Marketing Management Quizzes & Trivia
According to Kotler and Keller, "Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer...
Questions: 10 | Attempts: 1787 | Last updated: Jan 21, 2020
-
Sample QuestionOne of the following is the correct definition of marketing used by the Chartered Institute of Marketing and the others are fundamentally flawed. Which one is correct?
Intrebarile rezolvate si nerezolvate din categoria Marketing
Questions: 100 | Attempts: 672 | Last updated: Sep 21, 2018
-
Sample QuestionMicromediul este constituit din:
This quiz is focused solely on the four P's of the Marketing Mix.
Questions: 9 | Attempts: 466 | Last updated: Sep 21, 2018
-
Sample QuestionPrice is always the most important factor of the marketing mix
According to Kotler and Keller, "Marketing is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value'. Take...
Questions: 9 | Attempts: 350 | Last updated: Mar 7, 2019
-
Sample QuestionWhat are the activities that form a part of the marketing mix.(the 4ps)
A quiz on the Business topic Marketing Mix.
Questions: 17 | Attempts: 317 | Last updated: Jan 11, 2013
-
Sample QuestionWhat is a target audience?
Related
Marketing Management Questions & Answers
What is one of the differences between goods and services?
The correct answer to this question is A, Services are perishable. Goods and services are both parts of a business and economics. Goods are physical objects. They can either be seen, felt, or touched. On the other hand, services are activities or ben
Can you complete the sentence?In marketing what the four Ps are: Product, ________, Promotion, and Price. (Use capital on Ps)
Lugar o distribución es donde dirigiremos el producto o el lugar
Can you rank the four Ps of the Marketing Mix in the level of importance (1=most, 4=least)Your company has produced a smartphone product that far exceeds the capabilities and usability of the...
Product=4, promotion=3, place=2, price=1. Sinece the product far exceeds the capabilitied and usability of the iphone and Blackberry, the high quailitiy of the product could be mostly attractive to customers. With the good product, we should find eff
Can you give a valid explanation as to why you ranked them in this orderYour company has produced a smartphone product that far exceeds the capabilities and usability of the iPhone and Blackberry?...
More
No idea of this question, but i guess place from marketing mix should be targetted because people who have used apple abd blackberry might be looking for an improvement.
This quiz assesses your applied understanding of the concept of value within the context of the marketing cycle.
Questions: 16 | Attempts: 271 | Last updated: Oct 8, 2013
-
Sample QuestionThe marketing concept requires that marketers seek to satisfy customer wants and needs.
IB Business and Management Marketing
4.1 The Role of Marketing
...
Questions: 50 | Attempts: 248 | Last updated: Aug 17, 2015
-
Sample QuestionThe size of a market cannot be measured in terms of:
Strategic marketing means identifying the needs of the customers or public and creating a marketing strategy plan to satisfy customer's need and improving the company's performance and increasing profit. There are...
Questions: 10 | Attempts: 221 | Last updated: Apr 3, 2019
-
Sample QuestionAn ability to determine marketing strategy to affect customer mindset is considered as
Test på instuderingsfrågorna till kursen. Baserat på Marketing Management av Kotler. 13th ed. Kapitel 1 och 2.
Questions: 24 | Attempts: 212 | Last updated: Jan 9, 2013
-
Sample QuestionGood marketing is no accident, but a result of careful planning and ________.
This tests your marketing skills, focusing on everything in the Marketing 101 course.
The questions for the test is provided by distinguished professor Melker Melkersson at Stockholm School of Economics.
If you score...
Questions: 20 | Attempts: 189 | Last updated: Feb 19, 2013
-
Sample QuestionQ - Management Information System consists of people, equipment, and procedures to gather, sort, ____________, evaluate, and distribute information to marketing decision makers.
This will help in preparation of Ch 8 for Marketing exam.
Questions: 9 | Attempts: 161 | Last updated: Jan 10, 2013
-
Sample QuestionA company can obtain new products in two ways. One of them is via new product development. What is the other method?
IBBusinessAndManagement.com
IB Business and Management
Marketing 4.5 PROMOTION
Questions: 60 | Attempts: 157 | Last updated: Aug 17, 2015
-
Sample QuestionBillboard posters are an example of an Above-the-Line promotional technique.
IBBusinessAndManagement.com
IB Business and Management Marketing 4.3 Product
Questions: 60 | Attempts: 119 | Last updated: Aug 17, 2015
-
Sample QuestionThe term 'products' refers to physical (i.e. tangible) goods rather than services.
IB Business and Management Marketing 4.2 Marketing Planning
IBBusinessAndManagement.com
Questions: 60 | Attempts: 112 | Last updated: Aug 17, 2015
-
Sample QuestionWhich of the following is NOT a potential problem associated with primary research data?
...
Questions: 20 | Attempts: 102 | Last updated: Mar 10, 2015
-
Sample QuestionGodrej, a manufacturer of consumer white goods, want to introduce a new washingmachine that can adjust the time depending upon the load of clothes to be washed. Inwhich stage of NPD, the firm can introduce it in market?
This test is on the subject Marketing Management. There are 5 questions and you have 5 mins to answer the same.
Questions: 5 | Attempts: 93 | Last updated: Jan 7, 2013
-
Sample QuestionAll of the following are examples of goals and objectives within strategy development EXCEPT:
This is the midterm exam of Marketing Management
Questions: 55 | Attempts: 87 | Last updated: Jul 23, 2014
-
Sample Question_______ is one that includes additional services and benefits that distiguished the company's offer from competitor's offer.
This quiz is based on presentation on Facebook Marketing fundamentals
Questions: 10 | Attempts: 82 | Last updated: Apr 22, 2013
-
Sample QuestionA 3 week Facebook Ad campaign for the Galaxy S3 phone reached ________________?
Chapter 7 quiz for Univ of Portland Marketing Quiz.This will help in preparing for exams.
Questions: 25 | Attempts: 80 | Last updated: Jan 10, 2013
-
Sample QuestionAnything that can be offered to a market for attention, acqusition, use or consumption that might satisfy a want or need is a
This is the midterm exam of Marketing 2 - Professional Salesmanship.
Questions: 50 | Attempts: 78 | Last updated: Feb 15, 2018
-
Sample QuestionA salesman's knowledge of the things or services he or she is selling is known as ________.
This is for students taking up Marketing 101 at St. Paul University Dumaguete. Please answer the questions with a maximum of 100 words. This exam is equivalent to 75 points.
Questions: 5 | Attempts: 78 | Last updated: Dec 14, 2012
Marketing basics
Questions: 3 | Attempts: 77 | Last updated: Jan 17, 2013
-
Sample QuestionJimmy stops at the market to purchase a package of Oreo cookies to have with his milk for bedtime and some other groceries. He is the ultimate consumer in a pipeline from the producer to intermediaries including the grocery store. This pipeline is actually a:
This quiz is based on Chapter -Marketing Management of Class 12 BusinessStudies
Questions: 20 | Attempts: 75 | Last updated: Feb 13, 2016
-
Sample QuestionIt refers to any person who takes more active part in the process of exchange.
Section 4.2—Quiz: Self-Marketing and Personal
Promotion
Questions: 4 | Attempts: 73 | Last updated: Dec 13, 2012
-
Sample QuestionWhich of the following statements about networking is true?
This quiz will help prepare for Ch 9 of Marketing.
Questions: 21 | Attempts: 64 | Last updated: Jan 10, 2013
-
Sample QuestionPankaj Shuchi is pyar karta hai kitna?
