True Or False: Take The Marketing Management Quiz Questions!

53 Questions | Total Attempts: 1554

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Marketing Management Quizzes & Trivia

Marketing terms chapter 8 true/false


Questions and Answers
  • 1. 
    Marketing research is best defined as a set of techniques applied by specialists in survey design or statistical methods.
    • A. 

      True

    • B. 

      False

  • 2. 
    The key advantage in using an MIS is that it makes information continually available and accessible.
    • A. 

      True

    • B. 

      False

  • 3. 
    A marketing information system is an organized way of using "one-shot" research projects to gather, access, and analyze information that will help marketing managers make better decisions.
    • A. 

      True

    • B. 

      False

  • 4. 
    Marketing research details may be handled by staff or outside specialists, but the marketing manager must know how to promote communication and cooperation in getting the information required.
    • A. 

      True

    • B. 

      False

  • 5. 
    Intranets are common in firms of all sizes.
    • A. 

      True

    • B. 

      False

  • 6. 
    A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.
    • A. 

      True

    • B. 

      False

  • 7. 
    Marketing managers who have decision support systems probably don't need search engines also.
    • A. 

      True

    • B. 

      False

  • 8. 
    Decision support systems that include marketing models allow the manager to see  how answers to questions might change in various situations.
    • A. 

      True

    • B. 

      False

  • 9. 
    The scientific method is a decision-making approach that focuses on being objective and orderly in testing ideas before accepting them.
    • A. 

      True

    • B. 

      False

  • 10. 
    Hypotheses are statements of fact about relationships between things or what will happen in the future.
    • A. 

      True

    • B. 

      False

  • 11. 
    The marketing research process is a five-step application of the scientific method that includes: defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, and solving the problem.
    • A. 

      True

    • B. 

      False

  • 12. 
    Defining the problem is usually the easiest job of the marketing researcher.
    • A. 

      True

    • B. 

      False

  • 13. 
    Developing a list that includes all possible problem areas is a sensible start to the situation analysis step.
    • A. 

      True

    • B. 

      False

  • 14. 
    Gathering primary data about the problem area is part of analyzing the situation.
    • A. 

      True

    • B. 

      False

  • 15. 
    Secondary data is information that is already collected and published.
    • A. 

      True

    • B. 

      False

  • 16. 
    Much secondary data can be found on the internet.
    • A. 

      True

    • B. 

      False

  • 17. 
    Even though there's a lot of secondary data on the Internet, there are no good tools for finding it.
    • A. 

      True

    • B. 

      False

  • 18. 
    Standard website search engines can miss important databases.
    • A. 

      True

    • B. 

      False

  • 19. 
    Almost all U.S. government data is available online and in inexpensive publications.
    • A. 

      True

    • B. 

      False

  • 20. 
    The Statistical Abstract of the United States is a good source of primary data.
    • A. 

      True

    • B. 

      False

  • 21. 
    The Statistical Abstract of the United States is an excellent source of secondary data in print form, but unfortunately it is not yet available on the Internet.
    • A. 

      True

    • B. 

      False

  • 22. 
    A written research proposal is a plan that specifies what marketing research information will be obtained and how.
    • A. 

      True

    • B. 

      False

  • 23. 
    Misunderstandings between marketing managers and technical experts can be avoided by using written research proposals.
    • A. 

      True

    • B. 

      False

  • 24. 
    The two basic methods for obtaining information about customers are questioning and observing.
    • A. 

      True

    • B. 

      False

  • 25. 
    Qualitative research seeks in-depth, open-ended responses.
    • A. 

      True

    • B. 

      False

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