Marketing Quiz: Can You Pass This Basic Test?

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| By SmitaKhatri
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  • 1/20 Questions

    “Marketing is a human activity directed at satisfying needs & wants through exchange process” is the statement of :  

    • Philip Kotler
    • Cundiff & Still
    • Kenneth Andrews
    • Kishwar S. Kan
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About This Quiz

Can You Pass This Basic Marketing quiz Test? Marketing is a very important function in any business, and this is due to the fact that it gives the business a chance to reach their target audience for their good or produce. There are different avenues people use to achieve marketing objectives. Take this quiz an see if you are as knowledgeable about marketing as you think.

Marketing Quiz: Can You Pass This Basic Test? - Quiz

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  • 2. 

    Company’s ability to provide individually differentiated product for each consumer is called as:  

    • Digitalization

    • Disintermediation

    • Customerisation

    • Connectivity

    Correct Answer
    A. Customerisation
    Explanation
    Customerisation refers to the company's ability to provide individually differentiated products or services for each consumer. This means tailoring the offerings to meet the specific needs and preferences of each customer, rather than offering a standardized product for all. It involves personalization and customization to enhance the customer experience and meet their unique requirements. Customerisation helps companies build stronger relationships with their customers and increase customer satisfaction and loyalty.

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  • 3. 

    State which one is not a function of marketing: 

    • Identification of customer needs & wants

    • Product planning & development

    • Guiding the funding agencies

    • Communicating

    Correct Answer
    A. Guiding the funding agencies
    Explanation
    Guiding the funding agencies is not a function of marketing. Marketing is primarily concerned with identifying customer needs and wants, developing products to meet those needs, and effectively communicating the value of those products to customers. Guiding the funding agencies is more related to financial management and securing funding for the organization, rather than marketing activities.

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  • 4. 

    A deliberate & careful choice of organization, product, price, promotion, place strategies & policies best define the concept of:  

    • Product Mix

    • Marketing Mix

    • Market Penetration

    • Market Segmentation

    Correct Answer
    A. Marketing Mix
    Explanation
    The concept of marketing mix refers to the deliberate and careful selection of organization, product, price, promotion, and place strategies and policies. It involves making strategic decisions on how to effectively market a product or service by considering various elements such as product features, pricing strategies, promotional activities, and distribution channels. This comprehensive approach allows businesses to create a cohesive and effective marketing plan that aligns with their overall goals and objectives.

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  • 5. 

    Impulse buying involves: 

    • Purchasing with little or no advance planning

    • Purchasing involving all family members

    • Purchasing involving all realtives

    • None of the above

    Correct Answer
    A. Purchasing with little or no advance planning
    Explanation
    Impulse buying refers to the act of making purchases without any prior planning or consideration. It involves making spontaneous decisions to buy items without thinking about their necessity or long-term value. This behavior is often driven by emotions or the desire for instant gratification. Impulse buying can lead to unnecessary spending and regret, as individuals may later realize that they did not actually need or want the purchased items.

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  • 6. 

    The group whose values or behavior an individual rejects: 

    • Aspirational group

    • Secondary group

    • Membership group

    • Dissociative group

    Correct Answer
    A. Dissociative group
    Explanation
    A dissociative group refers to a group whose values or behavior an individual rejects. This means that the individual does not identify with or want to be associated with this particular group. They may actively distance themselves from the group and its members due to conflicting beliefs or values. This rejection can be based on personal, cultural, or ideological differences.

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  • 7. 

    A diverse collection of incentive tools designed to stimulate quicker buying of a particular product or service by consumers or the trade is known as:  

    • Sales Promotion

    • Personal Selling

    • Publicity

    • Advertising

    Correct Answer
    A. Sales Promotion
    Explanation
    Sales promotion refers to a variety of marketing activities aimed at stimulating the purchase of a specific product or service by consumers or the trade. It involves the use of diverse incentive tools such as discounts, coupons, contests, free samples, and loyalty programs to encourage customers to make a quicker buying decision. Sales promotion activities are typically short-term in nature and are designed to create immediate impact and generate sales. This distinguishes sales promotion from other marketing activities such as personal selling, publicity, and advertising, which may have different objectives and target different audiences.

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  • 8. 

    Post purchase cognitive dissonance refers to: 

    • Repeat purchase behavior

    • Gap between expectations & performance

    • Positive word of mouth

    • Performance exceeding expectations

    Correct Answer
    A. Gap between expectations & performance
    Explanation
    Post purchase cognitive dissonance refers to the psychological discomfort or tension that occurs when there is a gap between a consumer's expectations and the actual performance or outcome of a product or service after purchase. It is the feeling of dissatisfaction or regret that can arise when the product or service does not meet the consumer's expectations. This can lead to a variety of behaviors such as seeking reassurance, returning the product, or negative word-of-mouth.

