A Quiz On Market Research And Management.

51 Questions

Settings
Please wait...
Management Quizzes & Trivia

When a business brings a new product into the market it is important for them to ensure that they are able to reach the target market for the said product. This is made possible by doing perfect market research on the people who need the product and how well it will do. Take up this quiz on market research and management and see how well you understood the topic. All the best!


Questions and Answers
  • 1. 
    • A. 

      Learned

    • B. 

      Stable

    • C. 

      Accessible

    • D. 

      Enduring

    • E. 

      Fluctuating

  • 2. 
    The adoption rate of cellular telephones continues to accelerate rapidly. This statement is an example of a _____ attitude.
    • A. 

      Cognitive

    • B. 

      Affective

    • C. 

      Conative

    • D. 

      Behavioral

    • E. 

      Peripheral

  • 3. 
    It is so annoying when people use their cellular telephones in restaurants. What is the basis of the attitude reflected in this statement?
    • A. 

      Cognitive

    • B. 

      Affective

    • C. 

      Conative

    • D. 

      Behavioral

    • E. 

      Peripheral

  • 4. 
    I turn my cellular telephone off when dining in restaurants. What is the basis of the attitude reflected in this statement?
    • A. 

      Cognitive

    • B. 

      Affective

    • C. 

      Conative

    • D. 

      Centrality

    • E. 

      Peripheral

  • 5. 
    A cognitive basis for an attitude means that the attitude is based on a _____.
    • A. 

      Feeling

    • B. 

      Behavior

    • C. 

      Value

    • D. 

      Culture

    • E. 

      Belief

  • 6. 
    An affective basis for an attitude means that the attitude is based on a(n) _____.
    • A. 

      Feeling

    • B. 

      Behavior

    • C. 

      Opinion

    • D. 

      Culture

    • E. 

      Belief

  • 7. 
    A conative basis for an attitude means that the attitude is based on a _____.
    • A. 

      Feeling

    • B. 

      Behavior

    • C. 

      Value

    • D. 

      Culture

    • E. 

      Belief

  • 8. 
    All of the following may be used with graphic rating scales except _____.
    • A. 

      Icons

    • B. 

      Pictures

    • C. 

      Words

    • D. 

      Comparisons

    • E. 

      Numbers

  • 9. 
    Which of the following statements is true concerning the applicability of attitudes in understanding behavior?
    • A. 

      General attitudes are the best predictors of behavior

    • B. 

      Behavior is affected equally by those attitudes formed via social learning and those formed via behavioral learning

    • C. 

      Cognitive attitudes influence behavior better than affective-based attitudes

    • D. 

      A single, global measure of attitude is necessary to predict behavior

    • E. 

      All of the above are true

  • 10. 
    The assignment of numbers or symbols to a property of objects according to value or magnitude is called _____.
    • A. 

      Measurement

    • B. 

      Scaling

    • C. 

      Weighing

    • D. 

      Sampling

    • E. 

      Coding

  • 11. 
    • A. 

      Attitudinal monitoring

    • B. 

      Content analysis

    • C. 

      Attitudinal scaling

    • D. 

      Peripheral route processing

    • E. 

      Attitudinal chain analysis

  • 12. 
    A _____ scale is a scale that scores an object or property without making a direct comparison to another object or property.
    • A. 

      Ranking

    • B. 

      Rating

    • C. 

      Categorization

    • D. 

      Sorting

    • E. 

      Recording

  • 13. 
    A rating scale is a scale that _____.
    • A. 

      Scores an object without making a direct comparison to another object

    • B. 

      Scores an object by making a comparison and determining order among two or more objects

    • C. 

      Groups participants

    • D. 

      Groups concepts according to specific criteria

    • E. 

      Establishes relationships between two variables

  • 14. 
    Which type of scale is used when participants score an object according to its comparative order among two or more objects?
    • A. 

      Ranking

    • B. 

      Rating

    • C. 

      Categorization

    • D. 

      Sorting

    • E. 

      Recording

  • 15. 
    A ranking scale is a scale that _____.
    • A. 

      Scores an object without making a direct comparison to another object

    • B. 

      Scores an objecting by making a comparison and determining order among two or more objects

    • C. 

      Groups participants

    • D. 

      Groups concepts according to specific criteria

    • E. 

      Establishes relationships between two variables

  • 16. 
    Participants are grouped using _____ scales.
    • A. 

      Ranking

    • B. 

      Rating

    • C. 

      Categorization

    • D. 

      Sorting

    • E. 

      Recording

  • 17. 
    A categorization scale is a scale that _____.
    • A. 

      Scores an object without making a direct comparison to another object

    • B. 

      Scores an objecting by making a comparison and determining order among two or more objects

    • C. 

      Groups participants

    • D. 

      Groups concepts according to specific criteria

    • E. 

      Establishes relationships between two variables

  • 18. 
    Which type of scale is used when participants place cards into piles using criteria established by the researcher?
    • A. 

      Ranking

    • B. 

      Rating

    • C. 

      Categorization

    • D. 

