A Business And Market Research Quiz!

51 Questions | Total Attempts: 551

SettingsSettingsSettings
Please wait...
Management Quizzes & Trivia

Midterm


Questions and Answers
  • 1. 
    Which term below refers to a study involving the manipulation of one or more variables to determine the effect on another variable?
    • A. 

      Ex post facto

    • B. 

      Experiment

    • C. 

      Monitoring study

    • D. 

      Communication study

    • E. 

      Descriptive study

  • 2. 
    Which variable in an experiment is manipulated by the researcher?
    • A. 

      Dependent variable

    • B. 

      Extraneous variable

    • C. 

      Moderating variable

    • D. 

      Independent variable

    • E. 

      Mediating variable

  • 3. 
    Which variable in an experiment is the variable expected to be affected by the manipulation?
    • A. 

      Dependent variable

    • B. 

      Extraneous variable

    • C. 

      Moderating variable

    • D. 

      Independent variable

    • E. 

      Mediating variable

  • 4. 
    All of the following are terms used to refer to an independent variable except _____.
    • A. 

      Predictor

    • B. 

      Explanatory

    • C. 

      Criterion

    • D. 

      All of the above refer to an independent variable

    • E. 

      None of the above refer to an independent variable

  • 5. 
    In the study of bystanders and thieves presented in the text, participants are invited to a store where they see someone steal the purse of another customer. The accosted shopper and the thief are really acting their parts to set the stage for the experiment. Participants view the robbery alone or with another participant. The study sought to determine whether participants were more likely to report a robbery when they observe it alone or in the company of another person.In the bystanders and thieves study, what is the independent variable?
    • A. 

      The store environment

    • B. 

      Exposure to a robbery

    • C. 

      State of being alone or with another person

    • D. 

      Act of reporting the robbery or not

    • E. 

      Reaction of the accosted shopper following the robbery

  • 6. 
    In the study of bystanders and thieves presented in the text, participants are invited to a store where they see someone steal the purse of another customer. The accosted shopper and the thief are really acting their parts to set the stage for the experiment. Participants view the robbery alone or with another participant. The study sought to determine whether participants were more likely to report a robbery when they observe it alone or in the company of another person.What is the dependent variable in the bystanders and thieves study?
    • A. 

      The store environment

    • B. 

      Exposure to a robbery

    • C. 

      State of being alone or with another person

    • D. 

      Act of reporting the robbery or not

    • E. 

      Reaction of the accosted shopper following the robbery

  • 7. 
    In the study of bystanders and thieves presented in the text, participants are invited to a store where they see someone steal the purse of another customer. The accosted shopper and the thief are really acting their parts to set the stage for the experiment. Participants view the robbery alone or with another participant. The study sought to determine whether participants were more likely to report a robbery when they observe it alone or in the company of another person.The actors playing the role of the accosted shopper and thief in the bystanders and thieves study are known as _____.
    • A. 

      Confederates

    • B. 

      Assistants

    • C. 

      Criterions

    • D. 

      Affiliates

    • E. 

      Accomplices

  • 8. 
    In the study of bystanders and thieves presented in the text, participants are invited to a store where they see someone steal the purse of another customer. The accosted shopper and the thief are really acting their parts to set the stage for the experiment. Participants view the robbery alone or with another participant. The study sought to determine whether participants were more likely to report a robbery when they observe it alone or in the company of another person.What type of research design is used in the bystanders and thieves study?
    • A. 

      Descriptive

    • B. 

      Causal

    • C. 

      Exploratory

    • D. 

      Monitoring

    • E. 

      Communication

  • 9. 
    In the study of bystanders and thieves presented in the text, participants are invited to a store where they see someone steal the purse of another customer. The accosted shopper and the thief are really acting their parts to set the stage for the experiment. Participants view the robbery alone or with another participant. The study sought to determine whether participants were more likely to report a robbery when they observe it alone or in the company of another person.Which of the following statements best represents the hypothesis in the bystanders and thieves study?
    • A. 

      People exposed to a robbery will judge the seriousness of the situation according to the response of the victim

    • B. 

      Bystanders will perceive a robbery as less frightening when in the company of another person

    • C. 

      Reports of a robbery are more likely among victims of a robbery when a witness is present

    • D. 

      Bystanders are more likely to report a theft if they view the theft alone than in another person's company

    • E. 

      Bystanders to a theft will be less likely to shop at the store in which the theft occurred

  • 10. 
    The district attorney's office wants further evidence of the results found in the bystanders and thieves study. It decides to conduct a study using data from reported thefts over the past 5 year period. Police records indicate whether bystanders who report a crime are alone when the crime is observed or are accompanied by one or more people. The district attorney's office will assess whether more theft reports indicate that the witness was alone or with other people.Which type of study is being conducted by the district attorney's office?
    • A. 

      Survey

    • B. 

