Quiz: Module 4 Study Questions On Marketing! Trivia

62 Questions | By Amphib2007 | Updated: Mar 16, 2022 | Attempts: 554

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Quiz: Module 4 Study Questions On Marketing! Trivia - Quiz

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1.

A lot of modern market research is about?
- A.
  
  Tracking customer satisfaction/dissatisfaction
- B.
  
  Tracking trends in demand
- C.
  
  Testing marketing theories
- D.
  
  A and C
- E.
  
  A and B
- F.
  
  B and C
2.

is used to help define the problem.
- A.
  
  Exploratory research
- B.
  
  Descriptive research
- C.
  
  Cause and effect research
3.

Data collection is the step in the market research process.
- A.
  
  First
- B.
  
  Second
- C.
  
  Third
- D.
  
  Final
4.

The most difficult step in the market research process is .
- A.
  
  Preparing the report
- B.
  
  Analyzing the data
- C.
  
  Choosing the research technique
- D.
  
  Defining the problem and research objective
5.

The study of whether redesigning an online site increases the sales to click conversion rate is_ .
- A.
  
  Exploratory research
- B.
  
  Descriptive research
- C.
  
  Cause and effect research
6.

A lot of data-mining of company sales records involves .
- A.
  
  Cross-sectional research
- B.
  
  Cross-functional research
- C.
  
  Cause and effect research
- D.
  
  Longitudinal research
7.

Hanging photos of customer visits in meeting rooms ___________ .
- A.
  
  Is distracting
- B.
  
  Is a way of owning the meeting room
- C.
  
  Keeps the focus on the customer
- D.
  
  Should be accompanied by photos of the production process
8.

Observational research led IKEA to design ___________ for its Japanese customers.
- A.
  
  Much smaller furniture
- B.
  
  Much larger furniture
- C.
  
  Much more padded furniture
- D.
  
  A whole new line of furniture
9.

Qualitative research is?
- A.
  
  Used to learn about customer motivations, beliefs and preferences
- B.
  
  Not representative of the market
- C.
  
  Conducted with small numbers of respondents
- D.
  
  All of the options are true
10.

Customer visits are very good for generating .
- A.
  
  Options and sales leads
- B.
  
  Options and new ideas
- C.
  
  New ideas and sales leads
- D.
  
  Options and sales leads
11.

When making a customer visit .
- A.
  
  Do not consult the sales, as they will get in the way
- B.
  
  Talk in jargon to impress customers
- C.
  
  Do not prepare a list of questions, keep it spontaneous
- D.
  
  Talk amongst yourselves about what you saw
12.

One of the major weaknesses of using qualitative research to select new product development options is .
- A.
  
  The time required
- B.
  
  The cost
- C.
  
  It is qualitative data
- D.
  
  The small sample size
13.

The step in focus group research is to choose a moderator.
- A.
  
  First
- B.
  
  Second
- C.
  
  Third
- D.
  
  Last
14.

How many focus groups should you run?
- A.
  
  1-4
- B.
  
  5-8
- C.
  
  Until you learn nothing more
- D.
  
  Until you have a representative sample
15.

Focus groups can be used to make go-no go decisions when .
- A.
  
  You have a very good moderator
- B.
  
  You ask the right questions
- C.
  
  The reaction is extreme
- D.
  
  The reaction is lukewarm and divided
16.

It is to have management watch a focus group as they will want to interrupt and add new questions to be asked.
- A.
  
  A good idea
- B.
  
  Not a good idea
- C.
  
  Very frustrating and disruptive
- D.
  
  Very uncommon
17.

A probability sample is a sample where all respondents in the population or segment to be studied have of being chosen to be in the sample from the population/segment being studied.
- A.
  
  An unknown probability
- B.
  
  A known chance
- C.
  
  A known (non-zero) chance
- D.
  
  A known probability
18.

Typical samples range in size from?
- A.
  
  50-100
- B.
  
  100-200
- C.
  
  200-500
- D.
  
  400-1000
19.

A survey of a whole population is called .
- A.
  
  A 100% sample
- B.
  
  A precise sample
- C.
  
  A census
- D.
  
  A waste of money
20.

Online research samples are representative of the whole population.
- A.
  
  Not
- B.
  
  Sometimes
- C.
  
  Frequently
- D.
  
  Always
21.

If you increase the size of a sample four times you the precision.
- A.
  
  Halve
- B.
  
  Double
- C.
  
  Triple
- D.
  
  Quadruple
22.

A convenience sample is a sample that is gathered from?
- A.
  
  Convenience shoppers
- B.
  
  A convenient pool of customers or potential customers
- C.
  
  Standing outside restrooms
- D.
  
  Interviewing convention participants
23.

Non-response error is most effectively avoided by?
- A.
  
  Eliminating non-respondents from the sample
- B.
  
  Persistently asking reluctant respondents to participate
- C.
  
  Interviewer politeness
- D.
  
  Paying the respondents generously for their response time and effort
24.

Consumers are often reluctant to participate in survey research because?
- A.
  
  They are so busy
- B.
  
  The incentives are too little
- C.
  
  They suspect the study is bogus and really a sales pitch
- D.
  
  All of the above
25.

The online chatter about your products, service and marketing is sometimes called?
- A.
  
  Word-of-mouth
- B.
  
  Gossip
- C.
  
  Word-of-mouse
- D.
  
  Social influence