When a business brings a new product into the market it is important for them to ensure that they are able to reach the target market for the said product. This is made possible by doing perfect market research on the people who need the product and how well it will do. Take up this quiz on market research and See moremanagement and see how well you understood the topic. All the best!
Cognitive
Affective
Conative
Behavioral
Peripheral
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Cognitive
Affective
Conative
Behavioral
Peripheral
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Cognitive
Affective
Conative
Centrality
Peripheral
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Feeling
Behavior
Value
Culture
Belief
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Feeling
Behavior
Opinion
Culture
Belief
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Feeling
Behavior
Value
Culture
Belief
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Icons
Pictures
Words
Comparisons
Numbers
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General attitudes are the best predictors of behavior
Behavior is affected equally by those attitudes formed via social learning and those formed via behavioral learning
Cognitive attitudes influence behavior better than affective-based attitudes
A single, global measure of attitude is necessary to predict behavior
All of the above are true
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Measurement
Scaling
Weighing
Sampling
Coding
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Attitudinal monitoring
Content analysis
Attitudinal scaling
Peripheral route processing
Attitudinal chain analysis
Ranking
Rating
Categorization
Sorting
Recording
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Scores an object without making a direct comparison to another object
Scores an object by making a comparison and determining order among two or more objects
Groups participants
Groups concepts according to specific criteria
Establishes relationships between two variables
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Ranking
Rating
Categorization
Sorting
Recording
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Scores an object without making a direct comparison to another object
Scores an objecting by making a comparison and determining order among two or more objects
Groups participants
Groups concepts according to specific criteria
Establishes relationships between two variables
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Ranking
Rating
Categorization
Sorting
Recording
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Scores an object without making a direct comparison to another object
Scores an objecting by making a comparison and determining order among two or more objects
Groups participants
Groups concepts according to specific criteria
Establishes relationships between two variables
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Ranking
Rating
Categorization
Sorting
Recording
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Conative
Affective
Undimensional
Multidimensional
Balanced
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Unidimensional
Multidimensional
Balanced
Unbalanced
Valid
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Multidimensional
Unidimensional
Balanced
Unbalanced
Valid
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Unidimensional
Multidimensional
Balanced
Unbalanced
Valid
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It is a balanced rating scale
It is a unforced-choice rating scale
It does not allow for expressions of intensity among participants with unfavorable opinions
It will result in an asymmetrical distribution
It will minimize halo effects
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Participants' scores lean in one direction
Object being rating is familiar to participants
Participants are known to be easy raters
Participants are known to be hard raters
All of the above
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What type of scale is needed to perform the desired analysis to answer the management question?
Should the question be structured, unstructured, or some combination?
What data collection mode will be used?
Should the questioning be disguised or undisguised?
How will the results be translated into managerial recommendations?
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Undisguised
Disguised
Unstructured
Structured
Projective
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When the study's objective is unlikely to affect the participants' responses
When requesting willingly shared, conscious-level information
When requesting reluctantly shared, conscious-level information
When requesting knowable, conscious-level information
When requesting willingly shared, knowable information
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Dummy table
Analysis table
Analysis flowchart
Dummy variable
Branching design
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Encourage each participant to provide accurate responses
Encourage participants to be succinct in their responses
Encourage participants to answer only those questions they are comfortable answering
Encourage participants to end the survey when they feel they have contributed enough information
Ask as much as possible from the respondents
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Administrative questions
Interview schedules
Moderator guides
Survey schedules
Interview guides
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Classification questions
Target questions
Administrative questions
Structured questions
Supervisory questions
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Classification questions
Target questions
Supervisory questions
Administrative questions
Disguised questions
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Gender
Purchase behavior
Attitude toward the brand
Personality
Behavioral intent
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Classification questions
Target questions
Supervisory questions
Administrative questions
Disguised questions
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Identify the participant, interviewer, interview locations, and conditions
Measure the core investigative questions
Measure sociological-demographic variables that allow participants' answers to be grouped
Frame the context of target questions
Address the primary management issue being studied
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Classification questions
Target questions
Supervisory questions
Administrative questions
Disguised questions
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Unstructured
Undisguised
Structured
Disguised
Open-ended
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Unstructured questions are not suitable for self-administered questionnaires
Coding of responses is costly and time consuming
Unstructured questions tend to be less biasing influence on response than structured questions
Implicitly, unstructured questions give extra weight to respondents who are more articulate
Unstructured questions require the use of content analysis
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Should this question be asked?
Is the question of proper scope and coverage?
Can the participant answer this question as asked?
Will the participant willingly answer this question as asked?
What data collection mode will be used?
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Precision
Time for though
Sensitive information
Recall and memory decay
Presumed knowledge
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Sensitive information
Double-barreled question
Biased wording
Frame of reference
Recall and memory decay
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Avoiding leading questions
B. Avoiding biased words
Presuming knowledge
Ensuring the right frame of reference
Providing time for thought
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Precision
Frame of reference
Time for thought
Biased wording
Adequate alternatives
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Avoiding leading questions
Avoiding double-barreled questions
Choosing shared vocabulary
Personalizing the questionnaire
Providing a frame of reference
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Does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another?
Is the question worded from the researcher's perspective or the participant's perspective?
Does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered?
Does the question use words that have no meaning or a different meaning for the participant?
Is it reasonable to assume that the participant can frame an answer to the question?
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Does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another?
Is the question worded from the researcher's perspective or the participant's perspective?
Does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered?
Does the question use words that have no meaning or a different meaning for the participant?
Is it reasonable to assume that the participant can frame an answer to the question?
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Does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another?
Is the question worded from the researcher's perspective or the participant's perspective?
Does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered?
Does the question use words that have no meaning or a different meaning for the participant?
Is it reasonable to assume that the participant can frame an answer to the question?
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Does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another?
Is the question worded from the researcher's perspective or the participant's perspective?
Does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered?
Does the question use words that have no meaning or a different meaning for the participant?
Is it reasonable to assume that the participant can frame an answer to the question?
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Does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another?
Is the question worded from the researcher's perspective or the participant's perspective?
Does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered?
Does the question use words that have no meaning or a different meaning for the participant?
Is it reasonable to assume that the participant can frame an answer to the question?
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