Marketing Management: Components Of The Marketing Mix! Quiz

Publicity refers to the act of creating awareness and attention for a product or service through various media channels. It involves generating interest, disseminating information, and creating a positive image for the product or service. By utilizing publicity effectively, companies can reach a wider audience and increase their brand visibility, ultimately leading to increased sales and success. Therefore, it is true that publicity can be a valuable tool for promoting products or services.

A larger budget allows a company to invest more in advertising, which in turn can lead to more effective advertising campaigns. With a larger budget, the company can afford to use various advertising channels, such as television, radio, online platforms, and print media, to reach a wider audience. Additionally, a larger budget can enable the company to hire experienced advertising professionals and invest in market research to better understand their target audience and create more impactful advertisements. Therefore, it is true that the greater the budget, the more the company can make use of effective advertising.

The promotional activity of selling LCD TVs at a discounted price and including a free DVD player is considered as sales promotion. Sales promotion refers to the use of incentives or discounts to encourage customers to make a purchase. In this case, the discounted price and free DVD player are incentives aimed at attracting customers and boosting sales.

Salesladies or salesmen inside a department store engage in personal selling because they directly interact with customers to promote and sell products. Personal selling involves building relationships with customers, understanding their needs, and persuading them to make a purchase. Salespeople in a department store use various techniques such as product demonstrations, providing information, and offering personalized recommendations to influence customers' buying decisions. Therefore, it is true that salespeople inside a department store are considered personal selling.

Consumer and industrial users often have different needs, preferences, and purchasing behaviors. Therefore, it is necessary to develop separate strategies to effectively target and cater to these distinct customer segments. Consumer-focused strategies may involve tactics such as advertising, branding, and product differentiation to appeal to individual buyers. On the other hand, industrial users may require strategies that focus on building relationships, providing customized solutions, and delivering value-added services. By recognizing and addressing these differences, businesses can optimize their marketing efforts and better meet the specific needs of both consumer and industrial users.

The correct answer is sales promotion because the grocery store is offering free items as an incentive to customers who make a purchase of at least 1000.00 pesos. This is a promotional activity aimed at increasing sales and attracting customers.

Personal selling refers to the process of communicating and persuading potential customers on an individual basis. It involves face-to-face interaction between the salesperson and the customer, allowing for a personalized approach to understanding customer needs and building relationships. Unlike advertising, sales promotion, and publicity, which typically reach a broader audience, personal selling focuses on direct communication and building trust with potential buyers.

The correct answer is "Advertisement through print media." This is because "Peso Saver" is described as an advertising newspaper, which suggests that it is a form of advertisement. Additionally, the term "print media" refers to advertising through newspapers, magazines, brochures, and other physical printed materials, which aligns with the description of "Peso Saver" as an advertising newspaper.

Competitive advertising is a type of advertising that aims to encourage consumers to choose the advertiser's product or services over those of their competitors. This form of advertising typically highlights the advantages or unique selling points of the advertiser's offerings and may directly compare them to similar products or services offered by competitors. By emphasizing the superiority or benefits of their products, competitive advertising seeks to persuade consumers to prefer the advertiser's offerings over those of their competitors.

Building goodwill is the correct answer because it aligns with the statement that a sale should be mutually satisfying for both buyer and seller and buyers should be treated well. Building goodwill involves creating a positive reputation, providing excellent customer service, and establishing trust with customers. By focusing on building goodwill, sellers can ensure that buyers have a positive experience, which ultimately leads to customer satisfaction and repeat business.

Consumer relations refers to the company's efforts to build and maintain positive relationships with its customers. This includes activities such as addressing customer concerns, providing excellent customer service, and engaging in effective communication. The effectiveness of public relations can be measured by how consumers accept or reject the company's product, indicating their satisfaction or dissatisfaction with the company's efforts in consumer relations.

