Product Marketing And Service Marketing Trivia Questions!

25 Questions | Total Attempts: 153

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Product or service that can be differentiate competitors but can satisfy same need is classified as
    • A. 

      Customized brands

    • B. 

      Super brands

    • C. 

      Brand

    • D. 

      Value products

  • 2. 
    Structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as
    • A. 

      Brand value chain

    • B. 

      Company supply chain

    • C. 

      Direct supply chain

    • D. 

      Indirect supply chain

  • 3. 
    Assessment of brand equity potential sources by tracking consumer knowledge structure is called
    • A. 

      Direct approach

    • B. 

      Indirect approach

    • C. 

      Internal assessment

    • D. 

      External assessment

  • 4. 
    "A marketing policy is a statement of a course of action which will be followed under a given set of circumstances." Who said it?
    • A. 

      McCarthy

    • B. 

      Manson and Rath

    • C. 

      William J. Stanton

    • D. 

      None of the above

  • 5. 
    In marketing 'SEM' means
    • A. 

      Sales-even-money

    • B. 

      Sraregic-engine-money

    • C. 

      Search-engine-marketing

    • D. 

      Sales-engine-management

  • 6. 
    Which of the following is the most powerful marketing channel ?
    • A. 

      Advertising

    • B. 

      Ongoing Marketing

    • C. 

      WOM marketing

    • D. 

      Immediate Marketing

    • E. 

      None of these

  • 7. 
    A prediction market contract trades between __________% and __________%
    • A. 

      1.0, 100

    • B. 

      10,100

    • C. 

      50,100

    • D. 

      0, 50

    • E. 

      None of these

  • 8. 
    Identify the company.
  • 9. 
    Identify the odd one out.
    • A. 

      Deciding between paid work and leisure

    • B. 

      Deciding between alternative methods of personal savings

    • C. 

      Deciding between different ways of spending leisure time

    • D. 

      Deciding between expenditure on one good and the other

  • 10. 
    Direct marketing means
    • A. 

      Marketing through mobile

    • B. 

      Face to face marketing

    • C. 

      Mail

    • D. 

      Seminar presentation

  • 11. 
    In which sector, the production and consumption takes place at about the same time?
    • A. 

      Primary

    • B. 

      Secondary

    • C. 

      Tertiary

    • D. 

      None of them

  • 12. 
    Who will leave the market due to poor margin ?
    • A. 

      Producers

    • B. 

      Sellers

    • C. 

      Retailers

    • D. 

      Customers

  • 13. 
    A marketing channel is:
    • A. 

      A set of interdependent organizations involved in the process of making a product or service available for use or consumption.

    • B. 

       A manner by which products or services are sold.

    • C. 

      A method for communicating advertising.

    • D. 

       A process by which customer feedback can be provided to the manufacturer.

  • 14. 
    'Think bright, not white' is used by which company?
    • A. 

      Samsung

    • B. 

      LG

    • C. 

      Onida

    • D. 

      National

  • 15. 
    ‘Quality first, cost second’ is used by which pen company?
  • 16. 
    “Marketing is the activity, set of ………… & processes for creating, communicating, delivering & ………………… offerings that value for customers, clients, partners & society.”
    • A. 

      Institutions, satisfying

    • B. 

      Organizations, exchanging

    • C. 

      Institutions, exchanging

    • D. 

      Organizations, understanding

  • 17. 
    This company is well known for Technology innovation, great values and act as a game changer.
    • A. 

      Nokia

    • B. 

      Apple

    • C. 

      HTC

    • D. 

      Samsung

  • 18. 
    A _______ is a detailed version of the idea stated in meaningful consumer terms.
    • A. 

      Product concept

    • B. 

      Product feature

    • C. 

      Product image

    • D. 

      Product idea

  • 19. 
    After concept testing, a firm would engage in which stage for developing and marketing a new product?
    • A. 

      Marketing strategy development

    • B. 

      Business analysis

    • C. 

      Product development

    • D. 

      Test marketing

  • 20. 
    Find the odd one that customer go through in the process of adopting a new product?
    • A. 

      Awareness

    • B. 

      Interest

    • C. 

      Evaluation

    • D. 

      Culture

  • 21. 
    Which one of the following statements by a company chairman best reflects the marketing concept?
    • A. 

      We have organized our business to satisfy the customer needs

    • B. 

      We believe that marketing department must organize to sell what we produce

    • C. 

      We believe that marketing department must organize to sell what we produce

    • D. 

      We try to produce only high quality, technically efficient products

    • E. 

      We try to encourage company growth in the market

  • 22. 
    “Division of work, authority and responsibility, unity of command” were proposed as part of the principle of management by
    • A. 

      Weber

    • B. 

      Fayol

    • C. 

      Taylor

    • D. 

      Woodward

  • 23. 
    Consider the following basic steps involved in the process of control: 1)Identifying the strategic control points 2)Establishment of the standards 3)Measuring performance against standards 4)Correcting deviations from the standards
    • A. 

      1,4,3,2

    • B. 

      1,2,3,4

    • C. 

      2,1,3,4

    • D. 

      2,3,1,4

  • 24. 
    An organisation structure is effective if it enables individuals to contribute to the objectives of the enterprise. This is known as
    • A. 

      Scalar principle

    • B. 

      Principle of functional definition

    • C. 

      Principle of unity of objectives

    • D. 

      None of the above

  • 25. 
    Which one of the following statement is correct?
    • A. 

      Planning and controlling are essentially one and the same

    • B. 

      Controlling is a part of the planning process.

    • C. 

      Controlling is a substitute for planning

    • D. 

      A control process is meaningless without pre-set goals

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