.
Tracking customer satisfaction/dissatisfaction
Tracking trends in demand
Testing marketing theories
A and C
A and B
B and C
Exploratory research
Descriptive research
Cause and effect research
First
Second
Third
Final
Preparing the report
Analyzing the data
Choosing the research technique
Defining the problem and research objective
Exploratory research
Descriptive research
Cause and effect research
Cross-sectional research
Cross-functional research
Cause and effect research
Longitudinal research
Is distracting
Is a way of owning the meeting room
Keeps the focus on the customer
Should be accompanied by photos of the production process
Much smaller furniture
Much larger furniture
Much more padded furniture
A whole new line of furniture
Used to learn about customer motivations, beliefs and preferences
Not representative of the market
Conducted with small numbers of respondents
All of the options are true
Options and sales leads
Options and new ideas
New ideas and sales leads
Options and sales leads
Do not consult the sales, as they will get in the way
Talk in jargon to impress customers
Do not prepare a list of questions, keep it spontaneous
Talk amongst yourselves about what you saw
The time required
The cost
It is qualitative data
The small sample size
First
Second
Third
Last
1-4
5-8
Until you learn nothing more
Until you have a representative sample
You have a very good moderator
You ask the right questions
The reaction is extreme
The reaction is lukewarm and divided
A good idea
Not a good idea
Very frustrating and disruptive
Very uncommon
An unknown probability
A known chance
A known (non-zero) chance
A known probability
50-100
100-200
200-500
400-1000
A 100% sample
A precise sample
A census
A waste of money
Not
Sometimes
Frequently
Always
Halve
Double
Triple
Quadruple
Convenience shoppers
A convenient pool of customers or potential customers
Standing outside restrooms
Interviewing convention participants
Eliminating non-respondents from the sample
Persistently asking reluctant respondents to participate
Interviewer politeness
Paying the respondents generously for their response time and effort
They are so busy
The incentives are too little
They suspect the study is bogus and really a sales pitch
All of the above
Word-of-mouth
Gossip
Word-of-mouse
Social influence
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