Rating Scale: Definition, Types, Questions & Examples

Rating Scale: Definition, Types, Questions & Examples

Even though there are endless ways to ask survey questions – rating scales have always been the most popular. But why? The best thing about Rating Scale Questionnaires is that they are recognizable and easy to understand. So people will not get frustrated when they see your surveys.  This question format is so popular that...
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Ratio Scale: Definition, Characteristics & Examples

Ratio Scale: Definition, Characteristics & Examples

While collecting data from various types of surveys and questionnaires, marketers often make use of 4 types of data measurement scales, namely: Nominal, Ordinal, Interval, and Ratio Scale.  Among all, the ratio scale adequately serves the purpose as it possesses all the qualities of other measurement scales (Nominal, Ordinal, and Interval scales). However, the classification...
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90+ Market Research Questions to Ask Your Customers

90+ Market Research Questions to Ask Your Customers

Market research questions can help you capture the best insights when you are up for launching a new product or a feature.  Sending out such surveys about market needs and preferences enables companies to understand how their target market feels and behaves. But why market research surveys? Because market trends change with the change in...
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ProProfs Chat Recognized as High Performer of Winter 2022 in Asia by G2

ProProfs Chat Recognized as High Performer of Winter 2022 in Asia by G2

ProProfs Chat is excited to share that it has added another feather to its cap. We are delighted and proud to announce that our live chat software was recognized as the “High Performer” of Winter 2022 in Asia by G2, a reputed product review platform. This prestigious acknowledgment is rewarded to organizations with a good...
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Product Market Fit: An Ultimate Guide

Product Market Fit: An Ultimate Guide

Up for launching a new product or business idea or improving an existing product? To steer yourself towards success, it is essential to measure its product-market fit. Meaning: Whether there is a market demand for your product or not. Products whose value proposition satisfies the needs of a market and its potential customers are likely...
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10 Best Employee Assessment Tools

Employees are the backbone of your organization, and their overall performance matters a lot in the long run. However, keeping track of your employee’s performance and achievement can be a tricky and extensive task, but employee assessments can help you do that. Provided that you plan and execute them accurately.  But why do employee assessments...
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How to Develop an In-House Training Program for Your Company

An in-house training program can save you time and costs on employee training. It makes the training more specific while keeping the learners focussed on real issues. It also offers the convenience of customization and scheduling while fostering team-building exercises. You must be thinking all this sounds good.  It really does.  But have you ever...
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Top 10 Employee Training Tools

Investing in the best employee training tools for workplace learning and development (L&D) is not a choice anymore; it is a necessity. Whether you’re training just 10 learners or 1,000, there’s always a need for organized and consistent learning. This is especially true when your target is geographically dispersed teams. In addition, learning outcomes should be...
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10 Best eLearning Authoring Tools

Corporate eLearning has grown by an impressive 900% in the last 16 years. The global eLearning market is projected to reach $325 billion by 2025. These numbers indicate only one thing – the eLearning industry is only gaining ground with time. The growing use of both paid and free eLearning authoring tools is a contributing...
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Decoding Qualitative Data: Methods, Analysis & Examples

Decoding Qualitative Data: Methods, Analysis & Examples

Market research experts and statisticians rely so much on numerical data that they forget to ask the bigger questions.  “What sets us apart from the competition? What can we do to improve our product?” Qualitative data can help you get in-depth, intimate answers to such big questions that can never be discovered using a quantitative...
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