3 to 4 stages
5 -6 stages
A Japanese theory
An American theory
Definition of marketing " Philip Kotler"
Not approved as a definition of " Marketing "
Marketing definition of " AMA"
Very passive, I will listen and explain everything.
Very aggressive, I will leave the office directly.
Very aggressive, I will listen to his questions and answer every concern, then I will ask him to give me time to start to speak about my product.
Very aggressive/ analyzer .... I will be very active in listening , answer all the concerns , ask for permission to start the discussion.
Expected sales of the product.
Price of competing products
Price of competitors
Nature of the market.
All the above