Digital Marketing 101 Quick Quiz

B2C stands for Business to consumer. This term refers to the business model where a company sells its products or services directly to individual consumers. It involves transactions between a business and the end-users or customers, bypassing any intermediaries. In this model, the company focuses on marketing and delivering its products or services to meet the demands and preferences of the consumer market.

SEO stands for Search Engine Optimization. It is the practice of optimizing a website to improve its visibility and ranking on search engine results pages. This involves various techniques, such as keyword research, on-page optimization, link building, and content creation, to make the website more appealing to search engines. By implementing SEO strategies, websites can attract more organic traffic and increase their chances of being found by users searching for relevant information or products.

PPC stands for Pay Per Click. This is a digital advertising model in which advertisers pay a fee each time their ad is clicked. It is commonly used in search engine advertising, where advertisers bid on keywords relevant to their target audience. When a user searches for a specific keyword, the search engine displays relevant ads, and the advertiser pays only when the ad is clicked. This model allows advertisers to reach their target audience effectively and measure the success of their campaigns based on the number of clicks received.

CTA stands for Call-to-action. This term is used in marketing and advertising to refer to a prompt or instruction given to the audience to encourage them to take a specific action, such as making a purchase, signing up for a newsletter, or clicking on a link. A call-to-action is typically designed to be persuasive and compelling, urging the audience to engage with the brand or product being promoted.

The correct answer is "Search Engine Results Page." SERP stands for Search Engine Results Page, which refers to the page displayed by a search engine in response to a user's search query. It contains a list of relevant websites and other content that the search engine has deemed as the best match for the query.

CRO stands for Conversion Rate Optimization. This term refers to the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Conversion Rate Optimization involves analyzing user behavior, identifying barriers to conversion, and implementing changes to increase the likelihood of conversions. It is a crucial aspect of digital marketing and helps businesses maximize their online performance.

B2B stands for "Business to business." This term refers to transactions or interactions that occur between two businesses rather than between a business and an individual consumer. In B2B relationships, one business is selling products or services to another business. This type of commerce often involves larger quantities, longer-term contracts, and specialized products or services tailored to the needs of businesses.

CPC stands for Cost Per Click, which refers to the amount of money an advertiser pays for each click on their online advertisement. This metric is commonly used in digital advertising campaigns to measure the effectiveness and cost-efficiency of online ads. By tracking the number of clicks received, advertisers can determine the success of their campaigns and optimize their strategies accordingly.

CTR stands for Click Through Rate. This term is commonly used in online advertising to measure the effectiveness of an ad campaign. It represents the percentage of users who click on a specific ad or link, compared to the total number of impressions or views it receives. A higher CTR indicates that the ad is engaging and compelling to the audience, while a lower CTR may suggest that the ad is not resonating with users.

Bounce Rate refers to the percentage of website visitors who leave a site after viewing only one page. It is a metric used to measure the effectiveness of a website in engaging visitors and retaining their attention. A high bounce rate indicates that visitors are not finding the content or user experience they expected, while a low bounce rate suggests that visitors are engaging with the site and exploring further. Therefore, BR in this context stands for Bounce Rate.

The major change in functionality added to Facebook is called Timeline. This feature allows users to create a chronological profile that showcases their life events, photos, and posts. It replaced the previous profile layout and provided a more visually appealing and organized way to navigate through a user's Facebook history.

Digital marketing is a powerful tool that helps businesses to establish and enhance their brand recognition. Through various online channels such as social media, search engines, and email marketing, digital marketing enables businesses to promote their brand and reach a wider audience. By consistently delivering valuable content and engaging with customers, digital marketing helps to create a strong brand image and increase brand awareness. As a result, customers become familiar with the brand, trust its products or services, and are more likely to choose it over competitors.

Rackspace is the correct answer because it is the hosting company used for all external consumer-facing sites. This means that when Verizon, HP, or Rock-space need to host their websites, they rely on Rackspace to provide the necessary infrastructure and services.

Sitecore is the content management tool for SWEET. Sitecore is a popular and powerful content management system that allows users to create, manage, and publish content across multiple channels. It provides a wide range of features and functionalities that make it a suitable choice for managing content in SWEET. CMS Lite and Sharepoint are not the correct answers as they are not specifically designed for content management in SWEET. Therefore, the correct answer is Sitecore.

Transport Layer Security (TLS) is a cryptographic protocol that provides secure communication over a computer network. It is commonly used to secure web traffic, ensuring that data transmitted between a client and a server is encrypted and protected from unauthorized access or tampering. TLS operates at the transport layer of the network protocol stack, providing a secure channel for data transmission. It is widely used in applications such as secure web browsing (HTTPS), email transmission (SMTPS/IMAPS), and virtual private networks (VPNs).