Toughest Question On Marketing! Trivia Quiz
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Before DiAnn presents her new idea to her boss, she searches the Internet and jots down two statistics that reinforce the idea. This is an example of
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Giving alternative ideas.
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Obtaining primary information.
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Supporting ideas with research.
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Clarifying a new idea.
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Explore the complexities of marketing and business agreements with the 'Toughest Question On Marketing! Trivia Quiz'. This quiz tests your understanding of contracts, procedural due process, distribution channels, retail operations, RFID technology, and promotional strategies, sharpening relevant business skills.
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- 2.
When return on capital is positive, the company is
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Low on cash.
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Losing value.
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Growing in value.
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Paying out dividends.
Correct Answer
A. Growing in value.Explanation
Growing in value. When return on capital is positive, the company is growing in value. When return on
capital is negative, the company is losing value. A high return on capital would not indicate that a
company is low on cash. Businesses can have a high return on capital but not pay out dividends.Rate this question:
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- 3.
Which of the following is a measure of how happy a customer is:
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Customer attitude
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Customer behavior
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Customer satisfaction
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Customer loyalty
Correct Answer
A. Customer satisfactionExplanation
Customer satisfaction. Customer satisfaction is a measure of how well your business or product meets or
exceeds customer expectations; in other words, how happy is the customer? It may be one type of
customer attitude. Customer loyalty is a customer's preference for a business; in other words, how often
does the customer purchase the business's goods or services? It is observed in customers' behavior.Rate this question:
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- 4.
Changes that occur in the marketplace may cause an established business to its marketing strategies.
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Implement
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Identify
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Redesign
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Publicize
Correct Answer
A. RedesignExplanation
Redesign. Marketing strategies are influenced by many factors not within the direct control of the
business. These include the actions of competitors, the influences of governmental agencies, and
changes in consumer attitudes. When any of these factors change, the business may need to change, or
redesign, its marketing strategies in order to continue to meet company goals. The strategies should
already have been identified and implemented in an established business. The business may publicize its
goals or its achievements but would probably not publicize the strategies used to achieve those ends.Rate this question:
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- 5.
Electrical storms, floods, and earthquakes are examples of risk.
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Human
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Marketing
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Natural
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Economic
Correct Answer
A. NaturalExplanation
Natural. Natural risks are chances of loss which result from natural causes. These are natural
phenomena occurring outside anyone's control. Economic risks are chances of loss due to changes in
the market that force a lowering of prices, change of products, or even failure of businesses. Human risks
are chances of loss caused by human weakness and unpredictability. Marketing is not a classification of
risk.Rate this question:
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- 6.
Which of the following is the best way to handle slow/methodical customers:
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Let them have their say.
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Don't jump to quick conclusions
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Help them along by not overwhelming them.
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Serve them nonemotionally.
Correct Answer
A. Help them along by not overwhelming them.Explanation
Help them along by not overwhelming them. Helping them along by not overwhelming them is the best
way to deal with slow/methodical customers. Be patient. Mirror their methodical behavior. They will come
around when they trust your good intentions. Avoiding jumping to quick conclusions is the best way to
deal with dishonest customers. Letting them have their say is the best way to deal with
domineering/superior customers. Serving non-emotionally is the best way to deal with insultingRate this question:
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- 7.
Marketers draw samples from
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Current and former employees.
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Media stories.
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Their target population.
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Groups of university students.
Correct Answer
A. Their target population.Explanation
Their target population. Marketers draw samples from their target population, or the specific group of
individuals or units they are studying. The target population may or may not include media stories,
current and former employees, or groups of university students.Rate this question:
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- 8.
When developing a computer-based presentation, it is important that each slide contain
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Numerical data
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Colorful graphics.
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Key points.
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Creative transitions.
Correct Answer
A. Key points.Explanation
Key points. Employees use presentation software to develop computer-operated visual aids that support an oral presentation. Slides for the presentation should include key points that highlight or reinforce the most important information, which may or may not include numerical data. Colorful graphics and creative transitions often make a presentation more interesting, but they are not necessary elements for each slide.Rate this question:
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- 9.
One way for businesses to obtain needed information efficiently is to
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Read a book.
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Schedule an interview.
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Access a database.
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Contact a competitor.
