Marketing General Practice Questions! Trivia Quiz
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Effective note-taking involves summarizing key concepts in ways that
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Reflect proper punctuation and grammar
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Are meaningful to the note-taker
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Make sense to the speaker
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Include personal opinion and bias
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Explore fundamental marketing concepts in this trivia quiz! Engage with questions on contracts, distribution channels, environmental regulations, and ethical practices in business. This quiz is ideal for learners looking to test and enhance their understanding of key marketing strategies and compliance.
Quiz Preview
- 2.
Your interest and enthusiasm can help to create a sense of ________________ within your work group.
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Cooperation
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Disagreement
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Security
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Conflict
Correct Answer
A. CooperationExplanation
Cooperation refers to the act of working together towards a common goal. When individuals in a work group are interested and enthusiastic about their work, it creates a positive atmosphere that encourages collaboration and teamwork. This sense of cooperation fosters effective communication, trust, and synergy among team members, leading to increased productivity and success in achieving shared objectives.Rate this question:
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- 3.
What type of customer would say, "Your vegetables are never fresh"?
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Leave-me-alone
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Suspicious
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Complaining
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Slow/Methodical
Correct Answer
A. ComplainingExplanation
The type of customer who would say "Your vegetables are never fresh" is a complaining customer. This customer is expressing dissatisfaction with the quality of the vegetables and is likely to voice their complaints or grievances about the product. They may be seeking a resolution or compensation for their dissatisfaction.Rate this question:
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- 4.
What do most businesses use to store information for future use?
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CD-ROMS
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Display Screens
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Scanners
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Computer Systems
Correct Answer
A. Computer SystemsExplanation
Most businesses use computer systems to store information for future use because computer systems provide a reliable and efficient way to store and access large amounts of data. CD-ROMs can be used for storage, but they are not as commonly used as computer systems. Display screens and scanners are output and input devices respectively, and while they may play a role in the process of storing information, they are not the primary means of storage.Rate this question:
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- 5.
Which of the following guidelines should be followed when writing any letter of application:
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Provide a brief explanation of your qualifications for a job.
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Submit a neatly typed photocopy to the employer.
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Use humor to interest your reader in your qualifications.
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Stress your educational achievements.
Correct Answer
A. Provide a brief explanation of your qualifications for a job.Explanation
When writing a letter of application, it is important to provide a brief explanation of your qualifications for the job. This allows the employer to quickly understand your relevant skills and experiences. It helps you stand out as a strong candidate and increases your chances of being considered for the position. By highlighting your qualifications, you demonstrate your suitability for the role and show that you have taken the time to tailor your application to the specific job requirements.Rate this question:
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- 6.
Promotion benefits customers by making them
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Buy products they don't need
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Less informed
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Feel entertained
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More informed
Correct Answer
A. More informedExplanation
Promotion benefits customers by making them more informed. When companies promote their products, they provide information about the features, benefits, and advantages of the product to potential customers. This helps customers make informed decisions about whether or not to purchase the product. Promotion can include advertising, product demonstrations, reviews, and other forms of communication that provide valuable information to customers. By being more informed, customers are able to make choices that align with their needs and preferences, leading to a more satisfying purchase experience.Rate this question:
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- 7.
Promotional messages that conitnuously portray senior citizens as sick, helpless people is an example of an ethical issue related to
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Sexism
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Puffery
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Stererotyping
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Fraud
Correct Answer
A. StererotypingExplanation
The promotional messages that continuously portray senior citizens as sick and helpless people exemplify an ethical issue related to stereotyping. Stereotyping involves making assumptions or generalizations about a particular group based on limited or biased information. In this case, the portrayal of senior citizens as weak and dependent perpetuates a negative stereotype and fails to recognize the diversity and capabilities of older individuals. It is important to challenge and avoid such stereotypes to promote inclusivity and respect for all age groups.Rate this question:
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- 8.
Betty Clark asks Dave Jones to handle her calls while she is away from her desk. If Betty's telephone rings, Dave should answer it by saying
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"May I help you? "May I help you?"
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"Dave Jones desk."