Retentive advertising refers to a stage in the marketing process where the aim is to develop consumer loyalty by repeatedly reminding the public about the product or service through advertisements. This type of advertising is focused on maintaining and strengthening the relationship with existing customers rather than attracting new ones. It aims to keep the brand in the minds of consumers and encourage repeat purchases, ultimately building long-term loyalty and retention.

When introducing new products, advertising is the best form of promotion to use. Advertising allows companies to reach a wide audience and create awareness about their new products. It can be done through various channels such as television, radio, print media, and online platforms, ensuring maximum visibility. Advertising also provides the opportunity to highlight the unique features and benefits of the new product, persuading potential customers to make a purchase. Additionally, advertising allows for precise targeting and segmentation, ensuring that the message reaches the right audience at the right time.

Introductory advertising refers to the stage in advertising where a product, service, idea, or institution is publicly launched. This type of advertising aims to create awareness and generate interest among the target audience. It focuses on introducing the product or service to the market, highlighting its features and benefits, and establishing a positive brand image. Through introductory advertising, companies aim to attract potential customers and gain a competitive edge in the market.

The given scenario describes a sales promotion activity. Sales promotions are marketing activities that aim to increase sales, attract customers, and encourage repeat purchases. In this case, SM department store is providing its customers with a points card, which allows them to accumulate points with each purchase. This incentivizes customers to continue shopping at SM department store and encourages repeat purchases. By offering a rewards program, SM department store is implementing a sales promotion strategy to increase customer loyalty and drive sales.

The given statement suggests that the individuals in question assist and support salesmen who are focused on taking orders. However, they themselves do not directly engage in on-the-spot order taking. Therefore, the most appropriate term to describe these individuals would be "supporting salesman".

Maintaining good stockholder's relations is important because it will attract more investors. When a company has a positive relationship with its stockholders, it builds trust and confidence among potential investors. This can lead to increased investment in the company, which can provide additional capital for growth and expansion. Investors are more likely to invest in a company that has a good reputation and strong relationships with its stockholders.

The advertisement "Colgate toothpaste with Calcium" is an example of advertisement by manufacturers because it promotes a specific product, Colgate toothpaste, which is produced and sold by the manufacturer, Colgate-Palmolive. This type of advertisement is aimed at creating awareness and generating demand for the manufacturer's products directly to the consumers.

Public relations is an organized, planned, and continued effort to establish or promote public goodwill and maintain mutual understanding between an organization and its various public associates. It involves managing and building relationships with the media, customers, employees, investors, and the general public. Public relations aims to create a positive image and reputation for the organization, enhance its credibility, and effectively communicate its messages to the target audience. It involves activities such as media relations, crisis management, event planning, and community engagement.

The correct answer is "advertisement by government units." This is because the given statement mentions the "Dept of Tourism," which is a government department responsible for promoting tourism in the Philippines. Therefore, the advertisement campaign "It's more fun in the Philippines" is a type of advertisement conducted by a government unit, specifically the Department of Tourism.

The promotional mix used in the above case is public relations. This is evident from the fact that Toyota's key product feature of "Green Machine" is accepted positively by critics and consumers, which helps Toyota maintain its lead from its competitors. Public relations involves building and maintaining positive relationships with the public, and in this case, Toyota's focus on reducing air pollution through its engines is a positive message that resonates with the public and helps enhance its brand image.

This scenario is an example of publicity because the news about the prototype of the iPhone 5 being found by a restaurant service crew created a media frenzy and generated excitement among consumers. This free publicity increased the anticipation and desire to purchase the device, leading to hundreds of people lining up at Apple stores before its opening. Publicity refers to the attention or coverage gained by a product or event through media sources, which can greatly influence consumer behavior.

The promotions mix consists of various components that organizations use to communicate with their target audience and promote their products or services. Personal selling involves direct communication between a salesperson and potential customers. Advertising refers to paid, non-personal communication through various media channels. Sales promotion includes short-term incentives to encourage immediate purchase or action. Public relations involves managing the organization's image and reputation through various communication strategies. Therefore, all four options - personal selling, advertising, sales promotion, and public relations - are components of the promotions mix.