Correct Answer
A. Access a database.Explanation
Access a database. A database is computerized storage for information and facts. Most businesses
maintain a database of information that is relevant to the business, such as lists of customers and
vendors, inventory levels, prices of materials, etc. When businesses need information, they access the
database to obtain the data efficiently. For example, a business could access a database to find out how
many customers in a certain area purchased a specific product during a specified time period.
Scheduling an interview, reading a book, and contacting a competitor are not ways for businesses to
obtain needed information efficiently.Rate this question:
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- 10.
One of the characteristics of effective verbal communication is
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Precise speech.
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Lack of clarity.
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Lack of tact.
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Good use of slang.
Correct Answer
A. Precise speech.Explanation
Precise speech. Precise speech involves choosing the words that most accurately communicate what
you want to say. This makes your communication effective because it has clarity, and the listener will be
most likely to receive the message you want to transmit. Effective verbal communication should also be
tactful and should not include slang.Rate this question:
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- 11.
Which of the following is a reason that natural resources are considered limited:
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Some countries are unable to manufacture them.
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Technology has advanced faster than training.
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The Earth has certain boundaries.
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People lack training or skills needed to do a job.
Correct Answer
A. The Earth has certain boundaries.Explanation
The earth has certain boundaries. Currently, the earth provides most of our natural resources. As the
population of the world increases, there will be more and more people living within those boundaries and
demanding more resources. Therefore, there will be fewer resources per person. Lack of training and
technology advancing faster than training are reasons for limited human resources. Natural resources are
found in nature, rather than being manufactured.Rate this question:
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- 12.
Which of the following is not a characteristic of the peak phase of a business cycle:
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High prices
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High dividends
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High unemployment
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High interest rates
Correct Answer
A. High unemploymentExplanation
High unemployment. The peak phase of a business cycle is considered the high point of economic
activity. It is characterized by high dividends, high production, high prices, high interest rates,Rate this question:
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- 13.
Raw materials are transformed into finished goods in the process.
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Production
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Promotion
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Purchasing
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Distribution
Correct Answer
A. ProductionExplanation
Production. Production is the creation of goods or services from economic resources. Promotion
communicates information about goods, services, images, and/or ideas to achieve a desired outcome.
Purchasing involves the planning and procedures necessary to obtain products for use in the operation of
a business. Distribution is responsible for moving, storing, locating, and/or transferring ownership of
goods and services.Rate this question:
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- 14.
Which of the following is a characteristic of a persuasive sales message:
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Contains loaded language
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Reminds customer of the product
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Discredits the competition
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Makes the product appealing
Correct Answer
A. Makes the product appealingExplanation
Makes the product appealing. Persuasive messages usually are intended to encourage someone to do
something. In the case of a sales message, the goal usually is to persuade a customer to buy a product.
In order to do this, the message should make the product appealing to the customer so the customer will
understand the benefit of buying and want to buy. The sales message should persuade the customer to
spend money. Persuasive sales messages are not intended to simply remind the customer of the product
or discredit the competition. Persuasive messages should not use loaded language, which is often biased
and stereotypical.Rate this question:
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- 15.
Which of the following characteristics describes a person who always arrives at work on time:
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Dependable
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Creative
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Honest
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Independent
Correct Answer
A. DependableExplanation
2. A
Dependable. A dependable person is one who can be relied upon to do what s/he is supposed to do.
Dependable employees comply with such rules as coming to work at a certain time every day. An
independent person is self-reliant and likes to be in charge of his/her own life. A creative person is
imaginative and able to come up with original ideas. An honest person tells the truth and behaves in a
straightforward manner.Rate this question:
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- 16.
A responsible employee who realizes that s/he has given a fellow employee the wrong answer to a work question would handle the situation by
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Apologizing and giving the right answer.
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Letting the other employee figure it out.
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Pretending that s/he gave the right answer.
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Refusing to answer questions in the future.
Correct Answer
A. Apologizing and giving the right answer.Explanation
Apologizing and giving the right answer. A responsible person acknowledges his/her mistakes as soon as
s/he is aware of them and then corrects them whenever possible. Since an incorrect answer may have
caused a problem for the other employee, an apology is also in order. Letting the other employee figure
out that the answer was incorrect, pretending that the right answer was given, and refusing to answer
questions in the future are examples of irresponsible behavior.Rate this question:
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- 17.
