Business Analyst Market Research Test

10 Questions | Total Attempts: 199

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Business Analyst Market Research Test - Quiz

Our Business Analyst Market Research Test was developed to assess the understanding and knowledge of facts and information regarding Business Market Research. The test is composed of different questions about business analysis, market research, and other marketing topics.


Questions and Answers
  • 1. 
    In de Bono's Six Thinking Hats, Which of the Following Colors Represents Creativity?
    • A. 

      Blue

    • B. 

      Green

    • C. 

      Red

    • D. 

      Yellow

  • 2. 
    In Market Research, What Do You Call the Process of Dividing the Market Population into Groups that Have Similar Motivations?
    • A. 

      Market Information

    • B. 

      Market Trends

    • C. 

      Market Segmentation

    • D. 

      SWOT Analysis

  • 3. 
    What is the Market Research Methodology that Involves Placing New Products In Target Stores In Order to Test the Reactions of Customer?
    • A. 

      Focus Group

    • B. 

      Field Trials

    • C. 

      Observation

    • D. 

      Surveys

  • 4. 
    Which of the Following is Not Considered One of the 4 P’s of Marketing?
    • A. 

      Permit

    • B. 

      Placement

    • C. 

      Price

    • D. 

      Promotion

  • 5. 
    In Market Research, What Do You Call the Upward/Downward Movement of the Market in a Particular Period of Time?
    • A. 

      Market Information

    • B. 

      Market Segmentation

    • C. 

      Market Trends

    • D. 

      SWOT Analysis

  • 6. 
    What is the Market Research Methodology that Uses Straightforward and Concise Questionnaires to Analyze a Sample Group to Represent a Particular Target Market?
    • A. 

      Field Trials

    • B. 

      Focus Groups

    • C. 

      Personal Interviews

    • D. 

      Surveys

  • 7. 
    In Marketing, What Do You Call the Discipline of Researching and Identifying the Needs and Requirement of a Business In Order to Create Solutions and Find Answers to Business Problems?
    • A. 

      Direct Selling

    • B. 

      Business Analysis

    • C. 

      Probing

    • D. 

      Market Research

  • 8. 
    In Business Analysis, What Do You Call the Technique That is Often Used to Perform Analysis by Way of Examining the Different External Factors that Are Affecting an Organization?
    • A. 

      Heptalysis

    • B. 

      CATWOE

    • C. 

      STEER

    • D. 

      Pestle

  • 9. 
    Based on the Six Elements of CATWOE, Which of the Following Represents the Systems or Processes that are Affected by a Particular Issue?
    • A. 

      Customers

    • B. 

      Environmental Constraints

    • C. 

      Transformation Process

    • D. 

      World View

  • 10. 
    What Do You Call the Statistical Error that Arises Whenever a Business Analyst Fails to Select Samples that Represents the Data of the Entire Target Market Population?
    • A. 

      Logical Error

    • B. 

      Marketing Error

    • C. 

      Statistical Error

    • D. 

      Sampling Error

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