Web Analytics Quiz 1

10 Questions | Total Attempts: 3175

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Web Analytics Quiz 1

UCSD Extension Summer 2013


Questions and Answers
  • 1. 
    Which of the following does not appear as a metric in Google Analytics reports?
    • A. 

      Pageviews

    • B. 

      Browser

    • C. 

      Average Page Load Time

    • D. 

      Average Visit Duration

  • 2. 
    Which of the following URL parameters are required for campaign tracking? (select all correct answers)
    • A. 

      Utm_medium

    • B. 

      Utm_source

    • C. 

      Utm_content

    • D. 

      Utm_term

  • 3. 
    In most standard Google Analytics reports, how many dimensions can you add after the primary dimension?
    • A. 

      0

    • B. 

      1

    • C. 

      2

    • D. 

      4

  • 4. 
    A visitor is viewing your website using Firefox. Which of the following scenarios would Google Analytics count as a new visit? (select all correct answers)
    • A. 

      The visitor views your website on another tab in Firefox.

    • B. 

      The visitor views your website simultaneously in another instance of Firefox running on the same computer.

    • C. 

      The visitor views your website in Internet Explorer on the same computer.

    • D. 

      The visitor closes Firefox, reopens it, and views your website 10 minutes later.

  • 5. 
    Page tag based web analytics uses IP addresses to identify unique visitors
    • A. 

      True

    • B. 

      False

  • 6. 
    Log file based web analytics is a client side data collection method
    • A. 

      True

    • B. 

      False

  • 7. 
    Google Analytics uses third party cookies
    • A. 

      True

    • B. 

      False

  • 8. 
    Tag based web analytics uses cookies to track: (select all correct answers)
    • A. 

      How many first-time visitors a site has received

    • B. 

      How many times a visitor returns to a website

    • C. 

      The original source of return visitors

    • D. 

      How much time has passed between visits

  • 9. 
    Which of the following appear as dimensions in Google Analytics reports?
    • A. 

      Visits

    • B. 

      Medium

    • C. 

      Pageviews

    • D. 

      Landing Page

  • 10. 
    Which of the following parameters are required for the _trackEvent method?
    • A. 

      Category

    • B. 

      Action

    • C. 

      Label

    • D. 

      Value

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