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"Hello"
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"Betty Clark's desk"
Correct Answer
A. "Betty Clark's desk"Explanation
When Betty Clark asks Dave Jones to handle her calls while she is away from her desk, it implies that Dave should answer the phone on her behalf. Therefore, the appropriate response for Dave would be to identify himself as Betty Clark's desk, indicating that he is answering the call on behalf of Betty Clark. This ensures that the caller knows they have reached the correct person's desk and that Dave is assisting with their call.Rate this question:
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- 9.
What should you include in a persuasive message to support your statements?
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Personal opinion
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Educated guess
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Simple language
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Logical evidence
Correct Answer
A. Logical evidenceExplanation
In a persuasive message, including logical evidence is crucial to support your statements. This evidence can be in the form of facts, statistics, research findings, or expert opinions that logically reinforce your argument. By presenting logical evidence, you provide credibility to your statements and convince the audience of the validity of your perspective. This helps to build trust and persuade the recipients to accept your viewpoint or take the desired action. Including logical evidence enhances the persuasiveness of your message and increases the chances of achieving your intended outcome.Rate this question:
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- 10.
As a result of conducting an environmental scan, a business might find that the rate of unemployment is slowsly increasing, which is an example a(n) _____________________ factor.
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Political
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Geographic
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Economic
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Cultural
Correct Answer
A. EconomicExplanation
An environmental scan involves analyzing the external factors that can affect a business. In this case, the scan reveals that the rate of unemployment is slowly increasing. This information falls under the economic factor category as it pertains to the financial conditions and trends in the economy. The rising unemployment rate can have implications for consumer spending, market demand, and overall business performance.Rate this question:
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- 11.
Which of the following is an economic risk that a manger is likely to encounter in marketing
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Incompetence
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Perishability
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Weather
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Competition
Correct Answer
A. CompetitionExplanation
Competition is an economic risk that a manager is likely to encounter in marketing. In a competitive market, businesses face the challenge of attracting and retaining customers in order to generate sales and profits. Competition can lead to price wars, decreased market share, and reduced profitability. Managers must constantly monitor and analyze the competitive landscape to develop effective marketing strategies and differentiate their products or services from competitors. They need to stay updated with market trends, consumer preferences, and competitor actions to make informed decisions and stay ahead in the market.Rate this question:
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- 12.
What research approach do businesses often use to test new products ideas?
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Questioning
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Technological
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Recording
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Experimental
Correct Answer
A. ExperimentalExplanation
Businesses often use the experimental research approach to test new product ideas. This approach involves conducting controlled experiments to gather data and measure the impact of different variables on the success of the product. By testing the product in a controlled environment, businesses can assess its feasibility, market potential, and gather insights to make informed decisions. Experimental research allows businesses to gather quantitative data, analyze the results, and make adjustments to the product before launching it in the market.Rate this question:
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- 13.
What do businesses often do with the marketing information they collect from consumer questionaires?
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Enter it into a computer for analysis
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Assign a numeric value to the responses
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Arrange the names in alphabetical order
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Organize it according to the date received
Correct Answer
A. Enter it into a computer for analysisExplanation
Businesses often enter the marketing information they collect from consumer questionnaires into a computer for analysis. This allows them to process and analyze the data more efficiently and effectively. By entering the information into a computer, businesses can use various software and tools to identify patterns, trends, and insights that can inform their marketing strategies and decision-making processes. This analysis helps businesses understand consumer preferences, behaviors, and needs, enabling them to tailor their marketing efforts and improve their overall business performance.Rate this question:
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- 14.
Why is it important to define your project precisely?
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So you can involve other people
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So you can create something tangible
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So you can achieve your objective
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So you can spend less money
Correct Answer
A. So you can achieve your objectiveExplanation
It is important to define your project precisely so that you can achieve your objective. When you have a clear and well-defined project, it becomes easier to set specific goals and plan the necessary steps to reach them. Defining the project also helps in aligning the efforts of all team members towards a common goal, ensuring everyone is on the same page. Additionally, a precise project definition allows for better monitoring and evaluation of progress, making it easier to track whether the desired objective is being achieved or not.Rate this question:
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- 15.
What technological advancement has allowed consumers to collect the most information for price-comparison shopping?
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Catalog
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Newspaper
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Internet
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Telephone
Correct Answer
A. InternetExplanation
The internet has allowed consumers to collect the most information for price-comparison shopping. With the internet, consumers can easily access various websites, online marketplaces, and search engines to compare prices, read reviews, and find the best deals. This technological advancement has revolutionized the way consumers shop, providing them with a vast amount of information at their fingertips, enabling them to make more informed purchasing decisions.Rate this question:
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- 16.