After the sale is closed, the selling process does not stop. Instead, it continues with a series of aftersales activities. These activities are aimed at building customer goodwill and maintaining a positive relationship with the customer. Post sale activities may include providing customer support, offering warranties or guarantees, addressing any issues or concerns the customer may have, and following up with the customer to ensure their satisfaction. These activities are crucial for customer retention and can lead to repeat business and referrals.

The correct answer is "Order taking" because it refers to the process of a salesman recording the products that customers want or need from his company. This involves the salesman actively listening to the customer's requirements and accurately noting down the details of the order. This step is crucial in ensuring that the correct products are delivered to the customers and their needs are met efficiently.

Salesmen are expected to engage in prospecting, which involves actively searching for potential buyers or customers. This task requires them to identify and locate individuals or organizations who may be interested in purchasing the product or service they are selling. By finding buyers, salesmen can initiate contact and start the process of selling their product or service. This is an essential step in the sales process and contributes to the overall success of the sales team.

Personal selling refers to the process of selling products or services through direct communication between a salesperson and potential customers. It is considered the oldest and most important method of promotion because it allows for personalized interaction, building relationships, and addressing customer needs and concerns directly. Unlike advertising or publicity, personal selling provides a tailored approach that can effectively persuade and convince customers to make a purchase. This method often involves face-to-face meetings, phone calls, or online interactions, allowing for a more persuasive and interactive sales process.

All the given options are types of printed materials used for advertising or providing information, except for streamers. Streamers are typically long strips of colorful paper or fabric used for decoration or celebration purposes, rather than for informational or promotional purposes.

Adequate preparation is important in ensuring results from selling efforts. This involves gathering information about the product or service being sold, understanding the target market, and developing a sales strategy. By being well-prepared, salespeople can effectively communicate the value of their offering to potential buyers and address any objections or concerns they may have. Adequate preparation also helps in building confidence and credibility, which can lead to successful sales outcomes.

Publicity is any promotion communication about an organization or its product where the message is not paid for by the organization benefitting from it. This means that publicity is a form of promotion that is not directly paid for by the organization, but rather gained through media coverage, word-of-mouth, or other forms of non-paid communication. Unlike advertising or sales promotion, publicity relies on external sources to spread the message, making it a valuable tool for generating awareness and credibility for the organization or its products.

Advertising refers to any paid non-personal communication of information about goods, services, ideas, or institutions through any media of mass communication. This involves promoting products or services to a wide audience using various channels such as television, radio, print media, online platforms, and social media. Unlike personal selling, which involves direct interaction with potential customers, advertising aims to reach a larger audience and create awareness and interest in a product or service. Sales promotion, on the other hand, involves short-term incentives to encourage immediate purchase, while publicity refers to free media coverage of a company or its products.

Product and institutional advertising is aimed at informing and stimulating market demand for an advertised product brand or service. This type of advertising focuses on promoting both the specific product or brand and the overall image and reputation of the company or institution behind it. It aims to generate interest, create awareness, and persuade consumers to purchase the advertised product or service. By combining product-specific information with institutional messaging, this form of advertising seeks to build a strong brand identity and establish a positive perception in the market.

The given answer includes three classifications of Personal Selling jobs: Across the counter selling, House to house selling, and Salesmen employed by manufacturers. Across the counter selling refers to selling products directly to customers in a store or retail setting. House to house selling involves selling products by going door to door and interacting with potential customers in their homes. Salesmen employed by manufacturers are individuals who are hired by manufacturers to sell their products directly to customers. These three classifications represent different approaches and settings in which personal selling takes place.

Primary advertising refers to the type of advertising that aims to stimulate demand for a specific product or service. It focuses on creating awareness and generating interest in a particular product among the target audience. This form of advertising is usually used when a new product is launched or when a company wants to promote a specific product in their existing product line. The objective of primary advertising is to create a strong demand for the product and encourage potential customers to make a purchase.

