Market Research Quiz: Multiple Choice!

20 Questions | Total Attempts: 4565

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Market Research Quiz: Multiple Choice!

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Questions and Answers
  • 1. 
    A business activity that discovers information of use in making marketing decisions is: 
    • A. 

      Market research

    • B. 

      Market Segmentation

    • C. 

      Sales performance

    • D. 

      Product distribution

  • 2. 
    Major telecommunications companies such as Telstra gather an amazing amount of information regarding customer mobile phone transactions. Managing this information is an example of a: 
    • A. 

      Systematic data collecting system

    • B. 

      Marketing information system

    • C. 

      Market surveillance system

    • D. 

      Market research tool

  • 3. 
    Market research involves:
    • A. 

      Defining the research problem, collecting data, and presenting the results

    • B. 

      Defining the research problem, designing the research method and analysing the data

    • C. 

      Collecting data, drawing conclusions and presenting the results

    • D. 

      Defining the problem, designing the methodology, collecting data, analysing the data, drawing conclusions and then presenting the results and making recommendations

  • 4. 
    According to the code of practice, market researchers have a responsibility to respondents, including: 
    • A. 

      Respondents' identities must not, without their consent, be revealed

    • B. 

      Respondents' identities must not be used for any non-research purpose

    • C. 

      No child under 14 years shall be interviewed without parental consent

    • D. 

      All of the options listed above

  • 5. 
    The research problem is: 
    • A. 

      The precise purpose of the research

    • B. 

      The thing the market research is intended to address

    • C. 

      Both a and b

    • D. 

      A trigger that prompts a market research project

  • 6. 
    A set of instructions and requirements that generally states the research problem and the information required, and specifies the timeframe, budget, and other conditions of the project, is known as the:
    • A. 

      Organisational goals

    • B. 

      Market research brief

    • C. 

      Executive summary

    • D. 

      Missions statement

  • 7. 
    The section of the market research brief that details the marketing problem, providing all known facts related to research projects, is called the: 
    • A. 

      Introduction

    • B. 

      Background

    • C. 

      Problem definition

    • D. 

      Executive summary

  • 8. 
    A typical market research brief will contain the following sections: an executive summary, _____, background, problem definition, time and budget, reporting schedule, and _____.
    • A. 

      Recommendations, conclusions

    • B. 

      Introduction, conclusions

    • C. 

      Introduction, appendices

    • D. 

      Recommendations, appendices

  • 9. 
    A market research brief will not necessarily propose a _____ or _____ for the market research. This allows the market researcher to use their expertise.
    • A. 

      Methodology, approach

    • B. 

      Approach, budget

    • C. 

      Schedule, methodology

    • D. 

      Methodology, budget

  • 10. 
    Used for sharply defined problems, research which assumes that a particular variable causes a specific outcome and then, by holding everything else constant, test whether the variable does indeed affect that outcome, is known as: 
    • A. 

      Casual research

    • B. 

      Market research

    • C. 

      Descriptive research

    • D. 

      Exploratory research

  • 11. 
    Descriptive research, by definition, is:
    • A. 

      A tentative explanation that can be tested

    • B. 

      Used to solve a particular and well-defined problem by clarifying the characteristics of certain phenomena

    • C. 

      Research that assumes that a particular variable causes a specific outcome and then, by holding everything else constant, tests whether the variable does indeed effect that outcome

    • D. 

      Research intended to gather more information about a loosely defined problem

  • 12. 
    The Australian Bureau of Statistics (ABS) provides data to a marketing company as part of their market research project. This data is an example of:
    • A. 

      Information data

    • B. 

      Tertiary data

    • C. 

      Secondary data

    • D. 

      Primary data

  • 13. 
    A technique known as '_____' involves processing large data sets to identify patterns and trends that would not be obvious or even discernible upon observation.
    • A. 

      Data mining

    • B. 

      Market research

    • C. 

      Data processing

    • D. 

      Information processing

  • 14. 
    As a brand manager, you are asked to survey to assess the size of the market for your brand. This survey-based research is an example of:
    • A. 

      Qualitative research

    • B. 

      Quantitative research

    • C. 

      Ethnographic research

    • D. 

      Market research

  • 15. 
    Rich, deep, and detailed information through techniques such as interviews and focus groups is obtained through which type of research?
    • A. 

      Qualitative research

    • B. 

      Quantitative research

    • C. 

      Ethnographic research

    • D. 

      Market research

  • 16. 
    A market researcher spends time observing the behavior of shoppers in a large shopping mall. This market researcher is collecting:
    • A. 

      Primary data

    • B. 

      Valid data

    • C. 

      Secondary data

    • D. 

      Shopping data

  • 17. 
    Which type of research data is typically fed into software designed specifically for statistical analysis, such as SPSS or Excel? 
    • A. 

      Qualitative data

    • B. 

      Quantitative data

    • C. 

      Market data

    • D. 

      Segmentation data

  • 18. 
    Which step in the market research process allows conclusions to be drawn and recommendations to be formulated? 
    • A. 

      Data collection

    • B. 

      Data analysis

    • C. 

      Qualitative analysis

    • D. 

      Quantitative analysis

  • 19. 
    As part of your market research, you use procedures such as coding and reduction. Your research is using:
    • A. 

      Qualitative data

    • B. 

      Quantitative data

    • C. 

      Market data

    • D. 

      Segmentation data

  • 20. 
    Which part of the written research report includes the rationale for the research approach taken? 
    • A. 

      Executive summary

    • B. 

      Introduction or background

    • C. 

      Appendix

    • D. 

      Methodolgy

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