products and services online have a high intent to buy?
    • A. 

      True

    • B. 

      False

  • 4. 
    Local searches online are decreasing year over year?
    • A. 

      True

    • B. 

      False

  • 5. 
    PPC ads are the listings you see at the very top and along the right hand side of the search engine results page of major search engines?
    • A. 

      True

    • B. 

      False

  • 6. 
    With PPC listings, advertisers pay each time the listing is viewed?
    • A. 

      True

    • B. 

      False

  • 7. 
    PPC can provide immediate traffic to a website?
    • A. 

      True

    • B. 

      False

  • 8. 
    We manage PPC listings on what major search engines?
    • A. 

      MSN, AOL, Google

    • B. 

      Yahoo!, MSN, AOL

    • C. 

      MSN, Yahoo!, Google

    • D. 

      Yahoo!, AOL, Google

  • 9. 
    Search Engine Optimization (SEO) is the process of improving a website's or web page's ranking in the organic results of the major search engines?
    • A. 

      True

    • B. 

      False

  • 10. 
    Another common term for organic listings is sponsored links?
    • A. 

      True

    • B. 

      False

  • 11. 
    SEO provides immediate traffic to a website?
    • A. 

      True

    • B. 

      False

  • 12. 
    What are the 3 main search engine marketing products?
    • A. 

      PPC, business profile listing, banner ads

    • B. 

      SEO, paid results, email marketing

    • C. 

      Organic results, business profile listing, paid search

    • D. 

      Business profile listing, banner ads, paid results

  • 13. 
    PPC is a flexible medium and advertisers can target as many keywords as they want?
    • A. 

      True

    • B. 

      False

  • 14. 
    SEM Accelerator advertisers are assigned a unique phone number and may optionally listen to a recording of all calls made to the number?
    • A. 

      True

    • B. 

      False

  • 15. 
    How many months long is the SEO roadmap?
    • A. 

      1

    • B. 

      3

    • C. 

      6

    • D. 

      9

    • E. 

      12

  • 16. 
    In the long run, SEO is a better investment than PPC
    • A. 

      True

    • B. 

      False

  • 17. 
    If a potential SEM customer has a question about the service and you don't know the answer, the best response is to?
    • A. 

      Call Robert or Renard during the sales call

    • B. 

      Assure the potential customer that you will get the answer when you get back to the office and have a chance to call or email OrangeSoda's pre sale support line

    • C. 

      Give the potential customer the telephone number to OrangeSoda

    • D. 

      Call OrangeSoda's pre sale support during the sales call

  • 18. 
    PPC customers get 100-300 guaranteed clicks per month of either the sponsored links ad and the business profile page or a combination of both
    • A. 

      True

    • B. 

      False

  • 19. 
    There are typically multiple ads in the PPC area. Can we guarantee that a SEM customer will get the top ad displayed?
    • A. 

      Yes - but only after 6 to 9 months

    • B. 

      No

  • 20. 
    Why should a company pay us to place their PPC ads when the company can do it themselves for cheaper?
    • A. 

      Companies really should do it themselves

    • B. 

      We have expertise in choosing the most effective keywords and we also offer optimized development of a business profile page that will be submitted to multiple major search engines, eliminating the time and effort involved in launching a successful SEM campaign

    • C. 

      We offer a free SEO service with all SEM packages

    • D. 

      We can guarantee them the top sponsored link listing for up to 3 keyword combinations

  • 21. 
    The basic SEO package includes optimization for how many keyword phrases?
    • A. 

      1

    • B. 

      3

    • C. 

      12

    • D. 

      Unlimited

  • 22. 
    As part of the SEO service, we provide recommendations and link building but we don't actually change the code of a company's website
    • A. 

      True

    • B. 

      False

  • 23. 
    We should let the customer know that this service is not being offered by the Montgomery Advertiser but by OrangeSoda?
    • A. 

      True

    • B. 

      False

  • 24. 
    With 48 hours of signing up for a SEM package, the customer will get a
    • A. 

      Welcome call from an OrangeSoda represenative

    • B. 

      Welcome email from an OrangeSoda representative

    • C. 

      PPC ad running atop 3 major search engines

    • D. 

      Fedex package containing a booklet that details the service features

  • 25. 
    With SEO, an advertiser is guaranteed to be atop the organic results page for the keyword phrase it has been optimized for after 6 months
    • A. 

      True

    • B. 

      False

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