      Sorting

    • E. 

      Recording

  • 19. 
    • A. 

      Conative

    • B. 

      Affective

    • C. 

      Undimensional

    • D. 

      Multidimensional

    • E. 

      Balanced

  • 20. 
    The SERVQUAL scale seeks to describe perceptions of service quality with five dimensions. This scale is _____.
    • A. 

      Unidimensional

    • B. 

      Multidimensional

    • C. 

      Balanced

    • D. 

      Unbalanced

    • E. 

      Valid

  • 21. 
    A(n) _____ scale seeks to simultaneously measure more than one attribute of the participant or object.
    • A. 

      Multidimensional

    • B. 

      Unidimensional

    • C. 

      Balanced

    • D. 

      Unbalanced

    • E. 

      Valid

  • 22. 
    A scale that uses the response options "very bad, bad, average, good, very good" is a(n) _____ rating scale.
    • A. 

      Unidimensional

    • B. 

      Multidimensional

    • C. 

      Balanced

    • D. 

      Unbalanced

    • E. 

      Valid

  • 23. 
    Which of the following is true of the following response scale: poor – fair – good – very good – excellent?
    • A. 

      It is a balanced rating scale

    • B. 

      It is a unforced-choice rating scale

    • C. 

      It does not allow for expressions of intensity among participants with unfavorable opinions

    • D. 

      It will result in an asymmetrical distribution

    • E. 

      It will minimize halo effects

  • 24. 
    Which of the following situations favors the use of unbalanced rating scales rather than balanced rating scales?
    • A. 

      Participants' scores lean in one direction

    • B. 

      Object being rating is familiar to participants

    • C. 

      Participants are known to be easy raters

    • D. 

      Participants are known to be hard raters

    • E. 

      All of the above

  • 25. 
    All of the following questions must be answered prior to designing a questionnaire except _____.
    • A. 

      What type of scale is needed to perform the desired analysis to answer the management question?

    • B. 

      Should the question be structured, unstructured, or some combination?

    • C. 

      What data collection mode will be used?

    • D. 

      Should the questioning be disguised or undisguised?

    • E. 

      How will the results be translated into managerial recommendations?

  • 26. 
    A(n) _____ question is one designed to conceal the question's and the study's true purpose.
    • A. 

      Undisguised

    • B. 

      Disguised

    • C. 

      Unstructured

    • D. 

      Structured

    • E. 

      Projective

  • 27. 
    In which of the following situations should a study's objective be disguised?
    • A. 

      When the study's objective is unlikely to affect the participants' responses

    • B. 

      When requesting willingly shared, conscious-level information

    • C. 

      When requesting reluctantly shared, conscious-level information

    • D. 

      When requesting knowable, conscious-level information

    • E. 

      When requesting willingly shared, knowable information

  • 28. 
    A _____ describes how the analysis will be structured once the data have been collected.
    • A. 

      Dummy table

    • B. 

      Analysis table

    • C. 

      Analysis flowchart

    • D. 

      Dummy variable

    • E. 

      Branching design

  • 29. 
    Which of the following goals should a good survey instrument accomplish?
    • A. 

      Encourage each participant to provide accurate responses

    • B. 

      Encourage participants to be succinct in their responses

    • C. 

      Encourage participants to answer only those questions they are comfortable answering

    • D. 

      Encourage participants to end the survey when they feel they have contributed enough information

    • E. 

      Ask as much as possible from the respondents

  • 30. 
    Which of the following terms is used to refer to questionnaires used in personal interviews?
    • A. 

      Administrative questions

    • B. 

      Interview schedules

    • C. 

      Moderator guides

    • D. 

      Survey schedules

    • E. 

      Interview guides

  • 31. 
    • A. 

      Classification questions

    • B. 

      Target questions

    • C. 

      Administrative questions

    • D. 

      Structured questions

    • E. 

      Supervisory questions

  • 32. 
    All of the following question types are asked of the survey participant except _____.
    • A. 

      Classification questions

    • B. 

      Target questions

    • C. 

      Supervisory questions

    • D. 

      Administrative questions

    • E. 

      Disguised questions

  • 33. 
    Which of the following types of data are collected using a classification question?
    • A. 

      Gender

    • B. 

      Purchase behavior

    • C. 

      Attitude toward the brand

    • D. 

      Personality

    • E. 

      Behavioral intent

  • 34. 
    • A. 

      Classification questions

    • B. 

      Target questions

    • C. 

      Supervisory questions

    • D. 

      Administrative questions

    • E. 

      Disguised questions

  • 35. 
    Classification questions seek to _____.
    • A. 

      Identify the participant, interviewer, interview locations, and conditions

    • B. 

      Measure the core investigative questions

    • C. 

      Measure sociological-demographic variables that allow participants' answers to be grouped

    • D. 

      Frame the context of target questions

    • E. 

      Address the primary management issue being studied

  • 36. 
    • A. 

      Classification questions

    • B. 

      Target questions

    • C. 

      Supervisory questions

    • D. 

      Administrative questions

    • E. 

