Marketing True Or False Quiz Questions With Answers

40 Questions | Total Attempts: 8439

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Marketing True Or False Quiz Questions With Answers

Do you know everything about marketing? You can take this marketing true or false quiz and find how well do you understand the terms and facts related to marketing. Basically, marketing is the term used by a company to promote its services and product. In this quiz, you only have to answer the question with a true or false. You will get the perfect score with all the correct answers. Do share the quiz with friends who are into marketing.


Questions and Answers
  • 1. 
    According to the text, marketing means "selling" or "advertising."
    • A. 

      True

    • B. 

      False

  • 2. 
    Actually, making goods or performing services is called marketing.
    • A. 

      True

    • B. 

      False

  • 3. 
    Marketing plays an essential role in creating customer satisfaction.
    • A. 

      True

    • B. 

      False

  • 4. 
    It is estimated that marketing costs about 50 percent of each consumer's dollar.
    • A. 

      True

    • B. 

      False

  • 5. 
    Marketing discourages the development and spread of new ideas, goods, and services.
    • A. 

      True

    • B. 

      False

  • 6. 
    Marketing is both a set of activities performed by organizations and a social process.
    • A. 

      True

    • B. 

      False

  • 7. 
    Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.
    • A. 

      True

    • B. 

      False

  • 8. 
    Marketing activities should be of no interest to a nonprofit organization.
    • A. 

      True

    • B. 

      False

  • 9. 
    Marketing does not occur unless two or more parties are willing to exchange something for something else.
    • A. 

      True

    • B. 

      False

  • 10. 
    In a pure subsistence economy--when each family unit produces everything it consumes--no marketing is involved.
    • A. 

      True

    • B. 

      False

  • 11. 
    A marketing exchange is a single transaction between a firm and a customer, nothing more.
    • A. 

      True

    • B. 

      False

  • 12. 
    Macro-marketing is a set of activities that direct an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of the society.
    • A. 

      True

    • B. 

      False

  • 13. 
    Macro-marketing emphasizes who the whole system works rather than the activities of individual organizations.
    • A. 

      True

    • B. 

      False

  • 14. 
    Achieving effective marketing in an advanced economy is simplified by the fact that producers are separated from consumers in only two ways: time and space.
    • A. 

      True

    • B. 

      False

  • 15. 
    "Economies of scale" means that as a company produces larger numbers of a particular product, the costs for each of these products go down.
    • A. 

      True

    • B. 

      False

  • 16. 
    The "universal functions of marketing" consist only of buying, selling, transporting, and storing.
    • A. 

      True

    • B. 

      False

  • 17. 
    Marketing functions are performed by producers, consumers, and a variety of marketing specialists.
    • A. 

      True

    • B. 

      False

  • 18. 
    Intermediaries specialize in trade and production.
    • A. 

      True

    • B. 

      False

  • 19. 
    While intermediaries facilitate exchange, their cost makes the whole macro-marketing system less efficient.
    • A. 

      True

    • B. 

      False

  • 20. 
    Marketing collaborators are any firms that provide the marketing functions of buying and selling.
    • A. 

      True

    • B. 

      False

  • 21. 
    E-commerce refers to exchanges between organizations (not individuals) and the activities that facilitate those exchanges.
    • A. 

      True

    • B. 

      False

  • 22. 
    Responsibility for performing the marketing functions can be shifted and shared in a variety of ways, but no function can be completely eliminated.
    • A. 

      True

    • B. 

      False

  • 23. 
    In a market-directed economy, government officials decide what and how much is to be produced and distributed by whom, when, to whom, and why.
    • A. 

      True

    • B. 

      False

  • 24. 
    In a market-directed economy, price is a rough measure of how society values particular goods and services.
    • A. 

      True

    • B. 

      False

  • 25. 
    The American economy is entirely market-directed.
    • A. 

      True

    • B. 

      False

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