Sno.mktg.3b

50 Questions

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Market Research Quizzes & Trivia

Marketing Cluster Exam questions 50-100 (1038)


Questions and Answers
  • 1. 
    What type of data do descriptive statistics summarize?
    • A. 

      Subjective

    • B. 

      Sample

    • C. 

      Synectic

    • D. 

      Solitary

  • 2. 
    What should researchers consider when evaluating the design of questionnaires?
    • A. 

      Size of paper

    • B. 

      Types of questions

    • C. 

      Names of developers

    • D. 

      Number of participants

  • 3. 
    One way for marketing research to determine if online journals and articles are up-to-date is by
    • A. 

      Requesting a quotation

    • B. 

      Accessing the FAQ page

    • C. 

      Asking the team leader

    • D. 

      Locating the publication date

  • 4. 
    The most immediate impact of the marketing function is its relation to
    • A. 

      Meeting government regulations for registration.

    • B. 

      Offering a vareity of goods and services.

    • C. 

      Limiting the number of products offered.

    • D. 

      Ensuring least-cost pricing.

  • 5. 
    When Ken Ditioner, owner of Shine Shampoo, considers how to package items he produces, he is making a ________________decision.
    • A. 

      Promotion

    • B. 

      Price

    • C. 

      Place

    • D. 

      Product

  • 6. 
    If you were trying to convince someone to use quantitative sales forecasting, which of the following factors would you stress:
    • A. 

      Minimal cost

    • B. 

      Vareity of opinions

    • C. 

      Factual basis

    • D. 

      Ease with which findings are understood

  • 7. 
    Which of the following is a trend in information management
    • A. 

      Increased compliance laws and regulations

    • B. 

      Decreased competition

    • C. 

      Decreased number of electronic documents

    • D. 

      Increased number of workers in the office

  • 8. 
    A legal issue associated with the use of information might involve the violation of ______________ laws.
    • A. 

      Copyright

    • B. 

      Patent

    • C. 

      Trademark

    • D. 

      Contract

  • 9. 
    Which of the following is a computer-based time-management tool that helps employees keep track of their appointments and actvities: 
    • A. 

      Desktop-publishing software

    • B. 

      Spreadsheet calculator

    • C. 

      Instant-messaging program

    • D. 

      Electronic task organizer

  • 10. 
    What is a spreadsheet software program's calculation for next year's operating expenses based on the following information:  an increase of 5% over current sales of $675,500 a year, and 3% increase in operating expenses that are currently 40% of sales.
    • A. 

      $290,456.00

    • B. 

      $304,988.25

    • C. 

      $283,710.00

    • D. 

      $312,326.25

  • 11. 
    What approach to record keeping is Dahlia's business using when it hires a data processing center to handle the record keeping for its accounting information?
    • A. 

      Keeping the records personally

    • B. 

      Establishing a department

    • C. 

      Hiring an employee

    • D. 

      Outsourcing the task

  • 12. 
    Which of the following examples illustrates how environmental factors are dynamic
    • A. 

      The government provides subsidies to agricultural businesses.

    • B. 

      Demographics influence social and cultural attitudes.

    • C. 

      The economy impacts governmental policies.

    • D. 

      High interest rates will eventually get lower.

  • 13. 
    What is the advantage to businesses of reviewing internal records to obtain information?
    • A. 

      Research techniques are complex.

    • B. 

      Statistics are expensive to compile.

    • C. 

      Employees have limited access.

    • D. 

      Data are specific to the company

  • 14. 
    When operating machinery in the workplace, emloyees can reduce the risk of injury to themselves and damage to the machinery by
    • A. 

      Reading the appropriate promotional materials.

    • B. 

      Following the manufacturer's operating instructions.

    • C. 

      Performing maintenance activities themselves.

    • D. 

      Requesting a trained supervisor to operate the machinery.

  • 15. 
    Which of the following is an example of a security precaution to protect the business from credit-card fraud:
    • A. 

      Using a buzzer sy stem to notify the police.

    • B. 

      Checking the customer's signature.

    • C. 

      Installing closed-circuit TV.

    • D. 

      Hiring security personnel.

  • 16. 
    Which of the following is an example of an internal source that Eli can use to develop a project that he needs to comlete for his supervisor:
    • A. 

      Sales reports

    • B. 

      Public library

    • C. 

