12 Questions To Test Your Inbound Marketing Knowledge.

2.

Which best describes the difference between SEO and SEM

SEO refers to organic search results while SEM focuses on paid search
SEO focuses on organic search rankings while SEM ecompasses all aspects of search marketing
SEO is more white-hat while SEM is more grey
There is no difference. They mean the same thing

Correct Answer

A. SEO focuses on organic search rankings while SEM ecompasses all aspects of search marketing

Explanation

The correct answer explains that SEO (Search Engine Optimization) focuses specifically on improving organic search rankings, meaning the unpaid results that appear in search engine listings. On the other hand, SEM (Search Engine Marketing) encompasses all aspects of search marketing, including both organic search optimization and paid search advertising. This means that while SEO is a subset of SEM, SEM includes additional components beyond just organic search rankings.

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1

3.

Of the following which is the least important to SEO?

Page Title
Meta Keywords
H1 Headings
Page URL

Correct Answer

A. Meta Keywords

Explanation

Meta keywords are the least important to SEO because search engines no longer consider them as a significant ranking factor. In the past, meta keywords were used to provide search engines with information about the content of a webpage. However, due to keyword stuffing and manipulation, search engines have evolved to rely on other signals such as quality content, backlinks, and user experience. Therefore, focusing on page titles, H1 headings, and page URLs is more crucial for optimizing a webpage for search engines.

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2

4.

Inbound Marketing as a strategy relies getting found through which of these?

Social Media
Blogs
Search Engines
All of the Above

Correct Answer

A. All of the Above

Explanation

Inbound marketing relies on getting found through various channels, including social media, blogs, and search engines. These channels help businesses attract and engage potential customers by creating valuable content and promoting it through these platforms. By utilizing all of these channels, businesses can increase their online visibility, reach a wider audience, and drive more traffic to their website. This comprehensive approach allows businesses to effectively connect with their target audience and generate leads.

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5.

The redirect code that indicates a page has been permanently moved is...

302
404
301
307

Correct Answer

A. 301

Explanation

A redirect code of 301 indicates that a page has been permanently moved to a new location. When a user tries to access the old URL, the server sends a 301 status code along with the new URL, prompting the user's browser to automatically redirect to the new location. This code is useful for SEO purposes as search engines will transfer the ranking and indexing information from the old URL to the new one.

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6.

Which of the following is commonly referred to as the "currency" of the internet?

Indexed Pages
Traffic Rank
Website Grade
Inbound Links

Correct Answer

A. Inbound Links

Explanation

Inbound links are commonly referred to as the "currency" of the internet because they are crucial for search engine optimization (SEO) and determining the credibility and popularity of a website. Inbound links are hyperlinks from other websites that direct users to a specific webpage. The more inbound links a website has, especially from reputable and authoritative sources, the higher its visibility and ranking in search engine results. Inbound links are considered valuable because they indicate that other websites trust and endorse the content of the linked website, leading to increased traffic and improved online reputation.

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7.

The most important parts of a conversion strategy are:

Inbound Links, Traffic Rank and Blogging
Calls to Action, Offers and Landing Pages
SEO, SEM and SMM
Social Media Marketing, Networking and Content Creation

Correct Answer

A. Calls to Action, Offers and Landing Pages

Explanation

Calls to Action, Offers, and Landing Pages are the most important parts of a conversion strategy because they guide visitors towards taking a desired action on a website. Calls to Action prompt visitors to perform a specific action, such as signing up for a newsletter or making a purchase. Offers provide incentives or value to visitors, encouraging them to take action. Landing Pages are designed to capture visitor information and provide relevant information about the offer. By utilizing effective Calls to Action, compelling Offers, and well-designed Landing Pages, businesses can increase conversions and achieve their marketing goals.

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8.

Showing one version of content on a URL to search engines, and a different one to humans is called

Swapping
Phising
Trapping
Cloaking

Correct Answer

A. Cloaking

Explanation

Cloaking refers to the practice of displaying different content to search engines and human users. This technique is often used to deceive search engines and manipulate rankings. By showing optimized content to search engines, websites can improve their visibility in search results. However, when users click on the link, they are presented with different content, which may be irrelevant or misleading. Cloaking is considered a black hat SEO technique and is against search engine guidelines.

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9.

What is the inbound marketing equivalent to "Location, Location, Location"

Link, link, link
Email, email, email
Create, create, create
All of the Above

Correct Answer

A. Create, create, create

Explanation

This answer suggests that in inbound marketing, the equivalent to the phrase "Location, Location, Location" is "Create, create, create." This implies that in order to be successful in inbound marketing, one must focus on consistently creating valuable and engaging content. This could include creating blog posts, videos, social media content, and other forms of content that attract and engage the target audience. By consistently creating high-quality content, businesses can build their brand, attract more leads, and ultimately drive more conversions.

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10.

Which is the best method to ensure a page does NOT get crawled or indexed by search engines?

Restrict page using robots.txt
Only link to the page using the "nofollow" tag
Submit a negative listing through the SEs' submission form
Restrict the IP addresses of the search engines from crawling the page

Correct Answer

A. Restrict page using robots.txt

Explanation

The best method to ensure a page does not get crawled or indexed by search engines is to restrict the page using robots.txt. This file is placed in the root directory of a website and instructs search engine crawlers on which pages to crawl and index. By specifying in the robots.txt file that a page should not be crawled, search engines will respect this directive and exclude the page from their search results.

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11.

Which of the following technologies was not present in Web 1.0?

Flash
HTML
PHP
Ajax

Correct Answer

A. Ajax

Explanation

Ajax was not present in Web 1.0. Web 1.0 was characterized by static web pages with limited interactivity. Ajax, which stands for Asynchronous JavaScript and XML, is a technology that allows for dynamic content updates on web pages without requiring a full page reload. It became popular in Web 2.0, which introduced more interactive and user-driven web experiences.

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12.

Which of the following is true about Blogs and Wikis?

Blogs have comments while wikis do not
Blog is an advanced form of wiki
Blog is centered around one person, while wiki is many to many
Wiki is centered around one person, while blog is many to many

Correct Answer

A. Blog is centered around one person, while wiki is many to many

Explanation

The correct answer is that a blog is centered around one person, while a wiki is many to many. This means that a blog typically has one author who creates and manages the content, while a wiki allows multiple users to contribute and edit the content collaboratively. Blogs also often have a comment section for readers to provide feedback and engage in discussions, while wikis do not typically have this feature.

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12 Questions To Test Your Inbound Marketing Knowledge.

Which of the following is not a typical Inbound Marketing tactic?

Quiz Preview

Which best describes the difference between SEO and SEM

Of the following which is the least important to SEO?

Inbound Marketing as a strategy relies getting found through which of these?

The redirect code that indicates a page has been permanently moved is...

Which of the following is commonly referred to as the "currency" of the internet?

The most important parts of a conversion strategy are:

Showing one version of content on a URL to search engines, and a different one to humans is called

What is the inbound marketing equivalent to "Location, Location, Location"

Which is the best method to ensure a page does NOT get crawled or indexed by search engines?

Which of the following technologies was not present in Web 1.0?

Which of the following is true about Blogs and Wikis?