Introduction To Marketing Quiz Questions!

9 Questions | By Tileshab06 | Last updated: Mar 21, 2022 | Total Attempts: 3060

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Introduction To Marketing Quiz Questions! - Quiz

Questions and Answers

1.

What is the key to successful marketing?
- A.
  
  To sell the product
- B.
  
  To create a relationship with customers that result in value for both the customer and the marketer
- C.
  
  To identify a relationship between customer and marketer to provide value for both parties
- D.
  
  All of the above
2.

Is there a difference between strategies and tactics?
- A.
  
  Yes
- B.
  
  No
3.

What is the first and most important function of marketing?
- A.
  
  Creativity
- B.
  
  Market Research
- C.
  
  Strategizing
- D.
  
  Maintenance
4.

Do MOST non-profit organizations have marketing teams?
- A.
  
  Yes
- B.
  
  No
5.

Can non-profit organizations survive without a marketing team?
- A.
  
  Yes
- B.
  
  It is unlikely
6.

Are marketers responsible for the distribution of the business' product?
- A.
  
  Yes
- B.
  
  No
7.

What should be identified FIRST before designing a marketing plan?
- A.
  
  Money/Funds
- B.
  
  Strategies
- C.
  
  Promotion Ideas
- D.
  
  Target Market
8.

Which term CANNOT be used interchangeably with the other options?
- A.
  
  Organization
- B.
  
  Institution
- C.
  
  Company
- D.
  
  Firm
9.

The MAIN objective of a marketer is to get the customer to buy more.
- A.
  
  True
- B.
  
  False

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