The Knowledge - Mrdc

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Quizzes Created: 1 | Total Attempts: 62
| Attempts: 62
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  • 1/36 Questions

     How many reports are available on Profound.com?

    • Over 600,000 reports
    • Over 500,000 reports
    • 750,000 reports
    • 250,000 reports
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About This Quiz

The Knowledge - MRDC quiz focuses on the history and details of MarketResearch. Com, including its launch, acquisitions, and product offerings. It assesses understanding of key business milestones and market research platforms, relevant for professionals in market analysis.

The Knowledge - Mrdc - Quiz

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  • 2. 

    What percentage of Profound reports are available via section level pricing?

    • 50%

    • 100%

    • 25%

    • Around 95%

    Correct Answer
    A. Around 95%
  • 3. 

     How many publishers are currently contributing to the MarketResearch.com platform?

    • Over 650

    • Over 700

    • 140

    • Over 600

    Correct Answer
    A. Over 700
    Explanation
    The correct answer is "Over 700". This indicates that there are currently more than 700 publishers contributing to the MarketResearch.com platform.

    Rate this question:

  • 4. 

    Do all reports on MarketResearch.com  allow the user to use the search inside the report function?

    • Yes

    • No

    Correct Answer
    A. No
    Explanation
    No, not all reports on MarketResearch.com allow the user to use the search inside the report function.

    Rate this question:

  • 5. 

     Is searching on Profound case sensitive?

    • Yes

    • No

    Correct Answer
    A. No
    Explanation
    The answer is "No" because searching on Profound is not case sensitive. This means that the search results will include both uppercase and lowercase letters, treating them as the same.

    Rate this question:

  • 6. 

    How many reports are kept in the recently viewed items function?  

    • 25

    • 30

    • 35

    • 40

    Correct Answer
    A. 30
    Explanation
    The recently viewed items function keeps a record of 30 reports.

    Rate this question:

  • 7. 

    When you run a simple search on Profound how much of a report are you searching across?  

    • Full text of report

    • Headlines and executive summary of report

    • Table and section titles

    • Headline

    Correct Answer
    A. Full text of report
    Explanation
    When running a simple search on Profound, you are searching across the full text of the report. This means that the search results will include any matches found within the entire content of the report, rather than just the headlines, executive summary, table and section titles, or headlines alone.

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  • 8. 

    When did MarketResearch.com acquire the Profound business?

    • May 2007

    • June 2007

    • January 2007

    Correct Answer
    A. May 2007
    Explanation
    MarketResearch.com acquired the Profound business in May 2007.

    Rate this question:

  • 9. 

     How far back does the Profound.com archive reach?

    • 1991

    • 1994

    • 1997

    • 2000

    Correct Answer
    A. 1994
    Explanation
    The Profound.com archive reaches back to 1994.

    Rate this question:

  • 10. 

    Does MarketResearch.com have a default date range when searching for reports?  

    • No

    • Yes

    Correct Answer
    A. No
    Explanation
    MarketResearch.com does not have a default date range when searching for reports.

    Rate this question:

  • 11. 

    What four headers can a user sort a results list by on MarketResearch.com?  

    • Date, Price, Publisher and Report title

    • Relevance, Report title, Date and Price

    • Number of pages, Price, Report title and Publisher

    Correct Answer
    A. Relevance, Report title, Date and Price
    Explanation
    The user can sort the results list on MarketResearch.com by relevance, report title, date, and price. This means that the user can choose to display the results in order of relevance, alphabetical order of report titles, chronological order of dates, or ascending/descending order of prices.

    Rate this question:

  • 12. 

     What content licence is offered on section/table purchases on Profound.com

    • Global Site Licence

    • Corporate Wide Licence

    • Single User Licence

    Correct Answer
    A. Single User Licence
    Explanation
    The correct answer is Single User Licence. This means that when purchasing a section/table on Profound.com, the content licence allows only one user to access and use the purchased content. This restricts the sharing or distribution of the content to other users or within a company.

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  • 13. 

     Which platform has the most reports?

    • Profound.com

    • MarketResearch.com

    Correct Answer
    A. Profound.com
    Explanation
    Profound.com has the most reports compared to MarketResearch.com.

    Rate this question:

  • 14. 

    How many Industries / sectors are covered on Profound?  

    • Over 500

    • 1000

    • Over 700

    • 250

    Correct Answer
    A. Over 700
    Explanation
    Profound covers over 700 industries/sectors. This means that the platform provides information and analysis for a wide range of industries, allowing users to access insights and data for a diverse set of sectors.

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  • 15. 

     For how long are purchased items available in the Profound reading room to download?

    • 30 Days

    • 20 Days

    • 60 Days

    • 15 Days

    Correct Answer
    A. 30 Days
    Explanation
    Purchased items are available in the Profound reading room to download for a period of 30 days.