When you ask coworkers for help and they aren't able to help you, which of the following responses would be most appropriate:
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"I guess you don't remember when I helped you."
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"I don't know how I'll ever get done."
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"Thanks anyway; I won't bother you again."
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"Thanks anyway; maybe another time."
Correct Answer
A. "Thanks anyway; maybe another time."Explanation
"Thanks anyway; maybe another time." This is an appropriate response because it expresses your
thanks for their response and lets them know you understand and will ask them again. Reminding
coworkers that you had helped them earlier is attempting to make them feel guilty, which they will
probably resent. Saying that you won't bother them again indicates you are offended by their refusal.
Saying you don't know how you'll get done (without help) is whining, which is a very negative habit that
annoys other people.Rate this question:
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- 18.
Achievement-oriented people rely on to set the standards for their work.
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Their bosses
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Their followers
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Their coworkers
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Themselves
Correct Answer
A. ThemselvesExplanation
Themselves. Achievement-oriented people rely on themselves to set the standards for their work. They
don't allow others to set the standards for them.Rate this question:
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- 19.
A business manager who wants to lead change in the company needs to be
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Forceful
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Emotional
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Persuasive
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Conservative
Correct Answer
A. PersuasiveExplanation
Persuasive. Business managers who want to lead change in the company need to have certain
characteristics to be effective. They should be persuasive which means they have the ability to get
people to see things their way, do things their way, or agree with them. Change doesn't just happen on
its own. Change leaders need the involvement and help of many different people. Effective change
leaders are able to persuade the right people to go along with them and help make the change happen.
A manager who wants to lead change does not need to be emotional, forceful, or conservative.Rate this question:
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- 20.
Investors take a risk for the potential of receiving which of the following:
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Return
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Prize
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Natural
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Economic
Correct Answer
A. ReturnExplanation
Return. Investors are willing to take a risk for the potential of return (reward or benefit they might
receive). The return is what the investment can potentially earn for the investor. Prizes are awarded to
players in sweepstakes contests. Bonuses are added to employees' paychecks. And, recognition is
positive attention for extraordinary achievements. Prizes, bonuses, and recognition do not provide the
motivation for investing.Rate this question:
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- 21.
Which of the following is a true statement about the term “environment”:
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It has no affect on your performance.
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It refers only to the earth and its resources.
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It consists of your surroundings.
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It applies to individuals, not businesses.
Correct Answer
A. It consists of your surroundings.Explanation
It consists of your surroundings. The term "environment" refers to your surroundings. This could mean
anything—your living room, a classroom, the mall, etc. Although the term is often used to refer to the
earth and its resources, its true meaning is much broader. Your environment has an effect on your
performance and your decisions. Businesses exist within environments just as individuals do.Rate this question:
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- 22.
What does the following statement illustrate: The shelf should be 12" inches long and weigh 14 ounces.
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Standards
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Grades
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Warranties
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Testimonials
Correct Answer
A. StandardsExplanation
Standards. Standards are statements that specify a product's size, contents, and/or quality. Grades are
ratings that tell to what extent the standards are met. Warranties are promises made by the seller to the
consumer that the seller will repair or replace a product that does not perform as expected. Testimonials
are statements by an identified user of a product, proclaiming the benefits received from the use of the
product.Rate this question:
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- 23.
What is the most important economic resource?
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Equipment
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Minerals
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Energy
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People
Correct Answer
A. PeopleExplanation
People. Human resources, people, are the most important economic resource because they combine the
other resources to produce goods and services. Without the work of people, land would not be used to
grow crops, roads would not be built, and equipment would not be used to manufacture goods. Minerals
and energy are natural resources. Equipment is capital goods.Rate this question:
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- 24.
One of the advantages of a market economy is
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Freedom of competition.
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Absence of taxes.
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Government control.
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Assigned occupations
Correct Answer
A. Freedom of competition.Explanation
Freedom of competition. In a market economy, businesses are free to compete with each other for labor
and for customers. The government taxes the profits made by businesses and the money earned by
workers in order to provide services to the people. The role of the government in our economy is limited
to protecting private property, ensuring competition, and preserving law and order. Workers are free to
choose the type of work they want and are limited only by their own abilities and finances.Rate this question:
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- 25.
Choosing to buy an item at the check-out counter is often an example of
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Financial self-control.
