Marketing Management: Components Of The Marketing Mix! Quiz

45 Questions | Total Attempts: 53

SettingsSettingsSettings
Please wait...
Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 
    Which of the following are components that make the promotions mix?
    • A. 

      Personal Selling

    • B. 

      Advertising

    • C. 

      Sales promotion

    • D. 

      Public relations

  • 2. 
    __________ is an activity of informing and persuading a market on a person-to-person basis.
    • A. 

      Personal selling

    • B. 

      Advertising

    • C. 

      Sales promotion

    • D. 

      Publicity

  • 3. 
    Any paid non-personal communication of information about goods, services, ideas or institutions through any media of mass communication.
    • A. 

      Personal Selling

    • B. 

      Advertising

    • C. 

      Sales promotion

    • D. 

      Publicity

  • 4. 
    Toyota emerges itself as the top selling Car in Asia, surpassing Ford and BMW for the past 4 years.  To give back to the public, one of its key product features is "Green Machine", that focuses on creating engines that produces almost zero emission, which reduces air pollution.  It is accepted positively by critics and consumers which in turn helped Toyota maintain its lead from its competitors.  What promotional mix used in the above case?
    • A. 

      Publicity

    • B. 

      Advertising

    • C. 

      Public relations

  • 5. 
    Check as many as you can the the difference between publicity and public relations.
    • A. 

      Public relations refer to creating goodwill

    • B. 

      Publicity is the dissemination of news and information

    • C. 

      Publicity is goodwill though customer service

    • D. 

      Public relations is creating good impressions in the public

  • 6. 
    The greater the budget, the more the company can make use of effective advertising.
    • A. 

      True

    • B. 

      False

  • 7. 
    Which of the following are true about personal selling?
    • A. 

      It can be effective for local markets.

    • B. 

      Not all localities cab reached

    • C. 

      The lesser the buyers are, the effective it is

  • 8. 
    Consumer and industrial users require different strategies.
    • A. 

      True

    • B. 

      False

  • 9. 
    This relates to the knowledge required to ensure results from selling efforts.Type question here
    • A. 

      Adequate preparation

    • B. 

      Finding buyers

    • C. 

      Building goodwill

  • 10. 
    Salesmen are expected to engage in prospecting, establishing an contacting clues to prospects.
    • A. 

      Adequate preparation

    • B. 

      Finding buyers

    • C. 

      Building goodwill

  • 11. 
    A sale should be mutually satisfying for both buyer and seller and buyers should be treated well.
    • A. 

      Adequate preparation

    • B. 

      Finding buyers

    • C. 

      Building goodwill

  • 12. 
    This is the oldest and most important method of promotion.
    • A. 

      Personal Selling

    • B. 

      Advertising

    • C. 

      Publicity

  • 13. 
    Which of the following are classfication of Personal Selling jobs?
    • A. 

      Across the counter selling

    • B. 

      House to house selling

    • C. 

      Salesmen employed by manufacturers

  • 14. 
    Salesladies or salesmen inside a Department Store are also considered personal selling.
    • A. 

      True

    • B. 

      False

  • 15. 
    The order is taken by a salesman who basically notes which of his company's products his cutomers want or need.
    • A. 

      Order taking

    • B. 

      Order getting

    • C. 

      Supporting salesman

  • 16. 
    Why personal selling is a unique, hard-to-replace force in modern marketing?
    • A. 

      Because it makes two way communication of ideas between a seller and a buyer

    • B. 

      It encourages and make immediate on-the-spot use of responses from buyers

    • C. 

      It increases the profit and make immediate sales

  • 17. 
    Selling does not end on the closing of sale but a series of aftersales activities serve to build customer goodwill.
    • A. 

      Post sale activities

    • B. 

      Sales presentation

    • C. 

      Pre-sale preparation

  • 18. 
    Order taker is more concerned with selling out to prospective customer by convincing them that their product is the best.
    • A. 

      Order taking

    • B. 

      Order getting

    • C. 

      Supporting salesman

  • 19. 
    They assist and support order oriented salesman but do not concentrate in on-the-spot orders themselves.
    • A. 

      Order taking

    • B. 

      Order getting

    • C. 

      Supporting salesman

  • 20. 
    Which of the following are true about Advertising.
    • A. 

      Advertising is a form of communication.

    • B. 

      Advertising is a form of personal selling.

    • C. 

      It pays for the use of communication media.

    • D. 

      It is a marketing function.

  • 21. 
    When introducing new products, which form of promotions is best to use?
    • A. 

      Advertising

    • B. 

      Personal selling

    • C. 

      Publicity

  • 22. 
    Advertising, like personal selling is done through people to people promotions.
    • A. 

      True

    • B. 

      False

  • 23. 
    ________ is aimed at informaing and stimulating market demand for an advertised product brand or service.
    • A. 

      Product and institutional advertising

    • B. 

      Primary and selective demand advertising

    • C. 

      Cooperative advertising

  • 24. 
    ________ main objective is to stimulate demand of a product.
    • A. 

      Primary advertising

    • B. 

      Selective demand

    • C. 

      Direct advertising

  • 25. 
    Which of the following are classifications of Advertising?
    • A. 

      Advertising by source or origin

    • B. 

      Advertising to media used

    • C. 

      Advertisements to objective

    • D. 

      Advertising by personal selling

Back to Top Back to top