Marketing General Practice Questions! Trivia Quiz

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  • 1/110 Questions

    One business promising to do something for another business in return for receiving compensation is an example of a

    • Partnership
    • Benefit
    • Contract
    • Guarentee
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About This Quiz

Explore fundamental marketing concepts in this trivia quiz! Engage with questions on contracts, distribution channels, environmental regulations, and ethical practices in business. This quiz is ideal for learners looking to test and enhance their understanding of key marketing strategies and compliance.

Marketing General Practice Questions! Trivia Quiz - Quiz

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  • 2. 

    Which of the following is an activity covered by environmental regulations that affects businesses:

    • Counseling substance abusers

    • Identifying natural resources

    • Adapting to worker safety

    • Disposing of hazardous waste

    Correct Answer
    A. Disposing of hazardous waste
    Explanation
    Disposing of hazardous waste is an activity covered by environmental regulations that affects businesses. Environmental regulations require businesses to properly dispose of hazardous waste to prevent harm to the environment and human health. Improper disposal of hazardous waste can lead to pollution of air, water, and soil, which can have serious consequences. Businesses must follow specific guidelines and regulations to ensure the safe and responsible disposal of hazardous waste, which may involve treatment, storage, and transportation of the waste to approved facilities.

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  • 3. 

    Retailers perform an important channel activity by negotiating with consumers on issues such as

    • Delivery

    • Risk-taking

    • Promotion

    • Manufacturing

    Correct Answer
    A. Delivery
    Explanation
    Retailers perform an important channel activity by negotiating with consumers on issues such as delivery. This means that retailers are responsible for ensuring that the products purchased by consumers are delivered to them in a timely and efficient manner. They negotiate with consumers to determine the most suitable delivery method, address any concerns or preferences related to delivery, and ensure customer satisfaction. By managing the delivery process effectively, retailers enhance the overall customer experience and build trust and loyalty.

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  • 4. 

    Major brands of soft drinks are produced and distributed through local and regional bottling companies that then sell the soft drinks to retail supermarkets where consumers can purchase them. The channel of distribution these soft-drink companies use is

    • Indirect

    • Wholesale

    • Retail

    • Direct

    Correct Answer
    A. Indirect
    Explanation
    The correct answer is indirect. This is because the major brands of soft drinks are not directly sold to retail supermarkets by the soft drink companies themselves. Instead, they are produced and distributed through local and regional bottling companies who act as intermediaries. These bottling companies then sell the soft drinks to retail supermarkets, allowing consumers to purchase them. This indirect channel of distribution involves multiple steps and intermediaries before the product reaches the end consumer.

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  • 5. 

    Which of the following is a technological tool that connects businesses with their suppliers and customers:

    • Firewall

    • Extranet

    • Filter

    • Intranet

    Correct Answer
    A. Extranet
    Explanation
    An extranet is a technological tool that connects businesses with their suppliers and customers. It is a private network that uses internet technology to securely share information and collaborate with external parties. Unlike an intranet, which is limited to internal use, an extranet allows authorized users outside the organization to access specific resources and communicate with the business. This enables efficient communication, streamlined supply chain management, and improved customer service. A firewall, on the other hand, is a security measure that controls network traffic, while a filter is used to block or allow specific content.

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  • 6. 

    A business taking back its used products and recycling or properly disposing of those products is an example of the ethical practice of ______________ distribution.

    • Closed

    • Internal

    • Joint

    • Reverse

    Correct Answer
    A. Reverse
    Explanation
    Reverse distribution refers to the process of a business taking back its used products and either recycling or properly disposing of them. This practice is considered ethical as it demonstrates the business's commitment to environmental sustainability and responsible waste management. By implementing reverse distribution, the business ensures that its products do not end up in landfills or harm the environment, promoting a circular economy and reducing its ecological footprint.

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  • 7. 

    As a result of effectively coordinating distribution with other marketing activties, a business is often able to provide

    • Free delivery

    • Attractive product displays

    • Good customer service

    • Flexible credit terms

    Correct Answer
    A. Good customer service
    Explanation
    By effectively coordinating distribution with other marketing activities, a business can ensure that its products are delivered to customers in a timely and efficient manner. This includes providing good customer service, which involves addressing customer inquiries, resolving any issues or complaints, and ensuring overall customer satisfaction. Good customer service can help build trust and loyalty among customers, leading to repeat business and positive word-of-mouth recommendations. Therefore, by coordinating distribution and marketing activities effectively, a business can provide good customer service as a result.