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Poor use of credit.
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Impulsive spending.
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Smart shopping.
Correct Answer
A. Impulsive spending.Explanation
Impulsive spending. Choosing to buy an item at the check-out counter is a classic example of impulsive
spending. Poor use of credit may or may not be involved. Choosing not to buy the item would illustrate
financial control and would be a good example of smart shopping.Rate this question:
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- 26.
Which of the following is an example of a business obtaining marketing information about consumers in a way that might be considered unethical:
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Offering a free product in exchange for personal data
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Conducting a random survey
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Sending questionnaires to a specific audience
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Developing a scientific experiment
Correct Answer
A. Offering a free product in exchange for personal dataExplanation
Offering a free product in exchange for personal data. Certain ways of obtaining marketing information
may be considered unethical even though they are legal. An example is offering free products in
exchange for personal data. Consumers may be persuaded to provide information that they normally
would not provide simply because the offer is so tempting, or they need the product being offered.
Furthermore, consumers have no guarantee that the business will keep the personal data confidential. In
some cases, businesses try to obtain this information in order to sell it to others. Most businesses follow
ethical procedures when obtaining marketing information about consumers. These procedures might
include conducting a random survey, sending questionnaires to a specific audience, and developing a
scientific experiment.Rate this question:
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- 27.
It is beneficial to a marketing researcher to use open-ended questions on a survey when
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Maintaining structure is important.
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The survey is long and technical.
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Conducting exploratory research.
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Objectivity is an important factor.
Correct Answer
A. Conducting exploratory research.Explanation
Conducting exploratory research. Exploratory research is marketing research that collects information to
help the business define its issue, situation, or concern and decide which direction to go in order to
address it. Surveys that consist of open-ended questions require respondents to provide more than a
“yes” or “no” answer. An open-ended question is a type of unstructured question that allows a respondent
the opportunity to express opinions, state issues, and provide ideas. By obtaining this type of in-depth,
qualitative information, the researcher may be able to define the problem and determine in which
direction to proceed with the research. Long and technical surveys tend to overwhelm the respondents;
so open-ended questions may not be answered fully, if at all. The use of open-ended questions yields
subjective responses.Rate this question:
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- 28.
Companies obtain internal information about their various business activities to operate effectively by monitoring
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Industry trends.
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Trade publications.
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Internal records.
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Government statistics.
Correct Answer
A. Internal records.Explanation
Internal records. Companies keep many types of internal records about their various business activities.
These records might contain information about sales, agreements with vendors, financial status, etc.
Management and employees use the records to make decisions about day-to-day and future actions. For
example, records that indicate that sales are increasing and the company is profitable might encourage
the business to decide to expand. Businesses monitor their activities on an internal basis. Trade
publications, industry trends, and government statistics are examples of external data.Rate this question:
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- 29.
Protecting company information and intangibles often involves following the rules established to control access to
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Cash registers.
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Inventory methods.
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Computer systems.
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Storage facilities.
Correct Answer
A. Computer systems.Explanation
Computer systems. Company information is a type of intangible property that most businesses want to
protect. Today, most of this information is stored on internal computer networks or systems. As a result,
businesses establish rules to control access to computer systems to protect confidential or sensitive
company information from being stolen or destroyed. Employees are expected to follow the rules, such
as regularly changing passwords or not opening suspicious e-mails, to help protect the information.
Protecting company information and intangibles does not involve following the rules established to control
access to inventory methods, cash registers, or storage facilities. The inventory kept in storage facilities
and the money in cash registers are tangibles rather than intangibles.Rate this question:
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- 30.
A business that positions its products as the ones offering the best quality and service for the price might gain a
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Geographic benefit.
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Promotional consideration.
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Competitive advantage.
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Marketing incentive.
Correct Answer
A. Competitive advantage.Explanation
Competitive advantage. Businesses often gain a competitive advantage over competitors by offering
customers a value or benefit that their competitors do not provide. If a business offers the best quality
and service at a reasonable price, it has a competitive advantage over competitors that provide lower
quality or higher prices. When businesses position themselves as providers of quality and service,
customers often think of them in those terms and prefer to buy from those businesses. Businesses do not
gain promotional consideration, geographic benefits, or marketing incentives by positioning products as
the ones offering the best quality and service for the price.Rate this question:
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- 31.
