Quiz: The 4 Ps Of Marketing Mix Questions! Trivia

10 Questions | By Aoht | Updated: Mar 22, 2022 | Attempts: 3820

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Quiz: The 4 Ps Of Marketing Mix Questions! Trivia - Quiz

Marketing is the study and management of exchange relationships. If you are a student practicing for an exam or even just an office worker, take this quiz to figure out if you know the four P's of marketing.

Questions and Answers

1.

A hotel’s managers must make marketing decisions to help it stand out from its competition. To make these decisions, they must determine all but which of the following?
- A.
  
  What customers want
- B.
  
  When customers want their services
- C.
  
  How to provide services to customers
- D.
  
  How to persuade customers to patronize the hotel
2.

Holly decides that the hotel is going to offer a free Sunday brunch to weekend guests in an attempt to increase the weekend business. What pricing approach is she using?
- A.
  
  Loss leader
- B.
  
  Cost-plus pricing
- C.
  
  Customer-based pricing
- D.
  
  Yield management
3.

When discussing marketing, what does “product” refer to?
- A.
  
  The location on which the hotel is built
- B.
  
  The hotel’s concept
- C.
  
  The hotel’s advertising
- D.
  
  The price at which rooms are sold
4.

Which of the following is not a category into which promotional activities are classified?
- A.
  
  Personal selling
- B.
  
  Public relations
- C.
  
  Point-of-purchase communications
- D.
  
  Yield management
5.

Gwen has determined that it costs the hotel $80 to provide each guestroom to a guest. She determines that they need a 30 percent profit and then sets the room rate at $104 per night. Which pricing method is she using?
- A.
  
  Loss leader
- B.
  
  Cost-plus pricing
- C.
  
  Customer-based pricing
- D.
  
  Yield management
6.

It can be a meal or some other tangible item that a hotel or restaurant provides to its guest. It can also be an intangible service or a hotel or restaurant’s concept.
- A.
  
  Product
- B.
  
  Price
- C.
  
  Place
- D.
  
  Promotion
- E.
  
  Integrated Marketing Communications
7.

Is the amount that a hotel charges for its product.
- A.
  
  Product
- B.
  
  Price
- C.
  
  Place
- D.
  
  Promotion
- E.
  
  Integrated Marketing Communications
8.

Is the physical location of a business and the site where the reservation for the hotel is made.
- A.
  
  Product
- B.
  
  Price
- C.
  
  Place
- D.
  
  Promotion
- E.
  
  Integrated Marketing Communications
9.

Is a model that combines all promotional activities into a plan to manage them together.
- A.
  
  Product
- B.
  
  Price
- C.
  
  Place
- D.
  
  Promotion
- E.
  
  Integrated Marketing Communications
10.

Is the decisions made about how to communicate the product, place, and price of the hotel. It is made up of several promotional activities.
- A.
  
  Product
- B.
  
  Price
- C.
  
  Place
- D.
  
  Promotion
- E.
  
  Integrated Marketing Communications