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  • 8. 

    Which of the following is a form of verbal communication between individuals:

    • Facial expression

    • Body posture

    • Listening

    • Eye contact

    Correct Answer
    A. Listening
    Explanation
    Listening is a form of verbal communication between individuals because it involves actively paying attention to and comprehending spoken words or sounds. It is a crucial aspect of effective communication as it allows for the exchange of ideas, information, and emotions between people. Through active listening, individuals can understand and respond appropriately to the messages being conveyed, facilitating effective communication and building stronger interpersonal relationships.

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  • 9. 

    Betty Clark asks Dave Jones to handle her calls while she is away from her desk. If Betty's telephone rings, Dave should answer it by saying

    • "May I help you? "May I help you?"

    • "Dave Jones desk."

    • "Hello"

    • "Betty Clark's desk"

    Correct Answer
    A. "Betty Clark's desk"
    Explanation
    When Betty Clark asks Dave Jones to handle her calls while she is away from her desk, it implies that Dave should answer the phone on her behalf. Therefore, the appropriate response for Dave would be to identify himself as Betty Clark's desk, indicating that he is answering the call on behalf of Betty Clark. This ensures that the caller knows they have reached the correct person's desk and that Dave is assisting with their call.

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  • 10. 

    Which of the following steps should be completed first when preparing a written communication:

    • Editing the communication to make sure it is clear

    • Determining the major purpose of the communication

    • Organizing the information to be presented in the communication

    • Selecting the details that should be included in the communication

    Correct Answer
    A. Determining the major purpose of the communication
    Explanation
    Determining the major purpose of the communication should be completed first when preparing a written communication. This step is crucial as it helps to establish the main objective or goal of the communication. By determining the major purpose, the writer can then tailor the content and structure of the communication to effectively convey the intended message. Without a clear understanding of the purpose, the communication may lack focus and fail to achieve its desired outcome.

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  • 11. 

    When writing routine informational messages, businesspeople should present the information in a(n) ____________________ way.

    • Technical

    • Straightfoward

    • Persuasive

    • Attention-getting

    Correct Answer
    A. Straightfoward
    Explanation
    When writing routine informational messages, businesspeople should present the information in a straightforward way. This means that they should be clear, concise, and direct in their communication, avoiding unnecessary jargon or complexity. By presenting information in a straightforward manner, businesspeople ensure that their message is easily understood by the recipient, minimizing confusion and misinterpretation. This approach is especially important for routine messages, where the primary goal is to convey information efficiently and effectively.

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  • 12. 

    What should you include in a persuasive message to support your statements?

    • Personal opinion

    • Educated guess

    • Simple language

    • Logical evidence

    Correct Answer
    A. Logical evidence
    Explanation
    In a persuasive message, including logical evidence is crucial to support your statements. This evidence can be in the form of facts, statistics, research findings, or expert opinions that logically reinforce your argument. By presenting logical evidence, you provide credibility to your statements and convince the audience of the validity of your perspective. This helps to build trust and persuade the recipients to accept your viewpoint or take the desired action. Including logical evidence enhances the persuasiveness of your message and increases the chances of achieving your intended outcome.

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  • 13. 

    The owner of Bob's Bargains has prepared a one-page report to inform the staff about current sales volume. This is an example of a(n) ____________________ report.

    • Analytical

    • Complex

    • Acitivity

    • Informal

    Correct Answer
    A. Informal
    Explanation
    The given correct answer is "informal." This is because the report prepared by the owner of Bob's Bargains is described as a "one-page report" and its purpose is to inform the staff about current sales volume. Informal reports are typically shorter, less structured, and used for internal communication within an organization.

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  • 14. 

    What type of customer would say, "Your vegetables are never fresh"?

    • Leave-me-alone

    • Suspicious

    • Complaining

    • Slow/Methodical

    Correct Answer
    A. Complaining
    Explanation
    The type of customer who would say "Your vegetables are never fresh" is a complaining customer. This customer is expressing dissatisfaction with the quality of the vegetables and is likely to voice their complaints or grievances about the product. They may be seeking a resolution or compensation for their dissatisfaction.

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  • 15. 

