True Or False: Take The Marketing Management Quiz Questions!

53 Questions | By Brentito | Last updated: Mar 21, 2022 | Total Attempts: 1554

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Marketing terms chapter 8 true/false

Questions and Answers

1.

Marketing research is best defined as a set of techniques applied by specialists in survey design or statistical methods.
- A.
  
  True
- B.
  
  False
2.

The key advantage in using an MIS is that it makes information continually available and accessible.
- A.
  
  True
- B.
  
  False
3.

A marketing information system is an organized way of using "one-shot" research projects to gather, access, and analyze information that will help marketing managers make better decisions.
- A.
  
  True
- B.
  
  False
4.

Marketing research details may be handled by staff or outside specialists, but the marketing manager must know how to promote communication and cooperation in getting the information required.
- A.
  
  True
- B.
  
  False
5.

Intranets are common in firms of all sizes.
- A.
  
  True
- B.
  
  False
6.

A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.
- A.
  
  True
- B.
  
  False
7.

Marketing managers who have decision support systems probably don't need search engines also.
- A.
  
  True
- B.
  
  False
8.

Decision support systems that include marketing models allow the manager to see how answers to questions might change in various situations.
- A.
  
  True
- B.
  
  False
9.

The scientific method is a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them.
- A.
  
  True
- B.
  
  False
10.

Hypotheses are statements of fact about relationships between things or what will happen in the future.
- A.
  
  True
- B.
  
  False
11.

The marketing research process is a five-step application of the scientific method that includes: defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, and solving the problem.
- A.
  
  True
- B.
  
  False
12.

Defining the problem is usually the easiest job of the marketing researcher.
- A.
  
  True
- B.
  
  False
13.

Developing a list that includes all possible problem areas is a sensible start to the situation analysis step.
- A.
  
  True
- B.
  
  False
14.

Gathering primary data about the problem area is part of analyzing the situation.
- A.
  
  True
- B.
  
  False
15.

Secondary data is information that is already collected and published.
- A.
  
  True
- B.
  
  False
16.

Much secondary data can be found on the internet.
- A.
  
  True
- B.
  
  False
17.

Even though there's a lot of secondary data on the Internet, there are no good tools for finding it.
- A.
  
  True
- B.
  
  False
18.

Standard website search engines can miss important databases.
- A.
  
  True
- B.
  
  False
19.

Almost all U.S. government data is available online and in inexpensive publications.
- A.
  
  True
- B.
  
  False
20.

The Statistical Abstract of the United States is a good source of primary data.
- A.
  
  True
- B.
  
  False
21.

The Statistical Abstract of the United States is an excellent source of secondary data in print form, but unfortunately it is not yet available on the Internet.
- A.
  
  True
- B.
  
  False
22.

A written research proposal is a plan that specifies what marketing research information will be obtained and how.
- A.
  
  True
- B.
  
  False
23.

Misunderstandings between marketing managers and technical experts can be avoided by using written research proposals.
- A.
  
  True
- B.
  
  False
24.

The two basic methods for obtaining information about customers are questioning and observing.
- A.
  
  True
- B.
  
  False
25.

Qualitative research seeks in-depth, open-ended responses.
- A.
  
  True
- B.
  
  False