One business promising to do something for another business in return for receiving compensation is an example of a
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Treaty
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Benefit
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Contract
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Enterprise
Correct Answer
A. ContractExplanation
Contract. Contracts are agreements among two or more parties stating that one party is to do something
in return for something provided by another party. If one business promises to do something for another
business in return for receiving compensation, the two businesses have a contract. Then, the businesses
are obligated to fulfill their part of the contract. In most cases, contracts benefit both parties, although
promising to do something in return for receiving compensation is not necessarily a benefit. Treaties are
trade agreements among two or more countries. An enterprise is another term for a business.Rate this question:
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- 32.
What should you do if you phone an important customer and the customer indicates that you have called at a bad time?
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Offer to schedule a second call.
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Try to continue the conversation.
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Ask the customer to call you back.
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Explain that the call will be short.
Correct Answer
A. Offer to schedule a second call.Explanation
Offer to schedule a second call. In some situations, you will call an important customer at a time when
the customer is busy or in a hurry and is unable to speak to you. Then, it is appropriate to offer to
schedule a second call at a time that will be convenient for the customer. You should not try to continue
the conversation or explain that the call will be short if the customer indicates that this is a bad time. It is
your responsibility to return the call rather than ask the customer to call you.Rate this question:
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- 33.
What is an example of a marketing-research method that is used to collect primary data?
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Census data
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Customer survey
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Trade-journal article
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External reports
Correct Answer
A. Customer surveyExplanation
Customer survey. Primary marketing research is information that a business obtains for a specific
purpose. Businesses use many techniques to obtain primary data, such as observation, interviews, and
surveys. Surveys contain questions about the information the business wants to obtain. For example, a
business might distribute a survey to its customers when it wants to find out what the customers think of
the business's goods and services. Census data, trade-journal articles, and external reports are forms of
secondary research.Rate this question:
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- 34.
Before you can reach a goal, you must first an appropriate one.
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Select
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Complete
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Fulfill
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Adjust
Correct Answer
A. SelectExplanation
Select. The first step in achieving goals is to choose one that is meaningful to you. You may want to start
with a single goal or a set of goals. Before you can reach a goal, you must have a clear idea of your goal
from the beginning in order to achieve it. To complete or to fulfill a goal is to achieve it. It is not necessary
to adjust an appropriate goal.Rate this question:
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- 35.
What technological advancement has allowed consumers to collect the most information for price- comparison shopping?
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Internet
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Newspaper
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Catalog
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Telephone
Correct Answer
A. InternetExplanation
Internet. More than a new way to take orders and deliver merchandise, the Internet has proven valuable
to consumers as a source of information and a new way to compare prices and products. The Internet
provides customers with more information about more products in less time than they can obtain from
making telephone calls or by reading the newspaper or a catalog.Rate this question:
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- 36.
Which of the following is typically NOT a penalty imposed upon marketers who run false or deceptive advertisements:
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Incarceration
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Cease and desist orders
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Monetary fines
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Corrective advertising
Correct Answer
A. IncarcerationExplanation
Incarceration. While the penalties upon marketers who run false or deceptive advertisements may be
severe, these marketers are rarely criminally charged or sentenced to jail time. A cease and desist order
requires marketers to stop running the offensive advertisements. If these same marketers run false or
deceptive ads in the future, regulators may impose monetary fines on the marketers. If regulators
determine that a company is running deceptive advertising, that company may be required to run
corrective advertising.Rate this question:
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- 37.
Which of the following components of a promotional plan addresses exactly how a business will achieve its goals:
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Situation analysis
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Budget
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Strategy
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Evaluation
Correct Answer
A. StrategyExplanation
Strategy. A promotional plan is the framework for the promotional activities of a business. The
promotional plan includes several components. The strategy component provides information as to
exactly how the business will achieve its established goals. The budget component outlines the financial
resources the business will need to carry out the promotional activities. The situation analysis is a
determination about the company's current business situation and the direction in which the business is
headed. A promotional plan's evaluation component provides information about how the business will
determine if its promotional activities are successful.Rate this question:
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- 38.
When Brian got a new job, he made sure he knew how to use the cash register, became familiar with all the products and prices, and kept his work station very organized. In which way did Brian demonstrate the customer-service mindset?
