Dive into the essentials of business and market research with this quiz! Explore key concepts like experimental design, independent and dependent variables, and real-world applications. Perfect for learners aiming to enhance their research skills in a business context.
Dependent variable
Extraneous variable
Moderating variable
Independent variable
Mediating variable
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Dependent variable
Extraneous variable
Moderating variable
Independent variable
Mediating variable
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Predictor
Explanatory
Criterion
All of the above refer to an independent variable
None of the above refer to an independent variable
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The store environment
Exposure to a robbery
State of being alone or with another person
Act of reporting the robbery or not
Reaction of the accosted shopper following the robbery
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The store environment
Exposure to a robbery
State of being alone or with another person
Act of reporting the robbery or not
Reaction of the accosted shopper following the robbery
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Confederates
Assistants
Criterions
Affiliates
Accomplices
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Descriptive
Causal
Exploratory
Monitoring
Communication
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People exposed to a robbery will judge the seriousness of the situation according to the response of the victim
Bystanders will perceive a robbery as less frightening when in the company of another person
Reports of a robbery are more likely among victims of a robbery when a witness is present
Bystanders are more likely to report a theft if they view the theft alone than in another person's company
Bystanders to a theft will be less likely to shop at the store in which the theft occurred
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Survey
Experiment
Ex post facto
Interview
Observation
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People exposed to a robbery will judge the seriousness of the situation according to the response of the victim
Bystanders will perceive a robbery as less frightening when in the company of another person
More robberies are reported by bystanders who view the theft alone than by bystanders who view the theft in the company of others
Reports of a robbery are more likely among victims of a robbery when a witness is present
Bystanders to a theft will be less likely to shop at the store in which the theft occurred
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Focus group
Individual depth interview
Experiment
Survey
Behavioral observation
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Experimental group
Control group
Criterion variable
Explanatory variable
Field experiment
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Replication
Simulation
Field
Extraneous
Test market
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Agreement between the IV and DV
Time order of the occurrence of the variables
Control of contamination from extraneous variables
Use of a control group
Manipulation of the IV
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Replication
Evaluation
Repetition
Norming
Multi-model
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Provides for the manipulation of the IV
Serves as a comparison to assess the manipulation
Minimizes the cost of experimentation
Allows for discovery of the average effect of the IV in different situations
Increases generalizability of results
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Provides for the manipulation of the IV
Serves as a comparison to assess the manipulation
Minimizes the cost of experimentation
Allows for discovery of the average effect of the IV in different situations
Increases generalizability of results
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Provides for the manipulation of the IV
Serves as a comparison to assess the manipulation
Minimizes the cost of experimentation
Allows for discovery of the average effect of the IV in different situations
Increases generalizability of results
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Artificiality of a laboratory
Use of a field setting
Use of a probability sample
Control of extraneous variables
All of the above
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Research question
Postulation
Hypothesis
Educated guess
Theory
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Generalization
Control
Hypothetical
Operationalization
Transformation
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Specify the level(s) of the treatment
Choose the experimental design
Control the experimental environment
Select and assign participants
Select relevant variables
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Blind
Deceived
Concealed
Controlled
Debriefed
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Control groups
Matching
Replication
Purposive assignment
Pilot testing
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Events
Objects
Properties
Activities
All of the above
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Measurement tool
Mapping rule
Ruler
Scale
Property
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To reflect bothquantitative and qualitative concepts
To provide the highest-quality, lowest error data for data analysis
To describe, explain, and make predictions based on the information
To attach meaning to symbols
To specify the empirical information needed
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Operational definition
Empirical definition
Measurement rule
Mapping rule
Conceptual definition
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Attitude
Furniture
Dog
Class affiliation
Weight
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Objects
Physical properties
Psychological properties
Constructs
Mapping
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Object
Physical property
Psychological property
Social property
Mapping rule
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Object
Physical property
Psychological property
Social property
Mapping rule
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Classification
Order
Distance
Origin
Exclusivity
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Classification
Order
Distance
Origin
Exclusivity
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The use of ordered numbers such that two is less than three but greater than one
The use of numbers used to group or sort responses when no order to the numbers exists
The use of a series of numbers in which each number is an equal distance from the next
The use of a series of numbers with a unique origin indicated by the number zero
The use of a number that is not used again
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Classification
Order
Distance
Origin
Exclusivity
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The use of ordered numbers such that two is less than three but greater than one
The use of numbers used to group or sort responses when no order to the numbers exists
The use of a series of numbers in which each number is an equal distance from the next
The use of a series of numbers with a unique origin indicated by the number zero
The use of a number that is not used again
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The use of ordered numbers such that two is less than three but greater than one
The use of numbers used to group or sort responses when no order to the numbers exists
The use of a series of numbers in which each number is an equal distance from the next
The use of a series of numbers with a unique origin indicated by the number zero
The use of a number that is not used again
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Classification only
Classification and order
Classification, order, and distance
Classification, order, distance, and origin
Classification, order, distance, origin, and exclusivity
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Distance
Order
Classification
Origin
Exclusivity
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Classification only
Classification and order
Classification, order, and distance
Classification, order, distance, and origin
Classification, order, distance, origin, and exclusivity
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Classification only
Classification and order
Classification, order, and distance
Classification, order, distance, and origin
Classification, order, distance, origin, and exclusivity
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Classification only
Classification and order
C. Classification, order, and distance
Classification, order, distance, and origin
Classification, order, distance, origin, and exclusivity
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Classification only
Classification and order
Classification, order, and distance
Classification, order, distance, and origin
Classification, order, distance, origin, and exclusivity
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Mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin
The properties of order, classification, and equal distance between points but no unique origin
Mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin
The properties of classification, order, equal distance, and unique origin
The four major sources of error
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Ratio
Interval
Ordinal
Nominal
Semantic differential
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Two
Three
Five
Ten
There is no limit
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Mean
Mode
Median
Range
Dispersion
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