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  • 16. 

    When was the Profound 2.0 platform released?

    • December 15th 2008

    • January 1st 2010

    • December 1st 2007

    Correct Answer
    A. December 15th 2008
    Explanation
    The Profound 2.0 platform was released on December 15th, 2008.

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  • 17. 

    What is the maximum number of results you can view on a page on Profound?

    • 25

    • 50

    • 100

    • 250

    Correct Answer
    A. 100
    Explanation
    On Profound, the maximum number of results that can be viewed on a page is 100. This means that when searching or browsing through content on Profound, the user can see up to 100 results at a time on a single page.

    Rate this question:

  • 18. 

    When was the MarketResearch.com wesite launched?

    • 2001

    • 1998

    • 2000

    Correct Answer
    A. 2001
    Explanation
    The correct answer is 2001.

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  • 19. 

    Does the  Profound search engine pick up English/American spellings?  

    • No

    • Yes

    Correct Answer
    A. No
    Explanation
    The explanation for the answer "No" is that the Profound search engine does not pick up English/American spellings. This implies that the search engine does not recognize or prioritize specific spellings based on the English or American language. Therefore, it does not differentiate between different spellings used in English or American English.

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  • 20. 

    Are there any reports on MarketResearch.com which are available to buy in sections?

    • Yes

    • No

    Correct Answer
    A. No
    Explanation
    The answer "No" suggests that there are no reports on MarketResearch.com that are available to buy in sections. This means that the reports on the website cannot be purchased or accessed in separate parts or sections.

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  • 21. 

    Name all the brands in the MarketResearch.com product family?

  • 22. 

    How many publishers are currently on Profound.com?

  • 23. 

    Why are there more reports on Profound despite there being more publishers on MRDC?

  • 24. 

     Why would a publisher be on MarketResearch.com but not on Profound?

  • 25. 

     Based on previous question. Why is this?

  • 26. 

     If you wanted to search for the search terms Banking and Australia and ensure they both appear anywhere in the report how would you write this search exactly?

  • 27. 

     What four aspects of a report are considered when deciding the relevancy of a report when you search on Profound?

  • 28. 

       If you wanted to search for Call Center as an exact phrase how would you write this search?

  • 29. 

    If you wanted to search for the terms Biofuel and Europe but wanted to ensure they appeared within 5 words of each other, how would you write this search?

  • 30. 

    What does the ONEAR connector allow you to do?  

  • 31. 

    Objection Handling How would you respond to the following question? Please expand on your answer  I notice you have a number of publishers on Profound that are not available in sections – why are these publishers loaded?

  • 32. 

      Objection Handling How would you respond to the following question? In most cases if you add up the cost of all sections on a table of contents it comes to considerably more than cost of the full report why is this?   Objection Handling How would you respond to the following question? In most cases if you add up the cost of all sections on a table of contents it comes to considerably more than cost of the full report why is Objection Handling How would you respond to the following question?Please expand on your answer In most cases if you add up the cost of all sections on a table of contents it comes to considerably more than cost of the full report why is this?

  • 33. 

      Objection Handling How would you respond to the following question? Please expand on your answer I have purchased a report on MarketResearch.com in the past and it has only been a few lines and offered no value to me, how can I avoid this in the future?

  • 34. 

       Objection Handling How would you respond to the following question? Please expand on your answer I have found a report directly on a publishers website which despite being a publisher who contribute to Profound and/or MarketResearch.com is not appearing online , why is this?  

  • 35. 

        Objection Handling How would you respond to the following question? Please expand on your answer   Do you receive all reports from all publishers listed on Profound and/or MarketResearch.com? Please can you expand on your answer.

  • 36. 

    Research: Case Study Client X has registered on MarketResearch.com with an interest in the following research requirement: White Goods industry in North America and I am looking for the following information: -  Units produced by each White Goods Manufacturer in North America -  Overall market analysis of White Goods in North America outlining which appliances specifically are growing and which are declining in overall sales now and in the future - Map outlining the specific locations of production facilities for each white goods manufacturer   Please provide a report suggestion you feel best fits this requirement and also detail on the types of searches and research you carried out to arrive at this conclusion. Key Tips:
    • Before you run a search think about if the main market area is known by any other terms (Wikipedia often helps with this) EG: Fast Food is often called Consumer Foodservice.
    • Run your search in Profound first and use the key words in context function and open reports tables and sections to make sure of the value of a report.
    • Once you have found a report check it is available on MarketResearch.com
    • Also check MarketResearch.com for additional reports from non Profound publishers.

Quiz Review Timeline (Updated): Mar 21, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jan 03, 2012
    Quiz Created by
    TomBridge
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