Web Analytics Quiz

Browser is not a metric that appears in Google Analytics reports. Google Analytics provides metrics such as pageviews, average page load time, and average visit duration to analyze website performance and user behavior. However, the browser is not a metric that is directly tracked or reported in Google Analytics.

Google Analytics does not use third-party cookies. Instead, it uses first-party cookies to track and collect data about website visitors. First-party cookies are set by the website domain that the user is visiting, while third-party cookies are set by external domains. By using first-party cookies, Google Analytics ensures that the data collected is accurate and reliable, as it is directly obtained from the website being analyzed. This also helps maintain user privacy, as third-party cookies are often associated with tracking and targeted advertising. Therefore, the correct answer is false.

In most standard Google Analytics reports, you can add one additional dimension after the primary dimension. This means that you can analyze data using two dimensions simultaneously, providing more detailed insights into your website's performance. Adding multiple dimensions allows you to segment and filter data, helping you understand the various factors that contribute to your website's success or failure.

Google Analytics counts a new visit when the visitor views the website using a different browser, such as Internet Explorer. In this scenario, the visitor is using Firefox initially and then switches to Internet Explorer, which would be considered a new visit. The other scenarios mentioned do not involve a different browser being used, so they would not be counted as new visits.

Log file-based web analytics is not a client-side data collection method. It is a server-side data collection method. In log file-based web analytics, the server records all the requests made by the clients and stores them in log files. This method does not require any JavaScript or tracking codes to be placed on the client-side. Instead, it relies on analyzing the server logs to gather information about website visitors.

Page tag-based web analytics does not use IP addresses to identify unique visitors. Instead, it uses cookies or other tracking technologies to track and identify individual users. IP addresses can be used for other purposes in web analytics, such as determining the geographic location of visitors, but they are not the primary method for identifying unique visitors in page tag-based analytics.

The URL parameters that are required for campaign tracking are "utm_medium" and "utm_source". These parameters help in identifying the medium and source of the campaign, which is crucial for tracking and analyzing the effectiveness of different marketing channels and sources. The "utm_content" and "utm_term" parameters are optional and can be used to provide additional details about the specific content or keywords associated with the campaign. However, they are not required for basic campaign tracking.

Tag-based web analytics uses cookies to track various metrics related to website visitors. It can track how many first-time visitors a site has received by identifying unique cookies associated with each visitor. It can also track how many times a visitor returns to a website by recognizing the same cookie when the visitor revisits the site. Additionally, tag-based web analytics can determine the original source of return visitors by analyzing the referral information stored in the cookie. Lastly, it can measure how much time has passed between visits by comparing the timestamps recorded in the cookie data.

In Google Analytics reports, "Medium" and "Landing Page" appear as dimensions. "Medium" refers to the channel or source through which users accessed the website, such as organic search, direct traffic, or referral. "Landing Page" refers to the specific page on the website where users entered or landed. These dimensions provide valuable insights into user behavior and help analyze the effectiveness of different marketing channels and landing pages.

The _trackEvent method is used to track events in Google Analytics. The required parameters for this method are category and action. The category parameter represents the type of event being tracked, while the action parameter represents the specific action that occurred. The label and value parameters are optional and can be used to provide additional information about the event.