Sasha has just received a fax order from a customer. The customer has requested six each of a certain product, but has not indicated the desired color. What can Sasha do to make sure that the customer receives the desired product?
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Contact the customer and ask him/her what color s/he wants
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Select the color based on the most available in stock
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Have the warehouse staff ship one in each color
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E-mail the customer to advise him/her that the order is complete.
Correct Answer
A. Contact the customer and ask him/her what color s/he wantsExplanation
To ensure that the customer receives the desired product, Sasha should contact the customer and ask them about their preferred color. This is the most appropriate solution because the customer has not specified the color in the order. By reaching out to the customer, Sasha can gather the necessary information to fulfill their request accurately. It allows for personalized service and ensures customer satisfaction by providing them with the exact product they desire.Rate this question:
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- 17.
People who receive a great deal of negative feedback may develop
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Optimism
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Enthusiasm
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Depression
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Self-importance
Correct Answer
A. DepressionExplanation
Receiving a great deal of negative feedback can have a detrimental impact on a person's mental well-being. Constantly being criticized or receiving negative feedback can lead to feelings of sadness, hopelessness, and low self-esteem, which are characteristic symptoms of depression. Therefore, it is reasonable to suggest that people who receive a great deal of negative feedback may develop depression as a result of the continuous negativity they experience.Rate this question:
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- 18.
Jordan just began his new job as a financial analyst. Processes and procedures at his new company are a little bit different from the last place he worked, so his first week will be sent learning the ropes. This is an example of which positive action companies should take:
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Protect business's reputation
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Use rational and emotional motivation to convince customers to buy
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Provide proper training for employees
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Communicate honestly within and outside business
Correct Answer
A. Provide proper training for employeesExplanation
The given scenario describes Jordan starting a new job and needing to learn the processes and procedures at his new company. This indicates that the company should provide proper training for its employees to ensure they are equipped with the necessary knowledge and skills to perform their job effectively.Rate this question:
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- 19.
If the headline of a print advertisement identifies a problem, then the copy that follows should provide:
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Reactions
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Descriptions
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Examples
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Solutions
Correct Answer
A. SolutionsExplanation
The copy that follows a headline in a print advertisement should provide solutions. After identifying a problem in the headline, the purpose of the copy is to offer potential solutions to that problem. This helps to engage the audience and convince them that the advertised product or service can effectively address their needs or concerns. By presenting solutions, the advertisement aims to persuade the reader to take action and make a purchase.Rate this question:
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- 20.
Which of the following is an advantage to businesses that use computer databases to manage their inventory:
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Decrease order accuracy
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Decreases product usage
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Increases demand
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Increases efficiency
Correct Answer
A. Increases efficiencyExplanation
Using computer databases to manage inventory can increase efficiency in several ways. First, it allows businesses to track inventory levels in real-time, enabling them to make more accurate and timely decisions about restocking and ordering. This reduces the risk of overstocking or running out of stock. Second, it streamlines the inventory management process by automating tasks such as tracking sales, generating purchase orders, and updating inventory records. This saves time and reduces the likelihood of human errors. Overall, increased efficiency in inventory management can lead to cost savings, improved customer satisfaction, and better overall business performance.Rate this question:
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- 21.
Which of the following technological tools has made it possible for a business to send personalized promotional messages in a cost-efficient manner:
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Electronic Mail
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Encryption card
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Interactive banner
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Exclusive kiosk
Correct Answer
A. Electronic MailExplanation
Electronic mail, also known as email, has made it possible for businesses to send personalized promotional messages in a cost-efficient manner. With email, businesses can easily reach a large number of customers simultaneously and tailor their messages based on customer preferences and demographics. It eliminates the need for printing and mailing physical promotional materials, saving on costs associated with printing, postage, and distribution. Additionally, email allows for easy tracking and analysis of campaign performance, enabling businesses to refine their marketing strategies and improve their targeting efforts.Rate this question:
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- 22.
What is the business activity that provides information as to whether a business can afford to hire more employees?
