Marketing Management Quizzes & Trivia

Mаrketing mаnаgement аnd estаblishing а mаrket orientаted orgаnizаtion with the emphаsis on the customer is а core ingredient for аn orgаnizаtion’s success. It is due to mаrketing’s role in the relаtionship between clients аnd compаnies. Initiаlly, there wаs mаrketing 1.0, а set of prаctices oriented towаrds the product. This theory evolved into mаrketing 2.0 аt the centre of which was the consumer. Customer wаs given the utmost importаnce. Аnd finаlly, todаy, every compаny tries to аdopt the mаrketing 3.0 philosophy thаt focuses on the community аnd the role of the compаny in thаt given community.

Аs you mаy find out by tаking these quizzes, mаrketing remаins one of the most exciting corporаte jobs. Here are some sample questions: “Whаt is а mаrketing informаtion system?”, “How is Mаslow’s hierаrchy of needs relevаnt in estаblishing the mаrketing mix?”, аnd “How is the mаrketing plаn delivered?". Attempt our quizzes on marketing management today!

Top Trending Quizzes

Marketing Management Practice Exam Quiz!

Questions: 20 | Attempts: 6288 | Last updated: Dec 23, 2020

Sample Question
It refers to any person who takes more active part in the process of exchange.

Marketer

Seller

Customer

Marketing Mix Quiz

A quiz on the Business topic Marketing Mix.

Questions: 17 | Attempts: 6783 | Last updated: Nov 16, 2020

Sample Question
What is a target audience?

The people the business want to sell to

The people the business does not want to sell to

The people the business want to work for them

A and C

None of the above

Strategic Marketing MCQ: Quiz! Test

Strategic marketing means identifying the customers' needs or public and creating a marketing strategy plan to satisfy customer's requirement and improve the company's performance and increase profit. There are...

Questions: 10 | Attempts: 2248 | Last updated: Feb 22, 2021

Sample Question
An ability to determine marketing strategy to affect customer mindset is considered as:

Develop multiplier

Program multiplier

Market multiplier

Customer multiplier

Marketing Principles Quiz

This quiz is focused solely on the four P's of the Marketing Mix.

Questions: 9 | Attempts: 2985 | Last updated: Jun 24, 2021

Sample Question
Price is always the most important factor of the marketing mix

TRUE

FALSE

Ib Business And Management Marketing Quiz Questions!

IB Business And Management Marketing Quiz Questions!

Questions: 50 | Attempts: 1722 | Last updated: Sep 21, 2020

Sample Question
The size of a market cannot be measured in terms of:

Sales revenue

Sales volume

Number of customers

Marketing budgets

Recent Quizzes

Quiz: Internal MCQ Examination For Marketing Management!

...

Questions: 20 | Attempts: 504 | Last updated: Sep 24, 2020

Sample Question
Godrej, a manufacturer of consumer white goods, want to introduce a new washingmachine that can adjust the time depending upon the load of clothes to be washed. Inwhich stage of NPD, the firm can introduce it in market?

A) Business analysis

B) Commercialization

C) Field testing

D) Product development

Test Your Marketing Skills! Final Exam Trivia!

Questions: 30 | Attempts: 502 | Last updated: Sep 19, 2020

Sample Question
Mr. Sigegbanglo is the CEO of a retail company. As a CEO, one of his jobs is to predict future market demand. He thinks ahead what buyers are likely to do under a given set of conditions. What skill did the CEO shows?

Forecasting

Planning

Managing

None of the above

Trivia Test Questions On Marketing Management! Quiz

Questions: 40 | Attempts: 73 | Last updated: Sep 19, 2020

Sample Question
Why it is important to know the background of the prospect?

For the salesman knows how to deal properly with the prospect

So that the salesman knows the financial capacity of the prospect

For the salesman knows when to approach the prospect

None of the above

Quiz: Take The Basic Marketing Quiz Questions!

Questions: 40 | Attempts: 100 | Last updated: Oct 15, 2020

Sample Question
_________ is a message designed to promote a product, a service, or an idea.

Advertising

Promotions

Commercial

What Marketing Person Are You?

Complete the quiz below to see which member of marketing you are.

Questions: 27 | Attempts: 43 | Last updated: Jan 9, 2014

Sample Question
Of these colors, which is your favorite?

1

2

3

Could You Pass This Marketing Exam? Quiz

Could you pass this Marketing Exam? Quiz

Questions: 43 | Attempts: 82 | Last updated: Jan 7, 2021

Sample Question
The output of goods and services produced by labor and property located within a country is GNP.

True

False

Functions And Types Of Marketing! Trivia Questions Quiz

Functions and Types of Marketing! Trivia Questions Quiz

Welcome to the trivia quiz on Functions and Types of Marketing. As an aspiring marketer, you will be expected to ensure that the products and services of the company you work for are able to reach the target market and there are...

Questions: 10 | Attempts: 93 | Last updated: Sep 11, 2019

Sample Question
________ functions refer to making contact with buyers and using marketing communication strategies to make those buyers aware of products.

