Market Research Multiple Choice Quiz

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| By Byron Byrd

Byron Byrd

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Quizzes Created: 5 | Total Attempts: 92,286

Questions: 18 | Attempts: 9,089 | Updated: Apr 12, 2023

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Market Research Multiple Choice Quiz - Quiz

Looking for a well-researched 'Market Research Multiple Choice Quiz?' Play this amazing quiz that will test as well as enhance your knowledge and understanding of marketing research through these amazing and interesting questions. The quiz will give you better clarity on the subject. So, are you fully ready to play this quiz? Will you be able to score very high on this quiz? Let us see. Give your best and have fun!

Questions and Answers

1.

A business activity that discovers information of use in making marketing decisions is:
- A.
  
  Market research
- B.
  
  Market Segmentation
- C.
  
  Sales performance
- D.
  
  Product distribution
Correct Answer
A. Market research

Explanation
Page 75; LO1

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2.

Major telecommunications companies such as Telstra gather an amazing amount of information regarding customer mobile phone transactions. Managing this information is an example of a:
- A.
  
  Systematic data collecting system
- B.
  
  Marketing information system
- C.
  
  Market surveillance system
- D.
  
  Market research tool
Correct Answer
B. Marketing information system

Explanation
Page 77; LO1

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0
1
3.

The research problem is:
- A.
  
  The precise purpose of the research
- B.
  
  The thing the market research is intended to address
- C.
  
  Both a and b
- D.
  
  A trigger that prompts a market research project
Correct Answer
C. Both a and b

Explanation
Page 81, LO2

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4.

A set of instructions and requirements that generally states the research problem and the information required, and specifies the timeframe, budget, and other conditions of the project, is known as the:
- A.
  
  Organizational goals
- B.
  
  Market research brief
- C.
  
  Executive summary
- D.
  
  Missions statement
Correct Answer
B. Market research brief

Explanation
Page 82, LO2

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5.

The section of the market research brief that details the marketing problem, providing all known facts related to research projects, is called the:
- A.
  
  Introduction
- B.
  
  Background
- C.
  
  Problem definition
- D.
  
  Executive summary
Correct Answer
B. Background

Explanation
Page 82, LO2

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6.

A typical market research brief will contain the following sections: an executive summary, _____, background, problem definition, time and budget, reporting schedule, and _____.
- A.
  
  Recommendations, conclusions
- B.
  
  Introduction, conclusions
- C.
  
  Introduction, appendices
- D.
  
  Recommendations, appendices
Correct Answer
C. Introduction, appendices

Explanation
Page 82-83; LO2

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2
0
7.

A market research brief will not necessarily propose a _____ or _____ for the market research. This allows the market researcher to use their expertise.
- A.
  
  Methodology, approach
- B.
  
  Approach, budget
- C.
  
  Schedule, methodology
- D.
  
  Methodology, budget
Correct Answer
A. Methodology, approach

Explanation
Page 84; LO2

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8.

Used for sharply defined problems, research which assumes that a particular variable causes a specific outcome and then, by holding everything else constant, test whether the variable does indeed affect that outcome, is known as:
- A.
  
  Casual research
- B.
  
  Market research
- C.
  
  Descriptive research
- D.
  
  Exploratory research
Correct Answer
A. Casual research

Explanation
Page 86; LO3

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1
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9.

Descriptive research, by definition, is:
- A.
  
  A tentative explanation that can be tested
- B.
  
  Used to solve a particular and well-defined problem by clarifying the characteristics of certain phenomena
- C.
  
  Research that assumes that a particular variable causes a specific outcome and then, by holding everything else constant, tests whether the variable does indeed affect that outcome.
- D.
  
  Research intended to gather more information about a loosely defined problem.
Correct Answer
B. Used to solve a particular and well-defined problem by clarifying the characteristics of certain phenomena

Explanation
Page 86; LO3

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10.

The Australian Bureau of Statistics (ABS) provides data to a marketing company as part of its market research project. This data is an example of:
- A.
  
  Information data
- B.
  
  Tertiary data
- C.
  
  Secondary data
- D.
  
  Primary data
Correct Answer
C. Secondary data

Explanation
Page 87; LO3

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0
1
11.

A technique, known as '_____,' involves processing large data sets to identify patterns and trends that would not be obvious or even discernible upon observation.
- A.
  
  Data mining
- B.
  
  Market research
- C.
  
  Data processing
- D.
  
  Information processing
Correct Answer
A. Data mining

Explanation
Page 88; LO3

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1
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12.

As a brand manager, you are asked to survey to assess the size of the market for your brand. This survey-based research is an example of:
- A.
  
  Qualitative research
- B.
  
  Quantitative research
- C.
  
  Ethnographic research
- D.
  
  Market research
Correct Answer
B. Quantitative research

Explanation
The survey-based research conducted by the brand manager to assess the size of the market for their brand is an example of quantitative research. Quantitative research involves collecting numerical data and analyzing it statistically to draw conclusions and make predictions. In this case, the brand manager is likely to use a structured questionnaire with closed-ended questions to gather data from a large sample size, allowing them to quantify the market size and make data-driven decisions.

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13.

Rich, deep, and detailed information through techniques such as interviews and focus groups is obtained through which type of research?
- A.
  
  Qualitative research
- B.
  
  Quantitative research
- C.
  