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Financial Analysis
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Strategic management
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Marketing
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Production
Correct Answer
A. Financial AnalysisExplanation
Financial analysis is the business activity that provides information as to whether a business can afford to hire more employees. This involves analyzing the financial statements, such as income statements, balance sheets, and cash flow statements, to assess the financial health and performance of the business. By examining factors such as revenue, expenses, profitability, and cash flow, financial analysis helps determine if the business has the necessary resources and stability to support additional hiring. It provides insights into the company's financial position and helps in making informed decisions regarding expansion and human resource planning.Rate this question:
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- 23.
An important benefit of project management is that it allows the manager to
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Identify and correct problems
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Have power and authority
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Make all the decisions
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Work with interesting people
Correct Answer
A. Identify and correct problemsExplanation
Project management allows the manager to identify and correct problems because it involves planning, organizing, and controlling various aspects of a project. By actively monitoring the project's progress and performance, the manager can identify any issues or challenges that arise. This enables them to take corrective actions to address these problems and ensure the project stays on track. By being proactive in problem-solving, project managers can mitigate risks, minimize delays, and ultimately achieve project success.Rate this question:
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- 24.
Which of the following is an activity covered by environmental regulations that affects businesses:
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Counseling substance abusers
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Identifying natural resources
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Adapting to worker safety
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Disposing of hazardous waste
Correct Answer
A. Disposing of hazardous wasteExplanation
Disposing of hazardous waste is an activity covered by environmental regulations that affects businesses. Environmental regulations require businesses to properly dispose of hazardous waste to prevent harm to the environment and human health. Improper disposal of hazardous waste can lead to pollution of air, water, and soil, which can have serious consequences. Businesses must follow specific guidelines and regulations to ensure the safe and responsible disposal of hazardous waste, which may involve treatment, storage, and transportation of the waste to approved facilities.Rate this question:
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- 25.
All of the potential losses to which a business is exposed are called
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Business risks
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Property damage
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Embezzlement
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Shipment losses
Correct Answer
A. Business risksExplanation
The correct answer is "business risks" because it encompasses all the potential losses that a business may face. Business risks can include property damage, embezzlement, shipment losses, and many other types of risks that can negatively impact a business's operations and financial stability. It is a broad term that covers various potential threats and hazards that can affect the success and sustainability of a business.Rate this question:
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- 26.
To make sure he develops a realistic personal budget, Marcel should always
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Verify his past credit rating
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Pay his bills on time
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Track and record his expenses
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Consult with a bookkeeper
Correct Answer
A. Track and record his expensesExplanation
To develop a realistic personal budget, Marcel should track and record his expenses. This will help him understand where his money is going and identify areas where he can cut back or make adjustments. By keeping a record of his expenses, Marcel can analyze his spending habits and make informed decisions about his budget. This will enable him to set realistic financial goals and ensure that his budget aligns with his income and financial priorities.Rate this question:
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- 27.
The way that a business positions its goods and services affects how its customers _________________ the products.
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Outsource
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Perceive
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Use
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Trade
Correct Answer
A. PerceiveExplanation
The way that a business positions its goods and services affects how its customers perceive the products. The positioning strategy of a business involves creating a specific image and value proposition for its products in the minds of customers. This can influence how customers perceive the quality, value, and benefits of the products. By effectively positioning its goods and services, a business can shape the perception of customers and create a competitive advantage in the market.Rate this question:
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- 28.
Brittany knows her products inside and out. She knows all features and is able to explain them in terms of benefits for specific customers. Which characteristic of a successful salesperson does Brittany display?
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Product knowledge
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Self-motivation
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Self-confidence
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Ethics
Correct Answer
A. Product knowledgeExplanation
Brittany's ability to understand and explain all the features of her products in terms of the benefits they offer to specific customers demonstrates her strong product knowledge. This characteristic is essential for a successful salesperson as it allows them to effectively communicate the value of the product to potential customers and address any concerns or questions they may have. By having in-depth knowledge about her products, Brittany is able to build trust and confidence with her customers, increasing the likelihood of making a sale.Rate this question:
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- 29.
"Fat-free" is stamped on the label of a bottle of salad dressing. This type of product information refers to the product's
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Grade
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Size
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Content
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Quality
Correct Answer
A. ContentExplanation
The term "fat-free" on the label of a bottle of salad dressing refers to the product's content. It indicates that the salad dressing does not contain any fat. This information is important for individuals who are conscious about their fat intake and are looking for healthier options. By stating that the product is "fat-free," the manufacturer is providing information about the content of the salad dressing and reassuring consumers that it does not contain any fat.Rate this question:
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- 30.
