Market Research Exam

56 Questions | Total Attempts: 2871

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Market Research Exam - Quiz

Exam test for Suz and Jus


Questions and Answers
  • 1. 
    When is it appropriate to use these forms of research?
  • 2. 
    What is the definition of Market Research?
    • A. 

      The systematic and objective process of generating information to aid in making marketing decisions

    • B. 

      The system of finding the correct answers to our objectives

    • C. 

      Market Intelligence

    • D. 

      All of the above

    • E. 

      None of the above

  • 3. 
    The role of Market Research
    • A. 

      Enables the business to make managerial judgment on issues faced

    • B. 

      Allows answers to business questions to appear

    • C. 

      Should only be recognized as aid to managerial judgment and not a substitute for it

    • D. 

      It is an accurate form of evaluating a business decision

    • E. 

      All of the above

  • 4. 
    What is a MIS?
  • 5. 
    What is the 4 stages of developing and implementing a marketing strategy
    • A. 

      1. Analyse 2. Implement 3. Meet objectives 4. market intelligence

    • B. 

      1. Product research 2. Pricing research 3. Distribution Research 4 Promotion Research

    • C. 

      1. Identify and evaluate opportunities 2. Analysing market segments and target market 3. Planning and implementing a marketing mix that will satisfy customer needs and meet the objectives of the organisations 4.Analysing Marketing Performance

    • D. 

      None of the above

    • E. 

  • 6. 
    How can a manager use market research to analyse and select target markets?      (pick 3 correct answers)
    • A. 

      Determine market characteristics and trends

    • B. 

      Price, what would people pay?

    • C. 

      Look at market segments

    • D. 

      Design of logo

    • E. 

      What to have for lunch today

  • 7. 
    How can managers use market research to identify and evaluate opportunities?
    • A. 

      Understand different items to be displayed at Point of Sale

    • B. 

      Estimate of market potential predictions about future environmental conditions

    • C. 

      Develop new products, develop new price structure evaluate how your product can perform better against competitors

    • D. 

      Who should be hired for promotional product pushing

    • E. 

      Why? Who cares?

  • 8. 
    Planing and Implementing the Marketing Mix includes:
    • A. 

      Product, Pricing, Distribution and Promotion

    • B. 

      Branding, pricing, supply and demand

    • C. 

      Distribution, eggs, milk butter and bread

    • D. 

      Any of the above

  • 9. 
    What are the 4 P's in marketing?  (Planning and Implementing the Marketing Mix)
    • A. 

      Pricing, Position, Promotion, Product

    • B. 

      P is for pardon pig

    • C. 

      Peace, Piece, Peas, Piss

  • 10. 
    Explain price research
  • 11. 
    Explain Distribution Research
  • 12. 
    Explain Promotion Research
    • A. 

      What advertising media to use? What time and which days suit best?

    • B. 

      Give out coupons? Samples?

    • C. 

      Give away free dog beds to the lecturer to ensure the best marks?

  • 13. 
    Analysing Markting Performance:  Peformance Monitoring Research is research that regularly provides feedback for
  • 14. 
    What is the definition of the Marketing Information System (MIS) -(7 things) the last 3 of which are:
  • 15. 
    On the left of the MIS diagram is the marketing manager? what is their role?
  • 16. 
    In the middle of the MIS diagram there are four boxes what are they and how do they relate?
  • 17. 
    On the right side of the MIS there is what?
  • 18. 
    What is exploratory research?
  • 19. 
    Give examples of exploratory research
  • 20. 
    What are the advantages of exploratory research?
  • 21. 
    What are the disadvantages of exploratory research?
  • 22. 
    What is descriptive research?
  • 23. 
    What are some examples of descriptive research?
  • 24. 
    What are the advantages of descriptive research?
  • 25. 
    What are the disadvantages of descriptive research?
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