Inbound Marketing: Inbound For B2B And B2c Trivia Questions!
10 Questions
| Total Attempts: 258
This quiz is based on Inbound Marketing for B2B & B2C by Bob Tripathi.
Questions and Answers
- 1.Which of the following is a digital marketing tactic?
- A.
PPC
- B.
SEO
- C.
Email Lists
- D.
All of the above
- 2.Display ads and Pop-up ads are examples of:
- A.
Outbound Marketing
- B.
Inbound Marketing
- 3.Outbound Marketing has been proven to be more cost-efficient compared to Inbound Marketing.
- A.
True
- B.
False
- 4.__________ is more product-driven, aimed at a larger audience and at increasing awareness of brands and products.
- A.
B2C Marketing
- B.
B2B Marketing
- 5.People make rational decisions in B2B Marketing, and emotional decisions in B2C.
- A.
True
- B.
False
- 6.Videos are good for __________ because it increases the length of time spent by customers on your website.
- A.
Content
- B.
Engagement
- C.
Technical
- D.
None of the above
- 7.__________ allow visitors navigate to parent pages. It helps them understand where they are on the website.
- A.
HTML Title tag
- B.
Alt Tags
- C.
Breadcrumbs
- D.
All of the above
- 8.Social media spend mainly goes on tools and people because it is human (labor) intensive.
- A.
True
- B.
False
- 9.This platform is great for e-commerce stores and product displays.
- A.
Tumblr
- B.
Youtube
- C.
Pinterest
- 10.In PPC, Quality Score x Maximum Bid = __________
- A.
PageRank
- B.
Ad Rank
- C.
Edge Rank
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