Maffick :- Management Quiz
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Giving of distinct name to one's product.
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branding
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Grading
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About This Quiz
Maffick: Management Quiz tests knowledge on marketing fundamentals, strategic business decisions, and notable market leaders.
Quiz Preview
- 2.
Which company logo represents
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Starbucks
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Cafe Coffee Day
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Donuts
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MC cafe
Correct Answer
A. StarbucksExplanation
The given question is asking for the company logo that represents Starbucks. The correct answer is Starbucks itself. Starbucks is a well-known coffee company that is recognized worldwide. They have a distinct logo that features a green mermaid or siren. This logo is widely associated with Starbucks and is easily recognizable by people.Rate this question:
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- 3.
Who is known as Father of scientific Management
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Frederick W. Taylor
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Henri Fayol
Correct Answer
A. Frederick W. TaylorExplanation
Frederick W. Taylor is known as the Father of scientific management because he was one of the pioneers in developing principles and techniques to improve efficiency and productivity in the workplace. He introduced the concept of scientific management, which emphasized the use of scientific methods to analyze and optimize work processes. Taylor's ideas revolutionized the field of management and had a significant impact on industrial practices, leading to increased productivity and profitability. His contributions laid the foundation for modern management practices and earned him the title of the Father of scientific management.Rate this question:
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- 4.
This company is well known for Technology innovation, Great value and act as a game changer.
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Nokia
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Samsung
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Apple
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HTC
Correct Answer
A. AppleExplanation
Apple is the correct answer because it is widely recognized for its technology innovation, providing groundbreaking products such as the iPhone, iPad, and MacBook. Additionally, Apple is known for its ability to deliver great value to customers through its high-quality products and seamless user experience. The company has also been a game changer in the industry, revolutionizing the way we interact with technology and setting new standards for design and functionality.Rate this question:
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- 5.
................ is the idea of bringing urban residents to rural areas, by empowering to local communities, both socially and economically.
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Agro tourism
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Medical tourism
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Entertainment
Correct Answer
A. Agro tourismExplanation
Agro tourism is the correct answer because it involves the concept of bringing urban residents to rural areas and empowering local communities socially and economically. Agro tourism focuses on activities related to agriculture, such as farm visits, agricultural workshops, and rural experiences. By participating in agro tourism, urban residents can learn about farming practices, support local farmers, and contribute to the economic development of rural areas. This form of tourism helps bridge the gap between urban and rural communities and promotes sustainable development in rural regions.Rate this question:
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- 6.
Business ethics refers to the...................... system of principles.
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Economic
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Social
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Moral
Correct Answer
A. MoralExplanation
Business ethics refers to the moral system of principles that guide the behavior and decision-making of individuals and organizations in the business world. It involves the consideration of what is right and wrong, fair and unfair, and just and unjust in business practices. Moral principles are concerned with ethical values such as honesty, integrity, fairness, and respect for others. Therefore, the correct answer is "Moral".Rate this question:
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- 7.
A employee who has an authority and support of the organisation to implement his creative ideas.
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Intrapreneur
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Entrepreneur
Correct Answer
A. IntrapreneurExplanation
An intrapreneur is an employee who has the authority and support of the organization to implement his creative ideas. Unlike an entrepreneur who starts his own business, an intrapreneur works within an existing organization and is encouraged to take risks and innovate. This allows the intrapreneur to contribute to the growth and success of the organization by introducing new ideas and initiatives.Rate this question:
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- 8.
Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
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Production
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Profit-making.
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The satisfaction of customer needs
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Selling products
Correct Answer
A. The satisfaction of customer needsExplanation
Marketing is a process that focuses on understanding and meeting the needs and wants of customers. By satisfying customer needs, companies can build strong relationships, increase customer loyalty, and ultimately drive sales and profit-making. This involves conducting market research, developing products or services that meet customer demands, and implementing effective promotional strategies to communicate the value of these offerings to customers. Marketing goes beyond simply selling products; it is about creating customer satisfaction and delivering value to consumers.Rate this question:
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- 9.
New product development starts with which one of the following steps of new product development?
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Idea screening
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Idea generation
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Test marketing
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Concept testing
Correct Answer
A. Idea generationExplanation
Idea generation is the initial step in the new product development process. It involves generating a large number of ideas from various sources such as customers, employees, competitors, and market research. This step is crucial as it lays the foundation for the entire product development process. Once ideas are generated, they can be further evaluated and filtered through idea screening, concept testing, and test marketing before the final product is launched in the market.Rate this question:
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- 10.
The term e-business is derived from the term e-mail and e-commerce.
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True
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False
Correct Answer
A. TrueExplanation
The term e-business is derived from the term e-mail and e-commerce. This statement is true because the term e-business combines the concepts of electronic mail (e-mail) and electronic commerce (e-commerce). E-mail refers to the exchange of messages and information electronically, while e-commerce refers to the buying and selling of goods and services online. The term e-business encompasses both of these concepts, referring to the overall use of electronic technology in conducting business activities.Rate this question:
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- 11.
................. is celebrated as World Consumer Day.
