Marketing Commucations Exam Questions! Trivia Quiz

15 Questions | Total Attempts: 3402

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Promotion mix includes the tools like
    • A. 

      Advertising, product development, sales promotion, personal selling, and direct-marketing

    • B. 

      Advertising, sales promotion, personal selling, distribution network and direct-marketing

    • C. 

      Advertising, public relations, sales promotion, personal selling, and direct-marketing

    • D. 

      Product, price, place and promotion

  • 2. 
    Building good relations with the company’s various publics (internally to employees, externally to customers, other firms, the government, and media) by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events is called
    • A. 

      Publicity

    • B. 

      Public relations

    • C. 

      Event management

    • D. 

      Image menegement

  • 3. 
    Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor is known as
    • A. 

      Advertising

    • B. 

      Sales promotion

    • C. 

      Paid presentation

    • D. 

      Sales exhibition

  • 4. 
    IMC calls for recognizing all contact points where the customer may encounter the company and its brands. These contact points are called__________________
    • A. 

      Customer contact

    • B. 

      Product contact

    • C. 

      Business contact

    • D. 

      Brand contact

  • 5. 
    The characteristics of integrated marketing communications are
    • A. 

      Coherence, consistency, continuity and complementary

    • B. 

      Clarity, consistency, continuity and complementary

    • C. 

      Clarity, consistency, continuity and coverage

    • D. 

      Convergence, consistency, continuity and complementary

  • 6. 
    AIDA stands for
    • A. 

      Attention, Interest, Diligence and Action

    • B. 

      Attention, Interest, Desire and Aversion

    • C. 

      Attention, Innovation, Distinction and Aversion

    • D. 

      Attention, Interest, Desire and Action

  • 7. 
    People within a reference group who, because of their special skills, knowledge, personality, or other characteristics; exerts social influence on others are called as
    • A. 

      Reference people

    • B. 

      Opinion leaders

    • C. 

      Influencial referer

    • D. 

      Recommenders

  • 8. 
    The 5 Ms of advertising are
    • A. 

      Man, Machine, Money, Material and Method

    • B. 

      Man, Money, Message, Media and Measurement

    • C. 

      Mission, Money, Method, Media and Material

    • D. 

      Mission, Money, Message, Media and Measurement

  • 9. 
    Factors considered while setting the advertising budget include
    • A. 

      Product life cycle and market share

    • B. 

      Product type and advertising agency

    • C. 

      Market share and purchasing power

    • D. 

      Share price and company image

  • 10. 
    Format of an advertisement message consists of
    • A. 

      Headline, border, matter and colour

    • B. 

      Picture, headline, copy and signature

    • C. 

      Headline, write-up, image and size

    • D. 

      Picture, headline, copy and size

  • 11. 
    The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called as
    • A. 

      Awareness

    • B. 

      Reach

    • C. 

      Conversion

    • D. 

      Depth

  • 12. 
    The measure of how many times the average person in the target market is exposed to the message is known as
    • A. 

      Times

    • B. 

      Exposure

    • C. 

      Repetition

    • D. 

      Frequency

  • 13. 
    ASCI is
    • A. 

      Association of Standards Council of India

    • B. 

      Advertising Standards Club of India

    • C. 

      Advertising Standards Council of India

    • D. 

      Association of Standards Club of India

  • 14. 
    The document created by creative professionals and agencies to develop creative deliverables like visual, design, copy, advertising, web site, etc. is called
    • A. 

      Creative plot

    • B. 

      Creative picture

    • C. 

      Creative doc

    • D. 

      Creative brief

  • 15. 
    The form of advertising which is used to promote banned products, like cigarettes and alcohol, in the disguise of another product is known as
    • A. 

      Surrogate advertising

    • B. 

      Artificial advertising

    • C. 

      Misguided advertising

    • D. 

      Supplementary advertising