Marketing Management Trivia Questions

53 Questions | Total Attempts: 165

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Marketing Quizzes & Trivia

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Questions and Answers
  • 1. 
    • A. 

      A) Selling and advertising are synonymous with marketing.

    • B. 

      B) Marketing is the creation of value for customers.

    • C. 

      C) Marketing involves satisfying customers' needs.

    • D. 

      D) Marketing is managing profitable customer relationships.

    • E. 

      E) Marketing is used by for-profit and not-for-profit organizations.

  • 2. 
    According to the opening scenario, the Tide marketing team is MOST concerned about which of the following?
    • A. 

      A) maintaining its brand share

    • B. 

      B) advertising their product's benefits

    • C. 

      C) comparing the effectiveness of their product to other brands

    • D. 

      D)incorporating consumer-generated marketing in the marketing mix

    • E. 

      E) fostering customers' emotional connections with their product

  • 3. 
    According to management guru Peter Drucker, "The aim of marketing is to ________."
    • A. 

      A) make selling unnecessary

    • B. 

      B) create customer value

    • C. 

      C) sell products

    • D. 

      D) identify customer demands

    • E. 

      E) set realistic customer expectations

  • 4. 
    ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.
    • A. 

      A) Selling

    • B. 

      B) Negotiating

    • C. 

      C) Bartering

    • D. 

      D) Advertising

    • E. 

      E) Marketing

  • 5. 
    Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships?
    • A. 

      A) the first three only

    • B. 

      B) the first four only

    • C. 

      C) the first two only

    • D. 

      D) the last four only

    • E. 

      E) the last three only

  • 6. 
    According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy
    • A. 

      A) construct key components of a marketing program

    • B. 

      B) build profitable relationships with customers

    • C. 

      C) use customer relationship management to create full partnerships with key customers

    • D. 

      D) determine how to deliver superior value

    • E. 

      E) understand the marketplace and customer needs and wants 1

  • 7. 
    ________ are human needs as shaped by individual personality and culture.
    • A. 

      A) Values

    • B. 

      B) Needs

    • C. 

      C) Demands

    • D. 

      D) Wants

    • E. 

      E) Exchanges

  • 8. 
    • A. 

      A) exchanges

    • B. 

      B) social needs

    • C. 

      C) physical needs

    • D. 

      D) demands

    • E. 

      E) self-esteem needs

  • 9. 
    • A. 

      A) value proposition

    • B. 

      B) demand satisfaction

    • C. 

      C) need proposition

    • D. 

      D) evoked set

    • E. 

      E) market offering

  • 10. 
    • A. 

      A) selling myopia

    • B. 

      B) the product concept

    • C. 

      C) marketing management

    • D. 

      D) marketing myopia

    • E. 

      E) value proposition

  • 11. 
    When marketers set low expectations for a market offering, the biggest risk they run is ________.
    • A. 

      A) failing to attract enough customers

    • B. 

      B) failing to understand their customers' needs

    • C. 

      C) incorrectly identifying a target market

    • D. 

      D) decreasing customer satisfaction

    • E. 

      E) disappointing loyal customers

  • 12. 
    ________ is the act of obtaining a desired object from someone by offering something in return.
    • A. 

      A) Exchange

    • B. 

      B) Donation

    • C. 

      C) Value creation

    • D. 

      D) A value proposition

    • E. 

      E) Bribery

  • 13. 
    A(n) ________ is the set of actual and potential buyers of a product.
    • A. 

      A) segment

    • B. 

      B) group

    • C. 

      C) audience

    • D. 

      D) market

    • E. 

      E) exchange

  • 14. 
    Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities.
    • A. 

      A) production

    • B. 

      B) exchange

    • C. 

      C) marketing

    • D. 

      D) management

    • E. 

      E) customer relationship management

  • 15. 
    • A. 

      A) Customer evangelists will become unpaid salespersons for the service or product.

    • B. 

      B) All customers will be delighted.

    • C. 

      C) Customer-perceived value will increase.

    • D. 

      D) The company will need to follow up with a demarketing campaign.

    • E. 

      E) Not all customers will be satisfied.

  • 16. 
    In the case of excess demand, ________ may be required to reduce the number of customers or to shift demand temporarily or permanently.
    • A. 

      A) demarketing

    • B. 

      B) marketing

    • C. 

      C) surplusing

    • D. 

      D) value marketing

    • E. 

      E) negotiating

  • 17. 
    The art and science of choosing target markets and building profitable relationships with them is called ________.
    • A. 

      A) positioning

    • B. 

      B) selling

    • C. 

      C) marketing management

    • D. 

      D) differentiation

    • E. 

      E) segmentation

  • 18. 
    Selecting which segments of a population of customers to serve is called ________.
    • A. 

      A) customization

    • B. 

      B) target marketing

    • C. 

      C) positioning

    • D. 

      D) market segmentation

    • E. 

      E) managing the marketing effort

  • 19. 
    • A. 

      A) a value proposition

    • B. 

      B) a money-back guarantee

    • C. 

      C) an attribute

    • D. 

      D) low pricing

    • E. 

      E) good customer service

  • 20. 
    • A. 

      A) "How does your brand benefit me and society?"

    • B. 

      B) "What are the benefits of being a loyal consumer of your brand?"

    • C. 

      C) "What kind of experience will I have with products and services associated with this brand?"

    • D. 

      D) "What are the costs and benefits of your brand?"

    • E. 

      E) "Why should I buy your brand rather than a competitor's?"

  • 21. 
    Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain?
    • A. 

      A) product concept

    • B. 

      B) selling concept

    • C. 

      C) production concept

    • D. 

      D) marketing concept

    • E. 

      E) social marketing concept

  • 22. 
    • A. 

      A) selling

    • B. 

      B) customer-driven marketing

    • C. 

      C) customer-driving marketing

    • D. 

      D) social marketing

    • E. 

      E) production

  • 23. 
    The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features.
    • A. 

      A) promotion

    • B. 

      B) production

    • C. 

      C) customer

    • D. 

      D) marketing

    • E. 

      E) product

  • 24. 
    The product concept says that a company should do which of the following?
    • A. 

      A) make promoting products the top priority

    • B. 

      B) focus on the target market and make products that meet those customers' demands

    • C. 

      C) focus on making continuous product improvements

    • D. 

      D) market only those products with high customer appeal

    • E. 

      E) improve marketing of its best products

  • 25. 
    "Build a better mousetrap and the world will beat a path to your door" reflects the ________ concept.
    • A. 

      A) selling

    • B. 

      B) target marketing

    • C. 

      C) marketing

    • D. 

      D) production

    • E. 

      E) product