    The goal of determining a sampling plan is to identify an accurate segment of the

    • Mass audience

    • Business community

    • Target population

    • General market

    Correct Answer
    A. Target population
    Explanation
    The goal of determining a sampling plan is to identify an accurate segment of the target population. This means selecting a subset of individuals from the larger population that accurately represents the characteristics and attributes of the entire target population. By doing so, researchers can gather data and insights from the sample that can be generalized to the entire target population, making the findings more reliable and applicable.

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  • 16. 

    The amount of a product that producers are willing to make is most affected by

    • Place utility

    • Product utility

    • Consumer demand

    • Producer demand

    Correct Answer
    A. Consumer demand
    Explanation
    The amount of a product that producers are willing to make is most affected by consumer demand. Producers base their production decisions on the demand for their products in the market. If there is high consumer demand for a product, producers are more likely to increase their production to meet the demand and maximize their profits. On the other hand, if consumer demand is low, producers may reduce their production or even discontinue the product to avoid losses. Therefore, consumer demand plays a crucial role in influencing the quantity of a product that producers are willing to make.

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  • 17. 

    What is the business activity that provides information as to whether a business can afford to hire more employees?

    • Financial Analysis

    • Strategic management

    • Marketing

    • Production

    Correct Answer
    A. Financial Analysis
    Explanation
    Financial analysis is the business activity that provides information as to whether a business can afford to hire more employees. This involves analyzing the financial statements, such as income statements, balance sheets, and cash flow statements, to assess the financial health and performance of the business. By examining factors such as revenue, expenses, profitability, and cash flow, financial analysis helps determine if the business has the necessary resources and stability to support additional hiring. It provides insights into the company's financial position and helps in making informed decisions regarding expansion and human resource planning.

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  • 18. 

    All of the potential losses to which a business is exposed are called

    • Business risks

    • Property damage

    • Embezzlement

    • Shipment losses

    Correct Answer
    A. Business risks
    Explanation
    The correct answer is "business risks" because it encompasses all the potential losses that a business may face. Business risks can include property damage, embezzlement, shipment losses, and many other types of risks that can negatively impact a business's operations and financial stability. It is a broad term that covers various potential threats and hazards that can affect the success and sustainability of a business.

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  • 19. 

    Which of the following is not a reason that regulatory laws are passed:

    • To control what businesses are allowed to do

    • To increase sales for businesses

    • Tor require businesses to meet certain standards

    • To prohibit certain kinds of business activities

    Correct Answer
    A. To increase sales for businesses
    Explanation
    Regulatory laws are not passed to increase sales for businesses. Instead, they are implemented to control and monitor business activities, ensure compliance with certain standards, and prohibit specific types of business activities that may be harmful or unethical. The primary objective of regulatory laws is to protect consumers, maintain fair competition, and ensure the overall welfare of society.

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  • 20. 

    The three categories of membership in a craft/trade union are

    • Novice,journeyman, and owner

    • Novice, laborer, and supervisor

    • Apprentice, journeyman, and owner

    • Apprentice, journeyman, and master

    Correct Answer
    A. Apprentice, journeyman, and master
    Explanation
    The correct answer is "apprentice, journeyman, and master". In a craft/trade union, these three categories represent different levels of skill and experience. An apprentice is a beginner who is learning the trade under the guidance of a skilled professional. A journeyman is an experienced worker who has completed their apprenticeship and is competent in their trade. A master is the highest level, indicating a highly skilled and experienced individual who has achieved a level of expertise and is often responsible for training and supervising others in the trade.

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  • 21. 

    Which of the following is a reason why many corporations locate their factories and businesses in foreign countries:

    • Low labor costs and in their home countries

    • Unfavorable monetary policies

    • Lack of cooperative trade agreements

    • Reduced transportation costs

    Correct Answer
    A. Reduced transportation costs
    Explanation
    Many corporations choose to locate their factories and businesses in foreign countries due to reduced transportation costs. By operating closer to their target markets, companies can save on shipping and logistics expenses, making their products more affordable and competitive. This strategy allows businesses to optimize their supply chains and improve overall cost efficiency. Additionally, being geographically closer to consumers can also lead to faster delivery times, enhancing customer satisfaction.

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  • 22. 