The correct answer is "Order getting". In this context, "order getting" refers to the act of actively seeking out and securing orders from potential customers. It involves persuasive selling techniques and convincing customers that the product being offered is the best choice for them. This differs from "order taking" which typically involves simply processing orders that are already initiated by the customer. The term "supporting salesman" is not mentioned in the given statement and is therefore not the correct answer.

Advertising is a form of promotion that is not done through direct interaction between people. Unlike personal selling, which involves face-to-face communication between a salesperson and a potential customer, advertising relies on mass media channels such as television, radio, print, and online platforms to reach a wide audience. Therefore, the statement that advertising is done through people to people promotions is false.

Advertising is a form of communication because it involves delivering a message to a target audience through various channels such as television, radio, print, or online platforms. It pays for the use of communication media because advertisers typically pay media outlets for the placement of their advertisements. Additionally, advertising is considered a marketing function as it is a strategic activity aimed at promoting products, services, or brands to generate sales and increase market share.

The other three options, neon signs, streamers, and billboards, are all forms of advertising or visual displays. Newspaper, on the other hand, is a form of print media.

Publicity costs like advertising and sales promotion are not always shouldered by the company benefiting from it. In some cases, companies may enter into partnerships or agreements where the costs are shared or covered by other parties. Additionally, companies may also receive funding or support from external sources such as sponsors or government agencies to cover these costs. Therefore, it is not always true that the company benefiting from publicity costs is solely responsible for bearing them.

The classifications of advertising include advertising by source or origin, which refers to the different types of organizations or individuals that create and distribute advertisements. Advertising to media used involves the various channels or platforms through which advertisements are delivered, such as television, radio, print, or digital media. Advertisements to objective refers to the different goals or purposes that advertisements aim to achieve, such as creating brand awareness, promoting sales, or changing consumer behavior. Advertising by personal selling is not a classification of advertising as it pertains to a different marketing strategy that involves direct interaction between a salesperson and a potential customer.

Personal selling can be effective for local markets because it allows for face-to-face interaction and personalized communication with potential customers, which can be particularly effective in smaller, community-based markets. However, not all localities can be reached through personal selling, as there may be logistical or geographical limitations. Additionally, the effectiveness of personal selling tends to increase when there are fewer buyers because it allows for more individualized attention and tailored sales approaches.

Personal selling is a unique and hard-to-replace force in modern marketing because it allows for two-way communication between the seller and the buyer. Unlike other forms of marketing, personal selling enables the exchange of ideas, feedback, and information in real-time. This direct interaction allows the seller to understand the buyer's needs, address concerns, and tailor their sales pitch accordingly. Additionally, personal selling encourages immediate on-the-spot use of responses from buyers, leading to quicker decision-making and potential sales. Overall, personal selling's ability to facilitate effective communication and prompt responses makes it an invaluable tool in modern marketing strategies.

The correct answer is sales promotion. This is because sales promotion refers to activities that are designed to stimulate immediate sales of a product, such as offering discounts, coupons, or giveaways. In this scenario, the promotion activity shown is focused on highlighting the features, benefits, and advantages of the new product, which is a common strategy used in sales promotions to attract customers and increase sales.

The correct answer choices explain the differences between advertising and sales promotion. Advertising seeks public acceptance by creating awareness and building brand reputation, while sales promotion focuses on attracting new customers through various incentives and offers. Sales promotions also increase impulse buying by creating a sense of urgency or limited-time offers. On the other hand, advertising educates consumers by providing information about the product or service.

Public relations refers to the strategic management of communication between an organization and its public. It involves building and maintaining a positive image, establishing relationships, and creating goodwill through various communication channels. On the other hand, publicity specifically focuses on the dissemination of news and information about an organization or its products/services to the public. While both aim to create a positive perception, public relations is a broader and more comprehensive approach that encompasses various strategies, whereas publicity is a specific tactic within the realm of public relations.