Advertising

Selling

Transactional

One-to-one marketing

Midterm Exam: Questions On Marketing! Trivia Quiz

Questions: 35 | Attempts: 37 | Last updated: Oct 14, 2020

Sample Question
The value of a product or service expressed in terms of peso or centavo.

Price

Budget

Buying

Marketing Management: Components Of The Marketing Mix! Quiz

Questions: 45 | Attempts: 53 | Last updated: Oct 15, 2020

Sample Question
Which of the following are components that make the promotions mix?

Personal Selling

Advertising

Sales promotion

Public relations

Questions On Marketing Of Services! Trivia Quiz

Questions: 55 | Attempts: 214 | Last updated: Oct 1, 2020

Sample Question
_______ is one that includes additional services and benefits that distiguished the company's offer from competitor's offer.

Augmented product

Branded product

Promotional product

Marketing Skills Test

This tests your marketing skills, focusing on everything in the Marketing 101 course. The questions for the test is provided by distinguished professor Melker Melkersson at Stockholm School of Economics. If you score...

Questions: 20 | Attempts: 2792 | Last updated: Feb 19, 2013

Sample Question
Q - Management Information System consists of people, equipment, and procedures to gather, sort, ____________, evaluate, and distribute information to marketing decision makers.

Test

Arrange

Analyze

Control

IB Business And Management Marketing Quiz Questions! Trivia

IB Business and Management Marketing Quiz Questions! Trivia

Questions: 60 | Attempts: 374 | Last updated: Sep 21, 2020

Sample Question
Billboard posters are an example of an Above-the-Line promotional technique.

True

False

Trivia Quiz On IB Business And Management Marketing!

Trivia Quiz On IB Business and Management Marketing!

Questions: 60 | Attempts: 248 | Last updated: Sep 21, 2020

Sample Question
The term 'products' refers to physical (i.e. tangible) goods rather than services.

True

False

Marketing Quiz Trivia Questions!

Questions: 10 | Attempts: 105 | Last updated: Oct 26, 2020

Sample Question
Why do some new companies set their selling prices as low as they can?

To eliminate the competition

To get market share as fast as possible

To earn a high return on investment

To quickly make a large profit

Marketing Planning: IB Business And Management Marketing! Trivia Quiz

Marketing Planning: IB Business and Management Marketing! Trivia Quiz

Questions: 60 | Attempts: 375 | Last updated: Sep 21, 2020

Sample Question
Which of the following is NOT a potential problem associated with primary research data?

Sample size

Bias

Focus

Cost

Marketing Quiz: Principles Of Professional Salesmanship!

Questions: 50 | Attempts: 1005 | Last updated: Oct 15, 2020

Sample Question
A salesman's knowledge of the things or services he or she is selling is known as ________.

Knowing the product

Knowing the prospect

Knowing the company

How Much You Can Score In Marketing Test? Quiz

Questions: 8 | Attempts: 59 | Last updated: Oct 9, 2020

Sample Question
Identify the 6 modes of social control.

Ethics, Laws, Formal and Informal Groups, Self-regulation, The Media

Ethics, Laws, Exchange, Self-regulation, The Media

Ethics, Laws, Formal and Informal Groups, Market Orientation, The Media

Take Some General Marketing Quiz Questions! Trivia

Questions: 8 | Attempts: 425 | Last updated: Oct 9, 2020

Sample Question
Define the term marketing.

The process that people give up something in order to receive something that they would rather have.

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

The focus on internal capabilities of the firm rather than on than on the desires and needs of the marketplace.

A Basic Guide About Marketing! Quiz

This quiz assesses your applied understanding of the concept of value within the context of the marketing cycle.

Questions: 16 | Attempts: 597 | Last updated: Sep 30, 2020

Sample Question
The marketing concept requires that marketers seek to satisfy customer wants and needs.

True

False

Marketing Knowledge Assessment Trivia Questions! Quiz

The Marketing quiz

Questions: 5 | Attempts: 115 | Last updated: Oct 1, 2020

Sample Question
Define the term Marketing channel?

A set of interrelated organizations working together in bringing goods and services to final consumers

A set of organizations responsible for the dissemination of goods and services

Intermediaries responsible for final users

True Or False: Take The Marketing Management Quiz Questions!

Marketing terms chapter 8 true/false

Questions: 53 | Attempts: 1284 | Last updated: Oct 1, 2020

Sample Question
Marketing research is best defined as a set of techniques applied by specialists in survey design or statistical methods.

True

False

Are You Ready To Take The Marketing Chapter True/False Quiz? Trivia

Questions: 37 | Attempts: 182 | Last updated: Sep 30, 2020

Sample Question
Business and organizational customers are wholesalers or retailers, but not buyers who buy to produce other goods and services.

True

False

Are You Ready To Take The True/False Quiz On Marketing Management?

Questions: 31 | Attempts: 101 | Last updated: Sep 30, 2020

Sample Question
Because demographic analysis isn't of much value in predicting which specific products and brands will be purchased, many marketers have turned to the behavioral sciences for insight and help.

True

False

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