Marketing Management Practice Exam Quiz!
20 Questions
| Total Attempts: 2488
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Questions and Answers
- 1.It refers to a set of actual and potential buyers of a product or service.
- 2.“It is a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others”.
- 3.It refers to any person who takes more active part in the process of exchange.
- A.
Marketer
- B.
Seller
- C.
Customer
- 4.It is as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer values of management.
- 5.The terms ‘need’ and ‘want’ are used interchangeably in the marketing literature.
- A.
True
- B.
False
- 6.It is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market.
- 7.Select 4 P's of Marketing.
- A.
Product
- B.
Price
- C.
Place
- D.
Promotion
- E.
Policy
- F.
Producer
- G.
Packaging
- 8.Name three utilities provided by product.
- A.
Functional utility
- B.
Place utility
- C.
Time utility
- D.
Phychological utility
- E.
Social utility
- 9.
![This is __________ of Nike company - ProProfs]( "This is __________ of Nike company")
This is __________ of Nike company - 10.The________________ sets the minimum level or the floor price at which the product may be sold.
- 11.The utility provided by the product and the intensity of demand of the buyer sets the ______ limit of price.
- 12.Advertising is personal presentation and promotion of ideas, goods and services.
- A.
True
- B.
False
- 13.Following statements pertaining to the function performed in marketing. Select the function of marketing from the given alternative "Separating products into different classes on the basis of certain predetermined standards"
- A.
Grading
- B.
Standadisation
- C.
Labelling
- D.
Packaging
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