      Disguised questions

  • 37. 
    • A. 

      Unstructured

    • B. 

      Undisguised

    • C. 

      Structured

    • D. 

      Disguised

    • E. 

      Open-ended

  • 38. 
    Which of the following statements is not a disadvantage of unstructured questions?
    • A. 

      Unstructured questions are not suitable for self-administered questionnaires

    • B. 

      Coding of responses is costly and time consuming

    • C. 

      Unstructured questions tend to be less biasing influence on response than structured questions

    • D. 

      Implicitly, unstructured questions give extra weight to respondents who are more articulate

    • E. 

      Unstructured questions require the use of content analysis

  • 39. 
    Which of the following questions is not useful for the instrument designer when selecting appropriate question content and writing questions?
    • A. 

      Should this question be asked?

    • B. 

      Is the question of proper scope and coverage?

    • C. 

      Can the participant answer this question as asked?

    • D. 

      Will the participant willingly answer this question as asked?

    • E. 

      What data collection mode will be used?

  • 40. 
    A study of donor behavior for the Tsunami Relief Fund seeks to identify participation from consumers through indirect gifts such as purchasing items of which a portion of proceeds will benefit Tsunami victims. Because such purchases do not record whether an individual made the purchase decision as a form of donation, a survey will be used to identify this behavior. In writing the target questions for the study, the instrument designer should be aware of errors arising from the issue of _____.
    • A. 

      Precision

    • B. 

      Time for though

    • C. 

      Sensitive information

    • D. 

      Recall and memory decay

    • E. 

      Presumed knowledge

  • 41. 
    In a question related to approval of President George W. Bush's plan to save social security, the interviewer asks, "Don't you agree that something must be done to save social security?" This question suffers from _____.
    • A. 

      Sensitive information

    • B. 

      Double-barreled question

    • C. 

      Biased wording

    • D. 

      Frame of reference

    • E. 

      Recall and memory decay

  • 42. 
    Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect) and "Do you think soft drinks are readily available when you want to buy them?" (Correct) are examples of situations that pertain to _____.
    • A. 

      Avoiding leading questions

    • B. 

      B. Avoiding biased words

    • C. 

      Presuming knowledge

    • D. 

      Ensuring the right frame of reference

    • E. 

      Providing time for thought

  • 43. 
    • A. 

      Precision

    • B. 

      Frame of reference

    • C. 

      Time for thought

    • D. 

      Biased wording

    • E. 

      Adequate alternatives

  • 44. 
    • A. 

      Avoiding leading questions

    • B. 

      Avoiding double-barreled questions

    • C. 

      Choosing shared vocabulary

    • D. 

      Personalizing the questionnaire

    • E. 

      Providing a frame of reference

  • 45. 
    The issue of frame of reference in the design of questions and questionnaires asks _____.
    • A. 

      Does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another?

    • B. 

      Is the question worded from the researcher's perspective or the participant's perspective?

    • C. 

      Does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered?

    • D. 

      Does the question use words that have no meaning or a different meaning for the participant?

    • E. 

      Is it reasonable to assume that the participant can frame an answer to the question?

  • 46. 
    The issue of biased wording in the design of questions asks _____.
    • A. 

      Does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another?

    • B. 

      Is the question worded from the researcher's perspective or the participant's perspective?

    • C. 

      Does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered?

    • D. 

      Does the question use words that have no meaning or a different meaning for the participant?

    • E. 

      Is it reasonable to assume that the participant can frame an answer to the question?

  • 47. 
    The issue of time for thought in the design of questions asks _____.
    • A. 

      Does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another?

    • B. 

      Is the question worded from the researcher's perspective or the participant's perspective?

    • C. 

      Does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered?

    • D. 

      Does the question use words that have no meaning or a different meaning for the participant?

    • E. 

      Is it reasonable to assume that the participant can frame an answer to the question?

  • 48. 
    The issue of memory decay in the design of questions asks _____.
    • A. 

      Does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another?

    • B. 

      Is the question worded from the researcher's perspective or the participant's perspective?

    • C. 

      Does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered?

    • D. 

      Does the question use words that have no meaning or a different meaning for the participant?

    • E. 

      Is it reasonable to assume that the participant can frame an answer to the question?

  • 49. 
    The issue of shared vocabulary in the design of questions asks _____.
    • A. 

      Does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another?

    • B. 

      Is the question worded from the researcher's perspective or the participant's perspective?

    • C. 

      Does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered?

    • D. 

      Does the question use words that have no meaning or a different meaning for the participant?

    • E. 

      Is it reasonable to assume that the participant can frame an answer to the question?

  • 50. 
    Which term below refers to the individual participant or object on which a measurement is taken?
    • A. 

      Population

    • B. 

      Target population

    • C. 

      Population element

    • D. 

      Sampling frame

    • E. 

      Sample

  • 51. 
    A _____ is the total collection of elements about which the researcher wishes to make inferences.
    • A. 

      Population

    • B. 

      Target population

    • C. 

      Population element

    • D. 

      Sampling frame

    • E. 

      Sample