Principles Of Marketing Test Quiz: Trivia
Settings
- 1.The activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as
- A.
Marketing
- B.
Advertising and promotion
- C.
Creative planning
- D.
Consumerism
- 2.The two central concerns of marketing are
- A.
Establishing market share and making profits
- B.
Holding down costs and increasing profits
- C.
Finding customers and making profits
- D.
Discovering and satisfying needs
- 3.The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the
- A.
Concept of synergy
- B.
Marketing concept
- C.
Principle of consumerism
- D.
Societal marketing concept
- 4.One of more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a
- A.
Mass market
- B.
Market aggregation
- C.
Target market
- D.
Promotional market
- 5.The first objective in marketing is to discover consumer:
- A.
Diversity
- B.
Potential
- C.
Objectives
- D.
Needs
- 6.Organizations that develop similar offerings, when grouped together, create a/an
- A.
Merger
- B.
Industry
- C.
Competitive landscape
- D.
Monopoly
- 7.The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as
- A.
Sales quality
- B.
Market share
- C.
Marginal revenue
- D.
Industry potential
- 8.The marketing strategy of developing new products and selling them in new markets is referred to as
- A.
Product penetration
- B.
Market development
- C.
Diversification
- D.
Market penetration
- 9.Technology refers to
- A.
Any device or process for which there is no substitute
- B.
The inventions or innovations from applied science that are used to generate a profit
- C.
The inventions or innovations from applied science or engineering research
- D.
Ideas or concepts that will one day be translated into useable devices, mechanisms, or processes
- 10.The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as
- A.
Prospecting
- B.
Behavioral analysis
- C.
Statistical analysis
- D.
Demographics
- 11.Which of the following statements accurately distinguishes between laws and ethics?
- A.
Laws reflect the beliefs of the majority and ethics reflect the beliefs of smaller segments of society
- B.
Ethics deal with internal personal issues, and laws deal with external social issues
- C.
Ethics deal with personal and moral principles whereas laws are society's values and are enforceable in the courts
- D.
There is no significant difference--these terms can be used interchangeably
- 12.The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as
- A.
Moral imperative
- B.
Social responsibility
- C.
Utilitarianism
- D.
Moral idealism
- 13.A favorable attitude toward and consistent purchase of a single brand over time is referred to as
- A.
Brand bias
- B.
Brand loyalty
- C.
Behavioral loyalty
- D.
Consumer allegiance
- 14.Another name for the analysis of consumer lifestyle is
- A.
Demographics
- B.
Psychographics
- C.
Social statistics
- D.
Psysiological needs
- 15.There are five stages in the purchase decision process. The first stage is
- A.
Information search
- B.
Purchase decision
- C.
Problem recognition
- D.
Post purchase behavior
- 16.People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as
- A.
Principle-oriented consumers
- B.
Opinion leaders
- C.
Social classes
- D.
Reference groups
- 17.The monetary value of all goods and services produced in a country during one year is referred to as
- A.
Gross national production
- B.
National monetary reserve
- C.
Gross domestic product
- D.
Gross national product
- 18.The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as
- A.
Empirics
- B.
Data mining
- C.
Marketing tactics
- D.
Marketing research
- 19.Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as
- A.
Product adaptation
- B.
Perceptual mapping
- C.
Product positioning
- D.
Product repositioning
- 20.The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as
- A.
Product perception
- B.
Relative positioning
- C.
Competitive positioning
- D.
Product positioning
- 21.A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or something else of value is referred to as
- A.
A consumer good
- B.
A product
- C.
A stock item
- D.
Merchandise
- 22.Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as
- A.
Services
- B.
Enhancements
- C.
Marketing activities
- D.
Customer facilitation
- 23.During the introduction stage of the product life cycle, a/an ________may be used. This pricing strategy charges a high price to recoup the costs of product development.
- A.
Penetration pricing
- B.
Cost-plus pricing
- C.
Skimming pricing
- D.
ROI pricing
- 24.Any container in which a product is offered for sale and on which information is communicated is referred to as
- A.
Product display
- B.
Merchandising
- C.
Packaging
- D.
A storage unit
- 25.Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller's goods or service is referred to as a
- A.
Copyright
- B.
Trade name
- C.
Brand mark
- D.
Brand name
Back to top