Marketing Management Quizzes & Trivia
According to Kotler and Keller, "Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer...
Questions: 10 | Attempts: 1631
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Sample QuestionOne of the following is the correct definition of marketing used by the Chartered Institute of Marketing and the others are fundamentally flawed. Which one is correct?
Intrebarile rezolvate si nerezolvate din categoria Marketing
Questions: 100 | Attempts: 672
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Sample QuestionMicromediul este constituit din:
This quiz is focused solely on the four P's of the Marketing Mix.
Questions: 9 | Attempts: 466
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Sample QuestionPrice is always the most important factor of the marketing mix
Topics Related to Marketing Management
Marketing Management Questions & Answers
What is one of the differences between goods and services?
The correct answer to this question is A, Services are perishable. Goods and services are both parts of a business and economics. Goods are physical objects. They can either be seen, felt, or touched. On the other hand, services are activities or ben
Can you complete the sentence?In marketing what the four Ps are: Product, ________, Promotion, and Price. (Use capital on Ps)
Lugar o distribución es donde dirigiremos el producto o el lugar
Can you rank the four Ps of the Marketing Mix in the level of importance (1=most, 4=least)Your company has produced a smartphone product that far exceeds the capabilities and usability of the...
Product=4, promotion=3, place=2, price=1. Sinece the product far exceeds the capabilitied and usability of the iphone and Blackberry, the high quailitiy of the product could be mostly attractive to customers. With the good product, we should find eff
Can you give a valid explanation as to why you ranked them in this orderYour company has produced a smartphone product that far exceeds the capabilities and usability of the iPhone and Blackberry?...
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No idea of this question, but i guess place from marketing mix should be targetted because people who have used apple abd blackberry might be looking for an improvement.
According to Kotler and Keller, "Marketing is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value'. Take...
Questions: 9 | Attempts: 350
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Sample QuestionWhat are the activities that form a part of the marketing mix.(the 4ps)
A quiz on the Business topic Marketing Mix.
Questions: 17 | Attempts: 317
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Sample QuestionWhat is a target audience?
This quiz assesses your applied understanding of the concept of value within the context of the marketing cycle.
Questions: 16 | Attempts: 271
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Sample QuestionThe marketing concept requires that marketers seek to satisfy customer wants and needs.
IB Business and Management Marketing
4.1 The Role of Marketing
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Questions: 50 | Attempts: 248
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Sample QuestionThe size of a market cannot be measured in terms of:
Strategic marketing means identifying the needs of the customers or public and creating a marketing strategy plan to satisfy customer's need and improving the company's performance and increasing profit. There are...
Questions: 10 | Attempts: 221
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Sample QuestionAn ability to determine marketing strategy to affect customer mindset is considered as
Test på instuderingsfrågorna till kursen. Baserat på Marketing Management av Kotler. 13th ed. Kapitel 1 och 2.
Questions: 24 | Attempts: 212
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Sample QuestionGood marketing is no accident, but a result of careful planning and ________.
This tests your marketing skills, focusing on everything in the Marketing 101 course.
The questions for the test is provided by distinguished professor Melker Melkersson at Stockholm School of Economics.
If you score...
Questions: 20 | Attempts: 189
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Sample QuestionQ - Management Information System consists of people, equipment, and procedures to gather, sort, ____________, evaluate, and distribute information to marketing decision makers.
This will help in preparation of Ch 8 for Marketing exam.
Questions: 9 | Attempts: 161
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Sample QuestionA company can obtain new products in two ways. One of them is via new product development. What is the other method?
IBBusinessAndManagement.com
IB Business and Management
Marketing 4.5 PROMOTION
Questions: 60 | Attempts: 157
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Sample QuestionBillboard posters are an example of an Above-the-Line promotional technique.
IBBusinessAndManagement.com
IB Business and Management Marketing 4.3 Product
Questions: 60 | Attempts: 119
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Sample QuestionThe term 'products' refers to physical (i.e. tangible) goods rather than services.
IB Business and Management Marketing 4.2 Marketing Planning
IBBusinessAndManagement.com
Questions: 60 | Attempts: 112
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Sample QuestionWhich of the following is NOT a potential problem associated with primary research data?
