Doing field research
Research about different desk sizes
Doing secondary research
Doing primary research
To find out customers' expectations
To provide employment opportunities for the researchers
To expose customers to new products
To sell new products directly to customers
Market research should not be carried out at all.
According to the market status
After a product launch to assess customer response
Anytime. The timing of market research is not important.
It's not timely
Researchers often cheat
It's an expensive and time consuming process.
Collated information is usually unreliable
Observe the interviewer and how they ask questions
Record many elements of a person's behavior in many situations
Record the TV show 20 - 1
Individuals being recorded during a shopping trip
Recording no-verbal behavior of an individual
The systematic and objective process of generating information to aid in making marketing decisions
The system of finding the correct answers to our objectives
All of the above
None of the above
Determine market characteristics and trends
Determine the price people are willing to pay
Create multiple market segments
Design a logo
What to have for lunch today
Understand different items to be displayed at Point of Sale
Estimate of market potential and make predictions about future environmental conditions
Develop new products and price structure to evaluate how your product can perform better against competitors
Who should be hired for promotional product pushing?
Here's an interesting quiz for you.