      Experiment

    • C. 

      Ex post facto

    • D. 

      Interview

    • E. 

      Observation

  • 11. 
    The district attorney's office wants further evidence of the results found in the bystanders and thieves study. It decides to conduct a study using data from reported thefts over the past 5 year period. Police records indicate whether bystanders who report a crime are alone when the crime is observed or are accompanied by one or more people. The district attorney's office will assess whether more theft reports indicate that the witness was alone or with other people.Which of the following statements best represents the hypothesis in the district attorney's study?
    • A. 

      People exposed to a robbery will judge the seriousness of the situation according to the response of the victim

    • B. 

      Bystanders will perceive a robbery as less frightening when in the company of another person

    • C. 

      More robberies are reported by bystanders who view the theft alone than by bystanders who view the theft in the company of others

    • D. 

      Reports of a robbery are more likely among victims of a robbery when a witness is present

    • E. 

      Bystanders to a theft will be less likely to shop at the store in which the theft occurred

  • 12. 
    Which research design listed below is most appropriate for establishing causality?
    • A. 

      Focus group

    • B. 

      Individual depth interview

    • C. 

      Experiment

    • D. 

      Survey

    • E. 

      Behavioral observation

  • 13. 
    The use of a(n) _____ serves as a comparison to assess the existence and potency of the manipulation.
    • A. 

      Experimental group

    • B. 

      Control group

    • C. 

      Criterion variable

    • D. 

      Explanatory variable

    • E. 

      Field experiment

  • 14. 
    When an experiment is conducted in actual environmental conditions, it is called a(n) _____ experiment.
    • A. 

      Replication

    • B. 

      Simulation

    • C. 

      Field

    • D. 

      Extraneous

    • E. 

      Test market

  • 15. 
    Which source of evidence to support experimental results is most threatened by the use of a field experiment?
    • A. 

      Agreement between the IV and DV

    • B. 

      Time order of the occurrence of the variables

    • C. 

      Control of contamination from extraneous variables

    • D. 

      Use of a control group

    • E. 

      Manipulation of the IV

  • 16. 
    The process of repeating an experiment with different participant groups and conditions to determine the average effect of the IV across people, situations, and times is known as _____.
    • A. 

      Replication

    • B. 

      Evaluation

    • C. 

      Repetition

    • D. 

      Norming

    • E. 

      Multi-model

  • 17. 
    The use of a control group in experimentation _____.
    • A. 

      Provides for the manipulation of the IV

    • B. 

      Serves as a comparison to assess the manipulation

    • C. 

      Minimizes the cost of experimentation

    • D. 

      Allows for discovery of the average effect of the IV in different situations

    • E. 

      Increases generalizability of results

  • 18. 
    The use of a replication in experimentation _____.
    • A. 

      Provides for the manipulation of the IV

    • B. 

      Serves as a comparison to assess the manipulation

    • C. 

      Minimizes the cost of experimentation

    • D. 

      Allows for discovery of the average effect of the IV in different situations

    • E. 

      Increases generalizability of results

  • 19. 
    The use of a field setting in experimentation _____.
    • A. 

      Provides for the manipulation of the IV

    • B. 

      Serves as a comparison to assess the manipulation

    • C. 

      Minimizes the cost of experimentation

    • D. 

      Allows for discovery of the average effect of the IV in different situations

    • E. 

      Increases generalizability of results

  • 20. 
    Which of the following is a threat to a researcher's ability to generalize the results of an experiment?
    • A. 

      Artificiality of a laboratory

    • B. 

      Use of a field setting

    • C. 

      Use of a probability sample

    • D. 

      Control of extraneous variables

    • E. 

      All of the above

  • 21. 
    A tentative descriptive statement of the relationship between the variables is called a(n) _____.
    • A. 

      Research question

    • B. 

      Postulation

    • C. 

      Hypothesis

    • D. 

      Educated guess

    • E. 

      Theory

  • 22. 
    Which term refers to the process of transforming concepts and constructs into measurable variables suitable for testing?
    • A. 

      Generalization

    • B. 

      Control

    • C. 

      Hypothetical

    • D. 

      Operationalization

    • E. 

      Transformation

  • 23. 
    What is the first step in conducting an experiment?
    • A. 

      Specify the level(s) of the treatment

    • B. 

      Choose the experimental design

    • C. 

      Control the experimental environment

    • D. 

      Select and assign participants

    • E. 

      Select relevant variables

  • 24. 
    When participants do not know if they are being exposed to the experimental treatment, they are said to be _____.
    • A. 

      Blind

    • B. 

      Deceived

    • C. 

      Concealed

    • D. 

      Controlled

    • E. 

      Debriefed

  • 25. 
    • A. 

      Control groups

    • B. 

      Matching

    • C. 

      Replication

    • D. 

      Purposive assignment

    • E. 

      Pilot testing