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Questions: 20 | Attempts: 102
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Sample QuestionGodrej, a manufacturer of consumer white goods, want to introduce a new washingmachine that can adjust the time depending upon the load of clothes to be washed. Inwhich stage of NPD, the firm can introduce it in market?
This test is on the subject Marketing Management. There are 5 questions and you have 5 mins to answer the same.
Questions: 5 | Attempts: 93
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Sample QuestionAll of the following are examples of goals and objectives within strategy development EXCEPT:
This is the midterm exam of Marketing Management
Questions: 55 | Attempts: 87
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Sample Question_______ is one that includes additional services and benefits that distiguished the company's offer from competitor's offer.
This quiz is based on presentation on Facebook Marketing fundamentals
Questions: 10 | Attempts: 82
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Sample QuestionA 3 week Facebook Ad campaign for the Galaxy S3 phone reached ________________?
Chapter 7 quiz for Univ of Portland Marketing Quiz.This will help in preparing for exams.
Questions: 25 | Attempts: 80
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Sample QuestionAnything that can be offered to a market for attention, acqusition, use or consumption that might satisfy a want or need is a
This is the midterm exam of Marketing 2 - Professional Salesmanship.
Questions: 50 | Attempts: 78
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Sample QuestionA salesman's knowledge of the things or services he or she is selling is known as ________.
This is for students taking up Marketing 101 at St. Paul University Dumaguete. Please answer the questions with a maximum of 100 words. This exam is equivalent to 75 points.
Questions: 5 | Attempts: 78
Marketing basics
Questions: 3 | Attempts: 77
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Sample QuestionJimmy stops at the market to purchase a package of Oreo cookies to have with his milk for bedtime and some other groceries. He is the ultimate consumer in a pipeline from the producer to intermediaries including the grocery store. This pipeline is actually a:
This quiz is based on Chapter -Marketing Management of Class 12 BusinessStudies
Questions: 20 | Attempts: 75
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Sample QuestionIt refers to any person who takes more active part in the process of exchange.
Section 4.2—Quiz: Self-Marketing and Personal
Promotion
Questions: 4 | Attempts: 73
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Sample QuestionWhich of the following statements about networking is true?
This quiz will help prepare for Ch 9 of Marketing.
Questions: 21 | Attempts: 64
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Sample QuestionPankaj Shuchi is pyar karta hai kitna?
Chapter 10 of Marketing : An Introduction, 8 edition
Questions: 12 | Attempts: 62
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Sample QuestionSet of interdependent organizations that help make a product or service available for the use or consumption by the consumer or business user is known as
Test how strong your Mastery of Search Marketing is. Organic and Paid search topics are included. This quiz will take you from the introductory to advanced levels of search marketing.
Questions: 20 | Attempts: 62
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Sample QuestionWhat is a major objective for the search engine is to deliver?
Chapter 8 Second Ed. Marketing and Brand Management
Questions: 39 | Attempts: 61
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Sample QuestionWhat is the Marketing function's primary directive?
In business, there are different aspects and parts of the business including and not limited to production, transportation and planning. However, marketing seals it all as it results to sales and profits. Marketing final quiz...
Questions: 43 | Attempts: 59
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Sample QuestionThe output of goods and services produced by labor and property located within a country is GNP.
Integrated Advertising, Promotion, and Marketing Communications
Questions: 42 | Attempts: 59
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Sample QuestionThe Nike Swoosh is an example of a:
Marketing Quiz (Ch1 +2) : Essentials of Marketing. Daily Quiz. You only have 1 attempt for this Quiz. Please type your name into the name box. You have 10 minutes to take this quiz.
Questions: 8 | Attempts: 58
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Sample QuestionDefine the term marketing.
Welcome to the trivia quiz on Functions and Types of Marketing. As an aspiring marketer, you will be expected to ensure that the products and services of the company you work for are able to reach the target market and there are...
Questions: 10 | Attempts: 56
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Sample Question________ functions refer to making contact with buyers and using marketing communication strategies to make those buyers aware of products.
Instuderingsfrågor till Kotlers Market management 13th ed. Kapitel 3,5-6 och 8.
Questions: 25 | Attempts: 48
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Sample Question________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate,and distribute needed, timely, and accurate information to marketing decision makers.
