Toughest Question On Marketing! Trivia Quiz

100 Questions | Total Attempts: 68

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    One business promising to do something for another business in return for receiving compensation is an example of a
    • A. 

      Treaty

    • B. 

      Benefit

    • C. 

      Contract

    • D. 

      Enterprise

  • 2. 
    A basic principle of procedural due process involves                 before taking action.
    • A. 

      Obtaining witnesses

    • B. 

      Providing notice

    • C. 

      Awarding damages

    • D. 

      Creating evidence

  • 3. 
    Channels of distribution allow channel members to share
    • A. 

      Equipment

    • B. 

      Profits

    • C. 

      Risk

    • D. 

      Employees

  • 4. 
    Massimo's Corner Grocery sells a variety of fruits and vegetables to consumers within the community.Massimo's is considered a(n)
    • A. 

      Wholesaler

    • B. 

      Retailer

    • C. 

      Agent

    • D. 

      Producer

  • 5. 
    Radio frequency identification (RFID) increases channel efficiency because it stores product information on a computer chip that is attached to the
    • A. 

      Box or container.

    • B. 

      Truck's delivery antenna.

    • C. 

      Customer's inventory report.

    • D. 

      Receiving dock.

  • 6. 
    To assist and support another channel member's sales promotion in a particular area, a producer might work with the channel member to
    • A. 

      Coordinate a regional advertising campaign.

    • B. 

      Research and develop innovative products.

    • C. 

      Identify trends and market shifts.

    • D. 

      Develop a reliable accounting system.

  • 7. 
    What does a channel of distribution usually need to be able to manage or avoid conflict within the channel?
    • A. 

      Limited competition

    • B. 

      Updated technology

    • C. 

      Equal authority

    • D. 

      Strong leadership

  • 8. 
    One of the characteristics of effective verbal communication is
    • A. 

      Precise speech.

    • B. 

      Lack of clarity.

    • C. 

      Lack of tact.

    • D. 

      Good use of slang.

  • 9. 
    Before DiAnn presents her new idea to her boss, she searches the Internet and jots down two statistics that reinforce the idea. This is an example of
    • A. 

      Giving alternative ideas.

    • B. 

      Obtaining primary information.

    • C. 

      Supporting ideas with research.

    • D. 

      Clarifying a new idea.

  • 10. 
    What should you do if you phone an important customer and the customer indicates that you have called at a bad time?
    • A. 

      Offer to schedule a second call.

    • B. 

      Try to continue the conversation.

    • C. 

      Ask the customer to call you back.

    • D. 

      Explain that the call will be short.

  • 11. 
    When businesses need to formalize the information provided to employees, customers, or other businesses, they often use                   communication.
    • A. 

      Verbal

    • B. 

      Lateral

    • C. 

      Upward

    • D. 

      Written

  • 12. 
    When Brian got a new job, he made sure he knew how to use the cash register, became familiar with all the products and prices, and kept his work station very organized. In which way did Brian demonstrate the customer-service mindset?
    • A. 

      Following-up

    • B. 

      Following-through

    • C. 

      Being efficient

    • D. 

      Being accurate

  • 13. 
    When writing e-mail correspondence to customers and coworkers, it is important to remember that the messages
    • A. 

      Should include graphics to hold the reader's interest.

    • B. 

      Should be written in an entertaining, informal way.

    • C. 

      Are often seen by people other than the recipients.

    • D. 

      Are usually deleted as soon as they are read.

  • 14. 
     Which of the following is a characteristic of a persuasive sales message:
    • A. 

      Contains loaded language

    • B. 

      Reminds customer of the product

    • C. 

      Discredits the competition

    • D. 

      Makes the product appealing

  • 15. 
    Which of the following is the best way to handle slow/methodical customers:
    • A. 

      Let them have their say.

    • B. 

      Don't jump to quick conclusions

    • C. 

      Help them along by not overwhelming them.

    • D. 

      Serve them nonemotionally.

  • 16. 
     What is the most important economic resource?
    • A. 

      Equipment

    • B. 

      Minerals

    • C. 

      Energy

    • D. 

      People

  • 17. 
     Which of the following is a reason that natural resources are considered limited: 
    • A. 

      Some countries are unable to manufacture them.

    • B. 

      Technology has advanced faster than training.

    • C. 

      The Earth has certain boundaries.

    • D. 

      People lack training or skills needed to do a job.

  • 18. 
    One of the advantages of a market economy is
    • A. 

      Freedom of competition.

    • B. 

      Absence of taxes.

    • C. 

      Government control.

    • D. 

      Assigned occupations

  • 19. 
    Which of the following is not an advantage of labor specialization:
    • A. 

      Increased worker efficiency

    • B. 

      Increased interdependency

    • C. 

      Increased production rates

    • D. 

      Simplified training of workers

  • 20. 
    Why is the concept of price stability an effective measurement of the state of the economy?           
    • A. 

      Matches the effects with the causes

    • B. 

      Reflects the rise in wages and benefits

    • C. 

      Indicates positive and negative trends

    • D. 

      Compares revenues with expenses

  • 21. 
    Which of the following is not a characteristic of the peak phase of a business cycle: 
    • A. 

      High prices

    • B. 

      High dividends

    • C. 

      High unemployment

    • D. 

      High interest rates

  • 22. 
     Which of the following characteristics describes a person who always arrives at work on time: 
    • A. 

      Dependable

    • B. 

      Creative

    • C. 

      Honest

    • D. 

      Independent

  • 23. 
    A responsible employee who realizes that s/he has given a fellow employee the wrong answer to a work question would handle the situation by
    • A. 

      Apologizing and giving the right answer.

    • B. 

      Letting the other employee figure it out.

    • C. 

      Pretending that s/he gave the right answer.

    • D. 

      Refusing to answer questions in the future.

  • 24. 
    One way that businesses can protect the privacy of their customers is to limit the number of employees who have access to the customers'
    • A. 

      Purchasing history.

    • B. 

      Personal information.

    • C. 

      Identification code

    • D. 

      Telephone numbers.

  • 25. 
     When you ask coworkers for help and they aren't able to help you, which of the following responses would be most appropriate:
    • A. 

      "I guess you don't remember when I helped you."

    • B. 

      "I don't know how I'll ever get done."

    • C. 

      "Thanks anyway; I won't bother you again."

    • D. 

      "Thanks anyway; maybe another time."

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