Quiz: Digital Marketing Essentials Certification Exam!

49 Questions | Total Attempts: 436

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Digital Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    How are Digital Marketing and Social Media Marketing related?
    • A. 

      They’re the same thing

    • B. 

      Digital is a subset of Social

    • C. 

      Social is a subset of Digital

    • D. 

      They’re completely unrelated

  • 2. 
    Class 1 “Introduction to Digital” features several examples of powerpoint slides that use multiple images to convey information.  The speaker mentions that he found these on a website that he calls “the YouTube of Powerpoint Presentations”.  What is the name of that website?
    • A. 

      Slidepoint

    • B. 

      Slideshare

    • C. 

      Slidepoint

    • D. 

      MySlides

  • 3. 
    There are 4 ways, or “pillars”, to gain business value via digital marketing. Which of the following is NOT one of the 4 pillars of business value?
    • A. 

      Sales

    • B. 

      Efficiency

    • C. 

      Audience

    • D. 

      Innovation

    • E. 

      Retention

  • 4. 
    All digital strategies and tactics should aim for, and be measured by, their impact on sales.
    • A. 

      True

    • B. 

      False

  • 5. 
    How many different ways are there to engage audiences digitally?
    • A. 

      Four: Buying, Entertaining, Sharing, Learning

    • B. 

      Five: Buying, Entertaining, Sharing, Learning, Getting Help

    • C. 

      Six: Buying, Entertaining, Sharing, Learning, Getting Help, Listening

    • D. 

      Seven: Buying, Entertaining, Sharing, Learning, Getting Help, Listening, Helping

  • 6. 
    One recommendation made in the Digital Strategy and Planning lesson is to create a SWOT analysis specifically for digital. What does the acronym SWOT stand for?
    • A. 

      Strengths, Weaknesses, Opportunities, Threats

    • B. 

      Search, Website, Outbound, Targeting

    • C. 

      Search, Website, Opportunities, Threats

    • D. 

      Strategy, Website, Objectives, Tactics

  • 7. 
    As explained in the Digital Strategy and Planning lesson, a smart alternative to focusing on keywords in search marketing is focusing on ____________.
    • A. 

      Key Phrases

    • B. 

      Long tail keywords

    • C. 

      Search behavior

    • D. 

      Keyword Clusters

  • 8. 
    ____________ is an important factor in improving your website’s CRO (conversion rate optimization).
    • A. 

      Re-targeting

    • B. 

      A/B and multivariate testing

    • C. 

      SEO

    • D. 

      All of the Above

  • 9. 
    The most people do which of the following?
    • A. 

      Research online, Purchase online

    • B. 

      Research offline, Purchase online

    • C. 

      Research offline, Purchase offline

    • D. 

      Research online, Purchase offline

  • 10. 
    The acronym RACE is used in the Digital Planning lesson to understand the marketing funnel. R is for Reach, making consumers aware of your offering. A is for action, when consumers decide to make a purchase. C is for conversion, actually making the purchase. E is the final stage of the marketing funnel. What does it stand for?
    • A. 

      Engagement, when customers become advocates

    • B. 

      Earned, when you’ve earned the customers business

    • C. 

      Efficiency, when you’ve achieved the highest conversion from the Reach stage to the Conversion stage

    • D. 

      Endurance, when your customers make repeat purchases and become lifetime customers

  • 11. 
    Which of the following lenses of measurement is an analytics approach focused on the customer?
    • A. 

      Holistic Measurement

    • B. 

      Full Credit measurement

    • C. 

      Active Measurement

    • D. 

      All of the Above

  • 12. 
    Session-based measurement, which views each interaction that a customer has with your various marketing endeavors as separate events, is the ideal that Google is moving towards.
    • A. 

      True

    • B. 

      False

  • 13. 
    Customer interviews are a great way to learn about who your customer is.  Why is it advised that you record these interviews?
    • A. 

      To maintain an archive for later viewing

    • B. 

      So that you do not have to take notes during the interview

    • C. 

      To pay attention to the specific language that they use

    • D. 

      All of the Above

  • 14. 
    Keywords, for search marketing purposes, do not have to be a single word.  A keyword can be a phrase or a question.
    • A. 

      True

    • B. 

      False

  • 15. 
    A completed persona includes the specific problems that this representation of your customer is trying to solve.
    • A. 

      True

    • B. 

      False

  • 16. 
    A persona is best described as
    • A. 

      A list of attributes

    • B. 

      A demographic profile of an actual, typical customer

    • C. 

      A look inside the head of a representative customer

    • D. 

      All of the Above

  • 17. 
    It’s important that you collect as much information from your leads as possible up front, on first contact.
    • A. 

      True

    • B. 

      False

  • 18. 
    Your landing page will be most effective if it most resembles ____________.
    • A. 

      Your website’s home page

    • B. 

      A blank page

    • C. 

      The ad that is the referring ad to that landing page

    • D. 

      The Google home page

  • 19. 
    The rule of thumb for the amount of copy on a landing page is ______________.
    • A. 

      As little copy as possible

    • B. 

      The least amount of copy necessary to convince users to take a particular action

    • C. 

      A wide variety of offers and possible actions to take

    • D. 

      As much copy that fits in a certain designated area

  • 20. 
    Which of the following qualifies as an important item to include on your landing page?
    • A. 

      Ratings and Reviews

    • B. 

      Social Media Icons

    • C. 

      Site Navigation

    • D. 

      Company Mission Statement

  • 21. 
    On your landing page, you will surely have a big, colorful button that indicates what action you wish your prospect to take.  True or False:  A large, graphical red arrow pointing to that button will help your conversion rate.
    • A. 

      True

    • B. 

      False

  • 22. 
    It is possible to rewrite or “flatten” a url for SEO purposes.
    • A. 

      True

    • B. 

      False

  • 23. 
    In SEO, reciprocal linking, trading links with another website in order to boost your search engine results, is a recommended best practice.
    • A. 

      True

    • B. 

      False

  • 24. 
    SEO is comprised of three main areas:  Technical, On-site optimization, and Off-site promotion.  However, this categorization does not include the foundation of both on-site optimization and off-site promotion, which is ______________.
    • A. 

      Keyword Research

    • B. 

      Reporting capabilities

    • C. 

      Link sharing

    • D. 

      Quality Score

  • 25. 
    The term “code weight” is most directly referenced when assessing ___________ for SEO purposes.
    • A. 

      Page tagging

    • B. 

      How fast a page loads

    • C. 

      URL structures

    • D. 

      The density of text on a page