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Penetration pricing
Cost-plus pricing
Skimming pricing
ROI pricing
Odd-even pricing
Prestige pricing
Price lining
Price fixing
Strategic channel alliance
Direct channel
Marketing channel
Indirect channel
Direct sales
Publicity
Direct marketing
Public service announcement
Premiums
Rebates
Contests
Sweepstakes
Scope
Share
Reach
Rating
CPM
CPT
CMH
ACPM
A sample
A deal
A point of purchase display
An introductory offer
Marketing
Advertising and promotion
Creative planning
Consumerism
Establishing market share and making profits
Holding down costs and increasing profits
Finding customers and making profits
Discovering and satisfying needs
Concept of synergy
Marketing concept
Principle of consumerism
Societal marketing concept
Mass market
Market aggregation
Target market
Promotional market
Diversity
Potential
Objectives
Needs
Merger
Industry
Competitive landscape
Monopoly
Sales quality
Market share
Marginal revenue
Industry potential
Product penetration
Market development
Diversification
Market penetration
Any device or process for which there is no substitute
The inventions or innovations from applied science that are used to generate a profit
The inventions or innovations from applied science or engineering research
Ideas or concepts that will one day be translated into useable devices, mechanisms, or processes
Prospecting
Behavioral analysis
Statistical analysis
Demographics
Laws reflect the beliefs of the majority and ethics reflect the beliefs of smaller segments of society.
Ethics deal with internal personal issues, and laws deal with external social issues.
Ethics deal with personal and moral principles whereas laws are society's values and are enforceable in the courts.
There is no significant difference--these terms can be used interchangeably.
Moral imperative
Social responsibility
Utilitarianism
Moral idealism
Brand bias
Brand loyalty
Behavioral loyalty
Consumer allegiance
Demographics
Psychographics
Social statistics
Psysiological needs
Information search
Purchase decision
Problem recognition
Post purchase behavior
Principle-oriented consumers
Opinion leaders
Social classes
Reference groups
Gross national production
National monetary reserve
Gross domestic product
Gross national product