Quiz: Midterm Exam Questions On Marketing! Trivia

40 Questions | Total Attempts: 644

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Quiz: Midterm Exam Questions On Marketing! Trivia

This is the Midterm Exam of Marketing 1. Reference of this book is from Roberto Medina.


Questions and Answers
  • 1. 
    Requires dividing the market into different geographical units such as nations, regions, provinces, cities, towns or barangays.
    • A. 

      Geographic Segmentation

    • B. 

      Demographic Segmentation

    • C. 

      Psychographic Segmentation

    • D. 

      Behavioral Segmentation

  • 2. 
    Requires dividing the market into segments of the basis of demographic variables like age, sex family size, income, occupation, etc.
    • A. 

      Geographic Segmentation

    • B. 

      Demographic Segmentation

    • C. 

      Psychographic Segmentation

    • D. 

      Behavioral Segmentation

  • 3. 
    Segmenting the market according to lifestyle is usually adapted by ______________.
    • A. 

      Schools

    • B. 

      Consumers

    • C. 

      Shoes and dresses

    • D. 

      None of the above

  • 4. 
    ______________ refers to a person's pattern of living in the world as expressed in his or her activities, interests and opinions.
    • A. 

      Social Class

    • B. 

      Lifestyle

    • C. 

      Pattern of Living

    • D. 

      None of the above

  • 5. 
    What will a marketeer do if a buyer is very eager and most ready to buy?
    • A. 

      Make the product available

    • B. 

      A little selling effort is necessary

    • C. 

      Much attitude changing is required

    • D. 

      None of the above

  • 6. 
    Pedro promotes a soap that whitens the skin.  Upon presenting the product in a mall, a young woman approached and expresses her liking of the product, but will buy the product when needed.  What must Pedro do as a marketeer?
    • A. 

      Make the product available

    • B. 

      A little selling effort is necessary

    • C. 

      Make product easily available

    • D. 

      This is will the a difficult task to sell

  • 7. 
    To be useful and effective, market segmentation must meet certain requirements.  Which of the following are those requirements? You can check many answers on these one.
    • A. 

      Measurable

    • B. 

      Attainable

    • C. 

      Substantial

    • D. 

      Accessible

    • E. 

      Time-bounded

    • F. 

      Actionable

  • 8. 
    Which of the following can be a buyer's attitude towards a product?
    • A. 

      Enthusiastic

    • B. 

      Positive

    • C. 

      Negative

    • D. 

      Hostile

    • E. 

      Indifferent

  • 9. 
    How to deal with a prospect if that prospect is neutral toward a product but may buy if little effort is necessary?
    • A. 

      Much attitude changing is required

    • B. 

      This is very difficult to sell

    • C. 

      Make product easily available

    • D. 

      None of the above

  • 10. 
    _______________ is the grouping of buyers on the basis of their knowledge, attitude, use or response to a product.
    • A. 

      Psychographic

    • B. 

      Behavior

    • C. 

      Demographic

    • D. 

      None of the above

  • 11. 
    The purchase of books, notebooks and pencils for instance, is made heavily during enrollment periods in schools. What kind of behavior segmentation should marketers apply to this situation?
    • A. 

      Usage Rate

    • B. 

      User Status

    • C. 

      Benefits Sought

    • D. 

      Purchase Occasion

  • 12. 
    Savemore Grocery Store usually display in front of the entrance of the grocery section brands that are lightly used to promote it heavily to increase chances of purchase.  And those brands that are heavily used are arrange behind.  Customers are going to find it anyway.  What kind of behavioral segmetation is this?
    • A. 

      Usage Rate

    • B. 

      Loyalty Status

    • C. 

      Readiness Stage

    • D. 

      Attitude toward the product

  • 13. 
    A ____________ is anything offered for sale by a firm to buyers to satisfy their wants and needs.
    • A. 

      Customer

    • B. 

      Research

    • C. 

      Product

    • D. 

      None of the above

  • 14. 
    Which of the the following describes consumer goods?
    • A. 

      Intended for final consumption of consumers

    • B. 

      They can also be services

    • C. 

      Some of them are consumed regularly

    • D. 

      Are raw materials

  • 15. 
    Activities, benefits, entertainment are what types of goods?
    • A. 

      Convenience

    • B. 

      Specialty

    • C. 

      Durable

    • D. 

      Services

  • 16. 
    These are goods that normally survive on many uses.
    • A. 

      Convenience goods

    • B. 

      Shopping goods

    • C. 

      Specialty Goods

    • D. 

      Durable Goods

  • 17. 
    Which of the following are based on consumer's shopping habits?
    • A. 

      Convenience goods

    • B. 

      Shopping goods

    • C. 

      Non-durable goods

    • D. 

      Specialty goods

  • 18. 
    These goods are used to produce other goods.
    • A. 

      Consumer goods

    • B. 

      Industrial goods

    • C. 

      Specialty goods

    • D. 

      None of the above

  • 19. 
    Which of the following are factors for product differentiation>
    • A. 

      Branding

    • B. 

      Quality

    • C. 

      Image

    • D. 

      Packaging

    • E. 

      Location

    • F. 

      Ingredients

    • G. 

      Product features

  • 20. 
    Name, term, sign, symbol or design that is intended to identify the goods and services of one seller  or group of sellers/
    • A. 

      Branding

    • B. 

      Promotions

    • C. 

      Brand

    • D. 

      None of the above

  • 21. 
    Which of the following are the criterias of a good brand?
    • A. 

      Easy to pronounce

    • B. 

      Can be legally registered

    • C. 

      Endorsed by celebrities

    • D. 

      Distinctive

    • E. 

      Easy to spell

  • 22. 
    A branding strategy in which the brand name for the product is designated  by the manufacturer.
    • A. 

      Manufacturer branding

    • B. 

      Mixed Branding

    • C. 

      Generic Branding

    • D. 

      None of the above

  • 23. 
    The use of manufacturer and reseller brands.
    • A. 

      Manufacturer branding

    • B. 

      Mixed Branding

    • C. 

      Generic Branding

    • D. 

      None of the above

  • 24. 
    A branding strategy which lists no product name.
    • A. 

      Manufacturer branding

    • B. 

      Mixed Branding

    • C. 

      Generic Branding

    • D. 

      None of the above

  • 25. 
    Involves all activities in designing and producing the container or wrapper of a product.
    • A. 

      Packaging

    • B. 

      Labeling

    • C. 

      Warranty

    • D. 

      Cycle

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