Marketing True Or False Quiz Questions With Answers

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Marketing True Or False Quiz Questions With Answers - Quiz

Are you ready to test your marketing knowledge? Challenge yourself with this engaging true or false quiz. Explore the fascinating world of marketing as you navigate through a series of questions that will both educate and entertain. . From the basics of advertising and branding to the intricacies of consumer behavior and market research, this quiz covers a wide range of topics that will broaden your knowledge about the marketing industry. Whether you're a budding entrepreneur, a future marketer, or simply curious about how businesses promote their products and services, this quiz will be an engaging and educational experience. Challenge Read moreyour friends, classmates, or even your teachers to see who can score the highest and become the ultimate marketing guru in your circle. Sharpen your critical thinking skills, expand your marketing vocabulary, and uncover fascinating insights about the strategies behind successful marketing campaigns. So, get ready to put your marketing prowess to the test! Dive into the world of marketing with these true or false quiz questions and answers, and discover the exciting realm where creativity, consumer psychology, and business strategy intersect. Do you know everything about marketing? You can take this marketing true or false quiz and find how well do you understand the terms and facts related to marketing. Basically, marketing is the term used by a company to promote its services and product. In this quiz, you only have to answer the question with a true or false. You will get the perfect score with all the


Questions and Answers
  • 1. 

    Marketing means "selling" or "advertising."

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The given statement is incorrect. Marketing does not solely mean "selling" or "advertising." Marketing encompasses a broader range of activities such as market research, product development, pricing, distribution, and promotion. Selling and advertising are just two components of the overall marketing process.

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  • 2. 

    Making goods or performing services is called marketing.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement is incorrect. Making goods or performing services is not called marketing. Marketing refers to the activities, processes, and strategies involved in promoting, distributing, and selling goods or services to customers. It includes market research, advertising, pricing, and distribution. Making goods or performing services is just a part of the overall process of marketing.

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  • 3. 

    Marketing plays an essential role in creating customer satisfaction.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Marketing plays a crucial role in creating customer satisfaction because it involves understanding customer needs and preferences, developing products or services that meet those needs, and effectively communicating the value of those offerings to customers. By identifying and addressing customer needs, marketing helps to create products and experiences that satisfy customers, leading to higher levels of satisfaction and loyalty. Through various marketing strategies such as market research, product development, branding, and customer relationship management, companies can effectively meet customer expectations and build strong relationships with their target audience.

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  • 4. 

    It is estimated that marketing costs about 50 percent of each consumer's dollar.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The given statement suggests that marketing costs account for approximately 50 percent of every dollar spent by consumers. This implies that a significant portion of the price paid for a product or service goes towards marketing expenses, such as advertising, promotion, and branding. This highlights the importance and impact of marketing in the overall cost structure of goods and services.

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  • 5. 

    Marketing discourages the development and spread of new ideas, goods, and services.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Marketing actually encourages the development and spread of new ideas, goods, and services. Through marketing, companies promote and advertise their products or services, creating awareness and generating demand among consumers. Marketing strategies often involve innovation, market research, and understanding consumer needs and preferences, all of which contribute to the development and spread of new ideas, goods, and services. Therefore, the statement is false.

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  • 6. 

    Marketing is both a set of activities performed by organizations and a social process.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Marketing is indeed both a set of activities performed by organizations and a social process. As a set of activities, marketing involves various tasks such as market research, product development, pricing, promotion, and distribution. These activities are carried out by organizations to reach their target customers and achieve their marketing objectives. On the other hand, marketing is also a social process because it involves interactions between individuals and groups. It focuses on understanding and satisfying the needs and wants of customers, building relationships with them, and creating value for both the organization and society as a whole.

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  • 7. 

    Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The statement accurately defines marketing as the performance of activities that aim to meet customer needs and direct the flow of goods and services from producer to customer. Therefore, the answer "True" is correct.

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  • 8. 

    Marketing activities should be of no interest to a nonprofit organization.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Nonprofit organizations still need marketing activities to raise awareness about their cause, attract donors, and engage volunteers. Marketing helps them communicate their mission, values, and impact to the public, which is essential for their sustainability and success. By utilizing marketing strategies, nonprofits can reach a wider audience, build relationships, and ultimately achieve their goals. Therefore, marketing activities are indeed of interest to nonprofit organizations.

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  • 9. 

    Marketing does not occur unless two or more parties are willing to exchange something for something else.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    This statement is true because marketing involves the exchange of goods, services, or ideas between two or more parties. It requires both parties to be willing to give something in return for what they desire. Without this willingness to exchange, marketing cannot take place.

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  • 10. 

