Mktg 303 Exam 2 Review Part 1

Jenna's consistent preference for Stacy's brand pita chips and her disregard for alternatives suggest that she is a brand-loyal customer. She is loyal to the Stacy's brand and does not consider other options, indicating a strong attachment and trust in the brand.

The Nike "swoosh" check mark is a recognizable visual representation that is widely associated with the Nike brand. It serves as a symbol for Nike, representing their identity and brand image.

During the introductory stage, Dr. Putt's sales would be low and profits nonexistent because his Eye-Over-the-Ball (EOB) golf putting device is a new product that may take time for customers to become aware of and trust. However, he would attract golf equipment innovators who are always looking for new and innovative products in the market. These innovators are likely to be early adopters and influencers who can help spread the word about the EOB device, leading to potential future sales and profits.

The correct answer is "intangible" because services cannot be touched, tasted, or seen, unlike physical products. This means that services are not something that can be physically experienced or observed, but rather they are experiences or actions provided by people or businesses.

The U.S. Census data is the best source of secondary research for Caroline because it provides comprehensive and reliable information about income and age distribution in Orange County, California. The Census data is collected from a large sample size and covers a wide range of demographic variables, making it a highly credible and accurate source for Caroline's research needs. Door-to-door surveys and focus group interviews may not provide a representative sample, while syndicated data and sales invoices at public libraries may not specifically focus on income and age distribution in Orange County.

Nadia was conducting in-depth interviews. She was asking people open-ended questions about their shopping experiences, including what stores they visited, what they bought, and how they made their purchasing decisions. This method allows for detailed responses and insights into individuals' thoughts and motivations, making it a suitable form of research for understanding consumer behavior.

A focus group is a small group of people brought together for an intensive discussion of a topic. This type of group allows for in-depth exploration of opinions, attitudes, and experiences related to the topic at hand. It is a common research method used to gather qualitative data and gain insights into the thoughts and perspectives of participants.

In-depth interviews involve trained researchers asking questions, listening to and recording the answers, and then asking additional questions to clarify or expand on a particular issue. This method allows for a deeper understanding of the participant's thoughts, feelings, and experiences, and allows for more detailed and nuanced data collection compared to other methods such as questionnaires or experiments.

Coca-Cola's experiments involve using facial recognition software to record participants' faces as they watch advertisements or prototypes. This software allows them to assess how the participants' eyes moved, when they smiled or frowned, and other facial expressions. This information helps Coca-Cola understand the participants' reactions and sentiments towards their ads or prototypes.

Consumers responded to Chobani's reduction in the size of its Greek yogurt containers by using social media to complain about the change. This suggests that they were not happy with the decision and felt the need to express their dissatisfaction publicly.

The correct answer is "not adopted by everyone at the same time." This means that even if new-to-the-world products are successful, they are not adopted by all consumers simultaneously. This is because different individuals have different preferences, needs, and purchasing behaviors. The adoption of new products usually occurs gradually, with some consumers adopting them early on and others adopting them later or not at all. Therefore, the profitability of new-to-the-world products is not dependent on being adopted by everyone at once.

Bank of America is using a voice-of-customer program to improve service quality and service offerings. This means that they are using a system that collects feedback and opinions directly from customers to understand their needs and preferences. By utilizing this program, Bank of America can gather valuable insights from customers and use them to make informed decisions about their products and services, ultimately improving their overall quality and offerings.

The backpack represents a shopping product for Kendra because she is actively comparing alternatives and spending considerable time to select the best one for her adventure. Shopping products are those that consumers spend time and effort comparing and selecting, as they are more expensive or have more variations in quality and features compared to convenience products that are purchased frequently with minimal effort.

Based on the information provided, Cathy has been using Olay beauty products for years and plans to purchase a recently introduced product from Olay's Regenerist line. This suggests that Olay's products have been on the market for a significant amount of time and have established a loyal customer base. The fact that Olay has competitors also indicates that the product is in a mature stage of the product life cycle, where it has reached a stable level of sales and market share. Therefore, the correct answer is maturity.

Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications. This indicates that Barbara is involved in alpha testing. Alpha testing is the initial phase of testing where a product is tested by the developers themselves to identify and fix any issues or bugs before it is released to a larger audience. In this case, Barbara is testing the inline skates to ensure they meet the design specifications before they are launched.

Sean's situation highlights the concept of inseparability in the context of services. Inseparability refers to the idea that services are produced and consumed simultaneously, and the provider of the service is often an integral part of the service experience. In Sean's case, he personally interacted with the doctor during his visit, and his dissatisfaction with the doctor led to his decision not to return. This highlights the inseparable nature of the service, where the provider and the service itself cannot be separated.

The owner's policy of directing the sales staff to say that the unavailable items were on backorder created a communication gap. This is because the owner was not being honest with the customers about the store's financial situation and the true availability of the items. This lack of transparency and clear communication led to a disconnect between the customers' expectations and the reality of the situation.

The customers at Marielle's coffee shop were frustrated because the staff behind the counter did not provide quick and efficient service as promised. This indicates a gap in the delivery of service. The staff's focus on gossiping instead of attending to customers shows that there is a failure in delivering the expected level of service.

Brand extension can have several potential benefits, including allowing the perception of a brand with a quality image to be carried over to the new product, lowering marketing costs, boosting sales of the core brand, and spending less on creating brand awareness and associations. However, it does not eliminate competition. Brand extension may face competition from existing brands in the market, and it may also face challenges from new entrants or alternative products. Therefore, eliminating competition is not a potential benefit of brand extension.

Pioneer or breakthrough products have the potential to change consumer preferences. These products introduce new and innovative features or concepts that are not currently available in the market. As consumers become aware of these unique offerings, their preferences may shift towards these new products. This can lead to a change in the overall demand and buying behavior, resulting in late maturity buying. Therefore, the correct answer is that pioneer or breakthrough products can change consumer preferences.