      Competitors' advertisements

    • D. 

      Trade associations

  • 17. 
    Which of the following is a benefit of project planning:
    • A. 

      Setting an appropriate timeframe.

    • B. 

      Asking yourself important questions.

    • C. 

      Coordinating all of the parts of the project.

    • D. 

      Monitoring your project.

  • 18. 
    An auto-parts buyer evaluates a new vendor's performance and determines that the vendor didn't follow through on all of its promises and was late delivering the buyer's order.  One of the first things that the buyer should do is:
    • A. 

      Inform others in the industry of the vendor's faults.

    • B. 

      Replace the vendor with a more reliable one.

    • C. 

      Demand that the vendor give the buyer a refund.

    • D. 

      Communicate his/her feedback to the vendor.

  • 19. 
    Which of the following should a business deduct from gross profit in order to arrive at a net profit:
    • A. 

      Operating expenses

    • B. 

      Quantity discounts

    • C. 

      Product rebates

    • D. 

      Cost of goods

  • 20. 
    One of the major functions of business maintenance is to
    • A. 

      Keep the business spotlessly clean.

    • B. 

      Createa favorable impression.

    • C. 

      Protect products from damage.

    • D. 

      Present products effectively.

  • 21. 
    What is an important guideline to remember when establishing personal goals?
    • A. 

      Make sure your goals are vague.

    • B. 

      Focus on the negative.

    • C. 

      Disregard outside assistance.

    • D. 

      Set realistic goals.

  • 22. 
    One of the ways creativity is useful in marketing occupations is in accomplishing ___________________ activities.
    • A. 

      Immediate apparent

    • B. 

      Public relations

    • C. 

      Mathematical

    • D. 

      Routine

  • 23. 
    Individuals often succeed in occupations that require the skills that match their
    • A. 

      Values

    • B. 

      Aptitudes

    • C. 

      Behaviors

    • D. 

      Attitudes

  • 24. 
    A job applicant should be able to completely answer the interviewer's questions if s/he has been
    • A. 

      Listening

    • B. 

      Reading brochures

    • C. 

      Talking

    • D. 

      Taking notes

  • 25. 
    What is an important quality that all resumes should possess?
    • A. 

      Neatness

    • B. 

      Length

    • C. 

      Creativity

    • D. 

      Complexity

  • 26. 
    Businesses that display their goods and services at trade shows usually have representatives available whose major responsibilty is to
    • A. 

      Meet the potential customers

    • B. 

      Clean and stock the area

    • C. 

      Order replacement materials

    • D. 

      Negotiate with the set-up crew

  • 27. 
    What do customers often associate with high prices?
    • A. 

      Profit

    • B. 

      Demand

    • C. 

      Quality

    • D. 

      Economy

  • 28. 
    A law is established to ensure that businesses include pricing terms in their advertisements.  The law is designed to discourage businesses from practicing ______________________pricing strategies.
    • A. 

      Deceptive

    • B. 

      Inequitable

    • C. 

      Elastic

    • D. 

      Compliant

  • 29. 
    Technology is important to the product/service management function because it helps a business
    • A. 

      Monitor inventory

    • B. 

      Select advertising

    • C. 

      Finance expansions

    • D. 

      Increase revenue

  • 30. 
    With the arrival of digital television, many customers have purchased new digital televisions.  A marketer reconized that these customers would want to do something with their old TVs.  This is an example of
    • A. 

      Opportunity recognition

    • B. 

      Individual development

    • C. 

      The need to purchase related items

    • D. 

      The availability of new information

  • 31. 
    A common way for businesses to generate new product ideas is by reviewing
    • A. 

      Employee records

    • B. 

      Sales receipts

    • C. 

      Status reports

    • D. 

      Customer surveys

  • 32. 
    A women's clothing store that tells customers it will refund their money if they are not completely satisfied with an item they buy is providing a(n)
    • A. 

      Rebate

    • B. 

      Warranty

    • C. 

      Guarantee

    • D. 

      Explanation

  • 33. 
    Harrison Stroller Company manufactures baby strollers.  The business launched a new stroller line in hopes of increasing its market share.  The new model featured neon, plastic, musical toys on the front bar of the stroller.  By the middle of the first year, there were 50 reports of infant injuries.  What legal action will Harrison Stroller Company have to face?
    • A. 

      Consumer Product Safety Act

    • B. 

