Do you know enough about market research or still need to cover a lot of ground? Take this quiz to know how acquainted you are with market research.
Primary Research
Secondary Research
Desk research
Lab research
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The systematic and objective process of generating information to aid in making marketing decisions
The system of finding the correct answers to our objectives
Market Intelligence
All of the above
None of the above
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Determine market characteristics and trends
Determine the price people are willing to pay
Create multiple market segments
Design a logo
What to have for lunch today
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Doing field research
Research about different desk sizes
Doing secondary research
Doing primary research
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It's not timely
Researchers often cheat
It's an expensive and time consuming process.
Collated information is usually unreliable
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Market research should not be carried out at all.
According to the market status
After a product launch to assess customer response
Anytime. The timing of market research is not important.
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Observe the interviewer and how they ask questions
Record many elements of a person's behavior in many situations
Record the TV show 20 - 1
Individuals being recorded during a shopping trip
Recording no-verbal behavior of an individual
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Understand different items to be displayed at Point of Sale
Estimate of market potential and make predictions about future environmental conditions
Develop new products and price structure to evaluate how your product can perform better against competitors
Who should be hired for promotional product pushing?
Who cares?
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