Principles Of Marketing Test Quiz: Trivia

35 Questions | Total Attempts: 4390

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Principles Of Marketing Test Quiz: Trivia

Principles of marketing test quiz: trivia. A good marketing strategy should put in mind the place, price, product and promotion that is perfect for the business. Once the marketing strategy is designed the chances of attracting new clients increase by the day. In this quiz, you will get to test out how well you know the things that make a marketing strategy work. Check it out and increase your understanding of this study.


Questions and Answers
  • 1. 
    The activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as
    • A. 

      Marketing

    • B. 

      Advertising and promotion

    • C. 

      Creative planning

    • D. 

      Consumerism

  • 2. 
    The two central concerns of marketing are
    • A. 

      Establishing market share and making profits

    • B. 

      Holding down costs and increasing profits

    • C. 

      Finding customers and making profits

    • D. 

      Discovering and satisfying needs

  • 3. 
    The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the
    • A. 

      Concept of synergy

    • B. 

      Marketing concept

    • C. 

      Principle of consumerism

    • D. 

      Societal marketing concept

  • 4. 
    One of more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a
    • A. 

      Mass market

    • B. 

      Market aggregation

    • C. 

      Target market

    • D. 

      Promotional market

  • 5. 
    The first objective in marketing is to discover consumer:
    • A. 

      Diversity

    • B. 

      Potential

    • C. 

      Objectives

    • D. 

      Needs

  • 6. 
    Organizations that develop similar offerings, when grouped together, create a/an
    • A. 

      Merger

    • B. 

      Industry

    • C. 

      Competitive landscape

    • D. 

      Monopoly

  • 7. 
    The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as
    • A. 

      Sales quality

    • B. 

      Market share

    • C. 

      Marginal revenue

    • D. 

      Industry potential

  • 8. 
    The marketing strategy of developing new products and selling them in new markets is referred to as
    • A. 

      Product penetration

    • B. 

      Market development

    • C. 

      Diversification

    • D. 

      Market penetration

  • 9. 
    Technology refers to
    • A. 

      Any device or process for which there is no substitute

    • B. 

      The inventions or innovations from applied science that are used to generate a profit

    • C. 

      The inventions or innovations from applied science or engineering research

    • D. 

      Ideas or concepts that will one day be translated into useable devices, mechanisms, or processes

  • 10. 
    The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as
    • A. 

      Prospecting

    • B. 

      Behavioral analysis

    • C. 

      Statistical analysis

    • D. 

      Demographics

  • 11. 
    Which of the following statements accurately distinguishes between laws and ethics?
    • A. 

      Laws reflect the beliefs of the majority and ethics reflect the beliefs of smaller segments of society

    • B. 

      Ethics deal with internal personal issues, and laws deal with external social issues

    • C. 

      Ethics deal with personal and moral principles whereas laws are society's values and are enforceable in the courts

    • D. 

      There is no significant difference--these terms can be used interchangeably

  • 12. 
    The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as
    • A. 

      Moral imperative

    • B. 

      Social responsibility

    • C. 

      Utilitarianism

    • D. 

      Moral idealism

  • 13. 
    A favorable attitude toward and consistent purchase of a single brand over time is referred to as
    • A. 

      Brand bias

    • B. 

      Brand loyalty

    • C. 

      Behavioral loyalty

    • D. 

      Consumer allegiance

  • 14. 
    Another name for the analysis of consumer lifestyle is
    • A. 

      Demographics

    • B. 

      Psychographics

    • C. 

      Social statistics

    • D. 

      Psysiological needs

  • 15. 
    There are five stages in the purchase decision process.  The first stage is
    • A. 

      Information search

    • B. 

      Purchase decision

    • C. 

      Problem recognition

    • D. 

      Post purchase behavior

  • 16. 
    People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as
    • A. 

      Principle-oriented consumers

    • B. 

      Opinion leaders

    • C. 

      Social classes

    • D. 

      Reference groups

  • 17. 
    The monetary value of all goods and services produced in a country during one year is referred to as
    • A. 

      Gross national production

    • B. 

      National monetary reserve

    • C. 

      Gross domestic product

    • D. 

      Gross national product

  • 18. 
    The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as
    • A. 

      Empirics

    • B. 

      Data mining

    • C. 

      Marketing tactics

    • D. 

      Marketing research

  • 19. 
    Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as
    • A. 

      Product adaptation

    • B. 

      Perceptual mapping

    • C. 

      Product positioning

    • D. 

      Product repositioning

  • 20. 
    The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as
    • A. 

      Product perception

    • B. 

      Relative positioning

    • C. 

      Competitive positioning

    • D. 

      Product positioning

  • 21. 
    A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or something else of value is referred to as
    • A. 

      A consumer good

    • B. 

      A product

    • C. 

      A stock item

    • D. 

      Merchandise

  • 22. 
    Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as
    • A. 

      Services

    • B. 

      Enhancements

    • C. 

      Marketing activities

    • D. 

      Customer facilitation

  • 23. 
    During the introduction stage of the product life cycle, a/an ________may be used.  This pricing strategy charges a high price to recoup the costs of product development.
    • A. 

      Penetration pricing

    • B. 

      Cost-plus pricing

    • C. 

      Skimming pricing

    • D. 

      ROI pricing

  • 24. 
    Any container in which a product is offered for sale and on which information is communicated is referred to as
    • A. 

      Product display

    • B. 

      Merchandising

    • C. 

      Packaging

    • D. 

      A storage unit

  • 25. 
    Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller's goods or service is referred to as a
    • A. 

      Copyright

    • B. 

      Trade name

    • C. 

      Brand mark

    • D. 

      Brand name

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