Section 5.3—quiz: The Four Ps Of Marketing
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Marketing is the study and management of exchange relationships. If you are a student practicing for an exam or even just an office worker, take this quiz to figure out if you know the four P's of marketing.
- 1.A hotel’s managers must make marketing decisions to help it stand out from its competition. To make these decisions, they must determine all but which of the following?
- A.
What customers want
- B.
When customers want their services
- C.
How to provide services to customers
- D.
How to persuade customers to patronize the hotel
- 2.Holly decides that the hotel is going to offer a free Sunday brunch to weekend guests in an attempt to increase the weekend business. What pricing approach is she using?
- A.
Loss leader
- B.
Cost-plus pricing
- C.
Customer-based pricing
- D.
Yield management
- 3.When discussing marketing, what does “product” refer to?
- A.
The location on which the hotel is built
- B.
The hotel’s concept
- C.
The hotel’s advertising
- D.
The price at which rooms are sold
- 4.Which of the following is not a category into which promotional activities are classified?
- A.
Personal selling
- B.
Public relations
- C.
Point-of-purchase communications
- D.
Yield management
- 5.Gwen has determined that it costs the hotel $80 to provide each guestroom to a guest. She determines that they need a 30 percent profit and then sets the room rate at $104 per night. Which pricing method is she using?
- A.
Loss leader
- B.
Cost-plus pricing
- C.
Customer-based pricing
- D.
Yield management
- 6.It can be a meal or some other tangible item that a hotel or restaurant provides to its guest. It can also be an intangible service or a hotel or restaurant’s concept.
- A.
Product
- B.
Price
- C.
Place
- D.
Promotion
- E.
Integrated Marketing Communications
- 7.Is the amount that a hotel charges for its product.
- A.
Product
- B.
Price
- C.
Place
- D.
Promotion
- E.
Integrated Marketing Communications
- 8.Is the physical location of a business and the site where the reservation for the hotel is made.
- A.
Product
- B.
Price
- C.
Place
- D.
Promotion
- E.
Integrated Marketing Communications
- 9.Is a model that combines all promotional activities into a plan to manage them together.
- A.
Product
- B.
Price
- C.
Place
- D.
Promotion
- E.
Integrated Marketing Communications
- 10.Is the decisions made about how to communicate the product, place, and price of the hotel. It is made up of several promotional activities.
- A.
Product
- B.
Price
- C.
Place
- D.
Promotion
- E.
Integrated Marketing Communications
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