Web Analytics Quiz

10 Questions | Total Attempts: 4225

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Web Analytics Quiz - Quiz

Check out our amazing quiz to test your knowledge and understanding of web analytics. Web analytics is understood as the measurement, collection, analysis, as well as reporting of web data to optimize and understand web usage. It is not just about a process for measuring web traffic; its purpose can be used as a tool for business and market research and to assess and improve website effectiveness. Let's see how much you really know. Get started with the quiz. All the best!


Questions and Answers
  • 1. 
    Which of the following URL parameters are required for campaign tracking? (select all correct answers)
    • A. 

      Utm_medium

    • B. 

      Utm_source

    • C. 

      Utm_content

    • D. 

      Utm_term

  • 2. 
    In most standard Google Analytics reports, how many dimensions can you add after the primary dimension?
    • A. 

      0

    • B. 

      1

    • C. 

      2

    • D. 

      4

  • 3. 
    Page tag-based web analytics uses IP addresses to identify unique visitors.
    • A. 

      True

    • B. 

      False

  • 4. 
    Log file-based web analytics is a client-side data collection method.
    • A. 

      True

    • B. 

      False

  • 5. 
    Google Analytics uses third-party cookies.
    • A. 

      True

    • B. 

      False

  • 6. 
    Which of the following appear as dimensions in Google Analytics reports?
    • A. 

      Visits

    • B. 

      Medium

    • C. 

      Pageviews

    • D. 

      Landing Page

  • 7. 
    Tag-based web analytics uses cookies to track: (select all correct answers)
    • A. 

      How many first-time visitors a site has received

    • B. 

      How many times a visitor returns to a website

    • C. 

      The original source of return visitors

    • D. 

      How much time has passed between visits

  • 8. 
    Which of the following parameters are required for the _trackEvent method?
    • A. 

      Category

    • B. 

      Action

    • C. 

      Label

    • D. 

      Value

  • 9. 
    Which of the following does not appear as a metric in Google Analytics reports?  
    • A. 

      Pageviews

    • B. 

      Browser

    • C. 

      Average Page Load Time

    • D. 

      Average Visit Duration

  • 10. 
    A visitor is viewing your website using Firefox. Which of the following scenarios would Google Analytics count as a new visit? (select all correct answers)
    • A. 

      The visitor views your website on another tab in Firefox.

    • B. 

      The visitor views your website simultaneously in another instance of Firefox running on the same computer.

    • C. 

      The visitor views your website in Internet Explorer on the same computer.

    • D. 

      The visitor closes Firefox, reopens it, and views your website 10 minutes later.

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