Inbound Marketing: Inbound For B2B And B2c Trivia Questions!

10 Questions | Total Attempts: 106

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Marketing Quizzes & Trivia

This quiz is based on Inbound Marketing for B2B & B2C by Bob Tripathi.


Questions and Answers
  • 1. 
    Which of the following is a digital marketing tactic?
    • A. 

      PPC

    • B. 

      SEO

    • C. 

      Email Lists

    • D. 

      All of the above

  • 2. 
    Display ads and Pop-up ads are examples of:
    • A. 

      Outbound Marketing

    • B. 

      Inbound Marketing

  • 3. 
    Outbound Marketing has been proven to be more cost-efficient compared to Inbound Marketing.
    • A. 

      True

    • B. 

      False

  • 4. 
    __________ is more product-driven, aimed at a larger audience and at increasing awareness of brands and products.
    • A. 

      B2C Marketing

    • B. 

      B2B Marketing

  • 5. 
    People make rational decisions in B2B Marketing, and emotional decisions in B2C.
    • A. 

      True

    • B. 

      False

  • 6. 
    Videos are good for  __________ because it increases the length of time spent by customers on your website.
    • A. 

      Content

    • B. 

      Engagement

    • C. 

      Technical

    • D. 

      None of the above

  • 7. 
    __________ allow visitors navigate to parent pages. It helps them understand where they are on the website.
    • A. 

      HTML Title tag

    • B. 

      Alt Tags

    • C. 

      Breadcrumbs

    • D. 

      All of the above

  • 8. 
    Social media spend mainly goes on tools and people because it is human (labor) intensive.
    • A. 

      True

    • B. 

      False

  • 9. 
    This platform is great for e-commerce stores and product displays.
    • A. 

      Tumblr

    • B. 

      Youtube

    • C. 

      Pinterest

  • 10. 
    In PPC, Quality Score x Maximum Bid = __________
    • A. 

      PageRank

    • B. 

      Ad Rank

    • C. 

      Edge Rank

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