Marketing Management Quizzes & Trivia
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Questions: 20 | Attempts: 3267 | Last updated: Dec 23, 2020
Questions: 17 | Attempts: 4225 | Last updated: Nov 16, 2020
Questions: 20 | Attempts: 2053 | Last updated: Feb 19, 2013
Questions: 9 | Attempts: 2331 | Last updated: Sep 21, 2018
Questions: 50 | Attempts: 1247 | Last updated: Sep 21, 2020
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Questions: 20 | Attempts: 3267 | Last updated: Dec 23, 2020
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Sample QuestionIt refers to any person who takes more active part in the process of exchange.
A quiz on the Business topic Marketing Mix.
Questions: 17 | Attempts: 4225 | Last updated: Nov 16, 2020
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Sample QuestionWhat is a target audience?
This tests your marketing skills, focusing on everything in the Marketing 101 course.
The questions for the test is provided by distinguished professor Melker Melkersson at Stockholm School of Economics.
If you...
Questions: 20 | Attempts: 2053 | Last updated: Feb 19, 2013
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Sample QuestionQ - Management Information System consists of people, equipment, and procedures to gather, sort, ____________, evaluate, and distribute information to marketing decision makers.
This quiz is focused solely on the four P's of the Marketing Mix.
Questions: 9 | Attempts: 2331 | Last updated: Sep 21, 2018
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Sample QuestionPrice is always the most important factor of the marketing mix
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Questions: 50 | Attempts: 1247 | Last updated: Sep 21, 2020
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Sample QuestionThe size of a market cannot be measured in terms of:
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Marketing is a business tool that helps businesses to grow their customer base, expand their market in different regions, and introduce a new product to the market too. In this trivia quiz questions on marketing management, you...
Questions: 10 | Attempts: 1897 | Last updated: Mar 26, 2020
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Sample QuestionOne of the following is the correct definition of marketing used by the Chartered Institute of Marketing and the others are fundamentally flawed. Which one is correct?
According to Kotler and Keller, "Marketing is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.' Take...
Questions: 9 | Attempts: 793 | Last updated: Jan 15, 2021
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Sample QuestionWhat are the activities that form a part of the marketing mix?
This quiz assesses your applied understanding of the concept of value within the context of the marketing cycle.
Questions: 16 | Attempts: 498 | Last updated: Sep 30, 2020
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Sample QuestionThe marketing concept requires that marketers seek to satisfy customer wants and needs.
Questions: 8 | Attempts: 397 | Last updated: Oct 9, 2020
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Sample QuestionDefine the term marketing.
Questions: 30 | Attempts: 382 | Last updated: Sep 19, 2020
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Sample QuestionMr. Sigegbanglo is the CEO of a retail company. As a CEO, one of his jobs is to predict future market demand. He thinks ahead what buyers are likely to do under a given set of conditions. What skill did the CEO shows?
Strategic marketing means identifying the customers' needs or public and creating a marketing strategy plan to satisfy customer's requirement and improve the company's performance and increase profit. There are...
Questions: 10 | Attempts: 362 | Last updated: Jan 20, 2021
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Sample QuestionAn ability to determine marketing strategy to affect customer mindset is considered as:
Questions: 24 | Attempts: 349 | Last updated: Oct 1, 2020
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Sample QuestionGood marketing is no accident, but a result of careful planning and ________.
Questions: 50 | Attempts: 281 | Last updated: Oct 15, 2020
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Sample QuestionA salesman's knowledge of the things or services he or she is selling is known as ________.
Questions: 60 | Attempts: 279 | Last updated: Sep 21, 2020
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Sample QuestionWhich of the following is NOT a potential problem associated with primary research data?
Questions: 60 | Attempts: 274 | Last updated: Sep 21, 2020
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Sample QuestionBillboard posters are an example of an Above-the-Line promotional technique.
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Questions: 25 | Attempts: 254 | Last updated: Dec 23, 2020
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Sample QuestionWhat is the marketing plan? What does it entail?
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Questions: 20 | Attempts: 203 | Last updated: Sep 24, 2020
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Sample QuestionGodrej, a manufacturer of consumer white goods, want to introduce a new washingmachine that can adjust the time depending upon the load of clothes to be washed. Inwhich stage of NPD, the firm can introduce it in market?
Questions: 55 | Attempts: 190 | Last updated: Oct 1, 2020
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Sample Question_______ is one that includes additional services and benefits that distiguished the company's offer from competitor's offer.
Questions: 60 | Attempts: 176 | Last updated: Sep 21, 2020
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Sample QuestionThe term 'products' refers to physical (i.e. tangible) goods rather than services.
This will help in preparation of Ch 8 for Marketing exam.
Questions: 9 | Attempts: 161 | Last updated: Jan 10, 2013
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Sample QuestionA company can obtain new products in two ways. One of them is via new product development. What is the other method?
Marketing terms chapter 8 true/false
Questions: 53 | Attempts: 139 | Last updated: Oct 1, 2020
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Sample QuestionMarketing research is best defined as a set of techniques applied by specialists in survey design or statistical methods.
Questions: 37 | Attempts: 124 | Last updated: Sep 30, 2020
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Sample QuestionBusiness and organizational customers are wholesalers or retailers, but not buyers who buy to produce other goods and services.
Questions: 5 | Attempts: 109 | Last updated: Oct 9, 2020
Questions: 18 | Attempts: 91 | Last updated: Sep 30, 2020
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Sample QuestionNew-to-the- world products are ________.
Questions: 10 | Attempts: 89 | Last updated: Oct 26, 2020
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Sample QuestionWhy do some new companies set their selling prices as low as they can?
