Section 5.3—quiz: The Four Ps Of Marketing

10 Questions | Total Attempts: 1458

SettingsSettingsSettings
Please wait...
Marketing Quizzes & Trivia

Marketing is the study and management of exchange relationships. If you are a student practicing for an exam or even just an office worker, take this quiz to figure out if you know the four P's of marketing.


Questions and Answers
  • 1. 
    A hotel’s managers must make marketing decisions to help it stand out from its competition. To make these decisions, they must determine all but which of the following?
    • A. 

      What customers want

    • B. 

      When customers want their services

    • C. 

      How to provide services to customers

    • D. 

      How to persuade customers to patronize the hotel

  • 2. 
    Holly decides that the hotel is going to offer a free Sunday brunch to weekend guests in an attempt to increase the weekend business. What pricing approach is she using?
    • A. 

      Loss leader

    • B. 

      Cost-plus pricing

    • C. 

      Customer-based pricing

    • D. 

      Yield management

  • 3. 
    When discussing marketing, what does “product” refer to?
    • A. 

      The location on which the hotel is built

    • B. 

      The hotel’s concept

    • C. 

      The hotel’s advertising

    • D. 

      The price at which rooms are sold

  • 4. 
    Which of the following is not a category into which promotional activities are classified?
    • A. 

      Personal selling

    • B. 

      Public relations

    • C. 

      Point-of-purchase communications

    • D. 

      Yield management

  • 5. 
    Gwen has determined that it costs the hotel $80 to provide each guestroom to a guest. She determines that they need a 30 percent profit and then sets the room rate at $104 per night. Which pricing method is she using?
    • A. 

      Loss leader

    • B. 

      Cost-plus pricing

    • C. 

      Customer-based pricing

    • D. 

      Yield management

  • 6. 
    It can be a meal or some other tangible item that a hotel or restaurant provides to its guest. It can also be an intangible service or a hotel or restaurant’s concept.
    • A. 

      Product

    • B. 

      Price

    • C. 

      Place

    • D. 

      Promotion

    • E. 

      Integrated Marketing Communications

  • 7. 
    Is the amount that a hotel charges for its product.
    • A. 

      Product

    • B. 

      Price

    • C. 

      Place

    • D. 

      Promotion

    • E. 

      Integrated Marketing Communications

  • 8. 
    Is the physical location of a business and the site where the reservation for the hotel is made.
    • A. 

      Product

    • B. 

      Price

    • C. 

      Place

    • D. 

      Promotion

    • E. 

      Integrated Marketing Communications

  • 9. 
    Is a model that combines all promotional activities into a plan to manage them together.
    • A. 

      Product

    • B. 

      Price

    • C. 

      Place

    • D. 

      Promotion

    • E. 

      Integrated Marketing Communications

  • 10. 
    Is the decisions made about how to communicate the product, place, and price of the hotel. It is made up of several promotional activities.
    • A. 

      Product

    • B. 

      Price

    • C. 

      Place

    • D. 

      Promotion

    • E. 

      Integrated Marketing Communications