Marketing Management Chapter 7 Practice Test! Trivia Quiz

20 Questions | Total Attempts: 76

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Home loans are granted to  
    • A. 

      Individuals

    • B. 

      Institutions

    • C. 

      Builders

    • D. 

      All of these

    • E. 

      None

  • 2. 
    Which of the following helps best the better allocation of a       firm’s finite resources ?
    • A. 

      Marketing Information System

    • B. 

      Marketing Segmentation

    • C. 

      Marketing research

    • D. 

      Marketing Mix

    • E. 

      Promotion Mix

  • 3. 
    Credit cards are used for
    • A. 

      Cash withdrawals

    • B. 

      Purchase of air tickets

    • C. 

      Purchase of consumable items from retail outlets

    • D. 

      All of these

    • E. 

      None of these

  • 4. 
    HNI is
    • A. 

      Highly negative individual

    • B. 

      High networth individual

    • C. 

      High neutral individual

    • D. 

      Highly necessary individual

    • E. 

      All of these

  • 5. 
    In marketing ‘initiator’ is a term which describes
    • A. 

      Who determines that some need is not being met and authorites a purchase to rectify the situation.

    • B. 

      Who most directly involved in the consumption of the product

    • C. 

      Both 1 and 2

    • D. 

      Neither 1 nor 2

    • E. 

      None of these

  • 6. 
    A manufacturer offering discount vouchers is an example of __?  
    • A. 

      Advertising

    • B. 

      Sales Promotion

    • C. 

      Sponsorship

    • D. 

      Corporate Social responsibility

    • E. 

      None of them

  • 7. 
    Delivery channels other than Bank counters are ?
    • A. 

      ATM’s

    • B. 

      Internet Banking

    • C. 

      Tele Banking

    • D. 

      All of these

    • E. 

      None of these

  • 8. 
    Marketing is best suited in  
    • A. 

      Buyers’ Market

    • B. 

      Sellers’ Market

    • C. 

      Internal Marketing

    • D. 

      Direct Marketing

    • E. 

      None of these

  • 9. 
    Customer’s Relationship with the Bank is influenced by
    • A. 

      Customers’ attitudes

    • B. 

      Attitudes of Bank staff

    • C. 

      Nterest rates of the Bank

    • D. 

      Attitude of sales persons

  • 10. 
    Marketing is Find the wrong option
    • A. 

      An ancient concept

    • B. 

      A modern need

    • C. 

      A continuous affair

    • D. 

      A team effort

    • E. 

      None of these

  • 11. 
    Evaluating marketing performance by comparing it to       established standards is part of
    • A. 

      Marketing Planning

    • B. 

      Organizing marketing activities

    • C. 

      Coordinating marketing activities

    • D. 

      Marketing control

    • E. 

      None of the above

  • 12. 
    Which among the following is the first stage of Marketing         Process ?
    • A. 

      Strategy Formulation

    • B. 

      Marketing Planning

    • C. 

      Programming, allocating and budgeting

    • D. 

      Implementation

    • E. 

      Monitoring and Auditing

  • 13. 
    Find the incorrect statement
    • A. 

      Marketing has no relevance in Public Sector Banks

    • B. 

      Marketing has no relevance in Private Sector Banks

    • C. 

      Marketing has no relevance in Foreign Banks

    • D. 

      All of these

    • E. 

      None of these

  • 14. 
    Marketing is not required in one of the following products.  That       is
    • A. 

      Sale of Credit/Debit Cards

    • B. 

      Sale of Net Banking

    • C. 

      Sale of Corporate Loans

    • D. 

      Sale of Retail Loans

    • E. 

      None

  • 15. 
    Digital Banking means
    • A. 

      Banking with calculators

    • B. 

      Banking with digital instruments

    • C. 

      Internet Banking and Tele banking

    • D. 

      Export finance

    • E. 

      None of these

  • 16. 
    Customer Loyalty means
    • A. 

      Shifting of customers from one bank to another

    • B. 

      Customers banking with one bank exclusively

    • C. 

      Customers returning lost items

    • D. 

      Customer giving gifts to banks

    • E. 

      None of these

  • 17. 
    One of the following qualities is not required for effective       marketing.  That is
    • A. 

      Self-motivation

    • B. 

      Effective communication skills

    • C. 

      Team work

    • D. 

      Perservance

    • E. 

      Sympathy

  • 18. 
    Gift of gab means  
    • A. 

      Distributing gifts

    • B. 

      Collecting garbage

    • C. 

      Multi-linguist

    • D. 

      Good communication skills

    • E. 

      Short-tempered

  • 19. 
    Rural Marketing involves
    • A. 

      Selling to farmers and agriculturists

    • B. 

      Selling to rural households

    • C. 

      Selling to rural industries

    • D. 

      Arranging melas

    • E. 

      All of these

  • 20. 
    Find the incorrect statement.
    • A. 

      Marketing is redundant in computerized banks

    • B. 

      Marketing is redundant in foreign countries

    • C. 

      Marketing is redundant in private establishments

    • D. 

      Marketing is redundant in Government establishments

    • E. 

      All of these

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