Can you pass this marketing research quiz, and do you feel you are up to the challenge? Marketing research is the systematic collecting, recording, and analysis of qualitative and quantitative information about issues pertaining to marketing products and services. The goal is to identify and evaluate how changing elements of the marketing mix affect customer behavior. If you choose to learn more about marketing research, look no further than this quiz.
Discovery oriented decision problem
Strategy oriented decision problem
Unit of analysis
Relevant variable
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It allows the two parties to avoid establishing research objectives
It keeps the business from wasting resources
It ensures favorable results from the study
It improves the businesses market share
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Conducting a situation analysis
Determining unit of analysis
Deciding on relevant variables
Drafting research objectives
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Relevant variable
Research objective
Decision problem
Research problem
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Are unwilling to take risks
Have preset ideas about results
Have too much money to spend
Are disorganized
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Discovery oriented decision problem
Strategy oriented decision problem
Unit of analysis
Relevant variable
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Industry and resources
Products and employees
Size and resources
Size and industry
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Research objective
Investigation objective
Research problem
Decision problem
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Relevant variables
Secondary data
Primary data
Units of analysis
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Relevant variables
Secondary data
Primary data
Units of analysis
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Unit of analysis
Relevant variables
Decision problem
Research problem
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Relevant variable
Unit of analysis
Situation analysis
Primary data
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Having enough money
Finding the best customers
Hiring the right researchers
Defining the problem correctly
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Sets of secondary data
Other decision problems
Research problems
Situation analysis
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Marketing research studies should be conducted once per year
Lower level employees should not be involved in marketing research studies
Each marketing research study is unique
Marketing research studies are difficult to conduct
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Might give unfavorable results
Take a long time to complete
Improve new products
Make little financial sense
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The study will conclude within two weeks
Managers will have the final say over results
The bill will be paid within 30 days
The benefits outweigh the costs
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Research objective
Situation analysis
Research problem
Decision problem
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How can we reach our target market more effectively?
Which new product has more potential?
Why is our business's market share dropping?
What do we already know about this problem or opportunity?
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