Quiz: Digital Marketing Essentials Certification Exam!
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- 1.How are Digital Marketing and Social Media Marketing related?
- A.
They’re the same thing
- B.
Digital is a subset of Social
- C.
Social is a subset of Digital
- D.
They’re completely unrelated
- 2.Class 1 “Introduction to Digital” features several examples of powerpoint slides that use multiple images to convey information. The speaker mentions that he found these on a website that he calls “the YouTube of Powerpoint Presentations”. What is the name of that website?
- A.
Slidepoint
- B.
Slideshare
- C.
Slidepoint
- D.
MySlides
- 3.There are 4 ways, or “pillars”, to gain business value via digital marketing. Which of the following is NOT one of the 4 pillars of business value?
- A.
Sales
- B.
Efficiency
- C.
Audience
- D.
Innovation
- E.
Retention
- 4.All digital strategies and tactics should aim for, and be measured by, their impact on sales.
- A.
True
- B.
False
- 5.How many different ways are there to engage audiences digitally?
- A.
Four: Buying, Entertaining, Sharing, Learning
- B.
Five: Buying, Entertaining, Sharing, Learning, Getting Help
- C.
Six: Buying, Entertaining, Sharing, Learning, Getting Help, Listening
- D.
Seven: Buying, Entertaining, Sharing, Learning, Getting Help, Listening, Helping
- 6.One recommendation made in the Digital Strategy and Planning lesson is to create a SWOT analysis specifically for digital. What does the acronym SWOT stand for?
- A.
Strengths, Weaknesses, Opportunities, Threats
- B.
Search, Website, Outbound, Targeting
- C.
Search, Website, Opportunities, Threats
- D.
Strategy, Website, Objectives, Tactics
- 7.As explained in the Digital Strategy and Planning lesson, a smart alternative to focusing on keywords in search marketing is focusing on ____________.
- A.
Key Phrases
- B.
Long tail keywords
- C.
Search behavior
- D.
Keyword Clusters
- 8.____________ is an important factor in improving your website’s CRO (conversion rate optimization).
- A.
Re-targeting
- B.
A/B and multivariate testing
- C.
SEO
- D.
All of the Above
- 9.The most people do which of the following?
- A.
Research online, Purchase online
- B.
Research offline, Purchase online
- C.
Research offline, Purchase offline
- D.
Research online, Purchase offline
- 10.The acronym RACE is used in the Digital Planning lesson to understand the marketing funnel. R is for Reach, making consumers aware of your offering. A is for action, when consumers decide to make a purchase. C is for conversion, actually making the purchase. E is the final stage of the marketing funnel. What does it stand for?
- A.
Engagement, when customers become advocates
- B.
Earned, when you’ve earned the customers business
- C.
Efficiency, when you’ve achieved the highest conversion from the Reach stage to the Conversion stage
- D.
Endurance, when your customers make repeat purchases and become lifetime customers
- 11.Which of the following lenses of measurement is an analytics approach focused on the customer?
- A.
Holistic Measurement
- B.
Full Credit measurement
- C.
Active Measurement
- D.
All of the Above
- 12.Session-based measurement, which views each interaction that a customer has with your various marketing endeavors as separate events, is the ideal that Google is moving towards.
- A.
True
- B.
False
- 13.Customer interviews are a great way to learn about who your customer is. Why is it advised that you record these interviews?
- A.
To maintain an archive for later viewing
- B.
So that you do not have to take notes during the interview
- C.
To pay attention to the specific language that they use
- D.
All of the Above
- 14.Keywords, for search marketing purposes, do not have to be a single word. A keyword can be a phrase or a question.
- A.
True
- B.
False
- 15.A completed persona includes the specific problems that this representation of your customer is trying to solve.
- A.
True
- B.
False
- 16.A persona is best described as
- A.
A list of attributes
- B.
A demographic profile of an actual, typical customer
- C.
A look inside the head of a representative customer
- D.
All of the Above
- 17.It’s important that you collect as much information from your leads as possible up front, on first contact.
- A.
True
- B.
False
- 18.Your landing page will be most effective if it most resembles ____________.
- A.
Your website’s home page
- B.
A blank page
- C.
The ad that is the referring ad to that landing page
- D.
The Google home page
- 19.The rule of thumb for the amount of copy on a landing page is ______________.
- A.
As little copy as possible
- B.
The least amount of copy necessary to convince users to take a particular action
- C.
A wide variety of offers and possible actions to take
- D.
As much copy that fits in a certain designated area
- 20.Which of the following qualifies as an important item to include on your landing page?
- A.
Ratings and Reviews
- B.
Social Media Icons
- C.
Site Navigation
- D.
Company Mission Statement
- 21.On your landing page, you will surely have a big, colorful button that indicates what action you wish your prospect to take. True or False: A large, graphical red arrow pointing to that button will help your conversion rate.
- A.
True
- B.
False
- 22.It is possible to rewrite or “flatten” a url for SEO purposes.
- A.
True
- B.
False
- 23.In SEO, reciprocal linking, trading links with another website in order to boost your search engine results, is a recommended best practice.
- A.
True
- B.
False
- 24.SEO is comprised of three main areas: Technical, On-site optimization, and Off-site promotion. However, this categorization does not include the foundation of both on-site optimization and off-site promotion, which is ______________.
- A.
Keyword Research
- B.
Reporting capabilities
- C.
Link sharing
- D.
Quality Score
- 25.The term “code weight” is most directly referenced when assessing ___________ for SEO purposes.
- A.
Page tagging
- B.
How fast a page loads
- C.
URL structures
- D.
The density of text on a page
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