Marketing Mix Quiz

17 Questions | Total Attempts: 3766
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Marketing Mix Quiz

A quiz on the Business topic Marketing Mix.

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Questions and Answers
  • 1. 
    What is a target audience?
    • A. 

      The people the business want to sell to

    • B. 

      The people the business does not want to sell to

    • C. 

      The people the business want to work for them

    • D. 

      A and C

    • E. 

      None of the above

  • 2. 
    When demand goes up, price...?
    • A. 

      Goes down

    • B. 

      Goes up

    • C. 

      Stays stable

  • 3. 
    The market price is point where supply and demand meet.
    • A. 

      True

    • B. 

      False

  • 4. 
    How many forms of pricing strategies are there?
    • A. 

      3

    • B. 

      4

    • C. 

      5

    • D. 

      6

    • E. 

      7

  • 5. 
    How many channels of distribution are there
    • A. 

      1

    • B. 

      2

    • C. 

      3

    • D. 

      4

    • E. 

      5

  • 6. 
    What is the order in Channel of distribution 3
    • A. 

      Producer -------------------> Consumer

    • B. 

      Producer-------------> Retailer ---------------> Consumer

    • C. 

      Producer-----------> Wholesaler---------------> Retailer -----------> Consumer

    • D. 

      Producer-------->Agent--------->Wholesaler-------->Retailer--------> Consumer

  • 7. 
    Someone  who buys from the producer and breaks bulk is a
    Discuss
    • A. 

      Retailer

    • B. 

      Consumer

    • C. 

      Wholesaler

    • D. 

      Agent

  • 8. 
    What ends all channels?
    • A. 

      Consumer

    • B. 

      Retailer

    • C. 

      Wholesaler

    • D. 

      None of the Above

  • 9. 
    A retailer is someone who sells in small quantities to the consumer
    • A. 

      True

    • B. 

      False

  • 10. 
    How many stages are there in the product life cycle?
    • A. 

      1

    • B. 

      3

    • C. 

      6

    • D. 

      8

  • 11. 
    What is maturity in the product life cycle?
    • A. 

      Sales rises rapidly

    • B. 

      Sales increase more slow

    • C. 

      Low sales because the product is new

  • 12. 
    Are brand loyal to any specific product?
    • A. 

      Yes

    • B. 

      No

  • 13. 
    How many types of promotion are there?
    • A. 

      2

    • B. 

      3

    • C. 

      6

  • 14. 
    Promotion can encourage consumers to buy the new products. is that an advantage or  not?
    • A. 

      Advantage

    • B. 

      Disadvantage

  • 15. 
    Which is the most effective type of advertising media for a sport product?
    • A. 

      TV

    • B. 

      Radio

    • C. 

      Sports events

    • D. 

      Internet

  • 16. 
    What type of media would you use to advertise a new sports drink?
    • A. 

      TV

    • B. 

      Internet

    • C. 

      Sports event

    • D. 

      None of the above?

  • 17. 
    Do you believe that public relations helps promote business?
    • A. 

      Yes

    • B. 

      No

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