Principles Of Marketing Test Quiz: Trivia

35 Questions | Total Attempts: 460

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    The activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as
    • A. 

      Marketing

    • B. 

      Advertising and promotion

    • C. 

      Creative planning

    • D. 

      Consumerism

  • 2. 
    The two central concerns of marketing are
    • A. 

      Establishing market share and making profits

    • B. 

      Holding down costs and increasing profits

    • C. 

      Finding customers and making profits

    • D. 

      Discovering and satisfying needs

  • 3. 
    The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the
    • A. 

      Concept of synergy

    • B. 

      Marketing concept

    • C. 

      Principle of consumerism

    • D. 

      Societal marketing concept

  • 4. 
    One of more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a
    • A. 

      Mass market

    • B. 

      Market aggregation

    • C. 

      Target market

    • D. 

      Promotional market

  • 5. 
    The first objective in marketing is to discover consumer:
    • A. 

      Diversity

    • B. 

      Potential

    • C. 

      Objectives

    • D. 

      Needs

  • 6. 
    Organizations that develop similar offerings, when grouped together, create a/an
    • A. 

      Merger

    • B. 

      Industry

    • C. 

      Competitive landscape

    • D. 

      Monopoly

  • 7. 
    The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as
    • A. 

      Sales quality

    • B. 

      Market share

    • C. 

      Marginal revenue

    • D. 

      Industry potential

  • 8. 
    The marketing strategy of developing new products and selling them in new markets is referred to as
    • A. 

      Product penetration

    • B. 

      Market development

    • C. 

      Diversification

    • D. 

      Market penetration

  • 9. 
    Technology refers to
    • A. 

      Any device or process for which there is no substitute

    • B. 

      The inventions or innovations from applied science that are used to generate a profit

    • C. 

      The inventions or innovations from applied science or engineering research

    • D. 

      Ideas or concepts that will one day be translated into useable devices, mechanisms, or processes

  • 10. 
    The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as
    • A. 

      Prospecting

    • B. 

      Behavioral analysis

    • C. 

      Statistical analysis

    • D. 

      Demographics

  • 11. 
    Which of the following statements accurately distinguishes between laws and ethics?
    • A. 

      Laws reflect the beliefs of the majority and ethics reflect the beliefs of smaller segments of society

    • B. 

      Ethics deal with internal personal issues, and laws deal with external social issues

    • C. 

      Ethics deal with personal and moral principles whereas laws are society's values and are enforceable in the courts

    • D. 

      There is no significant difference--these terms can be used interchangeably

  • 12. 
    The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as
    • A. 

      Moral imperative

    • B. 

      Social responsibility

    • C. 

      Utilitarianism

    • D. 

      Moral idealism

  • 13. 
    A favorable attitude toward and consistent purchase of a single brand over time is referred to as
    • A. 

      Brand bias

    • B. 

      Brand loyalty

    • C. 

      Behavioral loyalty

    • D. 

      Consumer allegiance

  • 14. 
    Another name for the analysis of consumer lifestyle is
    • A. 

      Demographics

    • B. 

      Psychographics

    • C. 

      Social statistics

    • D. 

      Psysiological needs

  • 15. 
    There are five stages in the purchase decision process.  The first stage is
    • A. 

      Information search

    • B. 

      Purchase decision

    • C. 

      Problem recognition

    • D. 

      Post purchase behavior

  • 16. 
    People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as
    • A. 

      Principle-oriented consumers

    • B. 

      Opinion leaders

    • C. 

      Social classes

    • D. 

      Reference groups

  • 17. 
    The monetary value of all goods and services produced in a country during one year is referred to as
    • A. 

      Gross national production

    • B. 

      National monetary reserve

    • C. 

      Gross domestic product

    • D. 

      Gross national product

  • 18. 
    The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as
    • A. 

      Empirics

    • B. 

      Data mining

    • C. 

      Marketing tactics

    • D. 

      Marketing research

  • 19. 
    Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as
    • A. 

      Product adaptation

    • B. 

      Perceptual mapping

    • C. 

      Product positioning

    • D. 

      Product repositioning

  • 20. 
    The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as
    • A. 

      Product perception

    • B. 

      Relative positioning

    • C. 

      Competitive positioning

    • D. 

      Product positioning

  • 21. 
    A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or something else of value is referred to as
    • A. 

      A consumer good

    • B. 

      A product

    • C. 

      A stock item

    • D. 

      Merchandise

  • 22. 
    Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as
    • A. 

      Services

    • B. 

      Enhancements

    • C. 

      Marketing activities

    • D. 

      Customer facilitation

  • 23. 
    During the introduction stage of the product life cycle, a/an ________may be used.  This pricing strategy charges a high price to recoup the costs of product development.
    • A. 

      Penetration pricing

    • B. 

      Cost-plus pricing

    • C. 

      Skimming pricing

    • D. 

      ROI pricing

  • 24. 
    Any container in which a product is offered for sale and on which information is communicated is referred to as
    • A. 

      Product display

    • B. 

      Merchandising

    • C. 

      Packaging

    • D. 

      A storage unit

  • 25. 
    Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller's goods or service is referred to as a
    • A. 

      Copyright

    • B. 

      Trade name

    • C. 

      Brand mark

    • D. 

      Brand name