Market Research Multiple Choice Quiz
(152).jpg "Market Research Multiple Choice Quiz - Quiz")
Looking for a well-researched 'Market Research Multiple Choice Quiz? ' Play this amazing quiz that will test as well as enhance your knowledge and understanding of marketing research through these amazing and interesting questions. The quiz will give you better clarity on the subject. So, are you fully ready to play this quiz? Will you be able to score very high on this quiz? Let us see. Give your best and have fun!
- 1.Major telecommunications companies such as Telstra gather an amazing amount of information regarding customer mobile phone transactions. Managing this information is an example of a:
- A.
Systematic data collecting system
- B.
Marketing information system
- C.
Market surveillance system
- D.
Market research tool
- 2.The research problem is:
- A.
The precise purpose of the research
- B.
The thing the market research is intended to address
- C.
Both a and b
- D.
A trigger that prompts a market research project
- 3.A set of instructions and requirements that generally states the research problem and the information required, and specifies the timeframe, budget, and other conditions of the project, is known as the:
- A.
Organizational goals
- B.
Market research brief
- C.
Executive summary
- D.
Missions statement
- 4.The section of the market research brief that details the marketing problem, providing all known facts related to research projects, is called the:
- A.
Introduction
- B.
Background
- C.
Problem definition
- D.
Executive summary
- 5.A typical market research brief will contain the following sections: an executive summary, _____, background, problem definition, time and budget, reporting schedule, and _____.
- A.
Recommendations, conclusions
- B.
Introduction, conclusions
- C.
Introduction, appendices
- D.
Recommendations, appendices
- 6.A market research brief will not necessarily propose a _____ or _____ for the market research. This allows the market researcher to use their expertise.
- A.
Methodology, approach
- B.
Approach, budget
- C.
Schedule, methodology
- D.
Methodology, budget
- 7.Used for sharply defined problems, research which assumes that a particular variable causes a specific outcome and then, by holding everything else constant, test whether the variable does indeed affect that outcome, is known as:
- A.
Casual research
- B.
Market research
- C.
Descriptive research
- D.
Exploratory research
- 8.Descriptive research, by definition, is:
- A.
A tentative explanation that can be tested
- B.
Used to solve a particular and well-defined problem by clarifying the characteristics of certain phenomena
- C.
Research that assumes that a particular variable causes a specific outcome and then, by holding everything else constant, tests whether the variable does indeed affect that outcome.
- D.
Research intended to gather more information about a loosely defined problem.
- 9.The Australian Bureau of Statistics (ABS) provides data to a marketing company as part of its market research project. This data is an example of:
- A.
Information data
- B.
Tertiary data
- C.
Secondary data
- D.
Primary data
- 10.A technique, known as '_____,' involves processing large data sets to identify patterns and trends that would not be obvious or even discernible upon observation.
- A.
Data mining
- B.
Market research
- C.
Data processing
- D.
Information processing
- 11.As a brand manager, you are asked to survey to assess the size of the market for your brand. This survey-based research is an example of:
- A.
Qualitative research
- B.
Quantitative research
- C.
Ethnographic research
- D.
Market research
- 12.Rich, deep, and detailed information through techniques such as interviews and focus groups is obtained through which type of research?
- A.
Qualitative research
- B.
Quantitative research
- C.
Ethnographic research
- D.
Market research
- 13.A market researcher spends time observing the behavior of shoppers in a large shopping mall. This market researcher is collecting:
- A.
Primary data
- B.
Valid data
- C.
Secondary data
- D.
Shopping data
- 14.Which type of research data is typically fed into software designed specifically for statistical analysis, such as SPSS or Excel?
- A.
Qualitative data
- B.
Quantitative data
- C.
Market data
- D.
Segmentation data
- 15.Which step in the market research process allows conclusions to be drawn and recommendations to be formulated?
- A.
Data collection
- B.
Data analysis
- C.
Qualitative analysis
- D.
Quantitative analysis
- 16.As part of your market research, you use procedures such as coding and reduction. Your research is using:
- A.
Qualitative data
- B.
Quantitative data
- C.
Market data
- D.
Segmentation data
- 17.Which part of the written research report includes the rationale for the research approach taken?
- A.
Executive summary
- B.
Introduction or background
- C.
Appendix
- D.
Methodology
- 18.A business activity that discovers information of use in making marketing decisions is:
- A.
Market research
- B.
Market Segmentation
- C.
Sales performance
- D.
Product distribution
Questions: 56 | Attempts: 2974 | Last updated: Mar 22, 2022
-
Sample QuestionWhat is the definition of Market Research?
Questions: 9 | Attempts: 459 | Last updated: Mar 22, 2022
-
Sample QuestionWhat type of market research is a survey?
Questions: 20 | Attempts: 325 | Last updated: Mar 22, 2022
-
Sample QuestionWhat type of market research is a survey?