    In a pure subsistence economy--when each family unit produces everything it consumes--no marketing is involved.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    In a pure subsistence economy, each family unit produces everything it consumes, which means there is no surplus to exchange or sell. However, this does not mean that there is no marketing involved. Even in a subsistence economy, there may still be some form of exchange or barter system in place, where goods or services are traded between families or communities. Therefore, the statement that no marketing is involved in a pure subsistence economy is false.

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  • 11. 

    A marketing exchange is a single transaction between a firm and a customer, nothing more.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    A marketing exchange is not just a single transaction between a firm and a customer, but rather a broader concept that encompasses ongoing relationships and interactions between the two parties. It involves the exchange of goods, services, and value, as well as the building of trust and loyalty. This exchange can occur through multiple transactions and can involve various forms of communication and engagement. Therefore, the given statement is incorrect.

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  • 12. 

    Macro-marketing is a set of activities that direct an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of the society.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Macro-marketing refers to the overall process of distributing goods and services in an economy in a manner that aligns with the needs and wants of consumers while also achieving the goals of society. It involves managing the flow of products from producers to consumers, ensuring that supply and demand are balanced, and considering the broader societal objectives. Therefore, the statement that macro-marketing is a set of activities that direct an economy's flow of goods and services in a way that effectively matches supply and demand and accomplishes the objectives of the society is true.

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  • 13. 

    Macro-marketing emphasizes who the whole system works rather than the activities of individual organizations.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Macro-marketing is a concept that focuses on the overall functioning of the entire marketing system, rather than just the actions of individual organizations. It looks at how various marketing activities, institutions, and processes interact and impact society as a whole. This approach recognizes the interconnectedness of marketing activities and aims to understand the broader implications and effects of marketing on society. Therefore, the given statement is true as it accurately represents the emphasis of macro-marketing.

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  • 14. 

    Achieving effective marketing in an advanced economy is simplified by the fact that producers are separated from consumers in only two ways: time and space.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement suggests that achieving effective marketing in an advanced economy is simplified because producers and consumers are only separated by time and space. However, this is not true. In reality, there are several other factors that complicate marketing in an advanced economy, such as competition, market saturation, consumer behavior, and technological advancements. Therefore, the correct answer is false.

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  • 15. 

    "Economies of scale" means that as a company produces larger numbers of a particular product, the costs for each of these products go down.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The statement is true because economies of scale refers to the cost advantages that a company can achieve when it produces larger quantities of a product. This is because the fixed costs associated with production, such as machinery and infrastructure, can be spread over a larger number of units, resulting in lower costs per unit. Additionally, larger production volumes often lead to increased bargaining power with suppliers, allowing for further cost reductions. Therefore, as a company produces larger numbers of a particular product, the costs for each of these products go down.

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  • 16. 

    The "universal functions of marketing" consist only of buying, selling, transporting, and storing.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The "universal functions of marketing" do not consist only of buying, selling, transporting, and storing. Marketing involves various other activities such as product development, pricing, promotion, market research, and distribution. These functions are essential for successful marketing strategies and cannot be limited to just buying, selling, transporting, and storing. Therefore, the given statement is false.

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  • 17. 

    Marketing functions are performed by producers, consumers, and a variety of marketing specialists.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Marketing functions are performed by producers, consumers, and a variety of marketing specialists. This means that not only the producers, but also the consumers and marketing specialists are involved in carrying out marketing activities. Producers are responsible for creating and offering products or services to the market, consumers play a crucial role in purchasing and consuming these products or services, and marketing specialists contribute by conducting market research, advertising, promotions, and other marketing activities to facilitate the exchange between producers and consumers. Therefore, the statement is true.

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  • 18. 

    Intermediaries specialize in trade and production.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Intermediaries do not specialize in trade and production. They act as middlemen between producers and consumers, facilitating the exchange of goods and services. Their main role is to assist in the distribution process by providing storage, transportation, and marketing services. While they play a crucial role in the supply chain, intermediaries do not specialize in trade and production themselves. Therefore, the correct answer is False.

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  • 19. 

    While intermediaries facilitate exchange, their cost makes the whole macro-marketing system less efficient.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement suggests that intermediaries, despite their role in facilitating exchange, actually add costs to the macro-marketing system, making it less efficient. However, this statement is incorrect. Intermediaries play a crucial role in the marketing system by bridging the gap between producers and consumers, helping to distribute products efficiently and effectively. While they do incur costs, these costs are often offset by the value they add to the overall process. Therefore, intermediaries actually contribute to the efficiency of the macro-marketing system, making the answer false.

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  • 20. 

