Explore key aspects of market research with the 'Module 4 Study Questions On Marketing! Trivia'. This quiz assesses understanding of research processes, data collection, and problem definition in marketing, enhancing practical and theoretical knowledge in market research.
Convenience shoppers
A convenient pool of customers or potential customers
Standing outside restrooms
Interviewing convention participants
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10%
16%
20%
30%
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Just in time
Just in transit
Jointly integrated transportation
Justifiably innovative transportation
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Exploratory research
Descriptive research
Cause and effect research
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Halve
Double
Triple
Quadruple
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Their developing economies and evolving trade with other countries
Their religious leaders
Their political leaders
Their media
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Important
Leading
Lagging
Reliable
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An occasional
A minor
A major
A reliable
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First
Second
Third
Last
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A good idea
Not a good idea
Very frustrating and disruptive
Very uncommon
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Exploratory research
Descriptive research
Cause and effect research
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The hurried leisure class
The harried leisure class
The frantic leisure class
The free-riding leisure class
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Personality
Sense of self
Psychographics
Demographics
Valuegraphics
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Is distracting
Is a way of owning the meeting room
Keeps the focus on the customer
Should be accompanied by photos of the production process
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A 100% sample
A precise sample
A census
A waste of money
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0-15
16-30
31-45
46-60
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Options and sales leads
Options and new ideas
New ideas and sales leads
Options and sales leads
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16%
25%
37%
52%
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Cooperation
Innovation
Collaboration
Coordination
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First
Second
Third
Final
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Not
Sometimes
Frequently
Always
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20%
30%
40%
More than 50%
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Go to bed at night thinking about customer satisfaction
Often object because it is unfair
Fudge the satisfaction surveys they collect from customers
Are delighted
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Find exactly what they want
Perceive that further search is not worth the effort
Either A or B
All of the above
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When they review and renew their supply contracts
Their distribution system
A review of their annual reports and their cash on hand
All of the above
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1-4
5-8
Until you learn nothing more
Until you have a representative sample
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An unknown probability
A known chance
A known (non-zero) chance
A known probability
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Word-of-mouth
Gossip
Word-of-mouse
Social influence
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Negative
No
Uncertain
Positive
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“I am completely satisfied…”
“I will purchase again”
“I will recommend to friends”
All three are the gold standard
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100%
200%
Ten times
Twenty times
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Three
Four
Five
Seven
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25%
35%
50%
65%
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You have a very good moderator
You ask the right questions
The reaction is extreme
The reaction is lukewarm and divided
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They are so busy
The incentives are too little
They suspect the study is bogus and really a sales pitch
All of the above
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Their financial position
Unique personalities involved
Socio-political climate
All the options are true
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Used to learn about customer motivations, beliefs and preferences
Not representative of the market
Conducted with small numbers of respondents
All of the options are true
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Developed
Commissioned
Provided
Banned
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Cross-sectional research
Cross-functional research
Cause and effect research
Longitudinal research
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Eliminating non-respondents from the sample
Persistently asking reluctant respondents to participate
Interviewer politeness
Paying the respondents generously for their response time and effort
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A sense of humor
Ability to think ahead
Tolerance
Curiosity and boredom
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Much smaller furniture
Much larger furniture
Much more padded furniture
A whole new line of furniture
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YouTube
Person to person
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Always
Sometimes
Not
Never
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Do not consult the sales, as they will get in the way
Talk in jargon to impress customers
Do not prepare a list of questions, keep it spontaneous
Talk amongst yourselves about what you saw
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It reduces errors
It reduces cost
It is far faster
It increases the quality of open-ended question responses
All of the options are true
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50-100
100-200
200-500
400-1000
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The sum total of the ways of living built up by a group of human beings and transmitted from one generation to another
A stage of civilization of a certain nation or period
The behaviors and beliefs of a particular social, ethnic or age group
All of these options are correct
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