Marketing Management Practice Exam Quiz!

20 Questions | By Narulamamta123 | Updated: Mar 22, 2022 | Attempts: 7825

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Marketing Management Practice Exam Quiz! - Quiz

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1.

It refers to a set of actual and potential buyers of a product or service.
2.

“It is a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others”.
3.

It refers to any person who takes more active part in the process of exchange.
- A.
  
  Marketer
- B.
  
  Seller
- C.
  
  Customer
4.

It is as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer values of management.
5.

The terms ‘need’ and ‘want’ are used interchangeably in the marketing literature.
- A.
  
  True
- B.
  
  False
6.

It is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market.
7.

Select 4 P's of Marketing.
- A.
  
  Product
- B.
  
  Price
- C.
  
  Place
- D.
  
  Promotion
- E.
  
  Policy
- F.
  
  Producer
- G.
  
  Packaging
8.

Name three utilities provided by product.
- A.
  
  Functional utility
- B.
  
  Place utility
- C.
  
  Time utility
- D.
  
  Phychological utility
- E.
  
  Social utility
9.

This is __________ of Nike company
10.

The________________ sets the minimum level or the floor price at which the product may be sold.
11.

The utility provided by the product and the intensity of demand of the buyer sets the ______ limit of price.
12.

Advertising is personal presentation and promotion of ideas, goods and services.
- A.
  
  True
- B.
  
  False
13.

Following statements pertaining to the function performed in marketing. Select the function of marketing from the given alternative "Separating products into different classes on the basis of certain predetermined standards"
- A.
  
  Grading
- B.
  
  Standadisation
- C.
  
  Labelling
- D.
  
  Packaging