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Following-up
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Following-through
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Being efficient
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Being accurate
Correct Answer
A. Being efficientExplanation
Makes the product appealing. Persuasive messages usually are intended to encourage someone to do
something. In the case of a sales message, the goal usually is to persuade a customer to buy a product.
In order to do this, the message should make the product appealing to the customer so the customer will
understand the benefit of buying and want to buy. The sales message should persuade the customer to
spend money. Persuasive sales messages are not intended to simply remind the customer of the product
or discredit the competition. Persuasive messages should not use loaded language, which is often biased
and stereotypical.Rate this question:
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- 39.
When writing e-mail correspondence to customers and coworkers, it is important to remember that the messages
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Should include graphics to hold the reader's interest.
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Should be written in an entertaining, informal way.
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Are often seen by people other than the recipients.
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Are usually deleted as soon as they are read.
Correct Answer
A. Are often seen by people other than the recipients.Explanation
Are often seen by people other than the recipients. When writing e-mail messages to customers and
coworkers, the correspondence should address various business issues; therefore, writers should
develop the messages using a concise, friendly, and businesslike tone. If the writer uses language that is
very casual, personal, or questionable, there is a risk of offending the recipient or others to whom the
recipient forwards the message. Because many businesses have e-mail policies and can monitor the
contents of e-mail messages going into and out of their companies, e-mail writers should take care not to
send inappropriate messages. Business e-mail messages do not need to be entertaining or informal, nor
do they need to include graphics. Many businesspeople save important e-mail messages and flag them
for follow-up at a later timeRate this question:
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- 40.
One way that businesses can protect the privacy of their customers is to limit the number of employees who have access to the customers'
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Purchasing history.
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Personal information.
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Identification code
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Telephone numbers.
Correct Answer
A. Personal information.Explanation
Personal information. Many businesses gather personal information about their customers that they store
in a database. This might include information about a customer's credit rating, financial status, education,
etc. Such information should be available only to employees who need to know it in order to do their jobs.
Businesses should limit the number of employees who have access to customers' personal information in
order to protect the privacy of their customers and prevent unauthorized persons from obtaining and
using this information. A customer's telephone number, purchasing history, and identification code are
types of routine business information that usually are not considered to be private.Rate this question:
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- 41.
When a manufacturer provides a full warranty with a product, it is the manufacturer's responsibility to
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Limit the time that an implied warranty is good.
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Replace or repair a faulty product.
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Repair only specific parts if they fail to function.
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Refund the purchase price if the product is misused.
Correct Answer
A. Replace or repair a faulty product.Explanation
Replace or repair a faulty product. A warranty is a promise made by the seller to the consumer that the
seller will repair or replace a product that does not perform as expected. A full warranty provides that if
the product does not work properly, is defective, or does not live up to the warranty, it must be made
good within a reasonable time. The company providing the warranty may not put time limits on any
implied warranties the product may have. A limited warranty would only cover specific parts rather than
the whole product. Most warranties state that improper use or handling of the product will void the
warranty.Rate this question:
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- 42.
Which of the following is an example of product bundling:
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Garden shop discounting prices of seasonal merchandise
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Business selling computer, printer, and scanner as a unit
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Theme park charging admission and selling ride tickets
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Lumber company selling wood chips as small-animal bedding
Correct Answer
A. Business selling computer, printer, and scanner as a unitExplanation
Business selling computer, printer, and scanner as a unit. Product bundling involves combining several
products and offering them to customers as one product. Usually, the bundled products are offered for
one, all-inclusive price. An example is a business selling a computer, a printer, and a scanner as a unit.
In many cases, the bundle is less expensive than the cost of each item sold separately. Sometimes, the
products can only be purchased as a unit and are not available separately. A lumber company selling
wood chips as small-animal bedding is an example of selling by-products. A theme park charging
admission and then selling ride tickets is an example of two-part pricing. A garden shop discounting
prices of seasonal merchandise is an example of adjusting prices.Rate this question:
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- 43.
Which of the following newspaper ads would be considered promotional rather than institutional:
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A January white sale
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A salute to public-service workers
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A commitment to the United Fund
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A special program on public television
Correct Answer
A. A January white saleExplanation
A January white sale. A January white sale is an example of product promotion that aims to persuade
customers to buy a good or service. The alternatives are examples of institutional promotion that aim to
create a certain image in the eyes of consumers; also known as corporate promotion.Rate this question:
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- 44.