    Marketing collaborators are any firms that provide the marketing functions of buying and selling.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement suggests that marketing collaborators are firms that solely provide the marketing functions of buying and selling. However, this is not entirely accurate. Marketing collaborators are actually firms or individuals who work together with a company to achieve marketing goals, such as advertising agencies, public relations firms, and market research companies. They may provide various marketing services beyond just buying and selling, including strategic planning, branding, and promotional activities. Therefore, the correct answer is false.

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  • 21. 

    E-commerce refers to exchanges between organizations (not individuals) and the activities that facilitate those exchanges.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The statement is true because e-commerce specifically refers to exchanges between organizations, not individuals. It encompasses the activities that enable these exchanges to take place, such as online transactions, electronic data interchange, and supply chain management. E-commerce has revolutionized the way businesses operate and has facilitated global trade on a large scale.

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  • 22. 

    Responsibility for performing the marketing functions can be shifted and shared in a variety of ways, but no function can be completely eliminated.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    This statement is true because while the responsibility for performing marketing functions can be shifted and shared among different individuals or departments within an organization, it is not possible to completely eliminate any marketing function. Marketing functions are essential for promoting and selling products or services, conducting market research, creating and implementing marketing strategies, and building customer relationships. Each function plays a crucial role in the overall marketing process, and eliminating any function would hinder the effectiveness of the marketing efforts.

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  • 23. 

    Not all societies need an economic system.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    This statement is false because all societies, regardless of their size or complexity, require some form of economic system to allocate resources and meet the needs of their members. An economic system provides a framework for producing, distributing, and consuming goods and services. It helps to determine how resources are allocated, how wealth is generated, and how individuals and organizations interact within the society. Without an economic system, it would be challenging for a society to function and meet the needs of its members.

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  • 24. 

    In a market-directed economy, government officials decide what and how much is to be produced and distributed by whom, when, to whom, and why.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    In a market-directed economy, the decisions regarding what and how much to produce and distribute are primarily made by individuals and businesses in response to market forces such as supply and demand. Government officials do not typically have direct control over these decisions in a market-directed economy, as they are driven by the interactions of buyers and sellers in the marketplace. Therefore, the statement that government officials decide what and how much is to be produced and distributed is false.

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  • 25. 

    In a market-directed economy, price is a rough measure of how society values particular goods and services.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    In a market-directed economy, price serves as an indicator of the value that society places on specific goods and services. As consumers make choices based on their preferences and willingness to pay, the prices of goods and services are determined by the interaction of supply and demand. Higher prices indicate that society values these goods and services more, while lower prices suggest lower value. Therefore, price can be seen as a rough measure of how society values particular goods and services in a market-directed economy.

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  • 26. 

    The American economy is entirely market-directed.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement "The American economy is entirely market-directed" is false. While the American economy is largely market-driven, it is not entirely market-directed. The government plays a significant role in regulating and influencing the economy through various policies and interventions. This includes areas such as taxation, trade regulations, labor laws, and social welfare programs. These interventions aim to maintain economic stability, protect consumers, and promote fair competition. Therefore, the American economy is a mix of market forces and government intervention, making the statement false.

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  • 27. 

    The simple trade era was a time when families traded or sold their "surplus" output to local middlemen who resold these goods to other consumers or distant middlemen.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    During the simple trade era, families would trade or sell their excess goods to local middlemen, who would then resell these products to other consumers or distant middlemen. This system allowed families to exchange their surplus output for goods they needed, while middlemen facilitated the distribution of these goods to a wider market. Therefore, the statement "True" accurately reflects the nature of the simple trade era.

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  • 28. 

    Marketing departments are usually formed when firms go from the "production era" to the "sales era."

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The statement is true because during the production era, businesses focused on producing goods efficiently and did not pay much attention to marketing. However, as competition increased and consumer demand became more important, firms transitioned to the sales era, where they started actively selling and promoting their products. This shift led to the formation of marketing departments within firms to handle the various marketing activities and strategies.

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  • 29. 

    A company has moved into the "marketing company era" when, in addition to short-run marketing planning, the total company effort is guided by the marketing concept.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The statement suggests that a company has entered the "marketing company era" when its overall efforts are guided by the marketing concept, in addition to short-run marketing planning. This means that the company is not only focused on immediate marketing strategies but also adopts a customer-centric approach throughout its operations. This implies that the company prioritizes understanding and meeting customer needs, creating long-term customer relationships, and integrating marketing principles into all aspects of its business.

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  • 30. 

    The marketing concept says that a firm should aim all its efforts at satisfying customers, even if this proves to be unprofitable.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The marketing concept suggests that a firm should aim to satisfy customers in order to achieve profitability. However, it does not advocate for pursuing customer satisfaction at the expense of profitability. Instead, the marketing concept emphasizes finding a balance between meeting customer needs and generating profits. Therefore, the given statement is false.

