Marketing Quiz: Can You Pass This Basic Test?

20 Questions | Total Attempts: 2158

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Marketing Quiz: Can You Pass This Basic Test?

Can You Pass This Basic Marketing quiz Test? Marketing is a very important function in any business, and this is due to the fact that it gives the business a chance to reach their target audience for their good or produce. There are different avenues people use to achieve marketing objectives. Take this quiz an see if you are as knowledgeable about marketing as you think.


Questions and Answers
  • 1. 
    “Marketing is a human activity directed at satisfying needs & wants through exchange process” is the statement of :  
    • A. 

      Philip Kotler

    • B. 

      Cundiff & Still

    • C. 

      Kenneth Andrews

    • D. 

      Kishwar S. Kan

  • 2. 
    When a manager focuses on making whatever products are easy to produce, & then trying to sell them, that manager has a ________ orientation.  
    • A. 

      Production

    • B. 

      Marketing

    • C. 

      Sales

    • D. 

      Profit

  • 3. 
    Which of the following statements is true? 
    • A. 

      Marketing is a managerial function involving analysis, planning & control marketing activities in an organization.

    • B. 

      The essence of marketing is a transaction or an exchange.

    • C. 

      Marketing orientation is philosophy, which has to pervade the organization structure.

    • D. 

      All of the above

  • 4. 
    It has been described as a cluster of complementary goods & services that are closely related in the minds of consumers but are spread across a diverse set of industries. It is known as:  
    • A. 

      Market Space

    • B. 

      Market Place

    • C. 

      Meta-Market

    • D. 

      Marketing Mix

  • 5. 
    Company’s ability to provide individually differentiated product for each consumer is called as:  
    • A. 

      Digitalization

    • B. 

      Disintermediation

    • C. 

      Customerisation

    • D. 

      Connectivity

  • 6. 
    Who coined the term 4Ps?
    • A. 

      Philip Kotler

    • B. 

      Mc Carthy

    • C. 

      Peter Drucker

    • D. 

      Stanton

  • 7. 
    The concept of Marketing Myopia is propounded by: 
    • A. 

      Philip Kotler

    • B. 

      C.K.Prahalad

    • C. 

      Peter Drucker

    • D. 

      Theodore Levitt

  • 8. 
    A diverse collection of incentive tools designed to stimulate quicker buying of a particular product or service by consumers or the trade is known as:  
    • A. 

      Sales Promotion

    • B. 

      Personal Selling

    • C. 

      Publicity

    • D. 

      Advertising

  • 9. 
    A deliberate & careful choice of organization, product, price, promotion, place strategies & policies best define the concept of:  
    • A. 

      Product Mix

    • B. 

      Marketing Mix

    • C. 

      Market Penetration

    • D. 

      Market Segmentation

  • 10. 
    Rational motives in buying process are explained as: 
    • A. 

      Motives based on sensual satisfaction, fear & entertainment.

    • B. 

      Motives based on careful, logical reasoning & self acceptance.

    • C. 

      Activity buyer adopts to satisfy buying needs.

    • D. 

      All of the above.

  • 11. 
    Arrange the following stages in the industrial buying process in the sequential order:
    1. General need description
    2. Supplier search
    3. Problem recognition
    4. Performance review
    5. Order route specification
    6. Product specification
    7. Proposal solicitation
    8. Supplier selection
    • A. 

      3-1-2-6-7-8-5-4

    • B. 

      3-2-1-7-6-5-8-4

    • C. 

      3-1-6-2-7-8-5-4

    • D. 

      3-1-6-2-7-5-8-4

  • 12. 
    The group whose values or behavior an individual rejects: 
    • A. 

      Aspirational group

    • B. 

      Secondary group

    • C. 

      Membership group

    • D. 

      Dissociative group

  • 13. 
    Post purchase cognitive dissonance refers to: 
    • A. 

      Repeat purchase behavior

    • B. 

      Gap between expectations & performance

    • C. 

      Positive word of mouth

    • D. 

      Performance exceeding expectations

  • 14. 
    Learned predispositions to respond to an object or class of objects in a consistently the favorable or unfavorable way is called as:  
    • A. 

      A) Learning

    • B. 

      B) Perception

    • C. 

      C) Attitude

    • D. 

      D) Personality

  • 15. 
    “Marketing myopia is based upon: 
    • A. 

      Forecasting the future product offerings

    • B. 

      Current product offerings

    • C. 

      Dropping a product

    • D. 

      Adding a product

  • 16. 
    State which one is not a function of marketing: 
    • A. 

      Identification of customer needs & wants

    • B. 

      Product planning & development

    • C. 

      Guiding the funding agencies

    • D. 

      Communicating

  • 17. 
    Impulse buying involves: 
    • A. 

      Purchasing with little or no advance planning

    • B. 

      Purchasing involving all family members

    • C. 

      Purchasing involving all realtives

    • D. 

      None of the above

  • 18. 
    What is customer value? 
    • A. 

      Excess of satisfaction over expectation

    • B. 

      Post purchase dissonance

    • C. 

      Ratio between the customer’s perceived benefits & the resources used to obtain these benefits.

    • D. 

      None of the above

  • 19. 
    Which study is related to the study of consumer behavior? 
    • A. 

      Economics

    • B. 

      Psychology

    • C. 

      Sociology

    • D. 

      All of the above

  • 20. 
    Margaret is doing some home renovations & decides its time to paint the interior walls. She goes to a few paint shops & can’t distinguish between Asian, Berger, Dulux paints. She decides to purchase Berger brand at the local store because the shopkeeper was helpful & offered to deliver the paint. What kind of buying behavior is reflected here? 
    • A. 

      Complex

    • B. 

      Habitual buying behavior

    • C. 

      Dissonance reducing buying behavior

    • D. 

      Variety seeking buying behavior

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