Trivia Quiz Questions On Marketing Management!

1.

One of the following is the correct definition of marketing used by the Chartered Institute of Marketing and the others are fundamentally flawed. Which one is correct?

A.

The selling process which results from the identification and anticipation of customer requirements.
B.

The management process which identifies anticipates and supplies customer requirements efficiently and profitably.
C.

An accounting process of minimizing costs and maximizing revenues.
D.

The supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers.

Correct Answer
B. The management process which identifies anticipates and supplies customer requirements efficiently and profitably.

Explanation
Remember that a key definition of marketing revolves around the whole range of business processes that seek to satisfy customers' needs, and not just selling.

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2.

A builder who has a full order book during a period of economic prosperity and leaves his potential customers waiting for work to be completed is most likely showing what type of business orientation?

A.

Marketing orientation
B.

Selling orientation
C.

Production orientation
D.

Societal orientation

Correct Answer
A. Marketing orientation

Explanation
Think about other companies that you might have dealt with who are in a similar position - they can afford to be inward-looking and concentrate on their own production needs rather than customers' needs.

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3.

How old are the principles and practices of marketing? Which of the following represent the oldest instances of individuals or organization practicing the principles of marketing?

A.

The traders of ancient Greece
B.

Textile companies in Victoria England
C.

American Soap powder manufacturers in the 1930s
D.

Service based companies from the 1960s

Correct Answer
A. The traders of ancient Greece

Explanation
The principles of marketing are ancient - don't confuse these with modern-day techniques.

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4.

Positivist approaches to marketing are essentially based on which of the following approaches?

A.

In depth case studies of consumers
B.

Uncovering the real underlying truth about consumer emotions
C.

Methodologies which are robust and repeatable
D.

Methodologies which seek to uncover positivist and negative attitudes about a product

Correct Answer
B. Uncovering the real underlying truth about consumer emotions

Explanation
Positivist approaches concentrate on measurement, sometimes at the expense of a deeper understanding.

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5.

During the late 1990s, retailers of organic vegetables in the UK were unable to be truly market-oriented because:

A.

No market for organic produce existed
B.

Organic produce was too expensive
C.

Demand was too low to justify supply
D.

There was poor and intermittent supply of organic produce

Correct Answer
D. There was poor and intermittent supply of organic produce

Explanation
The Marketing in Action vignette on page 11 (Palmer) describes the problems that organic producers had in meeting demand when they did not have the capacity to supply.

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6.

Peter Drucker noted the relationship between selling and marketing in the following terms:

A.

Marketing is a subsidiary component of selling
B.

The aim of marketing is to make selling superfluous
C.

The aim of selling is to make marketing superfluous
D.

Selling and marketing are essentially the same thing

Correct Answer
B. The aim of marketing is to make selling superfluous

Explanation
The contemporary view is that selling is just one of the tools of marketing.

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7.

Which of the following statements is NOT true about the concept of a customer?

A.

A customer and consumer are always the same thing - the terms are completely interchangeable
B.

Customers can be described as clients
C.

A customer doesn't necessarily consume the product that they have purchased
D.

Students can be described as customers of a university

Correct Answer
A. A customer and consumer are always the same thing - the terms are completely interchangeable

Explanation
A customer may buy a product, but will not necessarily consume it (e.g. parents buying for children)

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8.

The marketing plan provides both

A.

The vision and control
B.

The vision and the post
C.

The vision and the cost
D.

The vision and the direction

Correct Answer
D. The vision and the direction

Explanation
The marketing plan provides the vision, which is the desired future state or goals of the company, and the direction, which is the path or strategy to achieve those goals. It outlines the steps and actions needed to reach the vision and guides the marketing activities to ensure they are aligned with the overall objectives of the company.

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9.

"A marketing policy is a statement of a course of action which will be followed under a given set of circumstances." Who said it?

A.

McCarthy
B.

Manson and Rath
C.

William J. Stanton
D.

None of these

Correct Answer
C. William J. Stanton

Explanation
William J. Stanton said that a marketing policy is a statement of a course of action which will be followed under a given set of circumstances.

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10.

Marketing research does not normally

A.

Describe the current situation
B.

Gather environmental information
C.

Provide a continuous source of information
D.

Relate to all aspects of marketing operations

Correct Answer
C. Provide a continuous source of information

Explanation
Marketing research is a process that involves gathering and analyzing data to understand consumer behavior, market trends, and other relevant information. While marketing research does provide valuable insights into the current situation and helps gather environmental information, it is not primarily focused on these aspects. Instead, its main purpose is to provide a continuous source of information that can be used to make informed marketing decisions and strategies. By continuously collecting and analyzing data, marketing research helps businesses stay updated with market changes, consumer preferences, and competitors' actions, enabling them to adapt and make informed decisions to meet their marketing goals.

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