Web Analytics Quizzes, Questions & Answers

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Web Analytics Quizzes By Grade

Top Trending Web Analytics Quizzes

Check out our amazing quiz to test your knowledge and understanding of web analytics. Web analytics is understood as the measurement, collection, analysis, as well as reporting of web data to optimize and understand web usage. It...

Questions: 10 | Attempts: 4805 | Last updated: Aug 18, 2023

Sample Question 1
Which of the following does not appear as a metric in Google Analytics reports?

Pageviews

Browser

Average Page Load Time

Average Visit Duration

Sample Question 2
Which of the following URL parameters are required for campaign tracking? (select all correct answers)

Utm_medium

Utm_source

Utm_content

Utm_term

Section 5: Web Analytics

Explore the essentials of Web Analytics in Section 5, focusing on data sources like log files and JavaScript, understanding discrepancies in data, defining KPIs, and transforming web data into actionable knowledge. Ideal for...

Questions: 20 | Attempts: 217 | Last updated: Mar 21, 2023

Sample Question 1
Web Analytics come from two places, broadly speaking: Log Files from your server and Javascript collectors and cookies. Which of those two would be the one that captures information regarding a YouTube video embedded in your web site?

Web Server Log Files

Javascript collectors and cookies

Sample Question 2
Data collected via web server and data collected via javascript will almost never match. So how should you, as a marketer, handle this?

Choose one over the other, depending on your business and your website.

Note these discrepancies in reports, and use weighted metrics to assign a higher value to certain metrics.

Don’t think of the numbers generated as true or false, but as measurements over time. So while the data may be different, the trends can agree.

Reconfigure what you measure until the data collected does match.

Recent Web Analytics Quizzes

How Well Do You Know Google Analytics?

How well do you know Google Analytics?

From the active stables of Google is Google Analytics, a web analytics service that tracks and reports website traffic. Take this quiz to find out exactly how well you know Google Analytics.

Questions: 10 | Attempts: 777 | Last updated: Mar 21, 2023

Sample Question
Google Analytics was launched in which year?

2004

2005

2006

2007

How Well Do You Know Web Analytics For Social Media

The awesome social media industry has changed the way we connect & do business. Just how well do you know about web analytics for social media? Web analytics help us get the accurate rate of the data of social sites....

Questions: 15 | Attempts: 2973 | Last updated: Nov 16, 2023

Sample Question
Three variables are necessary when tracking your social media performance on Google Analytics:

Campaign variable

Medium variable

Source variable

All of the above

Data Tagging For Web Analytics - Quiz # 2

Data Tagging for Web Analytics - Quiz # 2

This quiz is based on Elizabeth Brady's session. There is a total of 10 questions and you have 5 minutes.

Questions: 10 | Attempts: 133 | Last updated: May 7, 2024

Sample Question
Essentially, a page tag is a __________ code.

Scripting

Programming

Java

JavaScript

Web Analytics Quizzes, Questions & Answers

Web Analytics Quizzes By Grade

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Recent Web Analytics Quizzes