Market Research Quiz Template

9 Questions | By Raxonnegroucher | Last updated: Mar 21, 2022 | Total Attempts: 152

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Do you know enough about market research or still need to cover a lot of ground? Take this quiz to know how acquainted you are with market research.

Questions and Answers

1.

What type of market research is a survey?
- A.
  
  Primary Research
- B.
  
  Secondary Research
- C.
  
  Desk research
- D.
  
  Lab research
2.

What is meant by desk research?
- A.
  
  Doing field research
- B.
  
  Research about different desk sizes
- C.
  
  Doing secondary research
- D.
  
  Doing primary research
3.

What is the purpose of carrying out market research?
- A.
  
  To find out customers' expectations
- B.
  
  To provide employment opportunities for the researchers
- C.
  
  To expose customers to new products
- D.
  
  To sell new products directly to customers
4.

When should market research be carried out?
- A.
  
  Market research should not be carried out at all.
- B.
  
  According to the market status
- C.
  
  After a product launch to assess customer response
- D.
  
  Anytime. The timing of market research is not important.
5.

What's the disadvantage of conducting field research?
- A.
  
  It's not timely
- B.
  
  Researchers often cheat
- C.
  
  It's an expensive and time consuming process.
- D.
  
  Collated information is usually unreliable
6.

What are some examples of observational market research? (select 3 of the answers below)
- A.
  
  Observe the interviewer and how they ask questions
- B.
  
  Record many elements of a person's behavior in many situations
- C.
  
  Record the TV show 20 - 1
- D.
  
  Individuals being recorded during a shopping trip
- E.
  
  Recording no-verbal behavior of an individual
7.

What is the definition of Market Research?
- A.
  
  The systematic and objective process of generating information to aid in making marketing decisions
- B.
  
  The system of finding the correct answers to our objectives
- C.
  
  Market Intelligence
- D.
  
  All of the above
- E.
  
  None of the above
8.

How can a manager use market research to analyze and select target markets? (select 3 of the answers below)
- A.
  
  Determine market characteristics and trends
- B.
  
  Determine the price people are willing to pay
- C.
  
  Create multiple market segments
- D.
  
  Design a logo
- E.
  
  What to have for lunch today
9.

How can managers use market research to identify and evaluate opportunities?
- A.
  
  Understand different items to be displayed at Point of Sale
- B.
  
  Estimate of market potential and make predictions about future environmental conditions
- C.
  
  Develop new products and price structure to evaluate how your product can perform better against competitors
- D.
  
  Who should be hired for promotional product pushing?
- E.
  
  Who cares?