Ultimate Digital Marketing Quiz! Trivia

1. What is SEM?

Standard Email Microsite

Simple Ethernet Management

Search Engine Marketing

Spectacular Eskimo Moshing

Search Engine Marketing is the practice of buying paid search listings.

Explanation

Search Engine Marketing is the practice of buying paid search listings.

2. What is a click thru?

The result of a user searching for a business on a search engine.

The action of clicking on an ad and being linked to another webpage.

Receiving a text message from a local business.

When a user clicks on an ad, it will direct them to the advertiser's website or a landing page that we build custom for that campaign.

Explanation

When a user clicks on an ad, it will direct them to the advertiser's website or a landing page that we build custom for that campaign.

3. What is a banner?

A leaderboard

An online display advertisement

300x250

A leaderboard and a 300x250 are TYPES of banners but referred to by different names.

Explanation

A leaderboard and a 300x250 are TYPES of banners but referred to by different names.

4. What is the size of a medium rectangle ad?

425x600

300x250

728x90

300x100

All of our dimensions are in "pixels".

Explanation

All of our dimensions are in "pixels".

5. What is a unique user?

An individual computer that accesses a website.

A person that looks at the homepage of a website.

Someone that clicks on an ad.

A really weird dude.

We measure unique users by the month. For example, if you visit GoUpstate.com every day in February from your home computer, you will only be counted one time.

Explanation

We measure unique users by the month. For example, if you visit GoUpstate.com every day in February from your home computer, you will only be counted one time.

6. What is an impression?

The viewing of a story.

The displaying of an ad.

The action of clicking on an ad.

We sell our banner advertising by the impression. For example, an advertiser might buy 75,000 impressions to use in a 30-day period.

Explanation

We sell our banner advertising by the impression. For example, an advertiser might buy 75,000 impressions to use in a 30-day period.

7. What is the main value proposition for Yahoo! Behavioral Targeting?

The right targeting, to the right advertiser, at the right time.

The right message, to the right user, at the right time.

The right website, the right ads, the right package.

"You Got It (The Right Stuff)" is my favorite New Kids on the Block song.

Yahoo! now has nearly 500 behavioral targeting categories to help meet our clients' needs.

Explanation

Yahoo! now has nearly 500 behavioral targeting categories to help meet our clients' needs.

8. Which of the following is NOT a creative best practice?

Including all the product/offer details in the ad

Using multiple creatives

Using a strong call-to-action

Linking the ad to a relevant webpage

Adding too much information makes the ad cluttered and does not entice the user to click for more information.

Explanation

Adding too much information makes the ad cluttered and does not entice the user to click for more information.

9. If my client, a restaurant, wants to regularly send Happy Hour specials to their customers on their cell phones, what should I offer them?

EDeal

Mobile subscription

SEM

Run-of-site banner campaign

You could also offer them a Mobile coupon, which is a one-time redemption of a coupon when someone texts a keyword to 22411.

Explanation

You could also offer them a Mobile coupon, which is a one-time redemption of a coupon when someone texts a keyword to 22411.

10. Who is our job search partner?

CareerBuilder

Monster

HotJobs

Dice

Monster is the largest online job board with the most postings and resume database around.

Explanation

Monster is the largest online job board with the most postings and resume database around.

11. Three ad placement options on GoUpstate.com are what?

Run-of-site, sponsorship, news

Run-of-site, Spartanburg Moms, Palmetto Sports

Run-of-site, flash, video

Run-of-site, targeted, homepage

The homepage is not included with a run-of-site campaign.

Explanation

The homepage is not included with a run-of-site campaign.

12. What are the advantages of using Rich Media? Select all that apply

Visually stunning ads

May annoy users

Interactive

Larger space to communicate information

Rich media ads include sliding billboards, peelbacks and expandable ad units.

Explanation

Rich media ads include sliding billboards, peelbacks and expandable ad units.

Submit

13. We have relationships with several networks that provide advertisements on our site that take up our unsold inventory. What is this type of inventory called?

Leftover

Filler

Remnant

Our locally scheduled campaigns always have top priority over remnant campaigns.

Explanation

Our locally scheduled campaigns always have top priority over remnant campaigns.

14. Which site is not a partner of GoUpstate.com?

Yahoo!

Google

NYTimes.com

About.com

We are able to put SEM ads on Google through our vendor, Web Visible, but Google is not a partner of ours.

Explanation

We are able to put SEM ads on Google through our vendor, Web Visible, but Google is not a partner of ours.

15. What is the target CPM for a run-of-site campaign on GoUpstate.com?

$1.50

$12.00

$10.00

$500/month

1000 buffalo-head nickels

The CPM for section targeting is $15 and the homepage is $17.

Explanation

The CPM for section targeting is $15 and the homepage is $17.

16. Approximately how many registered users does GoUpstate.com have?

220,000

456,000

2.5 million

When users register on GoUpstate.com, they give us demographical information such as their gender, age, and income.

Explanation

When users register on GoUpstate.com, they give us demographical information such as their gender, age, and income.

17. Approximately how many page views does m.GoUpstate.com get each month?

5.3 million

120,000

30,000

Our mobile site averages over 12,000 unique users each month.

Explanation

Our mobile site averages over 12,000 unique users each month.

18. GoUpstate.com is viewed approximately how many times each month?

4.5 million

5.3 million

456,000

2.5 million

No one reads that site, everyone just looks at the paper.

Page Views are kind of like our version of "circulation". Page Views show us the number of content pages being looked at each month.

Explanation

Page Views are kind of like our version of "circulation". Page Views show us the number of content pages being looked at each month.

19. In terms of Yahoo! behavioral targeting, someone who is reading a lot of content and clicking on ads about a specific subject is called what?

Engager

Shopper

User

Theodore

An engager is someone at the beginning of their buying cycle and may only be reading content without clicking on ads.

Explanation

An engager is someone at the beginning of their buying cycle and may only be reading content without clicking on ads.

20. Approximately how many unique users visit GoUpstate.com each month?

456,000

220,000

5.3 million

30,000

Just Jason and Anthony.

62% of our users return to GoUpstate.com within 24 hours of their last visit.

Explanation

62% of our users return to GoUpstate.com within 24 hours of their last visit.