The 4 Ps Of Marketing Mix Questions! Trivia

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The 4 Ps Of Marketing Mix Questions! Trivia - Quiz

Marketing is the study and management of exchange relationships. If you are a student practicing for an exam or even just an office worker, take this quiz to figure out if you know the four P's of marketing.


Questions and Answers
  • 1. 

    A hotel’s managers must make marketing decisions to help it stand out from its competition. To make these decisions, they must determine all but which of the following?

    • A.

      What customers want

    • B.

      When customers want their services

    • C.

      How to provide services to customers

    • D.

      How to persuade customers to patronize the hotel

    Correct Answer
    B. When customers want their services
    Explanation
    The hotel's managers need to determine what customers want, how to provide services to customers, and how to persuade customers to patronize the hotel in order to make effective marketing decisions. However, determining when customers want their services is not necessary for making marketing decisions.

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  • 2. 

    Holly decides that the hotel is going to offer a free Sunday brunch to weekend guests in an attempt to increase the weekend business. What pricing approach is she using?

    • A.

      Loss leader

    • B.

      Cost-plus pricing

    • C.

      Customer-based pricing

    • D.

      Yield management

    Correct Answer
    A. Loss leader
    Explanation
    Holly is using a loss leader pricing approach. This strategy involves offering a product or service at a lower price or even for free in order to attract customers and increase sales of other products or services. In this case, Holly is offering a free Sunday brunch to weekend guests with the hope that they will choose to stay at the hotel and potentially spend more on other amenities or services.

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  • 3. 

    When discussing marketing, what does “product” refer to?

    • A.

      The location on which the hotel is built

    • B.

      The hotel’s concept

    • C.

      The hotel’s advertising

    • D.

      The price at which rooms are sold

    Correct Answer
    B. The hotel’s concept
    Explanation
    In the context of marketing, the term "product" refers to the hotel's concept. This includes the overall idea, theme, and unique selling points of the hotel. It encompasses factors such as the target market, amenities, services, design, and atmosphere that differentiate the hotel from its competitors. The concept is crucial in attracting and appealing to the desired customer base and plays a significant role in the hotel's marketing strategies and positioning in the market.

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  • 4. 

    Which of the following is not a category into which promotional activities are classified?

    • A.

      Personal selling

    • B.

      Public relations

    • C.

      Point-of-purchase communications

    • D.

      Yield management

    Correct Answer
    D. Yield management
    Explanation
    Yield management is not a category into which promotional activities are classified. Promotional activities typically include personal selling, public relations, and point-of-purchase communications. Yield management, on the other hand, refers to the practice of adjusting prices to maximize revenue or profit from a fixed capacity service. While it may be a strategic pricing technique, it is not directly related to promotional activities.

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  • 5. 

    Gwen has determined that it costs the hotel $80 to provide each guestroom to a guest. She determines that they need a 30 percent profit and then sets the room rate at $104 per night. Which pricing method is she using?

    • A.

      Loss leader

    • B.

      Cost-plus pricing

    • C.

      Customer-based pricing

    • D.

      Yield management

    Correct Answer
    B. Cost-plus pricing
    Explanation
    Gwen is using the cost-plus pricing method. This method involves calculating the cost of providing the service (in this case, the guestroom) and then adding a desired profit margin. In this case, Gwen determined that it costs $80 to provide each guestroom and she wants a 30 percent profit. By setting the room rate at $104 per night, she is covering the cost of providing the room and adding the desired profit margin. This aligns with the cost-plus pricing method.

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  • 6. 

    It can be a meal or some other tangible item that a hotel or restaurant provides to its guest. It can also be an intangible service or a hotel or restaurant’s concept.

    • A.

      Product

    • B.

      Price

    • C.

      Place

    • D.

      Promotion

    • E.

      Integrated Marketing Communications

    Correct Answer
    A. Product
    Explanation
    The answer is "Product" because the question is asking for something that a hotel or restaurant provides to its guests, which can be a meal or some other tangible item. It can also be an intangible service or a hotel or restaurant's concept. The other options (Price, Place, Promotion, Integrated Marketing Communications) do not fit the description given in the question.

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  • 7. 

    Is the amount that a hotel charges for its product.

    • A.

      Product

    • B.

      Price

    • C.

      Place

    • D.

      Promotion

    • E.

      Integrated Marketing Communications

    Correct Answer
    B. Price
    Explanation
    The correct answer is "Price" because the question is asking about the amount that a hotel charges for its product. Price is a crucial element in the marketing mix, as it directly affects the profitability and competitiveness of a business. The price of a hotel's product can vary based on factors such as location, amenities, seasonality, and demand. It is an essential consideration for customers when making purchasing decisions and can significantly impact the overall success of a hotel.

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  • 8. 

    Is the physical location of a business and the site where the reservation for the hotel is made.

    • A.

      Product

    • B.

      Price

    • C.

      Place

    • D.

      Promotion

    • E.

      Integrated Marketing Communications

    Correct Answer
    C. Place
    Explanation
    The physical location of a business and the site where the reservation for the hotel is made is referred to as "Place" in the context of marketing. This term encompasses the distribution channels, logistics, and physical presence of a business. It involves selecting the appropriate locations for the business to reach its target customers and ensuring that the products or services are easily accessible to them. In the case of hotel reservations, the "Place" would include both the physical location of the hotel and the online platform or website where customers can make their reservations.

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  • 9. 

    Is a model that combines all promotional activities into a plan to manage them together.

    • A.

      Product

    • B.

      Price

    • C.

      Place

    • D.

      Promotion

    • E.

      Integrated Marketing Communications

    Correct Answer
    E. Integrated Marketing Communications
    Explanation
    Integrated Marketing Communications refers to a strategic approach that combines all promotional activities into a comprehensive plan to manage them together. This approach ensures that all marketing communication messages are consistent and coordinated across various channels and platforms. By integrating different elements such as product, price, place, and promotion, a company can create a unified and impactful marketing campaign that effectively reaches and engages its target audience. Integrated Marketing Communications helps in building brand awareness, enhancing brand image, and driving customer loyalty.

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  • 10. 

    Is the decisions made about how to communicate the product, place, and price of the hotel. It is made up of several promotional activities.

    • A.

      Product

    • B.

      Price

    • C.

      Place

    • D.

      Promotion

    • E.

      Integrated Marketing Communications

    Correct Answer
    D. Promotion
    Explanation
    The given answer, "Promotion," is the correct answer because it refers to the decisions made about how to communicate the product, place, and price of the hotel. Promotion is a key element of the marketing mix and involves various promotional activities such as advertising, sales promotions, public relations, and personal selling. These activities aim to create awareness, generate interest, and persuade customers to choose the hotel over competitors. By effectively promoting the hotel, marketers can reach their target audience and convey the value proposition of the hotel's product, price, and place.

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  • Current Version
  • Nov 16, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 21, 2008
    Quiz Created by
    Aoht
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