Which of the following is an example of a type of information a business must manage
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Government Spending
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Accounting records
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Employees' personal bills
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Competitors' payrolls
Correct Answer
A. Accounting recordsExplanation
Accounting records are an example of a type of information that a business must manage. These records include financial transactions, such as income, expenses, assets, and liabilities. They provide crucial information for financial planning, decision making, and compliance with legal and regulatory requirements. By managing accounting records, businesses can accurately track their financial performance, assess profitability, and ensure transparency and accountability in their financial reporting.Rate this question:
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- 31.
The amount of a product that producers are willing to make is most affected by
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Place utility
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Product utility
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Consumer demand
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Producer demand
Correct Answer
A. Consumer demandExplanation
The amount of a product that producers are willing to make is most affected by consumer demand. Producers base their production decisions on the demand for their products in the market. If there is high consumer demand for a product, producers are more likely to increase their production to meet the demand and maximize their profits. On the other hand, if consumer demand is low, producers may reduce their production or even discontinue the product to avoid losses. Therefore, consumer demand plays a crucial role in influencing the quantity of a product that producers are willing to make.Rate this question:
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- 32.
When it comes to taking responsibility for something that goes wrong, an effective leader should
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Change his/her leadership style
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Place blame for the problem on others
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Require others to figure out a way to fix the problem
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Work to prevent the problem from happening again
Correct Answer
A. Work to prevent the problem from happening againExplanation
An effective leader should work to prevent the problem from happening again because this shows accountability and a commitment to improvement. By taking responsibility for the problem and actively working to address the underlying issues, the leader demonstrates a proactive approach to problem-solving and a dedication to learning from mistakes. This approach fosters a culture of continuous improvement and ensures that similar problems are avoided in the future. It also promotes trust and confidence in the leader's ability to handle challenges effectively.Rate this question:
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- 33.
Which of the following is a type of credit card that can be used to make purchases from a variety of participating businesses:
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Petroleum
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Retail
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Hotel
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Bank
Correct Answer
A. BankExplanation
A "bank" credit card is a type of credit card that can be used to make purchases from a variety of participating businesses. Unlike other options listed such as "petroleum," "retail," or "hotel" credit cards, a bank credit card is not limited to specific industries or businesses. It offers more flexibility and can be used for purchases at various merchants and establishments.Rate this question:
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- 34.
When researchers think it is necessary to find out how employees ineract with customers, they might decide that it is appropriate to use the _______________ research method.
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Observation
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Interview
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Personal
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Experimental
Correct Answer
A. ObservationExplanation
Observation is the appropriate research method when researchers want to understand how employees interact with customers. By directly observing the interactions, researchers can gather accurate and unbiased information about the behavior, communication, and dynamics between employees and customers. This method allows for a firsthand understanding of the context, nonverbal cues, and nuances that may not be captured through other methods like interviews or experiments.Rate this question:
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- 35.
One of the reasons that businesses destroy stome of their records is because the records are
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Not required by law
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Several years old
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Kept in storage
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No longer needed
Correct Answer
A. No longer neededExplanation
Businesses may destroy some of their records when they are no longer needed. This could be because these records have served their purpose and are no longer relevant or useful for the business. Keeping unnecessary records can take up valuable storage space and increase costs. Additionally, businesses may have retention policies in place that determine how long certain records need to be kept, and once that period has passed, they can be safely disposed of. As long as there are no legal requirements to retain the records, businesses can choose to destroy them when they are no longer needed.Rate this question:
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- 36.
One way to determine active listening is by
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Focusing you attention on distraction
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Interrupting the speaker to ask questions
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Taking steps to minimize barriers
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Concentrating only on the points that you want to hear.
Correct Answer
A. Taking steps to minimize barriersExplanation
Active listening involves actively engaging with the speaker and making an effort to understand their message. Taking steps to minimize barriers means removing any obstacles that may hinder effective communication. This could include eliminating distractions, such as turning off electronic devices or finding a quiet environment. It also involves being open-minded and non-judgmental, allowing the speaker to express themselves freely. By minimizing barriers, the listener can fully focus on the speaker's message and demonstrate active listening skills.Rate this question:
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- 37.