      Product deletion

    • C. 

      Consumer protection

    • D. 

      Product liability

  • 34. 
    Which of the following is a reason why a business might choose to expand its product mix:
    • A. 

      To increase sales

    • B. 

      To reduce costs

    • C. 

      To increase risks

    • D. 

      To reduce liability

  • 35. 
    A company that makes ink pens claims that no other pen on the market uses a type of ink that changes color when exposed to light.  The company is positioning its product according to what strategy?
    • A. 

      Relation to other products in a line

    • B. 

      Features and benefits

    • C. 

      Price and quality

    • D. 

      Unique characteristics

  • 36. 
    Corporate branding involves creating a specific image for a variety of products and product lines by focusing on
    • A. 

      Tangible services

    • B. 

      Different ethics

    • C. 

      A common vision

    • D. 

      One touch point

  • 37. 
    The way that business benefits directly from promotion is through
    • A. 

      Increased sales

    • B. 

      Better informed consumers

    • C. 

      Decreased competition

    • D. 

      Increased job opportunities

  • 38. 
    Effective product promotions can be used by businesses to
    • A. 

      Achieve immediate success for the businesses.

    • B. 

      Make consumers purchase goods or services.

    • C. 

      Substitute for talented, well-trained salespeople.

    • D. 

      Persuade consumers to buy goods or services.

  • 39. 
    Critics claim that promotion poses an ethical dilemma because it encourages __________________attitudes in society.
    • A. 

      Responsive

    • B. 

      Inflexible

    • C. 

      Resourceful

    • D. 

      Materialistic

  • 40. 
    When a government requires a business to inform consumers about its product's limitations in its promotional materials, it is often referred to as
    • A. 

      Affirmative disclosure

    • B. 

      Ethical verification

    • C. 

      Honorable verification

    • D. 

      Assenting disclosure

  • 41. 
    What type of promotional media might a chain of businesses use in order ot reach a large number of potential customers in a particular state or province?
    • A. 

      Regional magazines

    • B. 

      Suburban radio stations

    • C. 

      National television

    • D. 

      Transit advertising

  • 42. 
    Which of the following is a communications channel used in sales promotion:
    • A. 

      Discount coupons

    • B. 

      Package labels

    • C. 

      Newspaper ads

    • D. 

      Television commercials

  • 43. 
    Why is it important to coordinate the elements in advertisements?
    • A. 

      To identify the message

    • B. 

      To analyze the objective

    • C. 

      To strengthen the theme

    • D. 

      To locate the audience

  • 44. 
    Businesses often participate in trade shows as a way of communicating with their
    • A. 

      Out-of-town employees

    • B. 

      Target audiences

    • C. 

      Investors

    • D. 

      Sales staff

  • 45. 
    An important external factor that affects the type of promotional plan a business develops is the business
    • A. 

      Competition

    • B. 

      Image

    • C. 

      Available budget

    • D. 

      Sales objectives

  • 46. 
    One of the ways that salespeople can use selling to create desire for products is by
    • A. 

      Using product demonstrations

    • B. 

      Emphasizing high cost of a product

    • C. 

      Making a good impression

    • D. 

      monitoring the competition

  • 47. 
    Which of the following is a positive outcome for a business when its salespeople consistently provide excellent customer service as part of the selling process:
    • A. 

      Increased commissions

    • B. 

      Improved quality

    • C. 

      Positive reputation

    • D. 

      Competitive disadvantage

  • 48. 
    An example of a lead that a salesperson might obtain from its sources within his/her own company is a lead
    • A. 

      Obtained from an industry trade show

    • B. 

      Obtained at a service club meeting

    • C. 

      Received from a personal friend

    • D. 

      Found through cold canvassing

  • 49. 
    How do antitrust laws that prevent the formation of monopolies and promote competition affect businesses?
    • A. 

      Require extensive reporting to government

    • B. 

      Make certain selling activities illegal

    • C. 

      Establish a formal code of ethics

    • D. 

      Create a standard for employee rights

  • 50. 
    A customer asks a specific product question that a new salesperson cannot answer.  What should the new salesperson do?
    • A. 

      Ask an available, experienced employee

    • B. 

      Explain that s/he is new and doesn't know

    • C. 

      Try to serve the customer as best s/he can

    • D. 

      Tell the customer to contact the manufacturer