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  • 9. 

    Which of the following statements is true? 

    • Marketing is a managerial function involving analysis, planning & control marketing activities in an organization.

    • The essence of marketing is a transaction or an exchange.

    • Marketing orientation is philosophy, which has to pervade the organization structure.

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    All of the statements mentioned are true. The first statement states that marketing is a managerial function that involves analyzing, planning, and controlling marketing activities within an organization. The second statement highlights that the essence of marketing is a transaction or an exchange, emphasizing the importance of exchanging goods or services for value. The third statement suggests that marketing orientation is a philosophy that should be integrated into the organization's structure, indicating that the entire organization should be focused on meeting customer needs and wants. Therefore, all of the statements are correct.

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  • 10. 

    What is customer value? 

    • Excess of satisfaction over expectation

    • Post purchase dissonance

    • Ratio between the customer’s perceived benefits & the resources used to obtain these benefits.

    • None of the above

    Correct Answer
    A. Ratio between the customer’s perceived benefits & the resources used to obtain these benefits.
    Explanation
    Customer value refers to the ratio between the perceived benefits a customer receives from a product or service and the resources, such as time, money, and effort, that the customer invests to obtain those benefits. It is a measure of the worth or utility that a customer derives from a product or service in relation to what they have to give up to obtain it. This concept emphasizes the importance of delivering value to customers by ensuring that the benefits they receive outweigh the costs they incur.

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  • 11. 

    When a manager focuses on making whatever products are easy to produce, & then trying to sell them, that manager has a ________ orientation.  

    • Production

    • Marketing

    • Sales

    • Profit

    Correct Answer
    A. Production
    Explanation
    When a manager focuses on making whatever products are easy to produce and then trying to sell them, they have a production orientation. This means that their primary concern is the efficiency and effectiveness of the production process, rather than the specific needs or desires of the customers. The manager prioritizes producing goods quickly and at a low cost, and then attempts to sell them to customers. This approach is often seen in industries where there is high demand for standardized products and where competition is based on price.

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  • 12. 

    Which study is related to the study of consumer behavior? 

    • Economics

    • Psychology

    • Sociology

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    The study of consumer behavior is related to all three fields mentioned: economics, psychology, and sociology. Economics examines how consumers make choices and allocate resources, including their purchasing decisions. Psychology explores the psychological factors that influence consumer behavior, such as perception, motivation, and decision-making processes. Sociology studies how social factors, such as culture, social class, and reference groups, impact consumer behavior. Therefore, all three disciplines contribute to understanding and analyzing consumer behavior.

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  • 13. 

    Learned predispositions to respond to an object or class of objects in a consistently the favorable or unfavorable way is called as:  

    • A) Learning

    • B) Perception

    • C) Attitude

    • D) Personality

    Correct Answer
    A. C) Attitude
    Explanation
    Attitude refers to the learned predispositions to respond to an object or class of objects in a consistently favorable or unfavorable way. It involves the beliefs, feelings, and behaviors towards an object or situation. Attitudes can be positive or negative and can influence our thoughts and actions. It is different from learning, which is a broader concept that includes acquiring knowledge and skills. Perception is the process of interpreting sensory information, and personality refers to an individual's unique set of characteristics and traits.

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  • 14. 

    The concept of Marketing Myopia is propounded by: 

    • Philip Kotler

    • C.K.Prahalad

    • Peter Drucker

    • Theodore Levitt

    Correct Answer
    A. Theodore Levitt
    Explanation
    The correct answer is Theodore Levitt. Theodore Levitt, a renowned economist and professor at Harvard Business School, is credited with propounding the concept of Marketing Myopia. In his influential article published in the Harvard Business Review in 1960, Levitt argued that businesses often fail because they focus too narrowly on their products or services, rather than understanding and meeting the broader needs and wants of their customers. He emphasized the importance of a customer-centric approach and urged companies to define their business in terms of satisfying customer needs, rather than being product-centric.

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  • 15. 

    It has been described as a cluster of complementary goods & services that are closely related in the minds of consumers but are spread across a diverse set of industries. It is known as:  

    • Market Space

    • Market Place

    • Meta-Market

    • Marketing Mix

    Correct Answer
    A. Meta-Market
    Explanation
    A meta-market refers to a cluster of complementary goods and services that are closely related in the minds of consumers but are spread across a diverse set of industries. This concept recognizes that consumers often consider multiple products or services together when making purchasing decisions. It emphasizes the interconnectedness and interdependencies between different industries and highlights the need for collaboration and cooperation among businesses operating in these meta-markets.

