Market Research Quiz Template

9 Questions | Total Attempts: 152

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Market Research Quiz Template - Quiz

Do you know enough about market research or still need to cover a lot of ground? Take this quiz to know how acquainted you are with market research.


Questions and Answers
  • 1. 
    What type of market research is a survey?
    • A. 

      Primary Research

    • B. 

      Secondary Research

    • C. 

      Desk research

    • D. 

      Lab research

  • 2. 
    What is meant by desk research?
    • A. 

      Doing field research

    • B. 

      Research about different desk sizes

    • C. 

      Doing secondary research

    • D. 

      Doing primary research

  • 3. 
    What is the purpose of carrying out market research?
    • A. 

      To find out customers' expectations

    • B. 

      To provide employment opportunities for the researchers

    • C. 

      To expose customers to new products

    • D. 

      To sell new products directly to customers

  • 4. 
    When should market research be carried out?
    • A. 

      Market research should not be carried out at all.

    • B. 

      According to the market status

    • C. 

      After a product launch to assess customer response

    • D. 

      Anytime. The timing of market research is not important.

  • 5. 
    What's the disadvantage of conducting field research?
    • A. 

      It's not timely

    • B. 

      Researchers often cheat

    • C. 

      It's an expensive and time consuming process.

    • D. 

      Collated information is usually unreliable

  • 6. 
    What are some examples of observational market research? (select 3 of the answers below)
    • A. 

      Observe the interviewer and how they ask questions

    • B. 

      Record many elements of a person's behavior in many situations

    • C. 

      Record the TV show 20 - 1

    • D. 

      Individuals being recorded during a shopping trip

    • E. 

      Recording no-verbal behavior of an individual

  • 7. 
    What is the definition of Market Research?
    • A. 

      The systematic and objective process of generating information to aid in making marketing decisions

    • B. 

      The system of finding the correct answers to our objectives

    • C. 

      Market Intelligence

    • D. 

      All of the above

    • E. 

      None of the above

  • 8. 
    How can a manager use market research to analyze and select target markets? (select 3 of the answers below)
    • A. 

      Determine market characteristics and trends

    • B. 

      Determine the price people are willing to pay

    • C. 

      Create multiple market segments

    • D. 

      Design a logo

    • E. 

      What to have for lunch today

  • 9. 
    How can managers use market research to identify and evaluate opportunities?
    • A. 

      Understand different items to be displayed at Point of Sale

    • B. 

      Estimate of market potential and make predictions about future environmental conditions

    • C. 

      Develop new products and price structure to evaluate how your product can perform better against competitors

    • D. 

      Who should be hired for promotional product pushing?

    • E. 

      Who cares?

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