Explore key marketing concepts with 'Module 2 Trivia Questions On Marketing!' Delve into competition types, market share metrics, competitive research, and advertising strategies, enhancing your understanding of marketing dynamics and strategies.
Many suppliers with a variety of products, each of which has a small market
A single supplier of a particular product
Many suppliers selling essentially the same product
Very little competition
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Company sales in $s divided by total industry $ sales over a specified time period x 100%
Company units sold divided by total industry units sold over a specified time period x 100%
Company sales in dollars divided by total industry sales in dollars
Company units sold divided by total industry units sold over a specified time period
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Globally
By country
By region of a country
By segment of users
All the listed options are correct
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The thinking of the competition
Competitors’ added-value processes
What the competition plan to do next
Who are the competitions’ senior leadership
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Mind share
Voice share
R&D share
Advertising share
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1
2
3
4
5
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Always as competition
Mostly as competition, sometimes as partners
Mostly as partners, sometimes as competition
Always as partners
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Supply processes
Manufacturing/operations processes
Resource allocation processes
Marketing and sales processes
Service processes
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Supply processes
Manufacturing/operations processes
Distribution processes
System control processes
Service processes
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The entry of new competitors
The entry of new competitors
New technology
The growth of Asian economies
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Reducing file sharing
Finding a profitable way to sell music on the Internet
Finding new artists
A and B above
B and C above
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Performance metric analysis, added-value chain analysis and fit analysis
Fit analysis, added-value chain analysis and performance metric analysis
Performance metric analysis, fit analysis and added-value chain analysis
Added-value analysis, fit analysis and performance metric analysis
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In the brand of product it carries
In the skills of its management
In the resources that it possesses
Along its added-value chain
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Understanding the industry
Process thinking skills
An open mind
Good contacts
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North America
Europe
Emerging nations
All the options are correct
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U.S. consumers living beyond their means
Lax regulations
Dishonest bankers
Chinese consumers saving a lot rather than spending
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A lot of trend lines
Neo-classic economic equilibrium theory
Positive feedback effects
All of the options are correct
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Collecting a lot of data to track economic trends
Presenting as many economic trends as you can
Analyzing the dynamics that are driving trends
All of the options are correct
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Traditional gas station revenues fell
Gas stations stocked and sold more convenience products
Convenience store convenience product revenues fell
All of the above options are true
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Are created by vicious managers
Occur when you are surrounded by competition
Are created when the wagons are circled
Are created by positive feedback effects
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The result of well intentioned lawmakers leading change
The result of consumer interest groups pressuring politicians
The result of lobbyists seeking competitive advantage
All of these options are correct
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No regulation is best
Less regulation is better
Regulation is needed to make markets fair and efficient
Regulation is a necessary evil
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Only legal if you have the permission of the copyright holder
Legal but unethical
Legal
Legal and ethical
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Is a characteristic of right-wingers
Can create stress that is bad for your health
Can result in disaster and disgrace
Should be the position of all free-market traders
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1
2
3
4
5
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Undertake market analyses
Use market insight blogs
Purchase market research
Require reports from their sales force
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Less than two out of three
Less than half
Less than one in three
Less than one in ten
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To gather intelligence
To make sense of market metrics
To come to a consensus as to what is happening in the market
All of these options are correct
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The quality of the tools and methods they use to process information
The market intelligence that is gathered
How much managers are paid
A and B
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A satisfaction survey of customers
Financial reports
Old market research studies
Sales records
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Economic Environment
Technological Environment
Legal Environment
Psychological Environment
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Credible compliments about their past published work
Be a good listener and do not interrupt too much
Do not use a list of questions; it is too obvious you are undertaking a survey
Ask for leads to other experts
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Internal to your organization and about your current business
External to your organization and about your current business
Internal to your organization and about your future business
External to your organization and about your future business
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Is there exceptional buyer utility in the business idea associated with the opportunity?
Is your price affordable to your target market segment of buyers?
Is the target sales volume feasible given your costs, price and target profit?
What are the adoption hurdles and threats in actualizing the business idea?
All of these questions
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Strengths
Weaknesses
Opportunities
Threats
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Strengths
Weaknesses
Opportunities
Threats
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Strengths
Weaknesses
Opportunities
Threats
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Have the right “first things first” priority
Recognize that you can be thinking strategically while putting out fires
Are trying to keep their jobs
Reveal themselves as forever lieutenants
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Is a map of activities and processes to be undertaken
Is the fourth stage of the marketing plan
Is a free-wheeling document
Requires little coordination
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How each activity is dependent on each other
Bottle necks
Who is responsible for the completion of each task
Unnecessary tasks
All of these options are true
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Break down processes into specific tasks and next actions
Use to- do lists that are reviewed weekly
Have well sorted filing systems
Do easy, simple things right away
All of these options are true
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Hire an executive assistant to keep them organized
Are often the big picture thinkers in the organization
Are often not good at orchestrating and managing organization wide processes
Are usually not aware they have such weaknesses
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A “hand-offer”
The next task manager
A quality judge
An internal customer
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Poor quality hand-off
Serious unscheduled delays or cost over-runs
The doubtful added-value to the customer of the previous process activity
The doubtful added-value to the owners of the previous process activity
All of these options
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Common team goals
Self-interest
Good manners
Team spirit
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Organization chart
Processes that add value to the customer
Processes that add value to the owners
A and B
B and C
All of the options are true
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Gap analysis, P&L statement, Capital Creation analysis
Capital creation analysis, Gap analysis, P&L statement
Gap analysis, Capital Creation analysis, P&L statement
The order does not matter
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Day to day
Week to week
Month to month
Year to year
Month to month and year to year
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Quiz Review Timeline (Updated): Mar 21, 2023 +
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