    Which of the following accurately reflects the relationship between traditional intelligence and emotional intelligence:

    • Only traditional intelligence can be measured accurately with a written test

    • Emotional intelligence cannot be increased, but traditional intelligence can be

    • Neither traditional nor emotional intelligence promote a person's career success

    • A higher level of traditional intelligence results in a high level of emotional intelligence.

    Correct Answer
    A. Only traditional intelligence can be measured accurately with a written test
    Explanation
    Traditional intelligence refers to cognitive abilities such as problem-solving, logical reasoning, and memory, which can be objectively measured through written tests. On the other hand, emotional intelligence refers to the ability to recognize, understand, and manage one's own emotions and the emotions of others. Emotional intelligence is more subjective and difficult to measure accurately with a written test. Therefore, the given answer accurately reflects that only traditional intelligence can be measured accurately with a written test.

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  • 23. 

    Self-esteem is essential to one's well-being because it shows that you

    • Can maintain a fearful, unsure, dependent nature

    • Are empowered to brag about accomplishments

    • Can assist in becoming apologetic and defensive

    • Understand your own needs

    Correct Answer
    A. Understand your own needs
    Explanation
    Having self-esteem allows individuals to understand their own needs because it involves having a positive perception of oneself and recognizing one's own worth and value. When someone has a healthy level of self-esteem, they are more likely to have a clear understanding of their desires, emotions, and priorities. This self-awareness enables them to identify and prioritize their needs, which is crucial for maintaining overall well-being and making decisions that align with their values and goals.

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  • 24. 

    Your interest and enthusiasm can help to create a sense of ________________ within your work group.

    • Cooperation

    • Disagreement

    • Security

    • Conflict

    Correct Answer
    A. Cooperation
    Explanation
    Cooperation refers to the act of working together towards a common goal. When individuals in a work group are interested and enthusiastic about their work, it creates a positive atmosphere that encourages collaboration and teamwork. This sense of cooperation fosters effective communication, trust, and synergy among team members, leading to increased productivity and success in achieving shared objectives.

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  • 25. 

    People who receive a great deal of negative feedback may develop

    • Optimism

    • Enthusiasm

    • Depression

    • Self-importance

    Correct Answer
    A. Depression
    Explanation
    Receiving a great deal of negative feedback can have a detrimental impact on a person's mental well-being. Constantly being criticized or receiving negative feedback can lead to feelings of sadness, hopelessness, and low self-esteem, which are characteristic symptoms of depression. Therefore, it is reasonable to suggest that people who receive a great deal of negative feedback may develop depression as a result of the continuous negativity they experience.

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  • 26. 

    Which of the following is a verbal technique for behaving in an assertive manner:

    • Maintaining appropriate eye contact

    • Beginning conversations with other people

    • Planning exactly what you will say

    • Asking questions about areas of confusion

    Correct Answer
    A. Beginning conversations with other people
    Explanation
    Beginning conversations with other people is a verbal technique for behaving in an assertive manner because it shows initiative and confidence. By initiating a conversation, you are taking control of the situation and expressing your thoughts or concerns directly. This assertive behavior helps to establish clear communication and ensures that your needs and opinions are heard and understood.

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  • 27. 

    When it comes to taking responsibility for something that goes wrong, an effective leader should

    • Change his/her leadership style

    • Place blame for the problem on others

    • Require others to figure out a way to fix the problem

    • Work to prevent the problem from happening again

    Correct Answer
    A. Work to prevent the problem from happening again
    Explanation
    An effective leader should work to prevent the problem from happening again because this shows accountability and a commitment to improvement. By taking responsibility for the problem and actively working to address the underlying issues, the leader demonstrates a proactive approach to problem-solving and a dedication to learning from mistakes. This approach fosters a culture of continuous improvement and ensures that similar problems are avoided in the future. It also promotes trust and confidence in the leader's ability to handle challenges effectively.

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  • 28. 

    Which of the following coaching characteristics mean that you are willing to admit your mistakes:

    • Humility

    • Dependability

    • Patience

    • Approachability

    Correct Answer
    A. Humility
    Explanation
    Humility is the characteristic that means being willing to admit your mistakes. It involves having a modest and humble attitude, acknowledging when you are wrong, and being open to learning from your mistakes. A coach who possesses humility understands that they are not infallible and recognizes the importance of self-reflection and personal growth. By admitting their mistakes, they create a safe and non-judgmental environment for their clients, fostering trust and encouraging them to do the same.

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  • 29. 

