Marketing Commucations Exam Questions! Trivia Quiz

15 Questions | By Imcmac2018 | Updated: Mar 22, 2022 | Attempts: 8779

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Marketing Commucations Exam Questions! Trivia Quiz - Quiz

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1.

Promotion mix includes the tools like
- A.
  
  Advertising, product development, sales promotion, personal selling, and direct-marketing
- B.
  
  Advertising, sales promotion, personal selling, distribution network and direct-marketing
- C.
  
  Advertising, public relations, sales promotion, personal selling, and direct-marketing
- D.
  
  Product, price, place and promotion
2.

Building good relations with the company’s various publics (internally to employees, externally to customers, other firms, the government, and media) by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events is called
- A.
  
  Publicity
- B.
  
  Public relations
- C.
  
  Event management
- D.
  
  Image menegement
3.

Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor is known as
- A.
  
  Advertising
- B.
  
  Sales promotion
- C.
  
  Paid presentation
- D.
  
  Sales exhibition
4.

IMC calls for recognizing all contact points where the customer may encounter the company and its brands. These contact points are called__________________
- A.
  
  Customer contact
- B.
  
  Product contact
- C.
  
  Business contact
- D.
  
  Brand contact
5.

The characteristics of integrated marketing communications are
- A.
  
  Coherence, consistency, continuity and complementary
- B.
  
  Clarity, consistency, continuity and complementary
- C.
  
  Clarity, consistency, continuity and coverage
- D.
  
  Convergence, consistency, continuity and complementary
6.

AIDA stands for
- A.
  
  Attention, Interest, Diligence and Action
- B.
  
  Attention, Interest, Desire and Aversion
- C.
  
  Attention, Innovation, Distinction and Aversion
- D.
  
  Attention, Interest, Desire and Action
7.

People within a reference group who, because of their special skills, knowledge, personality, or other characteristics; exerts social influence on others are called as
- A.
  
  Reference people
- B.
  
  Opinion leaders
- C.
  
  Influencial referer
- D.
  
  Recommenders
8.

The 5 Ms of advertising are
- A.
  
  Man, Machine, Money, Material and Method
- B.
  
  Man, Money, Message, Media and Measurement
- C.
  
  Mission, Money, Method, Media and Material
- D.
  
  Mission, Money, Message, Media and Measurement
9.

Factors considered while setting the advertising budget include
- A.
  
  Product life cycle and market share
- B.
  
  Product type and advertising agency
- C.
  
  Market share and purchasing power
- D.
  
  Share price and company image
10.

Format of an advertisement message consists of
- A.
  
  Headline, border, matter and colour
- B.
  
  Picture, headline, copy and signature
- C.
  
  Headline, write-up, image and size
- D.
  
  Picture, headline, copy and size
11.

The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called as
- A.
  
  Awareness
- B.
  
  Reach
- C.
  
  Conversion
- D.
  
  Depth
12.

The measure of how many times the average person in the target market is exposed to the message is known as
- A.
  
  Times
- B.
  
  Exposure
- C.
  
  Repetition
- D.
  
  Frequency
13.

ASCI is
- A.
  
  Association of Standards Council of India
- B.
  
  Advertising Standards Club of India
- C.
  
  Advertising Standards Council of India
- D.
  
  Association of Standards Club of India
14.

The document created by creative professionals and agencies to develop creative deliverables like visual, design, copy, advertising, web site, etc. is called
- A.
  
  Creative plot
- B.
  
  Creative picture
- C.
  
  Creative doc
- D.
  
  Creative brief
15.

The form of advertising which is used to promote banned products, like cigarettes and alcohol, in the disguise of another product is known as
- A.
  
  Surrogate advertising
- B.
  
  Artificial advertising
- C.
  
  Misguided advertising
- D.
  
  Supplementary advertising