Pharmaceutical Marketing Knowledge Quiz!

12 Questions | Total Attempts: 58

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Pharmaceutical Marketing Knowledge Quiz!

Are you into the pharmaceutical business or planning to start? It is a perfect quiz to check your knowledge of Pharmaceutical Marketing. If you get the perfect score on this quiz, you are all set to do well in your pharmaceutical business. This quiz will enhance your knowledge also. Play this quiz and get the best scores. All the best!


Questions and Answers
  • 1. 
    The PLC has ____ stages.
    • A. 

      5 stages 

    • B. 

      3 to 4 stages 

    • C. 

      4 stages 

    • D. 

      5 -6 stages 

  • 2. 
    A few micrograms difference in the composition of the active ingredient of a tablet may injure the sales curve but not the patient.
    • A. 

      True

    • B. 

      False 

  • 3. 
    Wholesales indirect distribution channels. 
    • A. 

      False

    • B. 

      True

  • 4. 
    One doesn't purchase a product that he doesn't know exist.
    • A. 

      Yes

    • B. 

      Not True

  • 5. 
    Kaizen Theory is 
    • A. 

      A Japanese theory 

    • B. 

      An American theory 

  • 6. 
    The science of exploring and creating, Then delivering the value to satisfy the need of a target.
    • A. 

      Definition of marketing " Philip Kotler" 

    • B. 

      Pharmaceutical marketing 

    • C. 

      Not approved as a definition of " Marketing " 

    • D. 

      Marketing definition of " AMA" 

  • 7. 
    A Medical representative went to a doctor when he started to speak the doctor interrupted him, and suddenly he started to ask about the company's history he worked for and how he entered the office, what do you think about the behavior of the doctor.  
    • A. 

      Very passive, I will listen and explain everything. 

    • B. 

      Very aggressive, I will leave the office directly. 

    • C. 

      Very aggressive, I will listen to his questions and answer every concern, then I will ask him to give me time to start to speak about my product. 

    • D. 

      Very aggressive/ analyzer .... I will be very active in listening , answer all the concerns , ask for permission to start the discussion.

  • 8. 
    My customers purchase my product, Value increase, Customer retention increase, this is called 
    • A. 

      CLC

    • B. 

      PLC

  • 9. 
    Your product is in the first steps of the growth stage, with no competitors yet; what are your expectations about the sales? 
    • A. 

      Almost high 

    • B. 

      Increase suddenly 

  • 10. 
    The marketing department should know how to determine the price and this is goes under?
    • A. 

      Expected sales of the product.

    • B. 

      Price of competing products

    • C. 

      Price of competitors 

    • D. 

      Nature of the market.

    • E. 

      All the above 

    • F. 

      NOT mention

  • 11. 
    To make your discussion long, not boring, very active, you have to use? 
    • A. 

      Open question 

    • B. 

      Ice breaker 

    • C. 

      Closed question 

  • 12. 
    The price of the product at the intro stage might be low or high!
    • A. 

      Not true

    • B. 

      True

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