A Quiz On Market Research And Management.

51 Questions | Total Attempts: 528

SettingsSettingsSettings
Please wait...
Management Quizzes & Trivia

When a business brings a new product into the market it is important for them to ensure that they are able to reach the target market for the said product. This is made possible by doing perfect market research on the people who need the product and how well it will do. Take up this quiz on market research and management and see how well you understood the topic. All the best!


Questions and Answers
  • 1. 
    Which of the following characteristics is not true of attitudes?
    • A. 

      Learned

    • B. 

      Stable

    • C. 

      Accessible

    • D. 

      Enduring

    • E. 

      Fluctuating

  • 2. 
    The adoption rate of cellular telephones continues to accelerate rapidly. This statement is an example of a _____ attitude.
    • A. 

      Cognitive

    • B. 

      Affective

    • C. 

      Conative

    • D. 

      Behavioral

    • E. 

      Peripheral

  • 3. 
    It is so annoying when people use their cellular telephones in restaurants. What is the basis of the attitude reflected in this statement?
    • A. 

      Cognitive

    • B. 

      Affective

    • C. 

      Conative

    • D. 

      Behavioral

    • E. 

      Peripheral

  • 4. 
    I turn my cellular telephone off when dining in restaurants. What is the basis of the attitude reflected in this statement?
    • A. 

      Cognitive

    • B. 

      Affective

    • C. 

      Conative

    • D. 

      Centrality

    • E. 

      Peripheral

  • 5. 
    A cognitive basis for an attitude means that the attitude is based on a _____.
    • A. 

      Feeling

    • B. 

      Behavior

    • C. 

      Value

    • D. 

      Culture

    • E. 

      Belief

  • 6. 
    An affective basis for an attitude means that the attitude is based on a(n) _____.
    • A. 

      Feeling

    • B. 

      Behavior

    • C. 

      Opinion

    • D. 

      Culture

    • E. 

      Belief

  • 7. 
    A conative basis for an attitude means that the attitude is based on a _____.
    • A. 

      Feeling

    • B. 

      Behavior

    • C. 

      Value

    • D. 

      Culture

    • E. 

      Belief

  • 8. 
    All of the following may be used with graphic rating scales except _____.
    • A. 

      Icons

    • B. 

      Pictures

    • C. 

      Words

    • D. 

      Comparisons

    • E. 

      Numbers

  • 9. 
    Which of the following statements is true concerning the applicability of attitudes in understanding behavior?
    • A. 

      General attitudes are the best predictors of behavior

    • B. 

      Behavior is affected equally by those attitudes formed via social learning and those formed via behavioral learning

    • C. 

      Cognitive attitudes influence behavior better than affective-based attitudes

    • D. 

      A single, global measure of attitude is necessary to predict behavior

    • E. 

      All of the above are true

  • 10. 
    The assignment of numbers or symbols to a property of objects according to value or magnitude is called _____.
    • A. 

      Measurement

    • B. 

      Scaling

    • C. 

      Weighing

    • D. 

      Sampling

    • E. 

      Coding

  • 11. 
    What term below refers to the process of assessing an attitudinal disposition using a number that represents a person's score on an attitudinal continuum ranging from an extremely favorable disposition to an extremely unfavorable one?
    • A. 

      Attitudinal monitoring

    • B. 

      Content analysis

    • C. 

      Attitudinal scaling

    • D. 

      Peripheral route processing

    • E. 

      Attitudinal chain analysis

  • 12. 
    A _____ scale is a scale that scores an object or property without making a direct comparison to another object or property.
    • A. 

      Ranking

    • B. 

      Rating

    • C. 

      Categorization

    • D. 

      Sorting

    • E. 

      Recording

  • 13. 
    A rating scale is a scale that _____.
    • A. 

      Scores an object without making a direct comparison to another object

    • B. 

      Scores an object by making a comparison and determining order among two or more objects

    • C. 

      Groups participants

    • D. 

      Groups concepts according to specific criteria

    • E. 

      Establishes relationships between two variables

  • 14. 
    Which type of scale is used when participants score an object according to its comparative order among two or more objects?
    • A. 

      Ranking

    • B. 

      Rating

    • C. 

      Categorization

    • D. 

      Sorting

    • E. 

      Recording

  • 15. 
    A ranking scale is a scale that _____.
    • A. 

      Scores an object without making a direct comparison to another object

    • B. 

      Scores an objecting by making a comparison and determining order among two or more objects

    • C. 

      Groups participants

    • D. 

      Groups concepts according to specific criteria

    • E. 

      Establishes relationships between two variables

  • 16. 
    Participants are grouped using _____ scales.
    • A. 

      Ranking

    • B. 

      Rating

    • C. 

      Categorization

    • D. 

      Sorting

    • E. 

      Recording

  • 17. 
    A categorization scale is a scale that _____.
    • A. 

      Scores an object without making a direct comparison to another object

    • B. 

      Scores an objecting by making a comparison and determining order among two or more objects

    • C. 

      Groups participants

    • D. 

      Groups concepts according to specific criteria

    • E. 

      Establishes relationships between two variables

  • 18. 
    Which type of scale is used when participants place cards into piles using criteria established by the researcher?
    • A. 

      Ranking

    • B. 

      Rating

    • C. 

      Categorization

    • D. 

      Sorting

    • E. 

      Recording

  • 19. 
    When a scale seeks to measure only one attribute of the participant or object it is said to be _____.
    • A. 

      Conative

    • B. 

      Affective

    • C. 

      Undimensional

    • D. 

      Multidimensional

    • E. 

      Balanced

  • 20. 
    The SERVQUAL scale seeks to describe perceptions of service quality with five dimensions. This scale is _____.
    • A. 

      Unidimensional

    • B. 

      Multidimensional

    • C. 

      Balanced

    • D. 

      Unbalanced

    • E. 

      Valid

  • 21. 
    A(n) _____ scale seeks to simultaneously measure more than one attribute of the participant or object.
    • A. 

      Multidimensional

    • B. 

      Unidimensional

    • C. 

      Balanced

    • D. 

      Unbalanced

    • E. 

      Valid

  • 22. 
    A scale that uses the response options "very bad, bad, average, good, very good" is a(n) _____ rating scale.
    • A. 

      Unidimensional

    • B. 

      Multidimensional

    • C. 

      Balanced

    • D. 

      Unbalanced

    • E. 

      Valid

  • 23. 
    Which of the following is true of the following response scale: poor – fair – good – very good – excellent?
    • A. 

      It is a balanced rating scale

    • B. 

      It is a unforced-choice rating scale

    • C. 

      It does not allow for expressions of intensity among participants with unfavorable opinions

    • D. 

      It will result in an asymmetrical distribution

    • E. 

      It will minimize halo effects

  • 24. 
    Which of the following situations favors the use of unbalanced rating scales rather than balanced rating scales?
    • A. 

      Participants' scores lean in one direction

    • B. 

      Object being rating is familiar to participants

    • C. 

      Participants are known to be easy raters

    • D. 

      Participants are known to be hard raters

    • E. 

      All of the above

  • 25. 
    All of the following questions must be answered prior to designing a questionnaire except _____.
    • A. 

      What type of scale is needed to perform the desired analysis to answer the management question?

    • B. 

      Should the question be structured, unstructured, or some combination?

    • C. 

      What data collection mode will be used?

    • D. 

      Should the questioning be disguised or undisguised?

    • E. 

      How will the results be translated into managerial recommendations?