Marketing Mix Quiz
(162).jpg "Marketing Mix Quiz")
A quiz on the Business topic Marketing Mix.
- 1.What is a target audience?
- A.
The people the business want to sell to
- B.
The people the business does not want to sell to
- C.
The people the business want to work for them
- D.
A and C
- E.
None of the above
- 2.When demand goes up, price...?
- A.
Goes down
- B.
Goes up
- C.
Stays stable
- 3.The market price is point where supply and demand meet.
- A.
True
- B.
False
- 4.How many forms of pricing strategies are there?
- A.
3
- B.
4
- C.
5
- D.
6
- E.
7
- 5.How many channels of distribution are there
- A.
1
- B.
2
- C.
3
- D.
4
- E.
5
- 6.What is the order in Channel of distribution 3
- A.
Producer -------------------> Consumer
- B.
Producer-------------> Retailer ---------------> Consumer
- C.
Producer-----------> Wholesaler---------------> Retailer -----------> Consumer
- D.
Producer-------->Agent--------->Wholesaler-------->Retailer--------> Consumer
- 7.Someone who buys from the producer and breaks bulk is a
- A.
Retailer
- B.
Consumer
- C.
Wholesaler
- D.
Agent
- 8.What ends all channels?
- A.
Consumer
- B.
Retailer
- C.
Wholesaler
- D.
None of the Above
- 9.A retailer is someone who sells in small quantities to the consumer
- A.
True
- B.
False
- 10.How many stages are there in the product life cycle?
- A.
1
- B.
3
- C.
6
- D.
8
- 11.What is maturity in the product life cycle?
- A.
Sales rises rapidly
- B.
Sales increase more slow
- C.
Low sales because the product is new
- 12.Are brand loyal to any specific product?
- A.
Yes
- B.
No
- 13.How many types of promotion are there?
- A.
2
- B.
3
- C.
6
- 14.Promotion can encourage consumers to buy the new products. is that an advantage or not?
- A.
Advantage
- B.
Disadvantage
- 15.Which is the most effective type of advertising media for a sport product?
- A.
TV
- B.
Radio
- C.
Sports events
- D.
Internet
- 16.What type of media would you use to advertise a new sports drink?
- A.
TV
- B.
Internet
- C.
Sports event
- D.
None of the above?
- 17.Do you believe that public relations helps promote business?
- A.
Yes
- B.
No
Questions: 20 | Attempts: 5443 | Last updated: Dec 23, 2020
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