Marketing Marketing Test Practice Trivia Quiz!

20 Questions | Total Attempts: 85

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Who among the following is not a part of Place in the       marketing Mix ?
    • A. 

      Wholesalers

    • B. 

      Retailers

    • C. 

      Customers

    • D. 

      All of these

    • E. 

      None

  • 2. 
    Market size means  
    • A. 

      Size of marketing staff

    • B. 

      Size of the Organisation

    • C. 

      Scope for profits

    • D. 

      Scope for marketing

    • E. 

      None

  • 3. 
    Service Marketing is the same as  
    • A. 

      Relationship Marketing

    • B. 

      Transaction Marketing

    • C. 

      Internal Marketing

    • D. 

      All of these

    • E. 

      None

  • 4. 
    Customization means ?
    • A. 

      Designing products to suit company

    • B. 

      Designing products to suit individual customers

    • C. 

      Designing strategies to suit both company and customers

    • D. 

      All of the above

    • E. 

      None of these

  • 5. 
    Marketing in Banks is required for  
    • A. 

      Getting new customers

    • B. 

      Lending

    • C. 

      Accepting of deposits

    • D. 

      All of these

    • E. 

      None of these

  • 6. 
    Marketing in Banks is required for  
    • A. 

      Getting new customers

    • B. 

      Lending

    • C. 

      Accepting of deposits

    • D. 

      All of these

    • E. 

      None of these

  • 7. 
    If Marketing is done effectively which of the following is not      required?  
    • A. 

      Advertisement

    • B. 

      Publicity

    • C. 

      Market Research

    • D. 

      Market Segmentation

    • E. 

      None of these

  • 8. 
    Lead Generation in marketing means the following ?  
    • A. 

      Generating a Sale

    • B. 

      Generating Profit

    • C. 

      Leading a sales team

    • D. 

      Identifying potential customers

    • E. 

      Serving old customers

  • 9. 
    The marketing manager asks one of his subordinates to       prepare a mailing list and sent emails regarding the firm’s       products & services to the potential customers.   This comes       under which of the following ?
    • A. 

      E-commerce

    • B. 

      E-marketing

    • C. 

      E-Business

    • D. 

      Core marketing

    • E. 

      Marketing strategy

  • 10. 
    Digital Marketing means ?  
    • A. 

      Marketing of digital instruments

    • B. 

      Marketing through Advertisements

    • C. 

      Marketing through Internet and Telephone

    • D. 

      Both 1 and 2

    • E. 

      None of these

  • 11. 
    Which among the following is oldest variable of market       segmentation?  
    • A. 

      Geography

    • B. 

      Demography

    • C. 

      Psychography

    • D. 

      General Life style

    • E. 

      Sociomapping

  • 12. 
    Which among the following helps a marketer to help the product       occupy a distinct and valud place in the target customer’s mind?  
    • A. 

      Pricing

    • B. 

      Promotion

    • C. 

      Positioning

    • D. 

      Advertisement

    • E. 

      Display

  • 13. 
    Emphasis should be laid down on which of the following in the       Introduction phase of Product Life Cycle?  
    • A. 

      Profits

    • B. 

      Cash Inflows

    • C. 

      Market establishment

    • D. 

      Distribution Strategy

    • E. 

      Market Segmentation

  • 14. 
    Which among the following is the goal of ‘Effective Marketing’?
    • A. 

      Boosting Sales

    • B. 

      Boosting profits

    • C. 

      Cost Control

    • D. 

      Long lasting Customer Relationships

    • E. 

      All of these

  • 15. 
    Which among the following term is used when “Supply exceeds       demand” ?
    • A. 

      Seller’s Market

    • B. 

      Buyer’s Market

    • C. 

      Producer’s Market

    • D. 

      Retail Market

    • E. 

      Wholesale Market

  • 16. 
    Most organizational purchase decisions are made by  
    • A. 

      One person

    • B. 

      A team of purchasing agents

    • C. 

      A firm’s buying personnel

    • D. 

      Inventory control personnel

    • E. 

      The sales force

  • 17. 
    Which among the following plays an important role in       Psychographic Segmentation?
    • A. 

      Profession

    • B. 

      Sex

    • C. 

      Personality

    • D. 

      Demography

    • E. 

      Location

  • 18. 
    Which among the following is most suitable term for food       markets in cinemas?
    • A. 

      Central Market

    • B. 

      Captive Market

    • C. 

      Perfect Market

    • D. 

      Mature Market

    • E. 

      Niche Market

  • 19. 
    What is the full form of ECB ?  
    • A. 

      Extra Commercial Banking

    • B. 

      Extra Commercial Borrowings

    • C. 

      External Commercial Borrowings

    • D. 

      All of the Above

    • E. 

      None of these

  • 20. 
    Which among the following is correct regarding call option &        put option in currency markets ?
    • A. 

      Call Option is for Sellers & Put Option is for Buyers

    • B. 

      Call Option is for Buyers & Put Option is for sellers

    • C. 

      Call Option is for both Buyer & Seller

    • D. 

      All of the Above

    • E. 

      None of these

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