Marketing is a business tool that helps businesses to grow their customer base, expand their market in different regions, and introduce a new product to the market too. In this trivia quiz questions on marketing management, you will get to learn how to perform all managerial functions in the field of marketing and get the best results. Give it a shot!
The traders of ancient Greece
Textile companies in Victoria England
American Soap powder manufacturers in the 1930s
Service based companies from the 1960s
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The selling process which results from the identification and anticipation of customer requirements.
The management process which identifies anticipates and supplies customer requirements efficiently and profitably.
An accounting process of minimizing costs and maximizing revenues.
The supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers.
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McCarthy
Manson and Rath
William J. Stanton
None of these
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Marketing is a subsidiary component of selling
The aim of marketing is to make selling superfluous
The aim of selling is to make marketing superfluous
Selling and marketing are essentially the same thing
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A customer and consumer are always the same thing - the terms are completely interchangeable
Customers can be described as clients
A customer doesn't necessarily consume the product that they have purchased
Students can be described as customers of a university
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Describe the current situation
Gather environmental information
Provide a continuous source of information
Relate to all aspects of marketing operations
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In depth case studies of consumers
Uncovering the real underlying truth about consumer emotions
Methodologies which are robust and repeatable
Methodologies which seek to uncover positivist and negative attitudes about a product
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No market for organic produce existed
Organic produce was too expensive
Demand was too low to justify supply
There was poor and intermittent supply of organic produce
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Marketing orientation
Selling orientation
Production orientation
Societal orientation
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