The Knowledge - Mrdc

36 Questions

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Education Quizzes & Trivia

Questions and Answers
  • 1. 
    When was the MarketResearch.com wesite launched?
    • A. 

      2001

    • B. 

      1998

    • C. 

      2000

  • 2. 
    When did MarketResearch.com acquire the Profound business?
    • A. 

      May 2007

    • B. 

      June 2007

    • C. 

      January 2007

  • 3. 
    Name all the brands in the MarketResearch.com product family?
  • 4. 
    When was the Profound 2.0 platform released?
    • A. 

      December 15th 2008

    • B. 

      January 1st 2010

    • C. 

      December 1st 2007

  • 5. 
    How many publishers are currently on Profound.com?
  • 6. 
     How many reports are available on Profound.com?
    • A. 

      Over 600,000 reports

    • B. 

      Over 500,000 reports

    • C. 

      750,000 reports

    • D. 

      250,000 reports

  • 7. 
     How far back does the Profound.com archive reach?
    • A. 

      1991

    • B. 

      1994

    • C. 

      1997

    • D. 

      2000

  • 8. 
    How many Industries / sectors are covered on Profound?  
    • A. 

      Over 500

    • B. 

      1000

    • C. 

      Over 700

    • D. 

      250

  • 9. 
    What percentage of Profound reports are available via section level pricing?
    • A. 

      50%

    • B. 

      100%

    • C. 

      25%

    • D. 

      Around 95%

  • 10. 
     What content licence is offered on section/table purchases on Profound.com
    • A. 

      Global Site Licence

    • B. 

      Corporate Wide Licence

    • C. 

      Single User Licence

  • 11. 
     How many publishers are currently contributing to the MarketResearch.com platform?
    • A. 

      Over 650

    • B. 

      Over 700

    • C. 

      140

    • D. 

      Over 600

  • 12. 
     Which platform has the most reports?
    • A. 

      Profound.com

    • B. 

      MarketResearch.com

  • 13. 
    Why are there more reports on Profound despite there being more publishers on MRDC?
  • 14. 
    Are there any reports on MarketResearch.com which are available to buy in sections?
    • A. 

      Yes

    • B. 

      No

  • 15. 
     Why would a publisher be on MarketResearch.com but not on Profound?
  • 16. 
    When you run a simple search on Profound how much of a report are you searching across?  
    • A. 

      Full text of report

    • B. 

      Headlines and executive summary of report

    • C. 

      Table and section titles

    • D. 

      Headline

  • 17. 
     Is searching on Profound case sensitive?
    • A. 

      Yes

    • B. 

      No

  • 18. 
    Does the  Profound search engine pick up English/American spellings?  
    • A. 

      No

    • B. 

      Yes

  • 19. 
    How many reports are kept in the recently viewed items function?  
    • A. 

      25

    • B. 

      30

    • C. 

      35

    • D. 

      40

  • 20. 
     For how long are purchased items available in the Profound reading room to download?
    • A. 

      30 Days

    • B. 

      20 Days

    • C. 

      60 Days

    • D. 

      15 Days

  • 21. 
    What is the maximum number of results you can view on a page on Profound?
    • A. 

      25

    • B. 

      50

    • C. 

      100

    • D. 

      250

  • 22. 
    Do all reports on MarketResearch.com  allow the user to use the search inside the report function?
    • A. 

      Yes

    • B. 

      No

  • 23. 
     Based on previous question. Why is this?
  • 24. 
    Does MarketResearch.com have a default date range when searching for reports?  
    • A. 

      No

    • B. 

      Yes

  • 25. 
    What four headers can a user sort a results list by on MarketResearch.com?  
    • A. 

      Date, Price, Publisher and Report title

    • B. 

      Relevance, Report title, Date and Price

    • C. 

      Number of pages, Price, Report title and Publisher

  • 26. 
     If you wanted to search for the search terms Banking and Australia and ensure they both appear anywhere in the report how would you write this search exactly?
  • 27. 
     What four aspects of a report are considered when deciding the relevancy of a report when you search on Profound?
  • 28. 
       If you wanted to search for Call Center as an exact phrase how would you write this search?
  • 29. 
    If you wanted to search for the terms Biofuel and Europe but wanted to ensure they appeared within 5 words of each other, how would you write this search?
  • 30. 
    What does the ONEAR connector allow you to do?  
  • 31. 
    Objection Handling How would you respond to the following question? Please expand on your answer  I notice you have a number of publishers on Profound that are not available in sections – why are these publishers loaded?
  • 32. 
      Objection Handling How would you respond to the following question? In most cases if you add up the cost of all sections on a table of contents it comes to considerably more than cost of the full report why is this?   Objection Handling How would you respond to the following question? In most cases if you add up the cost of all sections on a table of contents it comes to considerably more than cost of the full report why is Objection Handling How would you respond to the following question?Please expand on your answer In most cases if you add up the cost of all sections on a table of contents it comes to considerably more than cost of the full report why is this?
  • 33. 
      Objection Handling How would you respond to the following question? Please expand on your answer I have purchased a report on MarketResearch.com in the past and it has only been a few lines and offered no value to me, how can I avoid this in the future?
  • 34. 
       Objection Handling How would you respond to the following question? Please expand on your answer I have found a report directly on a publishers website which despite being a publisher who contribute to Profound and/or MarketResearch.com is not appearing online , why is this?  
  • 35. 
        Objection Handling How would you respond to the following question? Please expand on your answer   Do you receive all reports from all publishers listed on Profound and/or MarketResearch.com? Please can you expand on your answer.
  • 36. 
    Research: Case Study Client X has registered on MarketResearch.com with an interest in the following research requirement: White Goods industry in North America and I am looking for the following information: -  Units produced by each White Goods Manufacturer in North America -  Overall market analysis of White Goods in North America outlining which appliances specifically are growing and which are declining in overall sales now and in the future - Map outlining the specific locations of production facilities for each white goods manufacturer   Please provide a report suggestion you feel best fits this requirement and also detail on the types of searches and research you carried out to arrive at this conclusion. Key Tips:
    • Before you run a search think about if the main market area is known by any other terms (Wikipedia often helps with this) EG: Fast Food is often called Consumer Foodservice.
    • Run your search in Profound first and use the key words in context function and open reports tables and sections to make sure of the value of a report.
    • Once you have found a report check it is available on MarketResearch.com
    • Also check MarketResearch.com for additional reports from non Profound publishers.