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24th December
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26th January
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15th March
Correct Answer
A. 15th MarchExplanation
World Consumer Day is celebrated on 15th March. This day is observed globally to raise awareness about consumer rights and responsibilities. It aims to highlight the importance of consumer protection and promote fair practices in the marketplace. On this day, various events and campaigns are organized to educate consumers about their rights, empower them to make informed choices, and advocate for their interests. It serves as a reminder for governments, businesses, and organizations to prioritize consumer welfare and ensure that consumers are treated fairly in the market.Rate this question:
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- 12.
Who is the father of Modern Marketing?
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Peter Drucker
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Philip Kotler
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Lester Wunderman
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Abraham Maslow
Correct Answer
A. Philip KotlerExplanation
Philip Kotler is considered the father of modern marketing because of his significant contributions to the field. He is known for developing and popularizing the concept of marketing mix, which consists of the four Ps: product, price, place, and promotion. Kotler's influential book, "Marketing Management," has become a standard reference in marketing education and practice. He has also made significant contributions to the understanding of consumer behavior, market segmentation, and strategic marketing planning. Overall, Kotler's work has had a profound impact on shaping modern marketing theories and practices.Rate this question:
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- 13.
Name Company that produces Oreo biscuit.
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Nabisco
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Britannia
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ITC
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Parle
Correct Answer
A. NabiscoExplanation
Nabisco is the correct answer because it is a well-known company that produces Oreo biscuits. Oreo is a popular brand of sandwich cookies that has been manufactured by Nabisco for many years. Nabisco is recognized for its wide range of snack food products, and Oreo is one of their most successful and iconic offerings.Rate this question:
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- 14.
For economic growth and national security..................... stability is required.
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Political
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Economic
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Social
Correct Answer
A. PoliticalExplanation
For economic growth and national security, political stability is required. This is because political stability ensures a conducive environment for businesses to thrive and attract investments, which in turn stimulates economic growth. Additionally, a politically stable country is better equipped to address security threats and maintain law and order, thereby safeguarding the nation's security. Without political stability, there is likely to be uncertainty, conflicts, and disruptions that can hinder economic progress and compromise national security.Rate this question:
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- 15.
Mr. Ram, an emergining entrepreneur has designed a structure of his business organization by taking into consideration the required resources such as land, money, machinery, workforce etc, for his new business. He appointed Mr.Shyam as a manager. Mr.Ram has assigned the responsibilities such as recruitment, selection, training and development and to determine the remuneration of the employees' to Mr.Shyam. Mr. Ram has also appointed Mr.Shubham to supervise the work done by the employees according to the standards given to the employees. Mr.Shubham has to also suggest the remedies to the employees wherever necessary. On this context, find out the management functions performed by Mr.Shyam
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Organization
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Staffing.
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Coordinating
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controlling
Correct Answer
A. Staffing.Explanation
Mr. Shyam is responsible for recruitment, selection, training and development, and determining the remuneration of the employees. These tasks fall under the management function of staffing, which involves finding, selecting, and developing the right people for the organization. By performing these functions, Mr. Shyam is ensuring that the organization has the necessary workforce to carry out its operations effectively.Rate this question:
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- 16.
Abhay purchases some gift articles online from www.flipkart.com. At the same time Sheetal purchased gift from e-bay.com. Which website is related to B2C?
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E-bay.com.
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Flipkart.com
Correct Answer
A. Flipkart.comExplanation
Flipkart.com is the website related to B2C (Business-to-Consumer) as Abhay purchased some gift articles online from it. B2C refers to the transaction between a business and individual consumers, where the business sells its products or services directly to the end consumers. Therefore, since Abhay made a purchase from Flipkart.com, which is an online retail platform, it is related to B2C.Rate this question:
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- 17.
…….…..is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries.
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Marketspace
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Marketplace
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Metamarket
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Marketpace
Correct Answer
A. MetamarketExplanation
A metamarket refers to a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries. Unlike a traditional marketplace, where products and services are typically offered within the same industry, a metamarket encompasses multiple industries that collaborate to meet the needs and preferences of consumers. This concept recognizes that consumers often have broader needs that cannot be fulfilled by a single industry, and therefore, multiple industries come together to create a comprehensive solution for the consumers.Rate this question:
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- 18.
………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury ) and its logo. Both are elements of brand identity.
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Brand attitude
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Brand Image
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Brand Symbol
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Brand Positioning
Correct Answer
A. Brand SymbolExplanation
A brand symbol refers to the visual representation of a brand, such as a logo or a character associated with the brand. It is a visual signal that helps consumers identify and recognize the brand. In this context, the question is asking for the term that represents the visual signals of a brand, which are its character and logo. Therefore, the correct answer is "Brand Symbol."Rate this question:
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- 19.
Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
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Pricing
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Promotion
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Distribution
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Product
Correct Answer
A. PromotionExplanation
Newsletters, catalogs, and event invitations are all tools used to communicate with and engage customers. They aim to promote a company's products or services, build brand awareness, and ultimately drive sales. This aligns with the core purpose of the promotion element in the marketing mix.Rate this question:
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Current Version
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Sep 30, 2024Quiz Edited by
ProProfs Editorial Team -
May 25, 2020Quiz Created by
Aarti.chikhal