Marketing Mix Quiz Questions And Answers

17 Questions | By OFSEmeka | Last updated: Jul 10, 2022 | Total Attempts: 9234

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Check out these marketing mix quiz questions and answers and check if you are aware of businesses marketing plans or not. The term marketing mix is a set of actions businesses take to build and market their products and services to their customers. It is a foundation model of every business and is centered around the four Ps: product, price, placement, and promotion. If you already own a business or want to own one, this quiz will be beneficial in both cases. So, play it now.

Questions and Answers

1.

What is a target audience?
- A.
  
  The people the business want to sell to
- B.
  
  The people the business does not want to sell to
- C.
  
  The people the business want to work for them
- D.
  
  A and C
- E.
  
  None of the above
2.

When demand goes up, price...?
- A.
  
  Goes down
- B.
  
  Goes up
- C.
  
  Stays stable
- D.
  
  All of these
3.

The market price is point where supply and demand meet.
- A.
  
  True
- B.
  
  False
4.

How many forms of pricing strategies are there?
- A.
  
  3
- B.
  
  4
- C.
  
  5
- D.
  
  6
- E.
  
  7
5.

How many channels of distribution are there
- A.
  
  1
- B.
  
  2
- C.
  
  3
- D.
  
  4
- E.
  
  5
6.

What is the order in Channel of distribution 3
- A.
  
  Producer -------------------> Consumer
- B.
  
  Producer-------------> Retailer ---------------> Consumer
- C.
  
  Producer-----------> Wholesaler---------------> Retailer -----------> Consumer
- D.
  
  Producer-------->Agent--------->Wholesaler-------->Retailer--------> Consumer
7.

Someone who buys from the producer and breaks bulk is a
- A.
  
  Retailer
- B.
  
  Consumer
- C.
  
  Wholesaler
- D.
  
  Agent
8.

What ends all channels?
- A.
  
  Consumer
- B.
  
  Retailer
- C.
  
  Wholesaler
- D.
  
  None of the Above
9.

A retailer is someone who sells in small quantities to the consumer.
- A.
  
  True
- B.
  
  False
10.

How many stages are there in the product life cycle?
- A.
  
  1
- B.
  
  3
- C.
  
  6
- D.
  
  8
11.

What is maturity in the product life cycle?
- A.
  
  Sales rises rapidly
- B.
  
  Sales increase more slow
- C.
  
  Low sales because the product is new
- D.
  
  None of these
12.

Are brand loyal to any specific product?
- A.
  
  True
- B.
  
  False
13.

How many types of promotion are there?
- A.
  
  2
- B.
  
  3
- C.
  
  6
- D.
  
  7
14.

Promotion can encourage consumers to buy the new products. It is an advantage.
- A.
  
  True
- B.
  
  False
15.

Which is the most effective type of advertising media for a sport product?
- A.
  
  TV
- B.
  
  Radio
- C.
  
  Sports events
- D.
  
  Internet
16.

What type of media would you use to advertise a new sports drink?
- A.
  
  TV
- B.
  
  Internet
- C.
  
  Sports event
- D.
  
  None of the above?
17.

Do you believe that public relations help promote business?
- A.
  
  True
- B.
  
  False