Market Research Quizzes & Trivia

Exam test for Suz and Jus

Questions: 56  |  Attempts: 155   |  Last updated: Jan 7, 2013
  • Sample Question
    What is the definition of Market Research?

Our Business Analyst Market Research Test was developed to assess the understanding and knowledge of facts and information regarding Business Market Research. The test is composed of different questions about business analysis,...

Questions: 10  |  Attempts: 101   |  Last updated: Mar 6, 2018
  • Sample Question
    In de Bono's Six Thinking Hats, Which of the Following Colors Represents Creativity?

Questions: 20  |  Attempts: 47   |  Last updated: Feb 27, 2013
  • Sample Question
    A business activity that discovers information of use in making marketing decisions is: (Select ONE)

A Quiz on Market Research and Market Brands

Questions: 20  |  Attempts: 47   |  Last updated: Jan 8, 2013
  • Sample Question
    What type of market research is a survey?

The prelim exam of marketing research

Questions: 40  |  Attempts: 20   |  Last updated: Jan 16, 2013
  • Sample Question
    Marketing research involves the identification, collection, analysis, and _______

Market Research Questions & Answers

What is Distribution Research?
1. Local or international suppliers, how the products will be bulk packaged (fragile), What logistics system will be used, priority distribution information, delivery options (truck, train, cargo etc) invoicing system
What is the definition of Market Research?
1. The systematic and objective process of generating information to aid in making marketing decisions
What is product research? 
Concept testing, package testing,, judge and acceptance and feasibility of the concept, product prototype, determine strengths and weaknesses, brand name evaluation appropriateness for the product,
What is the 4 stages of developing and implementing a marketing strategy?
1. Identify and evaluate opportunities 2. Analysing market segments and target market 3. Planning and implementing a marketing mix that will satisfy customer needs and meet the objectives of the organisations 4.Analysing Marketing Performance