Pharmaceutical Marketing Knowledge Quiz!

2.

A few micrograms difference in the composition of the active ingredient of a tablet may injure the sales curve but not the patient.

True
False

Correct Answer

A. False

Explanation

A few micrograms difference in the composition of the active ingredient of a tablet can actually have a significant impact on the patient's health. Even a small variation in dosage can affect the efficacy and safety of the medication, potentially leading to adverse reactions or inadequate treatment. Therefore, it is important to ensure precise and consistent composition of active ingredients in tablets to protect the patient's well-being.

Rate this question:

3.

Wholesales indirect distribution channels.

False
True

Correct Answer

A. True

Explanation

The statement "Wholesales indirect distribution channels" is true. Wholesales indirect distribution channels refer to the process of selling products to intermediaries or wholesalers who then sell the products to retailers or directly to consumers. This distribution channel allows manufacturers to reach a wider market and reduce their costs by selling in bulk to intermediaries. Therefore, the given answer "True" is correct.

Rate this question:

4.

One doesn't purchase a product that he doesn't know exist.

Yes
Not True

Correct Answer

A. Yes

Explanation

This statement is stating that a person cannot purchase a product if they are not aware of its existence. This is true because in order for someone to make a purchase, they first need to know that the product exists and is available for purchase. Without this knowledge, they would not be able to make a purchase. Therefore, the statement is correct.

Rate this question:

5.

Kaizen Theory is

A Japanese theory
An American theory

Correct Answer

A. A Japanese theory

Explanation

The correct answer is "A Japanese theory." This is because Kaizen Theory originated in Japan and is a management philosophy that focuses on continuous improvement. It emphasizes the importance of making small, incremental changes in order to achieve long-term success and efficiency in both personal and professional settings. The word "Kaizen" itself means "change for the better" in Japanese, further supporting the fact that it is a Japanese theory.

Rate this question:

1

6.

The science of exploring and creating, Then delivering the value to satisfy the need of a target.

Definition of marketing " Philip Kotler"
Pharmaceutical marketing
Not approved as a definition of " Marketing "
Marketing definition of " AMA"

Correct Answer

A. Definition of marketing " Philip Kotler"

Explanation

The given correct answer is "Definition of marketing 'Philip Kotler'". This suggests that the explanation is referring to the definition of marketing provided by Philip Kotler, a renowned marketing expert. However, without the actual definition provided by Philip Kotler, it is not possible to provide a specific explanation for this answer.

Rate this question:

7.

A Medical representative went to a doctor when he started to speak the doctor interrupted him, and suddenly he started to ask about the company's history he worked for and how he entered the office, what do you think about the behavior of the doctor.

Very passive, I will listen and explain everything.
Very aggressive, I will leave the office directly.
Very aggressive, I will listen to his questions and answer every concern, then I will ask him to give me time to start to speak about my product.
Very aggressive/ analyzer .... I will be very active in listening , answer all the concerns , ask for permission to start the discussion.

Correct Answer

A. Very aggressive/ analyzer .... I will be very active in listening , answer all the concerns , ask for permission to start the discussion.

Explanation

The behavior of the doctor can be described as very aggressive/analyzer. He interrupted the medical representative and started asking about the company's history and how he entered the office. This shows that the doctor is assertive and wants to gather all relevant information before allowing the medical representative to speak about their product. The medical representative should be prepared to actively listen, answer all the concerns, and ask for permission to start the discussion.

Rate this question:

8.

My customers purchase my product, Value increase, Customer retention increase, this is called

CLC
PLC

Correct Answer

A. CLC

Explanation

CLC stands for Customer Lifetime Value. In this context, the explanation for the correct answer is that when customers purchase a product, the value of the company increases. Additionally, when the value of the company increases, it becomes easier to retain customers, as they see the benefits of continuing to use the product. Therefore, the increase in customer value and customer retention is referred to as CLC.

Rate this question:

9.

Your product is in the first steps of the growth stage, with no competitors yet; what are your expectations about the sales?

Almost high
Increase suddenly

Correct Answer

A. Increase suddenly

Explanation

In the growth stage, a product typically experiences a rapid increase in sales due to factors such as increased consumer awareness, positive word-of-mouth, and effective marketing strategies. Since there are no competitors yet, the product has a unique advantage in the market, which can further contribute to a sudden increase in sales. Therefore, the expectation for sales in this scenario would be an increase suddenly.

Rate this question:

1

10.

The marketing department should know how to determine the price and this is goes under?

Expected sales of the product.
Price of competing products
Price of competitors
Nature of the market.
All the above
NOT mention

Correct Answer

A. All the above

Explanation

The marketing department should consider all of the mentioned factors (expected sales of the product, price of competing products, price of competitors, and nature of the market) when determining the price. Each of these factors plays a crucial role in setting the price of a product. By considering expected sales, the marketing department can assess the demand for the product and adjust the price accordingly. Analyzing the price of competing products and competitors' pricing strategies helps in positioning the product competitively in the market. Additionally, understanding the nature of the market provides insights into the target audience, their purchasing power, and market dynamics, which influence pricing decisions.

Rate this question:

11.

To make your discussion long, not boring, very active, you have to use?

Open question
Ice breaker
Closed question

Correct Answer

A. Open question

Explanation

Open questions are a useful tool for making discussions long, engaging, and active. Unlike closed questions that can be answered with a simple "yes" or "no," open questions encourage the speaker to provide more detailed and thoughtful responses. By asking open questions, the conversation becomes more interactive and allows for a deeper exploration of the topic at hand. This helps to keep the discussion interesting and prevents it from becoming boring or stagnant. Additionally, open questions can serve as ice breakers, as they invite participants to share their thoughts and experiences, fostering a more relaxed and inclusive atmosphere.

Rate this question:

1

12.

The price of the product at the intro stage might be low or high!

Not true
True

Correct Answer

A. True

Explanation

During the introduction stage of a product, the price can be either low or high. This is because companies may choose to set a low price to attract customers and gain market share quickly. On the other hand, some companies may opt for a high price to create a perception of exclusivity and premium quality. Therefore, it is true that the price of the product at the intro stage might be low or high.

Rate this question:

Pharmaceutical Marketing Knowledge Quiz!

The PLC has ____ stages.

Quiz Preview

A few micrograms difference in the composition of the active ingredient of a tablet may injure the sales curve but not the patient.

Wholesales indirect distribution channels.

One doesn't purchase a product that he doesn't know exist.

Kaizen Theory is

The science of exploring and creating, Then delivering the value to satisfy the need of a target.

A Medical representative went to a doctor when he started to speak the doctor interrupted him, and suddenly he started to ask about the company's history he worked for and how he entered the office, what do you think about the behavior of the doctor.

My customers purchase my product, Value increase, Customer retention increase, this is called

Your product is in the first steps of the growth stage, with no competitors yet; what are your expectations about the sales?

The marketing department should know how to determine the price and this is goes under?

To make your discussion long, not boring, very active, you have to use?

The price of the product at the intro stage might be low or high!