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  • 31. 

    The term "marketing orientation" means making products that are easy to produce and then trying to sell them.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The term "marketing orientation" actually refers to a business approach where the company focuses on identifying and fulfilling the needs and wants of its customers. It involves conducting market research, understanding customer preferences, and then developing products or services that align with those preferences. This approach emphasizes customer satisfaction and aims to create long-term relationships with customers, rather than solely focusing on production and sales. Therefore, the given statement is incorrect.

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  • 32. 

    The three basic ideas included in the definition of the marketing concept are customer satisfaction, total company effort, and sales as an objective.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement is false because the three basic ideas included in the definition of the marketing concept are customer orientation, integrated marketing, and customer satisfaction. While customer satisfaction is indeed one of the ideas, sales as an objective is not included in the marketing concept. Instead, the focus is on meeting customer needs and creating long-term customer relationships. Additionally, total company effort refers to the idea that all departments and employees within a company should work together to deliver customer value.

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  • 33. 

    There are no functional departments in a firm that has adopted the marketing concept.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    This statement is false. The marketing concept is a business philosophy that focuses on satisfying customer needs and wants while also achieving the company's goals. In a firm that has adopted the marketing concept, functional departments such as marketing, sales, customer service, and product development would exist to ensure the company's offerings are aligned with customer needs and effectively communicated to the target market. Therefore, the presence of functional departments is essential in a firm that has embraced the marketing concept.

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  • 34. 

    The marketing concept was very quickly accepted, especially among producers of industrial commodities like steel and pipe.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement suggests that the marketing concept was quickly accepted among producers of industrial commodities like steel and pipe. However, the correct answer is False. This implies that the marketing concept was not quickly accepted among these producers, indicating that they may have been slower to adopt marketing strategies compared to other industries.

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  • 35. 

    In the past two decades, many firms in service industries adopted the marketing concept.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Many firms in service industries have adopted the marketing concept in the past two decades. This means that these firms have shifted their focus towards understanding and meeting the needs and wants of their customers. By adopting the marketing concept, these firms are likely to engage in market research, develop customer-oriented strategies, and implement marketing tactics to effectively reach and satisfy their target market. This shift towards customer-centricity is a significant change in the way these firms operate and indicates a recognition of the importance of marketing in the service industry.

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  • 36. 

    A good or service that doesn't meet a consumer's needs results in low customer value.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    If a good or service fails to meet the needs of a consumer, it means that the consumer does not find it useful or valuable. In such cases, the customer is likely to have a negative experience and perceive low value in the product or service. Therefore, the statement that a good or service that doesn't meet a consumer's needs results in low customer value is true.

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  • 37. 

    In marketing, it is the manager's viewpoint that matters, not the customer's.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    This statement is false because in marketing, the customer's viewpoint is of utmost importance. The success of a marketing strategy relies on understanding and meeting the needs and preferences of the target customers. It is crucial for managers to listen to and consider customer feedback, conduct market research, and tailor their marketing efforts accordingly. Ignoring the customer's viewpoint can lead to ineffective marketing campaigns and loss of potential customers.

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  • 38. 

    Because they don't try to earn a profit, the marketing concept is not very useful for nonprofit organizations.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement in the question is incorrect. The marketing concept is actually very useful for nonprofit organizations. While nonprofits may not be focused on earning a profit, they still need to effectively promote their mission, attract donors, and engage with their target audience. By applying marketing principles, nonprofits can raise awareness, build relationships, and generate support for their cause. Therefore, the correct answer is False.

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  • 39. 

    A nonprofit organization does not measure profit in the same way as a firm.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    A nonprofit organization does not measure profit in the same way as a firm because their primary goal is not to generate financial profit, but rather to fulfill a social or charitable mission. Nonprofits typically measure success based on their ability to achieve their mission and make a positive impact on society, rather than focusing solely on financial gains. While nonprofits may still have financial goals and need to generate revenue to sustain their operations, profit is not the main indicator of success for them.

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  • 40. 

    The moral standards that guide marketing decisions and actions are called marketing ethics.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Marketing ethics refers to the principles and values that govern the behavior of marketers in their decision-making and actions. It involves considering the impact of marketing activities on various stakeholders, such as customers, employees, and society as a whole. By adhering to ethical standards, marketers ensure that their practices are fair, transparent, and responsible. Therefore, the statement that "The moral standards that guide marketing decisions and actions are called marketing ethics" is true.

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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Sep 12, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jan 10, 2011
    Quiz Created by
    Brentito
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