Data Tagging For Web Analytics - Quiz # 2

10 Questions | Total Attempts: 90

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Web Analytics Quizzes & Trivia

This quiz is based on Elizabeth Brady's session. There is a total of 10 questions and you have 5 minutes.


Questions and Answers
  • 1. 
    There are ______ types of site tagging.
  • 2. 
    Essentially, a page tag is a __________ code.
    • A. 

      Scripting

    • B. 

      Programming

    • C. 

      Java

    • D. 

      JavaScript

  • 3. 
    If you watch and interact with a video, then would your web analytics page tag capture it?
    • A. 

      True

    • B. 

      False

  • 4. 
    Event tags write (or event data collected) when the __________ occurs.
  • 5. 
    Custom variables allow us to create segments to measure _______ & ________ ?
    • A. 

      Audience & Demographics

    • B. 

      Online & Offline campaigns

    • C. 

      Site Performance & KPI's

    • D. 

      Site Traffic & Conversions

  • 6. 
    _______ tags track specific site marketing activities.
  • 7. 
    According to Elizabeth, LLC stands for _____ , ___________ and _____________
  • 8. 
    Fiddler is a type of ?
    • A. 

      Software

    • B. 

      Analytics Tool

    • C. 

      Vendor agnostic debugger tool

    • D. 

      Vendor & Browser agnostic debugger tool

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