Ultimate Digital Marketing Quiz! Trivia

20 Questions | Total Attempts: 334

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Ultimate Digital Marketing Quiz! Trivia

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Questions and Answers
  • 1. 
    What is an impression?
    • A. 

      The viewing of a story.

    • B. 

      The displaying of an ad.

    • C. 

      The action of clicking on an ad.

  • 2. 
    What is a click thru?
    • A. 

      The result of a user searching for a business on a search engine.

    • B. 

      The action of clicking on an ad and being linked to another webpage.

    • C. 

      Receiving a text message from a local business.

  • 3. 
    GoUpstate.com is viewed approximately how many times each month?
    • A. 

      4.5 million

    • B. 

      5.3 million

    • C. 

      456,000

    • D. 

      2.5 million

    • E. 

      No one reads that site, everyone just looks at the paper.

  • 4. 
    Approximately how many registered users does GoUpstate.com have?
    • A. 

      220,000

    • B. 

      456,000

    • C. 

      2.5 million

  • 5. 
    What is a unique user?
    • A. 

      An individual computer that accesses a website.

    • B. 

      A person that looks at the homepage of a website.

    • C. 

      Someone that clicks on an ad.

    • D. 

      A really weird dude.

  • 6. 
    What is a banner?
    • A. 

      A leaderboard

    • B. 

      An online display advertisement

    • C. 

      300x250

  • 7. 
    What is the size of a medium rectangle ad?
    • A. 

      425x600

    • B. 

      300x250

    • C. 

      728x90

    • D. 

      300x100

  • 8. 
    Which site is not a partner of GoUpstate.com?
    • A. 

      Yahoo!

    • B. 

      Google

    • C. 

      NYTimes.com

    • D. 

      About.com

  • 9. 
    What is SEM?
    • A. 

      Standard Email Microsite

    • B. 

      Simple Ethernet Management

    • C. 

      Search Engine Marketing

    • D. 

      Spectacular Eskimo Moshing

  • 10. 
    What is the target CPM for a run-of-site campaign on GoUpstate.com?
    • A. 

      $1.50

    • B. 

      $12.00

    • C. 

      $10.00

    • D. 

      $500/month

    • E. 

      1000 buffalo-head nickels

  • 11. 
    What is the main value proposition for Yahoo! Behavioral Targeting?
    • A. 

      The right targeting, to the right advertiser, at the right time.

    • B. 

      The right message, to the right user, at the right time.

    • C. 

      The right website, the right ads, the right package.

    • D. 

      "You Got It (The Right Stuff)" is my favorite New Kids on the Block song.

  • 12. 
    If my client, a restaurant, wants to regularly send Happy Hour specials to their customers on their cell phones, what should I offer them?
    • A. 

      EDeal

    • B. 

      Mobile subscription

    • C. 

      SEM

    • D. 

      Run-of-site banner campaign

  • 13. 
    In terms of Yahoo! behavioral targeting, someone who is reading a lot of content and clicking on ads about a specific subject is called what?
    • A. 

      Engager

    • B. 

      Shopper

    • C. 

      User

    • D. 

      Theodore

  • 14. 
    Three ad placement options on GoUpstate.com are what?
    • A. 

      Run-of-site, sponsorship, news

    • B. 

      Run-of-site, Spartanburg Moms, Palmetto Sports

    • C. 

      Run-of-site, flash, video

    • D. 

      Run-of-site, targeted, homepage

  • 15. 
    Approximately how many unique users visit GoUpstate.com each month?
    • A. 

      456,000

    • B. 

      220,000

    • C. 

      5.3 million

    • D. 

      30,000

    • E. 

      Just Jason and Anthony.

  • 16. 
    Who is our job search partner?
    • A. 

      CareerBuilder

    • B. 

      Monster

    • C. 

      HotJobs

    • D. 

      Dice

  • 17. 
    We have relationships with several networks that provide advertisements on our site that take up our unsold inventory.  What is this type of inventory called?
    • A. 

      Leftover

    • B. 

      Filler

    • C. 

      Remnant

  • 18. 
    Which of the following is NOT a creative best practice?
    • A. 

      Including all the product/offer details in the ad

    • B. 

      Using multiple creatives

    • C. 

      Using a strong call-to-action

    • D. 

      Linking the ad to a relevant webpage

  • 19. 
    Approximately how many page views does m.GoUpstate.com get each month?
    • A. 

      5.3 million

    • B. 

      120,000

    • C. 

      30,000

  • 20. 
    What are the advantages of using Rich Media? Select all that apply
    • A. 

      Visually stunning ads

    • B. 

      May annoy users

    • C. 

      Interactive

    • D. 

      Larger space to communicate information