Module 2 Trivia Questions On Marketing!

50 Questions | By Amphib2007 | Updated: Mar 21, 2022 | Attempts: 803

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Module 2 Trivia Questions On Marketing! - Quiz

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1.

Monopolistic competition has:
- A.
  
  Many suppliers with a variety of products, each of which has a small market
- B.
  
  A single supplier of a particular product
- C.
  
  Many suppliers selling essentially the same product
- D.
  
  Very little competition
2.

Perfect competition has:
- A.
  
  Many suppliers with a variety of products, each of which has a small market
- B.
  
  A single supplier of a particular product
- C.
  
  Many suppliers selling essentially the same product
- D.
  
  Very little competition
3.

Market share is measured as:
- A.
  
  Company sales in $s divided by total industry $ sales over a specified time period x 100%
- B.
  
  Company units sold divided by total industry units sold over a specified time period x 100%
- C.
  
  Company sales in dollars divided by total industry sales in dollars
- D.
  
  Company units sold divided by total industry units sold over a specified time period
4.

Market share is measured:
- A.
  
  Globally
- B.
  
  By country
- C.
  
  By region of a country
- D.
  
  By segment of users
- E.
  
  All the listed options are correct
5.

The key to competitive research is to focus on and understand:
- A.
  
  The thinking of the competition
- B.
  
  Competitors’ added-value processes
- C.
  
  What the competition plan to do next
- D.
  
  Who are the competitions’ senior leadership
6.

____________ is $s spent on advertising divided by all $s spent on advertising by industry.
- A.
  
  Mind share
- B.
  
  Voice share
- C.
  
  R&D share
- D.
  
  Advertising share
7.

How many competitive forces are there in the Porter Model?
- A.
  
  1
- B.
  
  2
- C.
  
  3
- D.
  
  4
- E.
  
  5
8.

Which of the following is correct? Marketing views suppliers and buyers:
- A.
  
  Always as competition
- B.
  
  Mostly as competition, sometimes as partners
- C.
  
  Mostly as partners, sometimes as competition
- D.
  
  Always as partners
9.

Which of the following are not part of the competitive added-value chain?
- A.
  
  Supply processes
- B.
  
  Manufacturing/operations processes
- C.
  
  Resource allocation processes
- D.
  
  Marketing and sales processes
- E.
  
  Service processes
10.

Which of the following are not part of the competitive added-value chain?
- A.
  
  Supply processes
- B.
  
  Manufacturing/operations processes
- C.
  
  Distribution processes
- D.
  
  System control processes
- E.
  
  Service processes
11.

The biggest driver of change in channels is:
- A.
  
  The entry of new competitors
- B.
  
  The entry of new competitors
- C.
  
  New technology
- D.
  
  The growth of Asian economies
12.

The future of popular music depends on:
- A.
  
  Reducing file sharing
- B.
  
  Finding a profitable way to sell music on the Internet
- C.
  
  Finding new artists
- D.
  
  A and B above
- E.
  
  B and C above
13.

The three stages of an individual distributor audit are, in order:
- A.
  
  Performance metric analysis, added-value chain analysis and fit analysis
- B.
  
  Fit analysis, added-value chain analysis and performance metric analysis
- C.
  
  Performance metric analysis, fit analysis and added-value chain analysis
- D.
  
  Added-value analysis, fit analysis and performance metric analysis
14.

Channel research identifies where a distributor or trading partner is comparatively weak and/or strong:
- A.
  
  In the brand of product it carries
- B.
  
  In the skills of its management
- C.
  
  In the resources that it possesses
- D.
  
  Along its added-value chain
15.

__________ is/are important in undertaking distribution channel research.
- A.
  
  Understanding the industry
- B.
  
  Process thinking skills
- C.
  
  An open mind
- D.
  
  Good contacts
16.

The most important economic trends that the North American marketer must track are economic trends in:
- A.
  
  North America
- B.
  
  Europe
- C.
  
  Emerging nations
- D.
  
  All the options are correct
17.

What trend precipitated the recent U.S. recession?
- A.
  
  U.S. consumers living beyond their means
- B.
  
  Lax regulations
- C.
  
  Dishonest bankers
- D.
  
  Chinese consumers saving a lot rather than spending
18.

What underlies dynamic analysis?
- A.
  
  A lot of trend lines
- B.
  
  Neo-classic economic equilibrium theory
- C.
  
  Positive feedback effects
- D.
  
  All of the options are correct
19.

Environment analysis involves:
- A.
  
  Collecting a lot of data to track economic trends
- B.
  
  Presenting as many economic trends as you can
- C.
  
  Analyzing the dynamics that are driving trends
- D.
  
  All of the options are correct
20.

As the number of gas pumps at convenience stores increased:
- A.
  
  Traditional gas station revenues fell
- B.
  
  Gas stations stocked and sold more convenience products
- C.
  
  Convenience store convenience product revenues fell
- D.
  
  All of the above options are true
21.

Vicious circles:
- A.
  
  Are created by vicious managers
- B.
  
  Occur when you are surrounded by competition
- C.
  
  Are created when the wagons are circled
- D.
  
  Are created by positive feedback effects
22.

Much of current marketing law in North America is:
- A.
  
  The result of well intentioned lawmakers leading change
- B.
  
  The result of consumer interest groups pressuring politicians
- C.
  
  The result of lobbyists seeking competitive advantage
- D.
  
  All of these options are correct
23.

A basic principle of free market economics is:
- A.
  
  No regulation is best
- B.
  
  Less regulation is better
- C.
  
  Regulation is needed to make markets fair and efficient
- D.
  
  Regulation is a necessary evil
24.

The swapping of internet music files is:
- A.
  
  Only legal if you have the permission of the copyright holder
- B.
  
  Legal but unethical
- C.
  
  Legal
- D.
  
  Legal and ethical
25.

An obsessive resentment of market law and regulation:
- A.
  
  Is a characteristic of right-wingers
- B.
  
  Can create stress that is bad for your health
- C.
  
  Can result in disaster and disgrace
- D.
  
  Should be the position of all free-market traders