Data Tagging For Web Analytics - Quiz # 2
This quiz is based on Elizabeth Brady's session. There is a total of 10 questions and you have 5 minutes.
Questions and Answers
- 1.
There are ______ types of site tagging.
Explanation
The correct answer is "Four". The question is asking about the number of types of site tagging. The answer is provided in three different formats: spelled out as "Four", written in lowercase as "four", and represented numerically as "4". All three formats are correct and indicate that there are four types of site tagging.Rate this question:
- 2.
Essentially, a page tag is a __________ code.
- A.
Scripting
- B.
Programming
- C.
Java
- D.
JavaScript
Correct Answer
D. JavaScriptExplanation
A page tag is essentially a JavaScript code. JavaScript is a programming language commonly used for creating interactive elements on web pages. It allows developers to add functionality, manipulate HTML elements, and interact with the user. Therefore, JavaScript is the correct answer as it is the language used for page tags.Rate this question:
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- 3.
If you watch and interact with a video, then would your web analytics page tag capture it?
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Web analytics page tags are typically used to track and capture data about webpage visits and interactions. However, they do not have the capability to capture data from videos directly. To track and capture data from videos, additional tracking codes or specialized video analytics tools need to be implemented. Therefore, the statement is false.Rate this question:
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- 4.
Event tags write (or event data collected) when the __________ occurs.
Correct Answer
Interaction
interactionExplanation
Event tags are written or event data is collected when an interaction occurs. This suggests that event tags are used to track or record specific actions or behaviors that happen during an interaction between users and a system or platform. These tags help to capture and analyze data related to user engagement, behavior, and preferences, which can be used for various purposes such as improving user experience, personalization, or measuring the success of certain features or campaigns.Rate this question:
- 5.
Custom variables allow us to create segments to measure _______ & ________ ?
- A.
Audience & Demographics
- B.
Online & Offline campaigns
- C.
Site Performance & KPI's
- D.
Site Traffic & Conversions
Correct Answer
C. Site Performance & KPI'sExplanation
Custom variables allow us to create segments to measure site performance and key performance indicators (KPIs). By using custom variables, we can track specific metrics related to the performance of a website, such as page load time, bounce rate, and conversion rates. These variables help us analyze the effectiveness of our website and identify areas for improvement in order to optimize the overall performance and achieve our KPIs.Rate this question:
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- 6.
_______ tags track specific site marketing activities.
Correct Answer
Campaign
campaignExplanation
The correct answer is "Campaign, campaign." In website marketing, campaign tags are used to track and analyze specific marketing activities. These tags help identify the effectiveness of different campaigns, such as email marketing, social media advertising, or pay-per-click campaigns. By implementing campaign tags, marketers can measure the success of their promotional efforts and make data-driven decisions to optimize their marketing strategies. The usage of both capital and lowercase "C" in the answer options suggests that the question is looking for both variations of the tag.Rate this question:
- 7.
According to Elizabeth, LLC stands for _____ , ___________ and _____________
Correct Answer
link, landing, and cookie
link, landing, cookie
link, landing cookieExplanation
The correct answer is "link, landing, and cookie." LLC stands for "link, landing, and cookie" which refers to different components or elements in a digital marketing context. These terms are commonly used in online advertising and website analytics to track user behavior, measure campaign performance, and optimize marketing strategies.Rate this question:
- 8.
Fiddler is a type of ?
- A.
Software
- B.
Analytics Tool
- C.
Vendor agnostic debugger tool
- D.
Vendor & Browser agnostic debugger tool
Correct Answer
D. Vendor & Browser agnostic debugger toolExplanation
Fiddler is a vendor and browser agnostic debugger tool. This means that it can be used with any vendor's software and on any browser. It is not limited to a specific vendor or browser, making it a versatile tool for debugging and analyzing web traffic.Rate this question:
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