Web Analytics Quiz

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Eythorw
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Questions: 10 | Attempts: 4,753

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Web Analytics Quiz - Quiz

Check out our amazing quiz to test your knowledge and understanding of web analytics. Web analytics is understood as the measurement, collection, analysis, as well as reporting of web data to optimize and understand web usage. It is not just about a process for measuring web traffic; its purpose can be used as a tool for business and market research and to assess and improve website effectiveness. Let's see how much you really know. Get started with the quiz. All the best!


Questions and Answers
  • 1. 

    Which of the following URL parameters are required for campaign tracking? (select all correct answers)

    • A.

      Utm_medium

    • B.

      Utm_source

    • C.

      Utm_content

    • D.

      Utm_term

    Correct Answer(s)
    A. Utm_medium
    B. Utm_source
    Explanation
    The URL parameters that are required for campaign tracking are "utm_medium" and "utm_source". These parameters help in identifying the medium and source of the campaign, which is crucial for tracking and analyzing the effectiveness of different marketing channels and sources. The "utm_content" and "utm_term" parameters are optional and can be used to provide additional details about the specific content or keywords associated with the campaign. However, they are not required for basic campaign tracking.

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  • 2. 

    In most standard Google Analytics reports, how many dimensions can you add after the primary dimension?

    • A.

      0

    • B.

      1

    • C.

      2

    • D.

      4

    Correct Answer
    B. 1
    Explanation
    In most standard Google Analytics reports, you can add one additional dimension after the primary dimension. This means that you can analyze data using two dimensions simultaneously, providing more detailed insights into your website's performance. Adding multiple dimensions allows you to segment and filter data, helping you understand the various factors that contribute to your website's success or failure.

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  • 3. 

    Page tag-based web analytics uses IP addresses to identify unique visitors.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Page tag-based web analytics does not use IP addresses to identify unique visitors. Instead, it uses cookies or other tracking technologies to track and identify individual users. IP addresses can be used for other purposes in web analytics, such as determining the geographic location of visitors, but they are not the primary method for identifying unique visitors in page tag-based analytics.

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  • 4. 

    Log file-based web analytics is a client-side data collection method.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Log file-based web analytics is not a client-side data collection method. It is a server-side data collection method. In log file-based web analytics, the server records all the requests made by the clients and stores them in log files. This method does not require any JavaScript or tracking codes to be placed on the client-side. Instead, it relies on analyzing the server logs to gather information about website visitors.

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  • 5. 

    Google Analytics uses third-party cookies.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Google Analytics does not use third-party cookies. Instead, it uses first-party cookies to track and collect data about website visitors. First-party cookies are set by the website domain that the user is visiting, while third-party cookies are set by external domains. By using first-party cookies, Google Analytics ensures that the data collected is accurate and reliable, as it is directly obtained from the website being analyzed. This also helps maintain user privacy, as third-party cookies are often associated with tracking and targeted advertising. Therefore, the correct answer is false.

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  • 6. 

    Which of the following appear as dimensions in Google Analytics reports?

    • A.

      Visits

    • B.

      Medium

    • C.

      Pageviews

    • D.

      Landing Page

    Correct Answer(s)
    B. Medium
    D. Landing Page
    Explanation
    In Google Analytics reports, "Medium" and "Landing Page" appear as dimensions. "Medium" refers to the channel or source through which users accessed the website, such as organic search, direct traffic, or referral. "Landing Page" refers to the specific page on the website where users entered or landed. These dimensions provide valuable insights into user behavior and help analyze the effectiveness of different marketing channels and landing pages.

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  • 7. 

    Tag-based web analytics uses cookies to track: (select all correct answers)

    • A.

      How many first-time visitors a site has received

    • B.

      How many times a visitor returns to a website

    • C.

      The original source of return visitors

    • D.

      How much time has passed between visits

    Correct Answer(s)
    A. How many first-time visitors a site has received
    B. How many times a visitor returns to a website
    C. The original source of return visitors
    D. How much time has passed between visits
    Explanation
    Tag-based web analytics uses cookies to track various metrics related to website visitors. It can track how many first-time visitors a site has received by identifying unique cookies associated with each visitor. It can also track how many times a visitor returns to a website by recognizing the same cookie when the visitor revisits the site. Additionally, tag-based web analytics can determine the original source of return visitors by analyzing the referral information stored in the cookie. Lastly, it can measure how much time has passed between visits by comparing the timestamps recorded in the cookie data.

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  • 8. 

    Which of the following parameters are required for the _trackEvent method?

    • A.

      Category

    • B.

      Action

    • C.

      Label

    • D.

      Value

    Correct Answer(s)
    A. Category
    B. Action
    Explanation
    The _trackEvent method is used to track events in Google Analytics. The required parameters for this method are category and action. The category parameter represents the type of event being tracked, while the action parameter represents the specific action that occurred. The label and value parameters are optional and can be used to provide additional information about the event.

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  • 9. 

    Which of the following does not appear as a metric in Google Analytics reports?  

    • A.

      Pageviews

    • B.

      Browser

    • C.

      Average Page Load Time

    • D.

      Average Visit Duration

    Correct Answer
    B. Browser
    Explanation
    Browser is not a metric that appears in Google Analytics reports. Google Analytics provides metrics such as pageviews, average page load time, and average visit duration to analyze website performance and user behavior. However, the browser is not a metric that is directly tracked or reported in Google Analytics.

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  • 10. 

    A visitor is viewing your website using Firefox. Which of the following scenarios would Google Analytics count as a new visit? (select all correct answers)

    • A.

      The visitor views your website on another tab in Firefox.

    • B.

      The visitor views your website simultaneously in another instance of Firefox running on the same computer.

    • C.

      The visitor views your website in Internet Explorer on the same computer.

    • D.

      The visitor closes Firefox, reopens it, and views your website 10 minutes later.

    Correct Answer
    C. The visitor views your website in Internet Explorer on the same computer.
    Explanation
    Google Analytics counts a new visit when the visitor views the website using a different browser, such as Internet Explorer. In this scenario, the visitor is using Firefox initially and then switches to Internet Explorer, which would be considered a new visit. The other scenarios mentioned do not involve a different browser being used, so they would not be counted as new visits.

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  • Current Version
  • Aug 18, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Aug 05, 2013
    Quiz Created by
    Eythorw
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