    Which of the following is a type of credit card that can be used to make purchases from a variety of participating businesses:

    • Petroleum

    • Retail

    • Hotel

    • Bank

    Correct Answer
    A. Bank
    Explanation
    A "bank" credit card is a type of credit card that can be used to make purchases from a variety of participating businesses. Unlike other options listed such as "petroleum," "retail," or "hotel" credit cards, a bank credit card is not limited to specific industries or businesses. It offers more flexibility and can be used for purchases at various merchants and establishments.

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  • 30. 

    Emily has decided to use all of her savings to buy a new car instead of a used one. What are the opportunity costs of that decision?

    • The money she saves by not having to constantly repair a use car

    • The reliability and luxury of a new car compared to a used one

    • The benefits she could have received by using the additional cost of a new car another way

    • The benefits she could have received by using public transportation instead

    Correct Answer
    A. The benefits she could have received by using the additional cost of a new car another way
    Explanation
    By choosing to buy a new car instead of a used one, Emily is forgoing the opportunity to use the additional cost of a new car in a different way. This means that she will not be able to enjoy the benefits or advantages that could have been obtained by using that money for other purposes, such as investing, saving, or spending on other goods or experiences. The opportunity cost in this case is the potential benefits or opportunities that Emily is giving up by not using the additional cost of the new car in an alternative manner.

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  • 31. 

    To make sure he develops a realistic personal budget, Marcel should always

    • Verify his past credit rating

    • Pay his bills on time

    • Track and record his expenses

    • Consult with a bookkeeper

    Correct Answer
    A. Track and record his expenses
    Explanation
    To develop a realistic personal budget, Marcel should track and record his expenses. This will help him understand where his money is going and identify areas where he can cut back or make adjustments. By keeping a record of his expenses, Marcel can analyze his spending habits and make informed decisions about his budget. This will enable him to set realistic financial goals and ensure that his budget aligns with his income and financial priorities.

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  • 32. 

    Which of the following is an economic risk that a manger is likely to encounter in marketing

    • Incompetence

    • Perishability

    • Weather

    • Competition

    Correct Answer
    A. Competition
    Explanation
    Competition is an economic risk that a manager is likely to encounter in marketing. In a competitive market, businesses face the challenge of attracting and retaining customers in order to generate sales and profits. Competition can lead to price wars, decreased market share, and reduced profitability. Managers must constantly monitor and analyze the competitive landscape to develop effective marketing strategies and differentiate their products or services from competitors. They need to stay updated with market trends, consumer preferences, and competitor actions to make informed decisions and stay ahead in the market.

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  • 33. 

    One way that many businesses use technology in accounting is to process

    • Product warranties

    • Insurance policies

    • Credit applications

    • Risk factors

    Correct Answer
    A. Credit applications
    Explanation
    Many businesses use technology in accounting to process credit applications. This involves using software or online platforms to collect and analyze information provided by individuals or companies applying for credit. Technology allows for efficient and accurate processing of credit applications, including verifying the applicant's creditworthiness, assessing their financial history, and making informed decisions regarding granting credit. This helps businesses streamline their credit approval processes and reduce the risk of granting credit to individuals or companies with poor credit histories or high credit risks.

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  • 34. 

    Which of the following is an example of a situation in which a business might decide it needed to decrease expenses after comparing the categories in its profit-and-loss statement:

    • Revenues are rising

    • Salaries are lower

    • Cash flow is steady

    • Sales are the same

    Correct Answer
    A. Sales are the same
    Explanation
    If the sales are the same, it means that the business is not generating any additional revenue. In this situation, the business might decide to decrease expenses in order to maintain profitability or improve its financial position. By reducing expenses, the business can offset any potential decline in revenue and ensure that its profit margins are not negatively impacted. This can involve cutting costs in various areas such as operations, marketing, or overhead expenses.

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  • 35. 

    Which of the following is a key component of managing working capital:

    • Financing

    • Cash conversion cycle

    • Capital budgeting

    • Capital structure

    Correct Answer
    A. Cash conversion cycle
    Explanation
    The cash conversion cycle is a key component of managing working capital because it measures the time it takes for a company to convert its investments in inventory and other resources into cash flow from sales. It includes the time it takes to sell inventory, collect accounts receivable, and pay accounts payable. By managing the cash conversion cycle effectively, a company can ensure that it has enough cash on hand to cover its short-term obligations and maintain a healthy cash flow. This is crucial for the day-to-day operations of the business and its overall financial health.

