Marketing Mix Quiz Questions And Answers

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  • 1/17 Questions

    Promotion can encourage consumers to buy the new products. It is an advantage.

    • True
    • False
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About This Quiz

Check out these marketing mix quiz questions and answers and check if you are aware of businesses marketing plans or not. The term marketing mix is a set of actions businesses take to build and market their products and services to their customers. It is a foundation model of every business and is centered around the four Ps: product, price, placement, and promotion. If you already own a business or want to own one, this quiz will be beneficial in both cases. So, play it now.

Marketing Mix Quiz Questions And Answers - Quiz

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  • 2. 

    A retailer is someone who sells in small quantities to the consumer.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    A retailer is a person or business that sells products or services directly to the consumer in small quantities. They typically operate in physical stores or online platforms and play a crucial role in the distribution chain. By offering products in smaller quantities, retailers cater to the needs and preferences of individual consumers, making it easier for them to access and purchase goods. Therefore, the statement that a retailer sells in small quantities to the consumer is true.

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  • 3. 

    The market price is point where supply and demand meet.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement is true because the market price is determined by the interaction of supply and demand. When the supply of a product or service is high and the demand is low, the market price tends to decrease. Conversely, when the demand is high and the supply is low, the market price tends to increase. Therefore, the market price is the equilibrium point where supply and demand are balanced, and it is where buyers and sellers agree on the price at which a transaction takes place.

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  • 4. 

    The marketing mix refers to a fixed set of elements that remain constant across different marketing strategies.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The marketing mix refers to the combination of elements that a company uses to market its products or services, typically consisting of the 4Ps: Product, Price, Place, and Promotion. These elements can vary widely depending on the specific goals, target market, and competitive landscape of each marketing strategy.

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  • 5. 

    The marketing mix refers to the combination of four key elements: product, price, promotion, and place.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The marketing mix is commonly described using the "4 Ps": product, price, promotion, and place. These elements are used by businesses to meet customer needs and maximize the effectiveness of their marketing strategy. Each component plays a critical role in how a product or service is marketed and sold. Therefore, the statement is true.

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  • 6. 

    What is a target audience?

    • The people the business want to sell to

    • The people the business does not want to sell to

    • The people the business want to work for them

    • A and C

    • None of the above

    Correct Answer
    A. The people the business want to sell to
    Explanation
    A target audience refers to the specific group of people that a business aims to sell its products or services to. This group is carefully identified based on various factors such as demographics, interests, behaviors, and needs. By understanding and targeting the right audience, businesses can tailor their marketing strategies and messages to effectively reach and engage potential customers, increasing the likelihood of sales and business success.

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  • 7. 

    Someone  who buys from the producer and breaks bulk is a

    • Retailer

    • Consumer

    • Wholesaler

    • Agent

    Correct Answer
    A. Wholesaler
    Explanation
    A wholesaler is someone who buys products in large quantities directly from the producer and then sells them in smaller quantities to retailers or other businesses. They act as intermediaries between the producer and the retailer, helping to distribute goods efficiently. Wholesalers typically have warehouses and distribution centers where they store and manage inventory. They also provide services such as packaging, labeling, and transportation. By buying in bulk, they can negotiate lower prices from the producer and offer competitive prices to retailers, allowing for a smooth supply chain and cost-effective distribution of goods.

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  • 8. 

    What is the order in Channel of distribution 3

    • Producer -------------------> Consumer

    • Producer-------------> Retailer ---------------> Consumer

    • Producer-----------> Wholesaler---------------> Retailer -----------> Consumer

    • Producer-------->Agent--------->Wholesaler-------->Retailer--------> Consumer

    Correct Answer
    A. Producer-----------> Wholesaler---------------> Retailer -----------> Consumer
    Explanation
    The correct answer is "Producer-----------> Wholesaler---------------> Retailer -----------> Consumer." This order in the channel of distribution involves the producer selling the products to a wholesaler, who then sells them to a retailer, and finally, the retailer sells them to the consumer. This distribution model allows for the efficient flow of goods from the producer to the end consumer, with each intermediary playing a specific role in the process.

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  • 9. 

    When demand goes up, price...?

    • Goes down

    • Goes up

    • Stays stable

    • All of these

    Correct Answer
    A. Goes up
    Explanation
    Typically, when the supply rises and demand remains constant, prices decrease. Conversely, if demand increases while the supply remains unchanged, prices tend to go up.

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  • 10. 

    Which of the following is NOT one of the 4 Ps of the marketing mix?

    • Product

    • Price

    • Promotion

    • People

    Correct Answer
    A. People
    Explanation
    The marketing mix traditionally consists of four key elements, often referred to as the 4 Ps: Product, Price, Promotion, and Place. These are the tools marketers use to define and implement their marketing strategy. While "People" is an important consideration in marketing (especially in service industries), it is not one of the original 4 Ps of the marketing mix. The correct answer is D) People.

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  • 11. 

    What type of media would you use to advertise a new sports drink?

    • TV

    • Internet

    • Sports event

    • None of the above

    Correct Answer
    A. Sports event
    Explanation
    A sports event would be the ideal type of media to advertise a new sports drink because it provides a targeted audience of sports enthusiasts who are likely to be interested in the product. By advertising at a sports event, the brand can reach a large number of potential customers who are already engaged in physical activity and may be more inclined to try a new sports drink. Additionally, being associated with a sports event can create a positive brand image and increase brand visibility among the target market.

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  • 12. 

    How many channels of distribution are there

    • 1

    • 2

    • 3

    • 4

    • 5

    Correct Answer
    A. 4
    Explanation
    There are four channels of distribution.

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  • 13. 

    How many types of promotion are there?

    • 2

    • 3

    • 6

    • 7

    Correct Answer
    A. 6
    Explanation
    There are six types of promotion.

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  • 14. 

    How many forms of pricing strategies are there?

    • 3

    • 4

    • 5

    • 6

    • 7

    Correct Answer
    A. 7
    Explanation
    There are seven forms of pricing strategies.

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  • 15. 

    How many stages are there in the product life cycle?

    • 1

    • 2

    • 3

    • 4

    Correct Answer
    A. 4
    Explanation
    The product life cycle consists of four stages: Introduction, Growth, Maturity, and Decline. Each stage represents a different phase in the life of a product, from its initial launch to its eventual decline in the market. These stages help businesses manage their products effectively, adjusting marketing and production strategies according to the product's life cycle stage.

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  • 16. 

    Which is the most effective type of advertising media for a sport product?

    • TV

    • Radio

    • Sports events

    • Internet

    Correct Answer
    A. Internet
    Explanation
    The most effective type of advertising media for a sport product is the internet. This is because the internet allows for targeted advertising, reaching a specific audience that is interested in sports products. Additionally, the internet offers various platforms such as social media, websites, and search engines, which provide a wide reach and the ability to engage with potential customers through interactive content and direct links to purchase the product. Furthermore, the internet allows for real-time tracking and analysis of advertising campaigns, enabling adjustments and optimization for better results.

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  • 17. 

    Which of the following is NOT a component of the marketing mix (4 Ps)?

    • Product 

    • Price 

    • Promotion 

    • Productivity

    Correct Answer
    A. Productivity
    Explanation
    The marketing mix, often referred to as the 4 Ps, consists of Product, Price, Place, and Promotion. These are the key elements that marketers consider when developing strategies to reach and engage their target audience. Productivity, while important for business operations, is not a direct component of the marketing mix.

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  • Current Version
  • Jan 21, 2025
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 12, 2010
    Quiz Created by
    OFSEmeka
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