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  • 16. 

    Who coined the term 4Ps?

    • Philip Kotler

    • Mc Carthy

    • Peter Drucker

    • Stanton

    Correct Answer
    A. Mc Carthy
    Explanation
    Mc Carthy is the correct answer because he is the one who coined the term 4Ps. The 4Ps refer to the marketing mix, which includes Product, Price, Place, and Promotion. Mc Carthy introduced this concept in his book "Basic Marketing: A Managerial Approach" in 1960. This framework has become a fundamental concept in marketing strategy and is widely used by businesses to develop their marketing plans.

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  • 17. 

    Arrange the following stages in the industrial buying process in the sequential order:
    1. General need description
    2. Supplier search
    3. Problem recognition
    4. Performance review
    5. Order route specification
    6. Product specification
    7. Proposal solicitation
    8. Supplier selection

    • 3-1-2-6-7-8-5-4

    • 3-2-1-7-6-5-8-4

    • 3-1-6-2-7-8-5-4

    • 3-1-6-2-7-5-8-4

    Correct Answer
    A. 3-1-6-2-7-8-5-4
    Explanation
    The correct sequence for the stages in the industrial buying process is as follows: 3-1-6-2-7-8-5-4. The first stage is problem recognition, where the buyer identifies a need or problem. Then, in the general need description stage, the buyer defines the specific requirements for the product or service. Next, in the supplier search stage, the buyer looks for potential suppliers. After that, in the product specification stage, the buyer determines the detailed specifications for the desired product. Then, in the proposal solicitation stage, the buyer requests proposals from potential suppliers. In the supplier selection stage, the buyer evaluates and selects the most suitable supplier. Finally, in the performance review and order route specification stages, the buyer reviews the performance of the chosen supplier and specifies the details of the order.

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  • 18. 

    Rational motives in buying process are explained as: 

    • Motives based on sensual satisfaction, fear & entertainment.

    • Motives based on careful, logical reasoning & self acceptance.

    • Activity buyer adopts to satisfy buying needs.

    • All of the above.

    Correct Answer
    A. Motives based on careful, logical reasoning & self acceptance.
    Explanation
    The correct answer is "Motives based on careful, logical reasoning & self acceptance." This explanation is supported by the phrase "rational motives" in the question. Rational motives refer to the logical and thoughtful reasons behind a buying decision, such as considering the features, benefits, and value of a product or service. Self acceptance also plays a role in rational motives as individuals may consider their own needs, preferences, and personal values when making a purchase.

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  • 19. 

    “Marketing myopia is based upon: 

    • Forecasting the future product offerings

    • Current product offerings

    • Dropping a product

    • Adding a product

    Correct Answer
    A. Current product offerings
    Explanation
    Marketing myopia is a concept that focuses on the shortsightedness of companies by emphasizing their current product offerings rather than anticipating and adapting to future consumer needs and preferences. This means that instead of solely focusing on their existing products, companies should actively seek to understand and meet the evolving demands of their target market. By doing so, they can avoid the risk of becoming obsolete or losing market share to competitors who are more attuned to customer needs.

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  • 20. 

    Margaret is doing some home renovations & decides its time to paint the interior walls. She goes to a few paint shops & can’t distinguish between Asian, Berger, Dulux paints. She decides to purchase Berger brand at the local store because the shopkeeper was helpful & offered to deliver the paint. What kind of buying behavior is reflected here? 

    • Complex

    • Habitual buying behavior

    • Dissonance reducing buying behavior

    • Variety seeking buying behavior

    Correct Answer
    A. Dissonance reducing buying behavior
    Explanation
    The buying behavior reflected here is dissonance reducing buying behavior. Dissonance reducing buying behavior occurs when a consumer feels uncertain or anxious about a purchase decision and seeks to reduce that dissonance or conflict. In this case, Margaret is unable to distinguish between the different paint brands and is uncertain about which one to choose. To reduce her uncertainty, she decides to purchase the Berger brand because the shopkeeper was helpful and offered to deliver the paint. By choosing the brand with the helpful shopkeeper, Margaret is seeking reassurance and reducing her post-purchase dissonance.

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Quiz Review Timeline (Updated): Mar 22, 2023 +

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  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Sep 19, 2014
    Quiz Created by
    SmitaKhatri
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