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  • 36. 

    Labor-union negotiations are part of which HR management activity?

    • Compensation and benefits

    • Employee relations

    • Training and development

    • Staffing

    Correct Answer
    A. Employee relations
    Explanation
    Labor-union negotiations are part of the employee relations HR management activity. This is because labor unions represent the collective interests of employees and negotiate with management on matters such as wages, working conditions, and benefits. Employee relations involve managing the relationship between employees and the organization, including addressing grievances, promoting employee engagement, and ensuring fair treatment and effective communication. Labor-union negotiations are a key aspect of employee relations as they involve negotiating and managing the relationship between the organization and its unionized workforce.

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  • 37. 

    One of the advantages of obtaining and using marketing information is because it helps business managers to

    • Prepare documents and reports

    • Predict and control risks

    • Train and direct employees

    • Staffing

    Correct Answer
    A. Predict and control risks
    Explanation
    Obtaining and using marketing information allows business managers to gather valuable insights about market trends, customer behavior, and competitor strategies. By analyzing this information, managers can identify potential risks and challenges that may arise in the future. They can then develop strategies to mitigate these risks, make informed decisions, and take necessary actions to control and minimize the impact of these risks. This helps in ensuring the smooth operation and success of the business.

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  • 38. 

    The Big Company has questioned customers about their needs for a specific product the company may decide to produce. What kind of marketing information is this company collecting?

    • Economic

    • Secondary

    • Primary

    • Systematic

    Correct Answer
    A. Primary
    Explanation
    The Big Company is collecting primary marketing information. This is because they are directly questioning customers about their needs for a specific product. Primary marketing information is data that is collected firsthand and is specific to the company's research objectives. It is gathered through methods such as surveys, interviews, and observations. Secondary marketing information, on the other hand, is data that has already been collected by someone else for a different purpose and is being used by the company for their research.

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  • 39. 

    Which of the following is an important ethical issue involved with the collection and use of marketing information:

    • Standardization

    • Confidentiality

    • Adaptability

    • Commercialization

    Correct Answer
    A. Confidentiality
    Explanation
    Confidentiality is an important ethical issue involved with the collection and use of marketing information because it pertains to the protection of sensitive and private data obtained from customers or clients. It ensures that the information gathered is kept secure and not disclosed to unauthorized parties. This ethical principle helps to establish trust and maintain the privacy rights of individuals, preventing the misuse or exploitation of their personal information for marketing purposes.

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  • 40. 

    Businesses can retrieve external marketing data by accessing

    • Inventory management records

    • Computer-generated sales reports

    • Accounts receivables summaries

    • Web-based information services

    Correct Answer
    A. Web-based information services
    Explanation
    Businesses can retrieve external marketing data by accessing web-based information services. These services provide businesses with access to a wide range of data, such as market research reports, consumer behavior data, competitor analysis, and industry trends. By utilizing these services, businesses can gather valuable insights and information that can help them make informed marketing decisions and strategies. Additionally, web-based information services often provide real-time data, allowing businesses to stay updated on the latest market trends and changes.

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  • 41. 

    The Henry Smith Company wants to select a representative group of consumers to survey. What part of marketing research is it doing?

    • Sampling

    • Observation

    • Analyzing

    • Experimentation

    Correct Answer
    A. Sampling
    Explanation
    The Henry Smith Company is selecting a representative group of consumers to survey, which falls under the category of sampling in marketing research. Sampling involves selecting a subset of individuals from a larger population to gather information and make inferences about the entire population. By selecting a representative group, the company can gather insights and data that can be used to make informed marketing decisions.

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  • 42. 

    What research approach do businesses often use to test new products ideas?

    • Questioning

    • Technological

    • Recording

    • Experimental

    Correct Answer
    A. Experimental
    Explanation
    Businesses often use the experimental research approach to test new product ideas. This approach involves conducting controlled experiments to gather data and measure the impact of different variables on the success of the product. By testing the product in a controlled environment, businesses can assess its feasibility, market potential, and gather insights to make informed decisions. Experimental research allows businesses to gather quantitative data, analyze the results, and make adjustments to the product before launching it in the market.

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  • 43. 

    When customers complain, what is the general rule that business personnel follow in order to assure that customers receive fair  and consistent treatment?