  Ethnographic research
- D.
  
  Market research
Correct Answer
A. Qualitative research

Explanation
Page 90; LO3

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14.

A market researcher spends time observing the behavior of shoppers in a large shopping mall. This market researcher is collecting:
- A.
  
  Primary data
- B.
  
  Valid data
- C.
  
  Secondary data
- D.
  
  Shopping data
Correct Answer
A. Primary data

Explanation
Page 87; LO3

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15.

Which type of research data is typically fed into software designed specifically for statistical analysis, such as SPSS or Excel?
- A.
  
  Qualitative data
- B.
  
  Quantitative data
- C.
  
  Market data
- D.
  
  Segmentation data
Correct Answer
B. Quantitative data

Explanation
Page 97; LO4

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16.

Which step in the market research process allows conclusions to be drawn and recommendations to be formulated?
- A.
  
  Data collection
- B.
  
  Data analysis
- C.
  
  Qualitative analysis
- D.
  
  Quantitative analysis
Correct Answer
B. Data analysis

Explanation
Page 98; LO4

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17.

As part of your market research, you use procedures such as coding and reduction. Your research is using:
- A.
  
  Qualitative data
- B.
  
  Quantitative data
- C.
  
  Market data
- D.
  
  Segmentation data
Correct Answer
A. Qualitative data

Explanation
Page 97-98; LO4

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18.

Which part of the written research report includes the rationale for the research approach taken?
- A.
  
  Executive summary
- B.
  
  Introduction or background
- C.
  
  Appendix
- D.
  
  Methodology
Correct Answer
D. Methodology

Explanation
Page 99; LO4

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2
0

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Current Version
Apr 12, 2023

Quiz Edited by
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Sep 21, 2012

Quiz Created by
Byron Byrd

Market Research Multiple Choice Quiz

A business activity that discovers information of use in making marketing decisions is:

Major telecommunications companies such as Telstra gather an amazing amount of information regarding customer mobile phone transactions. Managing this information is an example of a:

The research problem is:

A set of instructions and requirements that generally states the research problem and the information required, and specifies the timeframe, budget, and other conditions of the project, is known as the:

The section of the market research brief that details the marketing problem, providing all known facts related to research projects, is called the:

A typical market research brief will contain the following sections: an executive summary, _, background, problem definition, time and budget, reporting schedule, and _.

A market research brief will not necessarily propose a _ or _ for the market research. This allows the market researcher to use their expertise.

Used for sharply defined problems, research which assumes that a particular variable causes a specific outcome and then, by holding everything else constant, test whether the variable does indeed affect that outcome, is known as:

Descriptive research, by definition, is:

The Australian Bureau of Statistics (ABS) provides data to a marketing company as part of its market research project. This data is an example of:

A technique, known as '_____,' involves processing large data sets to identify patterns and trends that would not be obvious or even discernible upon observation.

As a brand manager, you are asked to survey to assess the size of the market for your brand. This survey-based research is an example of:

Rich, deep, and detailed information through techniques such as interviews and focus groups is obtained through which type of research?

A market researcher spends time observing the behavior of shoppers in a large shopping mall. This market researcher is collecting:

Which type of research data is typically fed into software designed specifically for statistical analysis, such as SPSS or Excel?

Which step in the market research process allows conclusions to be drawn and recommendations to be formulated?

As part of your market research, you use procedures such as coding and reduction. Your research is using:

Which part of the written research report includes the rationale for the research approach taken?

Market Research Multiple Choice Quiz

A business activity that discovers information of use in making marketing decisions is:

Major telecommunications companies such as Telstra gather an amazing amount of information regarding customer mobile phone transactions. Managing this information is an example of a:

The research problem is:

A set of instructions and requirements that generally states the research problem and the information required, and specifies the timeframe, budget, and other conditions of the project, is known as the:

The section of the market research brief that details the marketing problem, providing all known facts related to research projects, is called the:

A typical market research brief will contain the following sections: an executive summary, _____, background, problem definition, time and budget, reporting schedule, and _____.

A market research brief will not necessarily propose a _____ or _____ for the market research. This allows the market researcher to use their expertise.

Used for sharply defined problems, research which assumes that a particular variable causes a specific outcome and then, by holding everything else constant, test whether the variable does indeed affect that outcome, is known as:

Descriptive research, by definition, is:

The Australian Bureau of Statistics (ABS) provides data to a marketing company as part of its market research project. This data is an example of:

A technique, known as '_____,' involves processing large data sets to identify patterns and trends that would not be obvious or even discernible upon observation.

As a brand manager, you are asked to survey to assess the size of the market for your brand. This survey-based research is an example of:

Rich, deep, and detailed information through techniques such as interviews and focus groups is obtained through which type of research?

A market researcher spends time observing the behavior of shoppers in a large shopping mall. This market researcher is collecting:

Which type of research data is typically fed into software designed specifically for statistical analysis, such as SPSS or Excel?

Which step in the market research process allows conclusions to be drawn and recommendations to be formulated?

As part of your market research, you use procedures such as coding and reduction. Your research is using:

Which part of the written research report includes the rationale for the research approach taken?

A typical market research brief will contain the following sections: an executive summary, _, background, problem definition, time and budget, reporting schedule, and _.

A market research brief will not necessarily propose a _ or _ for the market research. This allows the market researcher to use their expertise.