Marketing is the study and management of exchange relationships. If you are a student practicing for an exam or even just an office worker, take this quiz to figure out if you know the four P's of marketing.
What customers want
When customers want their services
How to provide services to customers
How to persuade customers to patronize the hotel
Loss leader
Cost-plus pricing
Customer-based pricing
Yield management
The location on which the hotel is built
The hotel’s concept
The hotel’s advertising
The price at which rooms are sold
Personal selling
Public relations
Point-of-purchase communications
Yield management
Loss leader
Cost-plus pricing
Customer-based pricing
Yield management
Product
Price
Place
Promotion
Integrated Marketing Communications
Product
Price
Place
Promotion
Integrated Marketing Communications
Product
Price
Place
Promotion
Integrated Marketing Communications
Product
Price
Place
Promotion
Integrated Marketing Communications
Product
Price
Place
Promotion
Integrated Marketing Communications
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