Market Research Quiz: Multiple Choice!
(152).jpg "Market Research Quiz: Multiple Choice!")
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- 1.A business activity that discovers information of use in making marketing decisions is:
- A.
Market research
- B.
Market Segmentation
- C.
Sales performance
- D.
Product distribution
- 2.Major telecommunications companies such as Telstra gather an amazing amount of information regarding customer mobile phone transactions. Managing this information is an example of a:
- A.
Systematic data collecting system
- B.
Marketing information system
- C.
Market surveillance system
- D.
Market research tool
- 3.Market research involves:
- A.
Defining the research problem, collecting data, and presenting the results
- B.
Defining the research problem, designing the research method and analysing the data
- C.
Collecting data, drawing conclusions and presenting the results
- D.
Defining the problem, designing the methodology, collecting data, analysing the data, drawing conclusions and then presenting the results and making recommendations
- 4.According to the code of practice, market researchers have a responsibility to respondents, including:
- A.
Respondents' identities must not, without their consent, be revealed
- B.
Respondents' identities must not be used for any non-research purpose
- C.
No child under 14 years shall be interviewed without parental consent
- D.
All of the options listed above
- 5.The research problem is:
- A.
The precise purpose of the research
- B.
The thing the market research is intended to address
- C.
Both a and b
- D.
A trigger that prompts a market research project
- 6.A set of instructions and requirements that generally states the research problem and the information required, and specifies the timeframe, budget, and other conditions of the project, is known as the:
- A.
Organisational goals
- B.
Market research brief
- C.
Executive summary
- D.
Missions statement
- 7.The section of the market research brief that details the marketing problem, providing all known facts related to research projects, is called the:
- A.
Introduction
- B.
Background
- C.
Problem definition
- D.
Executive summary
- 8.A typical market research brief will contain the following sections: an executive summary, _____, background, problem definition, time and budget, reporting schedule, and _____.
- A.
Recommendations, conclusions
- B.
Introduction, conclusions
- C.
Introduction, appendices
- D.
Recommendations, appendices
- 9.A market research brief will not necessarily propose a _____ or _____ for the market research. This allows the market researcher to use their expertise.
- A.
Methodology, approach
- B.
Approach, budget
- C.
Schedule, methodology
- D.
Methodology, budget
- 10.Used for sharply defined problems, research which assumes that a particular variable causes a specific outcome and then, by holding everything else constant, test whether the variable does indeed affect that outcome, is known as:
- A.
Casual research
- B.
Market research
- C.
Descriptive research
- D.
Exploratory research
- 11.Descriptive research, by definition, is:
- A.
A tentative explanation that can be tested
- B.
Used to solve a particular and well-defined problem by clarifying the characteristics of certain phenomena
- C.
Research that assumes that a particular variable causes a specific outcome and then, by holding everything else constant, tests whether the variable does indeed effect that outcome
- D.
Research intended to gather more information about a loosely defined problem
- 12.The Australian Bureau of Statistics (ABS) provides data to a marketing company as part of their market research project. This data is an example of:
- A.
Information data
- B.
Tertiary data
- C.
Secondary data
- D.
Primary data
- 13.A technique known as '_____' involves processing large data sets to identify patterns and trends that would not be obvious or even discernible upon observation.
- A.
Data mining
- B.
Market research
- C.
Data processing
- D.
Information processing
- 14.As a brand manager, you are asked to survey to assess the size of the market for your brand. This survey-based research is an example of:
- A.
Qualitative research
- B.
Quantitative research
- C.
Ethnographic research
- D.
Market research
- 15.Rich, deep, and detailed information through techniques such as interviews and focus groups is obtained through which type of research?
- A.
Qualitative research
- B.
Quantitative research
- C.
Ethnographic research
- D.
Market research
- 16.A market researcher spends time observing the behavior of shoppers in a large shopping mall. This market researcher is collecting:
- A.
Primary data
- B.
Valid data
- C.
Secondary data
- D.
Shopping data
- 17.Which type of research data is typically fed into software designed specifically for statistical analysis, such as SPSS or Excel?
- A.
Qualitative data
- B.
Quantitative data
- C.
Market data
- D.
Segmentation data
- 18.Which step in the market research process allows conclusions to be drawn and recommendations to be formulated?
- A.
Data collection
- B.
Data analysis
- C.
Qualitative analysis
- D.
Quantitative analysis
- 19.As part of your market research, you use procedures such as coding and reduction. Your research is using:
- A.
Qualitative data
- B.
Quantitative data
- C.
Market data
- D.
Segmentation data
- 20.Which part of the written research report includes the rationale for the research approach taken?
- A.
Executive summary
- B.
Introduction or background
- C.
Appendix
- D.
Methodolgy
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