Digital Marketing 101 Quick Quiz

15 Questions | By Margherita01 | Updated: May 18, 2022 | Attempts: 7403

Questions

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How well do you know digital marketing? Take the digital marketing 101 quick quiz to see how much you know, or you may just learn something new! Digital marketing has become a huge and important thing in today's world. There are many things that one must know about digital marketing. Some of those things we have covered on our quiz. Let's see how well you perform here. Best of luck!

Questions and Answers

1.

What does SEO stand for?
- A.
  
  Site Engine Optimization
- B.
  
  Search Engine Optimization
- C.
  
  Site Efficiency Optimization
- D.
  
  None of these
2.

Digital marketing
- A.
  
  Gives brand name
- B.
  
  Gives authority
- C.
  
  Gives brand recognition
- D.
  
  None of these
3.

CTA stands for
- A.
  
  Call-to-complaint
- B.
  
  Call-to-confirm
- C.
  
  Call-to-action
- D.
  
  None of these
4.

B2B stands for
- A.
  
  Business to buyer
- B.
  
  Buyer to business
- C.
  
  Buyer to buyer
- D.
  
  Business to business
5.

B2C stands for
- A.
  
  Buyer to consumer
- B.
  
  Business to consumer
- C.
  
  Business to control
- D.
  
  Business to cashier
6.

SERP stands for
- A.
  
  Search Engine Return Page
- B.
  
  Search Engine Results Page
- C.
  
  Site Economic Results Page
- D.
  
  None of these
7.

CTR stands for
- A.
  
  Click Through Rate
- B.
  
  Click To Rate
- C.
  
  Check Through Rate
- D.
  
  Check To Rate
8.

TLS stands for
- A.
  
  Technical Layer Security
- B.
  
  Terminal Layer Security
- C.
  
  Transport Layer Security
- D.
  
  Transfer Layered Security
9.

PPC stands for
- A.
  
  Pay Per Click
- B.
  
  Paid Per Click
- C.
  
  Payment Pre Click
- D.
  
  Pay Post Click
10.

CPC stands for
- A.
  
  Cash Per Click
- B.
  
  Cost Per Cash
- C.
  
  Cash Per Cost
- D.
  
  Cost Per Click
11.

What is the content management tool for SWEET?
- A.
  
  Sitecore
- B.
  
  CMS Lite
- C.
  
  Sharepoint
- D.
  
  None of these
12.

What is the name of the major change in functionality added to Facebook?
- A.
  
  Farmville
- B.
  
  Timeline
- C.
  
  Newsfeed
- D.
  
  Timeframe
13.

CRO stands for
- A.
  
  Conversion Return Optimization
- B.
  
  Conversion Rate Optimization
- C.
  
  Conversion Rate Opacity
- D.
  
  None of these
14.

BR stands for
- A.
  
  Balance Rate
- B.
  
  Balance Return
- C.
  
  Bounce Rate
- D.
  
  Bounce Return
15.

What is the name of the Hosting Company that is used for all external consumer-facing sites?
- A.
  
  Verizon
- B.
  
  HP
- C.
  
  Rock-space
- D.
  
  Rackspace