Module 2 Trivia Questions On Marketing!

50 Questions | Total Attempts: 777

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Module 2 Trivia Questions On Marketing!

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Questions and Answers
  • 1. 
    Monopolistic competition has:
    • A. 

      Many suppliers with a variety of products, each of which has a small market

    • B. 

      A single supplier of a particular product

    • C. 

      Many suppliers selling essentially the same product

    • D. 

      Very little competition

  • 2. 
    Perfect competition has:
    • A. 

      Many suppliers with a variety of products, each of which has a small market

    • B. 

      A single supplier of a particular product

    • C. 

      Many suppliers selling essentially the same product

    • D. 

      Very little competition

  • 3. 
    Market share is measured as:
    • A. 

      Company sales in $s divided by total industry $ sales over a specified time period x 100%

    • B. 

      Company units sold divided by total industry units sold over a specified time period x 100%

    • C. 

      Company sales in dollars divided by total industry sales in dollars

    • D. 

      Company units sold divided by total industry units sold over a specified time period

  • 4. 
    Market share is measured:
    • A. 

      Globally

    • B. 

      By country

    • C. 

      By region of a country

    • D. 

      By segment of users

    • E. 

      All the listed options are correct

  • 5. 
    The key to competitive research is to focus on and understand:
    • A. 

      The thinking of the competition

    • B. 

      Competitors’ added-value processes

    • C. 

      What the competition plan to do next

    • D. 

      Who are the competitions’ senior leadership

  • 6. 
    ____________ is $s spent on advertising divided by all $s spent on advertising by industry.
    • A. 

      Mind share

    • B. 

      Voice share

    • C. 

      R&D share

    • D. 

      Advertising share

  • 7. 
    How many competitive forces are there in the Porter Model?
    • A. 

      1

    • B. 

      2

    • C. 

      3

    • D. 

      4

    • E. 

      5

  • 8. 
    Which of the following is correct? Marketing views suppliers and buyers:
    • A. 

      Always as competition

    • B. 

      Mostly as competition, sometimes as partners

    • C. 

      Mostly as partners, sometimes as competition

    • D. 

      Always as partners

  • 9. 
    Which of the following are not part of the competitive added-value chain?
    • A. 

      Supply processes

    • B. 

      Manufacturing/operations processes

    • C. 

      Resource allocation processes

    • D. 

      Marketing and sales processes

    • E. 

      Service processes

  • 10. 
    Which of the following are not part of the competitive added-value chain?
    • A. 

      Supply processes

    • B. 

      Manufacturing/operations processes

    • C. 

      Distribution processes

    • D. 

      System control processes

    • E. 

      Service processes

  • 11. 
    The biggest driver of change in channels is:
    • A. 

      The entry of new competitors

    • B. 

      The entry of new competitors

    • C. 

      New technology

    • D. 

      The growth of Asian economies

  • 12. 
    The future of popular music depends on:
    • A. 

      Reducing file sharing

    • B. 

      Finding a profitable way to sell music on the Internet

    • C. 

      Finding new artists

    • D. 

      A and B above

    • E. 

      B and C above

  • 13. 
    The three stages of an individual distributor audit are, in order:
    • A. 

      Performance metric analysis, added-value chain analysis and fit analysis

    • B. 

      Fit analysis, added-value chain analysis and performance metric analysis

    • C. 

      Performance metric analysis, fit analysis and added-value chain analysis

    • D. 

      Added-value analysis, fit analysis and performance metric analysis

  • 14. 
    Channel research identifies where a distributor or trading partner is comparatively weak and/or strong:
    • A. 

      In the brand of product it carries

    • B. 

      In the skills of its management

    • C. 

      In the resources that it possesses

    • D. 

      Along its added-value chain

  • 15. 
    __________ is/are important in undertaking distribution channel research.
    • A. 

      Understanding the industry

    • B. 

      Process thinking skills

    • C. 

      An open mind

    • D. 

      Good contacts

  • 16. 
    The most important economic trends that the North American marketer must track are economic trends in:
    • A. 

      North America

    • B. 

      Europe

    • C. 

      Emerging nations

    • D. 

      All the options are correct

  • 17. 
    What trend precipitated the recent U.S. recession?
    • A. 

      U.S. consumers living beyond their means

    • B. 

      Lax regulations

    • C. 

      Dishonest bankers

    • D. 

      Chinese consumers saving a lot rather than spending

  • 18. 
    What underlies dynamic analysis?
    • A. 

      A lot of trend lines

    • B. 

      Neo-classic economic equilibrium theory

    • C. 

      Positive feedback effects

    • D. 

      All of the options are correct

  • 19. 
    Environment analysis involves:
    • A. 

      Collecting a lot of data to track economic trends

    • B. 

      Presenting as many economic trends as you can

    • C. 

      Analyzing the dynamics that are driving trends

    • D. 

      All of the options are correct

  • 20. 
    As the number of gas pumps at convenience stores increased:
    • A. 

      Traditional gas station revenues fell

    • B. 

      Gas stations stocked and sold more convenience products

    • C. 

      Convenience store convenience product revenues fell

    • D. 

      All of the above options are true

  • 21. 
    Vicious circles:
    • A. 

      Are created by vicious managers

    • B. 

      Occur when you are surrounded by competition

    • C. 

      Are created when the wagons are circled

    • D. 

      Are created by positive feedback effects

  • 22. 
    Much of current marketing law in North America is:
    • A. 

      The result of well intentioned lawmakers leading change

    • B. 

      The result of consumer interest groups pressuring politicians

    • C. 

      The result of lobbyists seeking competitive advantage

    • D. 

      All of these options are correct

  • 23. 
    A basic principle of free market economics is:
    • A. 

      No regulation is best

    • B. 

      Less regulation is better

    • C. 

      Regulation is needed to make markets fair and efficient

    • D. 

      Regulation is a necessary evil

  • 24. 
    The swapping of internet music files is:
    • A. 

      Only legal if you have the permission of the copyright holder

    • B. 

      Legal but unethical

    • C. 

      Legal

    • D. 

      Legal and ethical

  • 25. 
    An obsessive resentment of market law and regulation:
    • A. 

      Is a characteristic of right-wingers

    • B. 

      Can create stress that is bad for your health

    • C. 

      Can result in disaster and disgrace

    • D. 

      Should be the position of all free-market traders

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