Can You Pass This Basic Marketing quiz Test? Marketing is a very important function in any business, and this is due to the fact that it gives the business a chance to reach their target audience for their good or produce. There are different avenues people use to achieve marketing objectives. Take this quiz an see if you are as knowledgeable about marketing as you think.
Philip Kotler
Cundiff & Still
Kenneth Andrews
Kishwar S. Kan
Production
Marketing
Sales
Profit
Marketing is a managerial function involving analysis, planning & control marketing activities in an organization.
The essence of marketing is a transaction or an exchange.
Marketing orientation is philosophy, which has to pervade the organization structure.
All of the above
Market Space
Market Place
Meta-Market
Marketing Mix
Digitalization
Disintermediation
Customerisation
Connectivity
Philip Kotler
Mc Carthy
Peter Drucker
Stanton
Philip Kotler
C.K.Prahalad
Peter Drucker
Theodore Levitt
Sales Promotion
Personal Selling
Publicity
Advertising
Product Mix
Marketing Mix
Market Penetration
Market Segmentation
Motives based on sensual satisfaction, fear & entertainment.
Motives based on careful, logical reasoning & self acceptance.
Activity buyer adopts to satisfy buying needs.
All of the above.
3-1-2-6-7-8-5-4
3-2-1-7-6-5-8-4
3-1-6-2-7-8-5-4
3-1-6-2-7-5-8-4
Aspirational group
Secondary group
Membership group
Dissociative group
Repeat purchase behavior
Gap between expectations & performance
Positive word of mouth
Performance exceeding expectations
A) Learning
B) Perception
C) Attitude
D) Personality
Forecasting the future product offerings
Current product offerings
Dropping a product
Adding a product
Identification of customer needs & wants
Product planning & development
Guiding the funding agencies
Communicating
Purchasing with little or no advance planning
Purchasing involving all family members
Purchasing involving all realtives
None of the above
Excess of satisfaction over expectation
Post purchase dissonance
Ratio between the customer’s perceived benefits & the resources used to obtain these benefits.
None of the above
Economics
Psychology
Sociology
All of the above
Complex
Habitual buying behavior
Dissonance reducing buying behavior
Variety seeking buying behavior