Which of the following is an example of a business using unethical promotion:
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Developing an advertising campaign about environmental issues
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Exaggerating a product's attributes in an advertisement
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Using several testimonials in a print advertisement
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Placing a product's price in an advertisement
Correct Answer
A. Exaggerating a product's attributes in an advertisementExplanation
Exaggerating a product's attributes in an advertisement. When a business exaggerates a product's
attributes or benefits, such as stating that a product is “the best” or that it can “work miracles,” the
business is engaging in puffery. This practice is an unethical advertising practice because it is misleading
and provides unproven information. Developing an advertising campaign about environmental issues,
using testimonials in print advertising, and placing product pricing in an advertisement are ethical actions.Rate this question:
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- 45.
Which of the following is a promotional activity that should be coordinated with an advertised sales event:
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Product displays
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Marketing research
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Stock handling
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Merchandise markdowns
Correct Answer
A. Product displaysExplanation
Product displays. Product displays are the ways in which goods and services are visually presented to
prospective buyers. Businesses often display products in windows, on racks and tables, etc. Businesses
often discount products and promote (advertise) these discounts to attract customers and stimulate
sales. To encourage customers to buy during the sales event, the business should display the advertised
products in an attractive way because customers are usually more willing to buy when the products are
organized in a visually appealing manner. Marketing research is the systematic gathering, recording, and
analyzing of data about a specific issue, situation, or concern. Stock handling is the loading, unloading,
and movement of goods. Marking down merchandise is a pricing activity rather than a promotionalRate this question:
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- 46.
69. Which of the following are the best references to list in a résumé:
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Family members
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Former employers
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Coworkers
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Classmates
Correct Answer
A. Former employersExplanation
. B
Former employers. The reference section of a résumé should list two or three people who can provide
information about you. The best references are former employers, because they can accurately describe
your work habits, abilities, and attitudes towards the job. Prospective employers will want to contact these
references to find out if you performed satisfactorily in former positions. Potential employers usually do
not want to contact your classmates, family members, and coworkers because they are personal
references who may be unable to provide unbiased information about you.Rate this question:
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- 47.
The purpose of using a marketing-information management system to gather data on the activities and new products of other businesses is to
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Compare warehouse procedures.
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Monitor the competition.
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Improve stock control.
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Analyze promotional methods.
Correct Answer
A. Monitor the competition.Explanation
Monitor the competition. Information about competitors' activities is very important to a business. An
important responsibility of a marketing-information management system is to gather and analyze such
data as improvements planned for competitive products, new products that are being introduced, or the
competition's market share. Comparing warehouse procedures, analyzing promotional methods, and
improving stock control are other functions of a marketing-information management system not related to
monitoring the competition.Rate this question:
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- 48.
The most important reason that a business's public restrooms should be thoroughly cleaned on a regular basis is to
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Protect the health of customers/clients.
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Make the fixtures last longer.
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Make the restrooms attractive.
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Give the business a good image.
Correct Answer
A. Protect the health of customers/clients.Explanation
Protect the health of customers/clients. Public restrooms are a breeding ground for fungi, bacteria, and
germs that are harmful to people. Regular, thorough cleaning helps to keep these elements under control
and to protect the health of all who use the restrooms. Keeping restrooms clean does make them look
better, helps to preserve the fixtures, and may create a good image. However, none of these reasons is
as important as sanitation.Rate this question:
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- 49.
In what communications channels are holding press conferences and giving interviews used?
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Corporate management
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Public relations
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Personal selling
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Target marketing
Correct Answer
A. Public relationsExplanation
Public relations. Public relations is a function of business designed to establish good relations between
the business and the public. One way to establish good relations is to communicate with the public.
Businesses often hold press conferences and give interviews to communicate information and pass on
positive news about the business. Corporate management involves managing the business. Personal
selling is the form of promotion that determines client needs and wants and responds through planned,
personalized communication that influences purchase decisions and enhances future business
opportunities. Target marketing is the identification and selection of markets for a business or for a
product.Rate this question:
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Current Version
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Feb 22, 2024Quiz Edited by
ProProfs Editorial Team -
Oct 23, 2014Quiz Created by
Greg.eppes