    • Customer complaint plan

    • Store procedure

    • Customer service plan

    • Store policy

    Correct Answer
    A. Store policy
    Explanation
    The general rule that business personnel follow in order to assure that customers receive fair and consistent treatment is to adhere to the store policy. Store policies are established guidelines and rules that outline how customers should be treated in various situations, including when they have complaints. By following the store policy, businesses can ensure that customers are treated fairly and consistently, regardless of the individual circumstances or preferences of the personnel handling the complaint.

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  • 44. 

    A marketing manager is seeking information about the company's three biggest competitors. What is an excellent source of information that may include such data as new products, sales, and revenue goals. changes in the organization, and current hiring needs?

    • Local newspaper

    • Department of commerce

    • Competitors' web sites

    • Better Business Bureau

    Correct Answer
    A. Competitors' web sites
    Explanation
    Competitors' web sites are an excellent source of information for a marketing manager seeking information about the company's three biggest competitors. These websites often provide valuable data such as new products, sales, and revenue goals. Additionally, they may offer insights into changes in the organization and current hiring needs, which can be crucial for the marketing manager's competitive analysis. By studying the information available on competitors' web sites, the marketing manager can gain a comprehensive understanding of the market landscape and make informed strategic decisions.

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  • 45. 

    What do businesses often do with the marketing information they collect from consumer questionaires?

    • Enter it into a computer for analysis

    • Assign a numeric value to the responses

    • Arrange the names in alphabetical order

    • Organize it according to the date received

    Correct Answer
    A. Enter it into a computer for analysis
    Explanation
    Businesses often enter the marketing information they collect from consumer questionnaires into a computer for analysis. This allows them to process and analyze the data more efficiently and effectively. By entering the information into a computer, businesses can use various software and tools to identify patterns, trends, and insights that can inform their marketing strategies and decision-making processes. This analysis helps businesses understand consumer preferences, behaviors, and needs, enabling them to tailor their marketing efforts and improve their overall business performance.

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  • 46. 

    Which of the following is an example of range:

    • Consumers buy between three and seven CDs per month

    • Consumers buy an average of five CDs per month

    • Most consumers buy four CDs per month

    • Half of all consumers buy more than five CDs per month

    Correct Answer
    A. Consumers buy between three and seven CDs per month
    Explanation
    The given statement "consumers buy between three and seven CDs per month" is an example of range because it specifies a range of quantities (three to seven CDs) within which the number of CDs purchased by consumers can vary.

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  • 47. 

    A good marketing-research brief provides background information about the company, describes the problem at hand, and states the

    • Researcher's mission statement

    • Financial needs

    • Research objectives

    • Report findings

    Correct Answer
    A. Research objectives
    Explanation
    A good marketing-research brief should include background information about the company to provide context, describe the problem that needs to be addressed, and clearly state the research objectives. Research objectives are essential as they outline the specific goals and outcomes that the research aims to achieve. By clearly defining the research objectives, the brief ensures that the research is focused and aligned with the company's needs and goals. This helps guide the research process and ensures that the findings are relevant and useful for decision-making.

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  • 48. 

    Which of the following is a possible weakness associated with a secondary-data source:

    • Reasonable purchase price

    • Recent industry approval

    • Inconsistent collection method

    • Internet accessibility

    Correct Answer
    A. Reasonable purchase price
    Explanation
    A possible weakness associated with a secondary-data source is inconsistent collection method. This means that the data may have been gathered using different approaches or techniques, leading to variations and potential inaccuracies in the information. The reasonable purchase price, recent industry approval, and internet accessibility are not weaknesses associated with secondary-data sources.

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  • 49. 

    When researchers think it is necessary to find out how employees ineract with customers, they might decide that it is appropriate to use the _______________ research method.

    • Observation

    • Interview

    • Personal

    • Experimental

    Correct Answer
    A. Observation
    Explanation
    Observation is the appropriate research method when researchers want to understand how employees interact with customers. By directly observing the interactions, researchers can gather accurate and unbiased information about the behavior, communication, and dynamics between employees and customers. This method allows for a firsthand understanding of the context, nonverbal cues, and nuances that may not be captured through other methods like interviews or experiments.

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Quiz Review Timeline (Updated): Mar 21, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Nov 15, 2011
    Quiz Created by
    Shannon Lazek

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