The importance to the business of employees' regularly performing housekeeping duties is to
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Keep employees occupied
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Present a favorable business image
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Pass insurance inspections
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Reduce the need for maintenance
Correct Answer
A. Present a favorable business imageExplanation
Regularly performing housekeeping duties is important to present a favorable business image. A clean and organized workplace creates a positive impression on clients, customers, and visitors. It reflects professionalism, attention to detail, and a commitment to maintaining high standards. A favorable business image can enhance the company's reputation, attract more customers, and potentially lead to increased business opportunities.Rate this question:
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- 38.
Which of the following does not represent a guideline for proper business dress:
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Clothing should present a harmonious appearance
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Clothing should be fashionable, not faddish
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It is best to wear "loud" colors in clothing
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Articles of clothing should be proportionate in size to one another
Correct Answer
A. It is best to wear "loud" colors in clothingExplanation
The statement "it is best to wear 'loud' colors in clothing" does not represent a guideline for proper business dress because in a professional setting, it is generally recommended to wear more conservative and muted colors. Loud colors can be distracting and may not convey a professional image.Rate this question:
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- 39.
Which of the following is a factor that often causes an increase in the selling price of goods and services:
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Economic growth
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High unemployment
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Elastic demand
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Abundant supplu
Correct Answer
A. Economic growthExplanation
Economic growth often leads to an increase in the selling price of goods and services because it signifies an expansion in the overall economy. When the economy is growing, there is increased demand for goods and services, which can result in higher prices. Additionally, economic growth can lead to increased production costs, such as higher wages or raw material prices, which can also contribute to higher selling prices.Rate this question:
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- 40.
A jurisdiction's judicial system strives to treat all parties fairly by
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Developing contracts
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Implementing flexible laws
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Interrogating witnesses
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Following legal procedure
Correct Answer
A. Following legal procedureExplanation
The correct answer is following legal procedure. A jurisdiction's judicial system aims to treat all parties fairly by adhering to established legal procedures. This ensures that the rights of all individuals involved in a legal case are protected and that the process is fair and unbiased. By following legal procedures, the judicial system ensures that decisions are made based on evidence, arguments, and applicable laws, promoting justice and fairness for all parties involved.Rate this question:
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- 41.
Chadwell's Toy Palace is planning a "buy one, get one free" sale for some popular toys. What will the store need to do to ensure that there enough products available to meet the changing demand?
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Send copies of the promotional literature to the store's vendors
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Hire additional warehouse staff for the duration of the sale
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Change the distribution strategy from selective to intensive
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Purchase high quantities of the sale items in a timely manner
Correct Answer
A. Purchase high quantities of the sale items in a timely mannerExplanation
To ensure that there are enough products available to meet the changing demand during the "buy one, get one free" sale, Chadwell's Toy Palace will need to purchase high quantities of the sale items in a timely manner. This means that the store should anticipate the increased demand and order a sufficient amount of the popular toys to meet the needs of the customers. By purchasing high quantities of the sale items, the store can ensure that there will be enough products available to fulfill the "buy one, get one free" promotion and satisfy the customers' demands.Rate this question:
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- 42.
Which of the following coaching characteristics mean that you are willing to admit your mistakes:
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Humility
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Dependability
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Patience
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Approachability
Correct Answer
A. HumilityExplanation
Humility is the characteristic that means being willing to admit your mistakes. It involves having a modest and humble attitude, acknowledging when you are wrong, and being open to learning from your mistakes. A coach who possesses humility understands that they are not infallible and recognizes the importance of self-reflection and personal growth. By admitting their mistakes, they create a safe and non-judgmental environment for their clients, fostering trust and encouraging them to do the same.Rate this question:
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- 43.
A high level of ethics will compel you to behave in a _____________ way.
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Suspicious
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Law-abiding
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Truthful
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Questionable
Correct Answer
A. TruthfulExplanation
A high level of ethics will compel you to behave in a truthful way. Ethics refers to a set of moral principles that guide our behavior and decision-making. Being truthful aligns with ethical values as it involves honesty, integrity, and transparency. When we have a strong sense of ethics, we are more likely to prioritize truthfulness in our actions and interactions with others. This means being honest, sincere, and trustworthy in our words and deeds. Upholding truthfulness is an important aspect of ethical behavior as it promotes trust, fairness, and respect in relationships and society.Rate this question:
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- 44.
