Marketing Management Quizzes & Trivia

Mаrketing mаnаgement аnd estаblishing а mаrket orientаted orgаnizаtion with the emphаsis on the customer is а core ingredient for аn orgаnizаtion’s success. It is due to mаrketing’s role in the relаtionship between clients аnd compаnies. Initiаlly, there wаs mаrketing 1.0, а set of prаctices oriented towаrds the product. This theory evolved into mаrketing 2.0 аt the centre of which was the consumer. Customer wаs given the utmost importаnce. Аnd finаlly, todаy, every compаny tries to аdopt the mаrketing 3.0 philosophy thаt focuses on the community аnd the role of the compаny in thаt given community.

Аs you mаy find out by tаking these quizzes, mаrketing remаins one of the most exciting corporаte jobs. Here are some sample questions: “Whаt is а mаrketing informаtion system?”, “How is Mаslow’s hierаrchy of needs relevаnt in estаblishing the mаrketing mix?”, аnd “How is the mаrketing plаn delivered?". Attempt our quizzes on marketing management today!

Questions: 20 | Attempts: 1964 | Last updated: Aug 27, 2020

Sample Question
It refers to any person who takes more active part in the process of exchange.

Marketer

Seller

Customer

Marketing Mix Quiz

A quiz on the Business topic Marketing Mix.

Questions: 17 | Attempts: 3455 | Last updated: Jan 11, 2013

Sample Question
What is a target audience?

The people the business want to sell to

The people the business does not want to sell to

The people the business want to work for them

A and C

None of the above

Marketing Skills Test

This tests your marketing skills, focusing on everything in the Marketing 101 course. The questions for the test is provided by distinguished professor Melker Melkersson at Stockholm School of Economics. If you...

Questions: 20 | Attempts: 1633 | Last updated: Feb 19, 2013

Sample Question
Q - Management Information System consists of people, equipment, and procedures to gather, sort, ____________, evaluate, and distribute information to marketing decision makers.

Test

Arrange

Analyze

Control

Marketing Principles Quiz

This quiz is focused solely on the four P's of the Marketing Mix.

Questions: 9 | Attempts: 1996 | Last updated: Sep 21, 2018

Sample Question
Price is always the most important factor of the marketing mix

TRUE

FALSE

Trivia Quiz Questions On Marketing Management!

Marketing is a business tool that helps businesses to grow their customer base, expand their market in different regions, and introduce a new product to the market too. In this trivia quiz questions on marketing management, you...

Questions: 10 | Attempts: 2408 | Last updated: Mar 26, 2020

Sample Question
One of the following is the correct definition of marketing used by the Chartered Institute of Marketing and the others are fundamentally flawed. Which one is correct?

The selling process which results from the identification and anticipation of customer requirements.

The management process which identifies anticipates and supplies customer requirements efficiently and profitably.

An accounting process of minimizing costs and maximizing revenues.

The supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers.

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Marketing Management Questions & Answers

What is one of the differences between goods and services?

The correct answer to this question is A, Services are perishable. Goods and services are both parts of a business and economics. Goods are physical objects. They can either be seen, felt, or touched. On the other hand, services are activities or ben

What is a brand?

All of the answers, A. Helps consumers identify products that might benefit them, B. Is the basis on which whole stories about the product can be build, C. Provide legal protection to manufacturer from piracy, and D. Allows manufacturer to segment ma

Who buys from the producer and breaks bulk?

Wholesaling is the sale of goods or merchandise to retailers who would include industrial, commercial, institutional, and other business users; or to other wholesalers and related services. It is the sale of goods to anyone other than a standard cons

Can you rank the four Ps of the Marketing Mix in the level of importance (1=most, 4=least)? Your company has produced a smartphone product that far exceeds the capabilities and usability of the...

Product=4, promotion=3, place=2, price=1. Sinece the product far exceeds the capabilitied and usability of the iphone and Blackberry, the high quailitiy of the product could be mostly attractive to customers. With the good product, we should find eff