Trivia Quiz Questions On Marketing Management!

10 Questions | Total Attempts: 2646

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Trivia Quiz Questions On Marketing Management!

Marketing is a business tool that helps businesses to grow their customer base, expand their market in different regions, and introduce a new product to the market too. In this trivia quiz questions on marketing management, you will get to learn how to perform all managerial functions in the field of marketing and get the best results. Give it a shot!


Questions and Answers
  • 1. 
    • A. 

      The selling process which results from the identification and anticipation of customer requirements.

    • B. 

      The management process which identifies anticipates and supplies customer requirements efficiently and profitably.

    • C. 

      An accounting process of minimizing costs and maximizing revenues.

    • D. 

      The supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers.

  • 2. 
    A builder who has a full order book during a period of economic prosperity and leaves his potential customers waiting for work to be completed is most likely showing what type of business orientation?
    • A. 

      Marketing orientation

    • B. 

      Selling orientation

    • C. 

      Production orientation

    • D. 

      Societal orientation

  • 3. 
    • A. 

      The traders of ancient Greece

    • B. 

      Textile companies in Victoria England

    • C. 

      American Soap powder manufacturers in the 1930s

    • D. 

      Service based companies from the 1960s

  • 4. 
    Positivist approaches to marketing are essentially based on which of the following approaches?
    • A. 

      In depth case studies of consumers

    • B. 

      Uncovering the real underlying truth about consumer emotions

    • C. 

      Methodologies which are robust and repeatable

    • D. 

      Methodologies which seek to uncover positivist and negative attitudes about a product

  • 5. 
    During the late 1990s, retailers of organic vegetables in the UK were unable to be truly market-oriented because:
    • A. 

      No market for organic produce existed

    • B. 

      Organic produce was too expensive

    • C. 

      Demand was too low to justify supply

    • D. 

      There was poor and intermittent supply of organic produce

  • 6. 
    • A. 

      Marketing is a subsidiary component of selling

    • B. 

      The aim of marketing is to make selling superfluous

    • C. 

      The aim of selling is to make marketing superfluous

    • D. 

      Selling and marketing are essentially the same thing

  • 7. 
    • A. 

      A customer and consumer are always the same thing - the terms are completely interchangeable

    • B. 

      Customers can be described as clients

    • C. 

      A customer doesn't necessarily consume the product that they have purchased

    • D. 

      Students can be described as customers of a university

  • 8. 
    The marketing plan provides both
    • A. 

      The vision and control

    • B. 

      The vision and the post

    • C. 

      The vision and the cost

    • D. 

      The vision and the direction

  • 9. 
    "A marketing policy is a statement of a course of action which will be followed under a given set of circumstances." Who said it?
    • A. 

      McCarthy

    • B. 

      Manson and Rath

    • C. 

      William J. Stanton

    • D. 

      None of these

  • 10. 
    Marketing research does not normally
    • A. 

      Describe the current situation

    • B. 

      Gather environmental information

    • C. 

      Provide a continuous source of information

    • D. 

      Relate to all aspects of marketing operations