Which of the following areas of product/service management is important in attracting customers and in protecting products:
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Idea generation
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Concept testing
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Labeling
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Packaging
Correct Answer
A. PackagingExplanation
Packaging is important in attracting customers and protecting products. Packaging plays a crucial role in catching the attention of potential customers and creating a positive first impression. It can communicate the value and benefits of the product, differentiate it from competitors, and create brand recognition. Additionally, packaging serves as a protective barrier, ensuring that the product reaches the customer in good condition and maintains its quality. It safeguards against damage, tampering, and contamination, thus enhancing customer satisfaction and trust in the product.Rate this question:
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- 45.
The Big Company has questioned customers about their needs for a specific product the company may decide to produce. What kind of marketing information is this company collecting?
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Economic
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Secondary
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Primary
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Systematic
Correct Answer
A. PrimaryExplanation
The Big Company is collecting primary marketing information. This is because they are directly questioning customers about their needs for a specific product. Primary marketing information is data that is collected firsthand and is specific to the company's research objectives. It is gathered through methods such as surveys, interviews, and observations. Secondary marketing information, on the other hand, is data that has already been collected by someone else for a different purpose and is being used by the company for their research.Rate this question:
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- 46.
Which of the following situations is an example of the mixed products bundling strategy:
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A manufacturer offers its distributors lower prices for a specific item that is purchased in large quantities.
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Cable television and Internet fees cost consumers less when the services are purchased together rather then if they are purchased individually.
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A supermarket chain gives its customers coupons and packaged samples of a new cereal product it is now stocking.
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Laundry detergent is boxed with a label stating that the customer is receiving twenty percent more soap for the same price.
Correct Answer
A. Cable television and Internet fees cost consumers less when the services are purchased together rather then if they are purchased individually.Explanation
The correct answer is the situation where cable television and Internet fees cost consumers less when the services are purchased together rather than if they are purchased individually. This is an example of the mixed products bundling strategy because the company is offering a discount or lower price when two related products (cable television and Internet) are purchased together as a bundle. This strategy aims to incentivize customers to purchase multiple products by offering them a cost-saving advantage.Rate this question:
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- 47.
What is likely to be the result if you fail to set goals?
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You will waste a lot of time and effort.
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You will have a high level of self-esteem.
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You will focus your efforts in one direction.
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You will be better able to measure your progress.
Correct Answer
A. You will waste a lot of time and effort.Explanation
If you fail to set goals, it is likely that you will waste a lot of time and effort. Setting goals helps provide direction and focus in life, allowing you to prioritize tasks and allocate resources effectively. Without goals, there is a lack of direction and purpose, leading to inefficiency and wasted efforts. Goals also serve as a benchmark for measuring progress, helping to track achievements and stay motivated. Therefore, not setting goals can result in a loss of time and effort without clear objectives to work towards.Rate this question:
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- 48.
"Your money back if not satisfied" is an example of a
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Warranty
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Guarantee
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Recourse
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Stategy
Correct Answer
A. GuaranteeExplanation
The phrase "Your money back if not satisfied" is a clear indication of a guarantee. A guarantee is a promise made by a seller to a buyer that if the product or service does not meet the buyer's expectations or satisfaction, they will receive a refund or replacement. In this case, the seller is assuring the buyer that if they are not satisfied with their purchase, they will get their money back.Rate this question:
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- 49.
Jack has been the owner/operator of a suburban business for 20 years. Many of his customers have done business with Jack since the beginning. This fact indicates that Jack has been successful in
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Selecting marketing strategies
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Offering good service
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Promoting his business
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Building a clientele
Correct Answer
A. Building a clienteleExplanation
The fact that many of Jack's customers have been with him since the beginning suggests that he has been successful in building a clientele. This means that he has been able to attract and retain customers over a long period of time, which is a sign of his business's success. It indicates that Jack has been able to establish strong relationships with his customers and provide them with a positive experience, leading them to continue doing business with him.Rate this question:
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Mar 21, 2023Quiz Edited by
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Nov 15, 2011Quiz Created by
Shannon Lazek
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